What FMS Franchise does

FMS Franchise Canada (legal name: Franchise Marketing Systems) is a Canadian franchise consultancy founded circa 2007-2008 and headquartered in Montréal-est, Quebec. The firm provides end-to-end franchise development services for businesses seeking to franchise or expand their existing franchise systems, including franchise modeling and strategy, operations manual development, franchise disclosure document (FDD) and franchise agreement preparation, franchise sales recruitment, operations consulting, and franchise branding. It also operates FMSConnect, a subscription loyalty marketing platform priced at $100-$250 per month that uploads franchisee customer bases into a software environment for retention, social media updates, and repeat-visit campaigns. The company is a private, founder/management-owned business led by Scott McCarthy (President) and Shelley Berman (Co-Director), both of whom bring operating experience at major Canadian and multinational brands including Tim Hortons, Kelsey's, McDonald's, Mars, Luxottica, and Cara Foods.

The firm's business model combines project-based professional services revenue — including franchise development, sales recruitment, operations consulting, branding, and a broad digital marketing suite (website design, SEO, social media management, paid search advertising) — with a small recurring software subscription line from FMSConnect. Pricing for consulting engagements is quote-based and not publicly disclosed. The go-to-market is consultative direct sales supported by owned digital channels (a blog, active social profiles on Facebook, Instagram, LinkedIn, Twitter, YouTube), paid search, and channel partnerships with franchise lead-generation platforms such as Franchise.com and Franchise Direct. The target customer base is horizontal across Canadian and select US emerging businesses and established franchisors, primarily SMBs and growth-stage brands seeking to convert or expand their franchise systems.

Operationally, the company reports a team of 11-50 personnel (with self-reported claims of 28-35+ certified franchising consultants) and cumulative lifetime scale metrics of 900+ brands franchised, 9,000+ franchise units sold, and 509 master franchises sold. It maintains a US presence via an Alpharetta, Georgia entity (Franchise Marketing Systems), operates as a privately held consultancy with no disclosed external investors or parent company, and shows no public listing, patents, or formal certifications in the source material.

Name

FMS Franchise

Legal name

Franchise Marketing Systems

Website

https://fmsfranchise.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

FMS Franchise Canada is a Montreal-based franchise consultancy that helps emerging and established businesses convert to or expand their franchise systems via development, sales recruitment, operations consulting, branding, and digital marketing services, with the FMSConnect subscription loyalty platform as a software adjunct.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal-est

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Franchise Development Consulting: Professional consulting services for businesses looking to franchise, including franchise modeling, business planning, operations manual development, legal document preparation (FDD and Franchise Agreement), and franchise marketing materials development.
2. FMSConnect Platform Subscription: Monthly subscription pricing for the FMSConnect loyalty marketing platform, ranging from $100-$250 per month depending on service model.
3. Franchise Marketing Services: Lead generation, digital marketing, website design, social media management, SEO and online advertising, and paid search advertising services for franchisors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

FMS Franchise Canada is a franchise consulting firm that helps business owners develop, launch, and grow franchise systems. Services include franchise modeling, operations manual development, legal document preparation (FDD and Franchise Agreement), franchise sales support, branding, and digital marketing. The firm also operates FMSConnect, a subscription-based loyalty marketing technology platform designed for franchise models.

Product overview

FMS Franchise Canada is an award-winning franchise development company offering a comprehensive suite of franchise consulting and marketing services. Their portfolio includes core franchise services (Franchise Development, Franchise Sales, Operations Consulting, Franchise Branding, and Franchise Marketing) delivered through a team of 35+ certified franchising consultants. They also operate FMSConnect, a proprietary loyalty marketing technology platform designed for franchise models that manages customer communications and retention programs. Their digital marketing services encompass Website Design and Development, Social Media Management, SEO & Online Advertising, and Paid Search Advertising. The company follows a structured 4-month, 4-step franchise development process covering business modelling, operations manuals, legal documentation (FDD and FA), and franchise marketing materials. All offerings are service-based consulting rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• FMSConnect: A loyalty marketing technology platform designed to work with franchise models, providing a solution for franchisors and franchisees. Investment ranges from $100-$250 per month depending on service model.

Products and services

• Franchise Development Comprehensive franchise development consulting including franchise modelling, strategic planning, business research, and turnkey support to help businesses transform into franchisable concepts and expand.
• Franchise Sales Franchise sales and recruitment services that help structure franchise offerings to attract qualified franchisee candidates through targeted marketing, lead generation, screening, and closing support.
• Operations Consulting Franchise operations consulting services that analyze and improve processes, systems, and workflows to increase efficiency, reduce costs, and boost performance while helping organizations scale.
• Franchise Branding Brand development services including logo creation, copywriting, signage, vehicle wraps, brand identity packages, stationery and packaging design, and print advertising materials.
• Franchise Marketing Marketing and promotional services to grow brand awareness among customers and generate leads of qualified franchise candidates, including comprehensive digital marketing strategy.
• Lead Generation Customized digital marketing programs and lead generation services across multiple platforms including website management, social media, SEO, and online advertising to reach desirable franchise recruits.
• Website Management and Digital Marketing Digital marketing strategy and execution to expand franchise opportunities, grow brand recognition and loyalty, and interact with potential franchisees and customers through online channels.
• Website Design and Development Custom premium website design, development, and management for franchisors including professional navigation, mobile responsive design, incorporated branding, and conversion-focused call-to-actions.
• Social Media Management Social media presence development and management across platforms including Facebook, Instagram, LinkedIn, and Twitter with content creation, objectives, metrics, and tactical strategies to appeal to target audiences.
• SEO and Online Advertising Search engine optimization strategies to rank franchise websites on first pages of Google search results, along with online advertising campaigns for franchise promotion.
• Paid Search Advertising Paid search advertising campaigns targeting markets based on keywords, geographic location, and demographics to attract quality visitors and franchise candidates.
• FMSConnect Loyalty Marketing Platform A loyalty marketing technology platform designed specifically for franchise models that uploads customer bases to develop and manage customer communications, update social media, and encourage repeat business through return visits. Subscription pricing $100–$250 per month depending on service model.

Quantifiable outcome

• Over 900 brands franchised
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators13 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• BoomersPlus / Boomering Franchise Consultants: Senior-focused franchise consulting firm helping retiring executives invest in franchise opportunities. Overlapping franchise consulting model and target client (prospective franchisees), though narrower segment.
• Franchise Creator: Canada-based franchise development firm helping businesses franchise their concepts. Direct competitor in the Canadian franchise consulting market with overlapping service lines including FDD preparation, operations manuals, and franchise sales support.
• FranNet: North America's largest franchise consulting network, helping entrepreneurs evaluate and acquire franchises. Directly comparable as a franchise development and consulting firm serving prospective franchisees and emerging franchisors.
• IFPG (International Franchise Professionals Group): Network of certified franchise consultants and brokers connecting investors with franchise opportunities. Comparable offering: franchise consultancy, lead matching, and consultant certification — closely matches FMS's consulting model.
• 1851 Franchise / The Franchise Consulting Company: Multi-brand franchise media and consulting platform offering franchise development, marketing, and consulting services. Comparable in delivering end-to-end franchise development services with a content and lead-gen engine.

Regional players

• Sequential Management Group: US-based franchise consulting and brand management firm. Comparable service offering in franchise development, operations and expansion; geographic overlap limited relative to FMS's Canadian focus.

Others

• Franchise Business Review: Independent franchise research and benchmarking firm that surveys franchisees and publishes performance rankings. Comparable as ecosystem participant shaping franchise brand reputation and lead flow, but not a direct consulting competitor.

Broad incumbents

• Murphy Business & Financial Corporation: Established North American franchised brokerage and consulting network. While broader (covers business brokerage and M&A advisory in addition to franchise consulting), the franchise development arm directly overlaps with FMS's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/franchisemkting
• YouTubeyoutube.com/user/FranchiseMarketing1/videos
• Facebookfacebook.com/FranchiseMarketingSystems
• LinkedInlinkedin.com/company/fmsfranchise
• Instagraminstagram.com/fmsfranchise/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMS Franchise