GrooveWorx

What GrooveWorx does

GrooveWorx is a privately held, Los Angeles-based music production studio founded in 1996 (with predecessor roots dating to 1985) by Al Capps and Dain Blair. The company creates custom music for four primary media verticals: film trailers and theatrical releases, television networks and shows, radio station imaging and jingles, and television commercials and advertising campaigns. Its competitive positioning rests on access to elite LA session musicians and orchestrators, the ability to record 50-60 piece orchestras at premier Hollywood facilities (Sony Studios, Fox Scoring Stage, Capital Recording Studio), and established relationships with feature film composers. The studio maintains a portfolio of sub-brands and productized offerings including Trynity HDFX (radio imaging toolkit, 30,000+ FX elements), Groove Tools (rock imaging), GrooveSnax (urban imaging), AMPED (on-demand imaging producers), and the exclusive North American distribution rights for 5 Alarm Music's 197,000-cue production music library.

The business operates as a professional services studio, generating revenue through project-based custom music production engagements priced on bespoke quotes, supplemented by catalog distribution and packaged imaging toolkit licensing. Its go-to-market is sales-led and relationship-driven, with direct engagement to creative directors, producers, and network executives at major media companies. The customer base spans dozens of named enterprise clients across broadcasting (NBC, BBC Radio 2, Bayern 3, Radio SAW, ESPN), entertainment (Warner Bros, Marvel), automotive (Lexus, Mercedes-Benz), consumer brands (AT&T, T-Mobile, M&M's, Miller Lite), and fashion/retail (Guess, PacSun), with several long-tenure relationships exceeding a decade. Geographic reach extends across the United States, United Kingdom, Germany, Austria, Switzerland, Denmark, and Bahrain. The company has no disclosed external funding, no parent entity, and no public listing, and is operated by its original founders.

Name

GrooveWorx

Legal name

GrooveWorx

Website

https://grooveworx.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

GrooveWorx is a privately held Los Angeles music production studio, founded in 1996, that creates custom music for film trailers, television networks, radio stations, and advertising agencies, leveraging elite LA session musicians, full orchestral recording capabilities, and long-tenure enterprise client relationships across the US, Europe, and the Middle East.

Ownership category

akta.pro rank

Product category

Music Production Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (51229)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Custom Music & Original Score/Composition (MPAIALAD)

akta.pro secondary industries

Trailer Music & Promo Music Providers (MPAIALAH), Beatmakers & Track Production (MPAIAHAE)

Keywords

• Custom music production
• Film trailer music
• Radio imaging services
• Television network music
• Commercial jingle production

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Music Production: GrooveWorx generates revenue by creating custom music packages for radio stations, television networks, film trailers, and commercial advertisers. Each project is tailored to the client's specific needs, including orchestral recordings, jingle packages, news music, and trailer soundtracks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GrooveWorx composes and produces custom music for film and television trailers, radio and television station imaging packages, network promos, commercial advertising spots, and broadcast news themes. The company also licenses pre-produced music from its 5 Alarm Music catalog for media use.

Product overview

GrooveWorx is a Los Angeles-based music production company offering a comprehensive suite of audio services primarily for media and broadcast industries. The core portfolio includes Film Trailer Music Production, Radio Jingles and Imaging, Commercial Music Production, TV Scoring, and News Music packages. The company operates as a single unified service offering rather than a software platform, delivering custom music composition and production across all major service lines. Additional products include Trynity HDFX (radio imaging toolkit with 30,000+ FX elements), Groove Tools (rock radio imaging library), GrooveSnax (urban radio imaging), and AMPED (on-demand imaging producers). As exclusive North American distributor of 5 Alarm Music, they also offer access to 71 production music libraries with over 197,000 cues.

Differentiator

Problem solved

Functional benefit

Brands

• Trynity HDFX: Radio imaging toolkit featuring ultra-high-quality production FX and sound design elements with over 30,000 FX, work parts, and music beds.
• GrooveSnax
• Groove Tools
• Amped
• 5 Alarm Music

Products and services

• Film and Television Trailer Music Custom-composed and produced original music for film and television trailers, delivered with orchestral and broadcast-grade production quality for major studios and theatrical marketing teams.
• Radio Imaging and Jingles Custom jingles, station ID music, and full imaging packages for commercial radio stations and radio networks, designed to create distinctive sonic branding across dayparts.
• Television Network Music Packages Custom theme music, promotional packages, news themes, and recurring sonic branding assets for television broadcast networks and individual stations.
• Commercial Music and Jingles Original music and jingles for advertising campaigns, produced for agencies and brands for use in television, radio, and digital commercial spots.
• 5 Alarm Music Licensing Catalog A catalog of pre-produced music tracks that GrooveWorx licenses to media clients for use in productions, complementing its custom composition work.

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 5 Alarm MusiccoreChannel Partner/ Reseller/ DistributorGrooveWorx is the exclusive North American distributor of 5 Alarm Music for radio. 5 Alarm Music is an independent production music library for film, television, radio, and commercials offering over 197,000 cues across 71 high-end libraries covering all genres, updated monthly. The 5 Alarm web interface is powered by Source Audio.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Position Music: Independent music publisher and production company focused on trailer music, film/TV sync, and advertising placements. Directly comparable on trailer credits, custom scoring services, and the sync/publishing revenue model.
• Amber Music: NYC-based music and sound design company for advertising, film, and television. Comparable custom music production services targeting agencies and broadcasters, with similar boutique positioning.
• Elias Arts: Boutique LA music and sound design studio producing custom scores for film trailers, television, and advertising. Closely comparable service offering, customer base (agencies, studios), and B2B bespoke production model.
• Audiomachine: LA-based trailer and advertising music production house with a large owned catalog and exclusive composer roster. Closest direct competitor to GrooveWorx's trailer and commercial music business, competing for the same film studio and agency budgets.
• Human (Human Worldwide): Long-standing LA creative studio producing original music for film trailers, broadcast, and commercials. Comparable on client base (major film studios, networks) and custom production approach.
• JSM Music: Commercial music production company creating custom jingles, songs, and scores for advertising campaigns. Directly comparable on the commercials/advertising music production side of GrooveWorx's business.
• Box of Toys Audio: Boutique music and sound design house producing original scores for film trailers, television promos, and advertising. Comparable trailer/promo music production services competing for similar budgets.

Broad incumbents

• APM Music: Major production music library serving film, TV, advertising, and radio with a deep owned catalog. Competes for the same production music and custom scoring budgets from a different (library-first) commercial model.
• Universal Production Music: Largest production music library globally, offering pre-cleared music for film, TV, radio, and advertising. Adjacent to GrooveWorx's 5 Alarm Music distribution business, with broader catalog and global scale.
• BMG Production Music: Global production music division of BMG providing catalog and custom music solutions for media and advertising. Comparable to GrooveWorx's distribution partnership business, with broader rights-holder backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grooveworx
• YouTubeyoutube.com/grooveworxmusic
• Facebookfacebook.com/grooveworxstudio
• Instagraminstagram.com/grooveworx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrooveWorx