Downland

What Downland does

Downland is a privately held fintech startup headquartered in Austin, Texas, that operates a farm succession planning platform connecting established farmers seeking to retire or transition their operations with beginning farmers seeking land access. The core product suite comprises a land-matching service that vets and pairs counterparties, a training and mentorship program that transfers operational knowledge, financial preparation tools that connect beginning farmers with loan programs and grants, and a guided Succession Plan Builder template for established farmers. The company also offers a Carbon Credits Marketplace as an add-on module, enabling users to purchase carbon offset credits from Downland and third-party suppliers on a one-time or recurring basis. The website copyright indicates operations extending into 2026, while the company is legally organized as Downland LLC in Texas and operates under Texas law.

The company serves two primary customer segments in parallel: established farmers concerned with legacy preservation and succession planning, and beginning farmers facing high barriers to ownership including capital constraints, land access, and limited operational experience. Downland uses a sales-led go-to-market approach anchored on its website with 'Start Your Journey' and 'Plan Your Legacy' CTAs that route prospects to waitlist and contact forms, supplemented by community events, agricultural conferences, pitch competitions, and partnerships with farming organizations (CFAR, Symbiosis, TX Soil Sisters, VFW Post 4443, UT Austin CleanTech Fellows). The revenue model is professional services-oriented around succession planning support; pricing is not publicly disclosed. Founder and CEO Jessi Roesch, named a 2025 Young Agri-Food Leader by Farm Foundation, leads the company, which to date shows no disclosed institutional funding rounds, headcount, or revenue.

Name

Downland

Legal name

Downland LLC

Website

https://godownland.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Downland is an Austin-based fintech platform connecting retiring farmers with beginning farmers, providing land matching, training, mentorship, and financial preparation tools for generational farm succession, plus a carbon credits marketplace. Founded in 2022.

Ownership category

akta.pro rank

Product category

Farm Succession Planning Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Regenerative Agriculture & Soil Organic Carbon (SOC) (EUABABAE)

akta.pro secondary industries

Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon) (EUAGAIAK), Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG)

Keywords

• Farm succession planning
• Agricultural land matching
• Regenerative agriculture services
• Farmer mentorship programs
• Farm ownership transition

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Succession Planning Services: Downland provides estate and succession planning services to connect established farmers with beginning farmers, facilitating land transfers and business transitions. The service includes planning tools, matching services, mentorship coordination, and transaction support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Downland operates a farm succession planning platform that connects established farmers ready to pass on their land with beginning farmers seeking ownership. The integrated offering combines land matching, training and mentorship coordination, and financial preparation support with a guided succession plan builder. An add-on carbon credits marketplace enables users to purchase carbon offset credits from third-party suppliers on a one-time or recurring basis.

Product overview

Downland is a fintech startup offering a unified succession planning platform that connects established farmers with beginning farmers for generational land transfer. The core product comprises a Land Matching Service, Training & Mentorship Program, Financial Preparation Tools, and a guided Succession Plan Builder — all integrated within a single platform. Beginning farmers follow a multi-step onboarding pathway from goal-setting through financial readiness, training, and farm matching to transaction completion. An add-on Carbon Credits Marketplace enables purchase of carbon offset credits from the company and third-party suppliers on a one-time or recurring basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Downland Succession Planning Platform An integrated farm succession planning platform connecting established farmers ready to pass on their land with beginning farmers seeking ownership, delivered through land matching, training and mentorship coordination, and financial preparation support.
• Carbon Credits Marketplace An add-on marketplace enabling users to purchase carbon offset credits on a one-time or recurring basis, facilitating transactions between buyers and third-party carbon credit suppliers.

Quantifiable outcome

• Farms adopting regenerative practices are 120% more profitable due to reduced dependency on chemical inputs and improved soil health

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• CFARminorStrategic or Co-development PartnerListed as a partner in the 'Our Partners' section on the Downland website, indicating a collaborative relationship in supporting farmland succession and regenerative agriculture.
• SymbiosisminorStrategic or Co-development PartnerListed as a partner in the 'Our Partners' section on the Downland website, representing a collaboration in the agricultural sustainability ecosystem.
• TX Soil SistersminorStrategic or Co-development PartnerDownland sponsored the TX Soil Sisters Soil Revival Social and BBQ event at Windy Bar Ranch in Stonewall, Texas, helping raise nearly $3,000 for regenerative soil community education programs.
• VFW Post 4443minorStrategic or Co-development PartnerDownland sponsored the 1st Annual Veteran BBQ Fest hosted by VFW Post 4443, supporting veteran farmers seeking careers in agriculture.
• CleanTech Fellows Program at McCombs School of BusinesscoreStrategic or Co-development PartnerOngoing partnership hosting MBA student interns from the University of Texas at Austin's CleanTech Fellows program, providing hands-on experience in regenerative agriculture and succession planning.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nori: Carbon removal marketplace enabling farmers to monetize soil carbon credits and buyers to purchase them. Comparable to Downland's carbon credits marketplace add-on, though Nori is a pure-play carbon platform without the succession planning layer.
• FarmTogether: Fintech platform offering farmland investment and land access pathways to farmers and investors. Comparable to Downland on the financial-preparation and land-access side of the value proposition, though structured as investment vehicles rather than a matching/succession service.
• Steward: Online lending platform providing financing to small and regenerative farms. Comparable on the financial-preparation pillar of Downland's offering, with a parallel regenerative agriculture orientation and similar early-stage scale.
• AcreTrader: Marketplace for buying and selling farmland through fractional and whole-acre offerings. Comparable in using a marketplace model to connect farmland capital with operators, but focused on investment transactions rather than intergenerational succession.

Direct peers

• Land For Good: New England-based nonprofit focused on farmland access, tenure, and succession planning for farmers. Most directly comparable to Downland's succession and matching services; differs in geography and nonprofit funding model.
• California FarmLink: Nonprofit that provides farm succession planning, land linking, and financing for beginning farmers in California. Most directly comparable to Downland in mission and target customer (established and beginning farmers), though operating regionally as a nonprofit rather than a for-profit platform.
• The Land Connection: Organization running farmland matching, farmer training, and succession planning programs, primarily in Illinois. Directly comparable on the succession and training pillars of Downland's offering, with similar two-sided farmer constituency.

Broad incumbents

• Indigo Ag: Large agtech company operating a carbon credits program and a biological products business across row crops. Comparable to Downland's carbon marketplace add-on and regenerative positioning, but at vastly greater scale and with a wider portfolio.
• American Farmland Trust: National nonprofit focused on farmland preservation, climate-smart agriculture, and farmer viability. Comparable mission overlap with Downland on regenerative agriculture and keeping farmland productive, but operates at policy and grant scale rather than as a transactional platform.

Regional players

• Practical Farmers of Iowa: Farmer-led organization providing mentorship, training, and farmer-to-farmer learning networks, with growing emphasis on succession planning. Comparable to Downland's training and mentorship pillar, primarily serving Iowa and surrounding Midwest states.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/downland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Downland