Gestión y Servicios

What Gestión y Servicios does

Gestión y Servicios SRL (doing business as GyS / Gestión y Servicios Broker de Seguros) is an Argentine insurance brokerage headquartered at Suipacha 245 1°, CABA, Buenos Aires. Founded in 1988 by the Mareque Family, the firm operates as a multi-carrier broker (Broker de Seguros) registered with the Superintendencia de Seguros de la Nación under Certificate of Aptitude No. 387. Its commercial focus is on licensed Productores Asesores de Seguros (PAS) — individual and SMB insurance producers — whom it recruits into its distribution network to sell policies across a panel of more than 15 insurance companies, including Allianz, Sancor Seguros, Mapfre, Nación Seguros, Federación Patronal, Provincia Seguros, San Cristobal Seguros, Integrity Seguros, Experta Seguros, ATM Seguros, Prudencia Seguros, Plenaria Seguros, Paraná Seguros, and Barbuss Risk Seguros, together with workers' compensation carriers Provincia ART, Experta ART, and Prevención ART.

The company's offering is structured around four core services: Capacitación (continuous training in digital and traditional sales techniques), Gestión (competitive conditions and access to the carrier panel for multiple quotations), Soporte (24/7 commercial support via dedicated executives), and Proyectos (special projects for portfolio growth). The technology layer is minimal — a marketing website (gys.com.ar), WhatsApp Business, email, and social channels — with no disclosed proprietary platform, API, or AI capabilities. The firm is credited with creating the first bicycle insurance product in Argentina, an innovation attributed to the founding family.

Gestión y Servicios generates revenue through brokerage commissions paid by insurance carriers on policies placed through its PAS network. It is a privately held SRL (Sociedad de Responsabilidad Limitada) under Argentine law, with no institutional investors, no parent company, and no subsidiaries. Operating geographies are limited to CABA/Buenos Aires within Argentina. Ownership and operational control remain with the Mareque family, and the company shows no evidence of external capital, recent M&A, or geographic expansion in the provided source material.

Name

Gestión y Servicios

Legal name

Gestión y Servicios SRL

Website

https://gys.com.ar

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Argentine insurance brokerage founded in 1988 that recruits licensed Productores Asesores de Seguros into a multi-carrier network spanning 15+ insurers, offering training, 24/7 support, and centralized claims and administration services in CABA.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Insurance brokerage services
• Producer advisor support
• Multi-carrier insurance platform
• Insurance sales training
• PAS network support

Headquarters

HQ city

La Plata

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Gestión y Servicios operates as an insurance broker (Broker de Seguros) earning commissions from insurance companies for placing insurance policies through their network of PAS. Revenue is generated through commissions on insurance products sold by their producer advisor network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gestión y Servicios operates as an Argentine insurance broker (Broker de Seguros) that provides comprehensive support services to licensed Insurance Producer Advisors (Productores Asesores de Seguros, PAS). The company connects PAS with 15+ partner insurance carriers, offering competitive policy conditions, multiple quotation alternatives, 24/7 commercial support, continuous sales training, and special portfolio growth projects, earning commissions on policies placed through its PAS network.

Product overview

Gestión y Servicios operates as a unified service platform for Insurance Advisor Producers (Productores Asesores de Seguros - PAS), offering four interconnected core services: Capacitación (training), Gestión (insurance portfolio management), Soporte (24/7 support), and Proyectos (special projects). The company connects PAS with over 15 insurance companies (aseguradoras), providing tools for customer acquisition, sales optimization, and administrative task reduction. The services are designed to work together to help insurance producers grow their client portfolios, increase profitability, and professionalize their operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Capacitación (Training) Continuous training in sales mechanisms through digital and traditional channels, covering objection handling, telephone sales, email marketing, and social networks. Intended for licensed Insurance Producer Advisors (PAS) seeking to professionalize their sales operations.
• Gestión (Insurance Portfolio Management) Provision of competitive policy conditions, multiple quotation alternatives, and access to the most important insurance companies (aseguradoras) in Argentina. Designed to enable PAS to place policies across a wide carrier panel.
• Soporte (24/7 Commercial Support) Commercial support and assistance with dedicated executives available 24/7 to help producers succeed in all commercial operations, including claims, collections, issuance, and administration.
• Proyectos (Special Projects) Special projects tailored for producers, offering different alternatives for the growth and development of their insurance portfolio, including producer recruitment campaigns and portfolio expansion initiatives.

Quantifiable outcome

• Reduced operational tasks to minimum expression with 24/7 support
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• Federación PatronalcoreOthersInsurance company partner offering insurance products through the Gestión y Servicios PAS network in Argentina.
• Allianz SeguroscoreOthersGlobal insurance company partner operating in Argentina, providing insurance products through the Gestión y Servicios network.
• San Cristobal SeguroscoreOthersRegional insurance company partner providing insurance coverage options through the PAS network.
• Provincia SeguroscoreOthersProvincial insurance company offering products through Gestión y Servicios distribution network.
• Provincia ARTcoreOthersWorkers' compensation insurance (ART) provider partnering with Gestión y Servicios.
• Integrity SeguroscoreOthersInsurance company partner in the Gestión y Servicios network.
• Nación SeguroscoreOthersState-owned insurance company providing coverage through the PAS network.
• Experta SeguroscoreOthersInsurance provider partner offering various coverage products.
• Experta ARTcoreOthersWorkers' compensation insurance partner within the Experta group.
• ATM SeguroscoreOthersInsurance company partner operating in the Argentine market.
• Sancor SeguroscoreOthersMajor Argentine insurance company partner in the Gestión y Servicios network.
• Prevención ARTcoreOthersWorkers' compensation insurance specialist partner.
• Prudencia SeguroscoreOthersInsurance provider partner in the distribution network.
• Plenaria SeguroscoreOthersInsurance company partner offering products through PAS.
• Paraná SeguroscoreOthersRegional insurance provider partnering with Gestión y Servicios.
• Mapfre SeguroscoreOthersGlobal insurance company with Argentine operations, partner in the network.
• Barbuss Risk SeguroscoreOthersInsurance company partner providing risk coverage solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Lockton: Largest privately held global insurance brokerage with Latin American operations. Comparable because it operates a similar multi-carrier, producer-advisor-enabled brokerage model serving commercial and personal lines clients, though at vastly greater scale and geographic breadth.
• Brown & Brown: Large US insurance brokerage that has expanded via acquisition across multiple geographies. Comparable for its producer-network-driven brokerage model and multi-carrier distribution approach, though operating primarily in the US.
• Aon: Global insurance brokerage and advisory with Argentine operations. Comparable as a multi-carrier insurance intermediary, though Aon's model emphasizes risk management consulting for larger commercial accounts rather than PAS-style producer enablement.
• Marsh: Global insurance brokerage and risk advisory with significant Argentine presence. Comparable as a multi-carrier intermediary serving clients across insurance lines, though operating at institutional scale rather than through a local PAS producer network.
• WTW (Willis Towers Watson): Global advisory, broking, and solutions company with Argentine insurance brokerage operations. Comparable as a multi-carrier insurance intermediary, with overlap in serving commercial lines and offering advisory services alongside brokerage.
• Howden Group: International insurance brokerage group. Comparable for its multi-carrier intermediation model and emphasis on empowering local producer networks, though operating predominantly across Europe, Asia, and Latin America at institutional scale.
• Arthur J. Gallagher: Global insurance brokerage and risk management services firm. Comparable for its multi-carrier brokerage model and focus on producer/agent relationships, though at much greater scale and primarily in US/UK markets.

Regional players

• Sancor Seguros: Major Argentine cooperative insurance carrier and one of Gestión y Servicios' distribution partners. Comparable because, in addition to underwriting, Sancor operates its own producer network — representing both a partner and a competing distribution channel in the Argentine market.
• Allianz Argentina: Argentine arm of global insurer Allianz and distribution partner. Comparable as a major Argentine carrier with its own producer/advisor channel, representing both a key commercial partner and a vertically integrated competitive distribution model.
• Federación Patronal: Argentine mutual insurance company and distribution partner of Gestión y Servicios. Comparable as a regional insurance provider with its own producer network, representing a similar intermediation approach within a specific Argentine regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gyssrl.broker
• LinkedInlinkedin.com/company/gyssrl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gestión y Servicios