HTL Property
HTL Property is an Australian boutique brokerage firm specialising in investment sales, marketing and advisory for hotel, tourism and leisure properties including pubs, hotels, motels and caravan parks, serving owners, investors and operators nationally.
- Company typePrivate
- Founded2018
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HTL Property does
HTL Property is a privately held, boutique national brokerage firm founded in 2018 and headquartered at Level 2, 14 Martin Place, Sydney. The firm specialises exclusively in investment sales, marketing and advisory for hospitality, tourism and leisure (HTL) assets across Australia, covering pubs and taverns, hotels and resort accommodation, motels, backpackers, caravan parks, manufactured home estates, and management rights. The business is led by Managing Director Andrew Jolliffe and Director Dan Dragicevich, supported by a team of approximately 11-50 personnel collectively claiming 70+ years of hospitality sector experience, with regional directors covering Queensland (Glenn Price, Paul Nyholt), Victoria (Scott Callow), and accommodation (James Carrick), plus recently appointed Mark Durran as Managing Director Hotel Capital Markets APAC.
The operating model is transaction-based: HTL runs Expression of Interest campaigns, public auctions, and off-market/private treaty processes on behalf of hotel owners, investors, developers and operators, earning commissions on concluded sales. Distribution is reinforced by joint-agency partnerships with major commercial brokerages including JLL Hotels & Hospitality, Stonebridge Property Group, Burgess Rawson, Colliers, Dixon Commercial, Ray White and McLachlan Partners for larger and multi-state mandates. Beyond core brokerage, HTL has built out four sub-brands: HTL Capital Partners and HTL Investment Management (investment management and strategic partnerships), HTL Private Office (a 2025-launched HNW wealth advisory service in partnership with wealth-tech platform HeirWealth), and HTL Corporate Advisory (2025-launched corporate finance advisory for hospitality and tourism clients).
Marketing channels are predominantly traditional for the sector: a website with detailed property listings, LinkedIn, YouTube, and email newsletters. The firm has no proprietary technology platform, no disclosed AI/data capabilities, no funding rounds, no parent company, and no institutional ownership; it operates as an independent partnership-style private business. Documented marquee transactions include the Silverwater Hotel sale (described as the largest Sydney hotel sale of 2025), the Arthouse Hotel leasehold sold to Redcape, the Skye Suites Sydney CBD (largest Sydney CBD hotel transaction in its year), the 10-venue Hallmark portfolio acquired by Australian Venue Co., and multiple Southeast Queensland large-format hotels sold off-market to MA Redcape Hotel Fund.
HTL Property firmographics
Firmographics- Name
- HTL Property
- Legal name
- HTL Property
- Website
- https://htlproperty.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HTL Property is an Australian boutique brokerage firm specialising in investment sales, marketing and advisory for hotel, tourism and leisure properties including pubs, hotels, motels and caravan parks, serving owners, investors and operators nationally.
- Ownership category
- akta.pro rank
Where HTL Property is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
HTL Property business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Brokerage/Agency Commissions: HTL Property generates revenue through commissions on the sale of hospitality properties including hotels, pubs, taverns, caravan parks, motels, and other hospitality assets. The firm acts as an intermediary between buyers and sellers, charging fees for their marketing, advisory, and transaction management services.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
HTL Property product offering
Product offeringCore offering
HTL Property is a national brokerage firm delivering specialized investment sales, marketing, and advisory services for hotel, tourism, and leisure properties across Australia. The firm facilitates transactions for pubs, taverns, hotels, motels, resorts, backpackers, caravan parks, and management rights through Expression of Interest campaigns, public auctions, and off-market/private treaty deals. Its integrated service suite extends through divisions including HTL Capital Partners, HTL Private Office, and HTL Corporate Advisory.
Product overview
HTL Property is a national brokerage firm delivering specialized integrated services for the hospitality and hotel industry throughout Australia. The company operates as a unified service offering under the HTL Property brand, providing investment sales, marketing, and advisory services across three core property categories: Pubs & Taverns, Hotel Accommodation (including motels, resorts, and backpacker accommodations), and Caravan Parks & Manufactured Home Estates (MHE's). The firm extends its core brokerage services through several specialized divisions including HTL Capital Partners (investment management), HTL Private Office (wealth advisory for high-net-worth clients), HTL Corporate Advisory (corporate finance), and HTL Investment Management (strategic investment partnerships). The team collectively brings 70+ years of experience across all sectors of the hotel industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Pubs & Taverns Sales Specialized investment sales, marketing, and advisory services for pub and tavern properties across Australia, marketed under the HTL Property brand with dedicated listing pages and category-specific campaigns.
- Hotel Accommodation Sales Investment sales, marketing and advice for hotels, motels, resorts, backpacker accommodations and other hotel accommodation assets across Australia.
- Caravan Parks & MHE's Sales Sales services for caravan parks and manufactured home estates across metropolitan and regional Australia, including lifestyle villages and tourist parks.
- HTL Capital Partners Capital partners division of HTL Property providing investment management and strategic partnership services across the hospitality investment lifecycle.
- HTL Private Office Bespoke debt and advisory service for high-net-worth individuals and families, enhanced through HTL's partnership with Australian wealth tech platform HeirWealth to deliver a centralized view of clients' family wealth.
- HTL Corporate Advisory Corporate finance and advisory services for hospitality and tourism sector clients, positioned as the next iteration of HTL Property's specialist business offering.
- HTL Investment Management Investment management division of HTL Property focused on strategic partnerships across the client investment lifecycle in the Australian hospitality sector.
Companies that use HTL Property
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
HTL Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HTL Property partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core, supporting, regional and strategic.
- JLL Hotels & HospitalitymajorJoint agency partnership for large hotel transactions. JLL Hotels & Hospitality Group has collaborated with HTL Property on major transactions including the Silverwater Hotel sale and large format pub sales in North-West Sydney growth corridor.
- Stonebridge Property GroupmajorConjunction agency partnership for Sydney CBD hotel transactions. Stonebridge Property Group and HTL Property jointly managed the sale of Skye Suites Sydney Hotel, the largest Sydney CBD hotel transaction in a given year.
- Burgess RawsoncorePartnership for Quest Apartment Hotels sales and Tasmania property transactions. Burgess Rawson has worked with HTL on Quest Ipswich ($14.2M) and Villa Howden Tasmania sales.
- CollierscoreConjunction agency for Public Hospitality portfolio sale alongside HTL Property. Colliers and HTL jointly managed the sale of four Public Hospitality assets.
- Dixon CommercialsupportingPartnership on regional hotel sales including the Quest Albury freehold investment sale.
- X CommercialsupportingJoint marketing of Sydney inner-west accommodation assets including 14-room Victorian boarding house at 1 Johnston Street Annandale.
- Ray White Manning ValleyregionalRegional partnership for Pacific Highway hospitality assets including The Artisan Farmer sale in the Mid North Coast of NSW.
- McLachlan PartnersregionalPartnership on Central Coast growth corridor listings including Dunleith Tourist Park waterfront sale.
- HeirWealthstrategicHTL Private Office has partnered with HeirWealth, an Australian-based wealth tech platform, to enhance wealth management services for high-net-worth clients. This partnership enables HTL Private Office to offer a more centralized view of clients' family wealth.
- Ray White CommercialregionalJoint agency on landmark hospitality sites including 123-127 Maroondah Highway, Ringwood.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
HTL Property competitors and assessment
Company assessmentDirect peers
- Burgess Rawson: Australian commercial real estate agency with a strong hospitality, pub and hotel sales practice (Quest Apartment Hotels, regional pub and motel sales). Co-brokes transactions with HTL on pubs, motels and caravan parks, serving overlapping vendor clients.
- X Commercial: Sydney-based boutique commercial real estate agency active in hospitality and accommodation asset sales (e.g., co-broker of inner-west boarding-house assets with HTL). Comparable as a regional boutique competing on similar NSW hospitality mid-market mandates.
- HVS (Hodges Ward Elliott): Global hospitality-focused brokerage, valuation and consulting firm active in Australia and the broader APAC region for hotel investment sales. Comparable as a hotel-sector specialist intermediary targeting the same vendor and operator universe.
- Stonebridge Property Group: Australian specialist property advisor active in hotel, pub and hospitality investment sales (e.g., Skye Suites Sydney co-brokered with HTL). Directly comparable as a national hospitality-focused boutique brokerage serving the same vendor and buyer universe.
Broad incumbents
- JLL Hotels & Hospitality Group: Global commercial real estate services firm with a dedicated Hotels & Hospitality practice that brokers hotel investment sales worldwide and co-brokes major Australian mandates (including the Silverwater Hotel) directly with HTL Property. Comparable as a competitor on the very same transactions and as a partnership counterparty.
- Knight Frank (Hotels & Leisure): Global real estate consultancy with a hotels and leisure practice in Australia covering hotel, pub and resort investment sales. Comparable in target asset class (hospitality) and buyer/seller relationship model despite being a broader incumbent.
- CBRE Hotels (Asia Pacific): Global CRE services leader with a dedicated Hotels team across APAC that sells hotel, resort and hospitality investment assets in Australia. Source of HTL's recent hire (Scott Callow was ex-CBRE Senior Director, Victorian Hotels) and a direct competitor for institutional hotel mandates.
- Cushman & Wakefield (Hotels): Global CRE services firm with a hospitality investment-sales team covering Australian hotel and resort assets. Competes with HTL for institutional hospitality mandates, particularly those with international buyer interest.
- Colliers International (Hotels): Global CRE firm with a dedicated hotels and hospitality investment-sales team that co-brokered the Public Hospitality portfolio with HTL. Competes for the same mid- to large-cap Australian hotel, pub and resort sale mandates.
- Savills (Asia Pacific Hotels): Global real estate advisor with an Asia Pacific hotels team active in Australian hotel investment sales and capital markets. Comparable as a competing full-service incumbent seeking the same cross-border hospitality buyer demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HTL Property social profiles
Digital presenceHTL Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
HTL Property leadership team
Management profileNumber of profiles
Profiles4 records
HTL Property subsidiaries and ownership
Company hierarchySubsidiaries3 records
HTL Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HTL Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HTL Property
What does HTL Property do?
HTL Property is a national brokerage firm delivering specialized investment sales, marketing, and advisory services for hotel, tourism, and leisure properties across Australia. The firm facilitates transactions for pubs, taverns, hotels, motels, resorts, backpackers, caravan parks, and management rights through Expression of Interest campaigns, public auctions, and off-market/private treaty deals. Its integrated service suite extends through divisions including HTL Capital Partners, HTL Private Office, and HTL Corporate Advisory.
Is HTL Property a public or private company?
HTL Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HTL Property founded?
HTL Property was founded in 2018. It employs 11 to 50 people.
Where is HTL Property based?
HTL Property is headquartered in Sydney, Australia, in the Oceania region.
How does HTL Property make money?
One revenue line is on record: brokerage/Agency Commissions.
Who are HTL Property's main competitors?
Direct peers on record are Burgess Rawson, X Commercial, HVS (Hodges Ward Elliott) and Stonebridge Property Group. Broad incumbents are JLL Hotels & Hospitality Group, Knight Frank (Hotels & Leisure), CBRE Hotels (Asia Pacific), Cushman & Wakefield (Hotels), Colliers International (Hotels) and Savills (Asia Pacific Hotels).
Does HTL Property have an API?
No public API is recorded for HTL Property.