What Kinetic Electrical does

Kinetic Electrical is a New Zealand network of 16 independently owned electrical contracting businesses operating across 18 physical locations on both the North and South Islands, from Northland to Southland. The network is operated by Level Group NZ Limited (NZBN 9429051120726), which became the parent entity in June 2026 when the network joined the wider Level Group ANZ alliance. Each franchise is locally owned and operated—staffed by experienced electricians under leaders like Andrew Bryson (East Tāmaki/Franklin, 42 employees and 26 vehicles), Jamie Greentree (Wellington), Mark James (Kāpiti Horowhenua), Lachie Moore (Southland), Sam Orbell (Wānaka), Nick Hall (Whanganui), and Rob Pascoe (Whangārei)—and contributes to and benefits from a shared brand, systems, and supplier relationships, while retaining its own profit and loss. Kinetic Electrical Hawke's Bay remains owned and operated by co-founders Darren and Vicki Bambry.

The network delivers electrical contracting services across residential, commercial, industrial, rural, government/infrastructure, data and communications, switchboard design and manufacturing, water and wastewater, air conditioning, facilities management, EV charging, and solar/battery storage segments. Core technical capability includes in-house custom switchboard design and manufacture (including 4000A generator main switchboards for hospital and critical-infrastructure environments), PLC/HMI/SCADA industrial automation, structured and fibre-optic cabling (via the specialist Kinetic Data & Communications sub-brand in Hawke's Bay), and HVAC systems. Verified switchboard partnerships (Cubic, Concept Prime+) and industry credentials (SiteWise Gold/Green, Master Electricians, SEANZ, IMPAC) underpin eligibility for commercial, industrial, infrastructure, and government tenders. Notable enterprise project delivery includes T&G Global's NZ$100 million Whakatū apple packhouse (1,500 hours of electrical work), Kathmandu's nationwide 48-store electrical and lighting maintenance programme, Hawke's Bay Hospital's custom essential-power switchboard, Kāinga Ora's 29-home Johnsonville development, Wairarapa Moana Farms' four-pump-station irrigation infrastructure, and Smart Parking Technology's 10-city connected parking rollout.

The business model combines one-time project-based revenue (electrical installations), recurring maintenance and servicing revenue (commercial property portfolios, industrial facilities), and franchise-network membership economics (subscription/recurring revenue at the parent level through Level Group NZ). The GTM motion is locally driven field sales, with each franchise managing its own customer relationships while the national office coordinates multi-site enterprise accounts (e.g., Kathmandu). Pricing is individually quoted per franchise per project; no standard pricing tiers are publicly disclosed. Customer acquisition mixes local digital presence (website, Google Business, LinkedIn, Facebook, YouTube), third-party review platforms (Google, No Cowboys), word-of-mouth, and direct enterprise engagement.

Name

Kinetic Electrical

Legal name

Level Group NZ Limited

Website

https://kinetic-electric.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Kinetic Electrical is a New Zealand franchise network of 16 independently owned electrical contracting businesses operating across 18 locations from Northland to Southland, serving residential, commercial, industrial, rural, and government customers with electrical, automation, switchboard manufacturing, data, solar, and EV charging services under parent Level Group NZ.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Electrification of Drives & Equipment (Motors, VFDs, Compressed Air, Pumps) (EUABAJAE)

akta.pro secondary industries

HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE), HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Electrical contracting services
• Switchboard design manufacturing
• Industrial automation electrical
• Solar battery installation
• Data communications cabling

Headquarters

HQ city

Havelock North

HQ country

New Zealand

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electrical Installation and Project Work: One-time project-based revenue from electrical installations across residential, commercial, industrial, rural, and specialist environments. Projects range from small residential jobs through to large infrastructure contracts. Customers request quotes and projects are priced individually.
2. Electrical Maintenance and Servicing: Ongoing maintenance contracts and reactive servicing work for commercial property portfolios, industrial facilities, and residential customers. Includes fault finding, preventative maintenance, thermal imaging, and test and tag services.
3. Franchise Network Membership: Level Group NZ and Kinetic Electrical franchise model provides business support, brand licensing, systems, and network resources to independently owned franchisees. Each franchise operates its own profit and loss while contributing to and benefiting from the national network.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kinetic Electrical is a New Zealand franchise network of 16 independently owned electrical businesses operating across 18 locations, delivering residential, commercial, industrial, rural, and data and communications electrical services. The network also provides in-house switchboard design and manufacturing, industrial automation solutions (PLC/HMI/SCADA), water and wastewater electrical systems, air conditioning and heat pumps, EV charging, and solar and battery storage installations, with select franchises offering 24/7 emergency support.

Product overview

Kinetic Electrical is a network of 16 independently owned electrical businesses operating across 18 locations throughout New Zealand. The company operates as a unified service network rather than a single software product, offering comprehensive electrical services including residential, commercial, industrial, and rural electrical work; data and communications infrastructure; switchboard design and manufacturing; water and wastewater electrical services; air conditioning and heat pumps; facilities management; new housing developments; EV charging solutions; and solar and battery storage. Services are delivered through locally owned and operated teams that are backed by shared systems, brand recognition, and support from the wider Kinetic network. In June 2026, Kinetic Electrical joined Level Group NZ (Level Group NZ Limited, NZBN 9429051120726), connecting the network with the wider Level Group ANZ alliance while maintaining local ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Kinetic Data & Communications: Specialist data and telecommunications business operating in Hawke's Bay, providing structured cabling, fibre-optic cabling, communications rooms, wireless networks, voice systems, CCTV, access control, and ICT support.

Products and services

• Residential Electrical Services Electrical solutions for homes including new builds, renovations, lighting upgrades, repairs, switchboards, heating, ventilation, and EV charging, delivered for residential homeowners across New Zealand.
• Commercial Electrical Services Electrical installations, fit-outs, upgrades, and maintenance for offices, retail, hospitality, education, and other commercial environments, with planned scheduling to minimise disruption to business operations.
• Industrial Electrical & Automation Industrial electrical and automation solutions for manufacturing, processing, and infrastructure, including plant installations, control systems, PLC/HMI/SCADA programming, maintenance, upgrades, and fault finding.
• Rural Electrical Services Electrical services for farms and rural operations, from dairy sheds, irrigation and pumps to lighting, refrigeration, security, maintenance, and breakdown support.
• Data & Communications Structured cabling, fibre-optic cabling, communications rooms, wireless networks, voice/VoIP/PABX systems, CCTV, IP cameras, and access control designed for commercial, industrial, healthcare, and infrastructure environments.
• Switchboard Design & Manufacturing In-house design and manufacture of switchboards, motor control centres (MCCs), and control panels for commercial, industrial, infrastructure, and essential-power applications, including custom 4000A generator main switchboards for critical-infrastructure environments.
• Water & Wastewater Electrical Services Electrical services for water and wastewater facilities including pumping systems, motor controls, instrumentation, switchboards, PLC and SCADA systems, and telemetry for council and infrastructure operators.
• Air Conditioning & Heat Pumps Efficient heating and cooling solutions for homes and businesses, including heat pump and air conditioning installation, servicing, maintenance, and repairs.
• Facilities Management Ongoing electrical maintenance, repairs, and support services for managed properties, commercial sites, and facility operations, including fault finding, preventative maintenance, thermal imaging, and test and tag.
• New Housing & Developments Complete electrical planning, installation, and fit-out services for new residential homes and multi-unit property developments, including pre-wiring, testing, and certification.
• EV Charging Solutions Residential and commercial EV charging installation services including charger assessment, installation, commissioning, and management software integration (e.g., Evnex, Schneider Electric EVlink).
• Solar & Battery Storage Solar panel and battery storage system design, installation, and commissioning for homes, commercial properties, and larger developments, delivered by SEANZ-member franchises.

Quantifiable outcome

• 16 independently owned businesses and 18 locations spanning both New Zealand islands, providing nationwide coverage from a single national relationship
• +2 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Level Group NZcoreStrategic or Co-development Partner · 1 June 2026In June 2026, Kinetic Electrical joined Level Group NZ (NZBN 9429051120726), connecting its 16 independently owned franchise businesses with the wider Level Group ANZ alliance. The partnership preserves local franchise ownership and the Kinetic identity while providing access to broader business support, stronger supplier relationships, business development, marketing, modernised systems, and shared learning across the Level alliance. Darren and Vicki Bambry (Kinetic co-founders) continue supporting the wider Kinetic network while owning and operating Kinetic Electrical Hawke's Bay.
• Level Group Australia Pty LtdminorStrategic or Co-development Partner · 1 June 2026Level Group Australia Pty Ltd is a related organisation providing support to Level Group NZ and the Kinetic network across the ANZ alliance. Personal information may be shared with Level Group Australia for business support purposes.
• Smart Parking TechnologyminorImplementation/ SI/ Consulting PartnerKinetic Electrical has completed installations and provides ongoing servicing for Smart Parking Technology parking sensors, CCTV and electrical infrastructure across 10 New Zealand cities (Auckland, Hamilton, Rotorua, New Plymouth, Whanganui, Hawke's Bay, Wellington, Nelson, Christchurch, Dunedin). Work supports connected smart parking systems and is completed after hours to minimise disruption.
• KathmanducoreChannel Partner/ Reseller/ DistributorKinetic Electrical provides coordinated electrical and lighting maintenance across Kathmandu's 48-store New Zealand retail network, including a heated air-curtain upgrade at the Queenstown store. The work is coordinated through one national relationship while delivered by experienced local Kinetic teams across all regions.
• Site Safe New ZealandcoreOthersSite Safe New Zealand provides health and safety training, resources and contractor prequalification (SiteWise) used by Kinetic franchises to demonstrate health and safety systems and practices. Multiple franchises hold SiteWise Green or SiteWise Gold prequalification.
• Master Electricians New ZealandcoreOthersMaster Electricians New Zealand is a trade association setting standards for workmanship, safety and professionalism. Multiple Kinetic franchises hold Quality Assured Master Electrician membership, and Wellington franchise received the Master Electricians Emerging Business of the Year award.
• Solar Energy Association New Zealand (SEANZ)minorOthersSEANZ is the national solar energy industry association. Kinetic Electrical Whanganui holds SEANZ membership, confirming solar systems are designed and installed in line with recognised New Zealand industry practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Programmed Maintenance Services: Australia/NZ facility services and electrical contracting provider offering maintenance, installation and industrial services to commercial and government clients. Comparable in multi-site maintenance, facilities management and electrical contracting offerings.
• ISS A/S: Global facility services provider delivering integrated workplace and facility management including electrical and HVAC maintenance for commercial and industrial clients. Overlaps with Kinetic's facilities management and maintenance contracts.
• Downer Group: Major Australasian infrastructure services company delivering electrical, communications and energy solutions to utilities, transport and government. Comparable on industrial/utility electrical contracting, infrastructure projects and renewables, though at materially larger scale.
• Spotless Group: Large Australasian facility services and infrastructure contractor providing electrical, HVAC, maintenance and asset management across commercial, industrial and government customers. Overlaps with Kinetic on commercial/industrial electrical, facilities management and multi-site national accounts but at much greater scale and broader scope.

Others

• CBRE Group (Facility Services): Global real estate and facility services firm whose Asset Services and Project Management business includes electrical maintenance, fit-out and multi-site facility operations. Adjacent rather than directly competing, but competes for multi-site maintenance programmes similar to Kathmandu.

Direct peers

• Switched On Group: New Zealand electrical contracting business providing residential, commercial and industrial electrical services. Comparable customer segments, geographic focus and service mix including switchboard and automation work.
• Laser Electrical: New Zealand's largest electrical services franchise network offering residential, commercial and industrial electrical contracting through locally owned franchisees. Directly comparable franchise model, customer mix and geographic footprint to Kinetic Electrical.
• JAG Electrical: NZ-based industrial and commercial electrical contractor with automation and control capabilities. Comparable in industrial electrical, PLC/SCADA and switchboard work for manufacturing and infrastructure customers.
• Comfortech: New Zealand HVAC, heat pump and electrical services franchise network serving residential and commercial customers through local franchisees. Closely comparable franchise model and overlapping services in HVAC and electrical contracting.
• Mr Electric (Neighborly): International electrical service franchise brand operating across multiple geographies, providing residential and light commercial electrical work through franchisees. Comparable franchise structure and trade-service delivery model to Kinetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqAVdNY4cZrgPhlACBK6GTQ
• Facebookfacebook.com/KineticElectrical
• LinkedInlinkedin.com/company/kinetic-electrical

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinetic Electrical