Prodirox

Name

Prodirox

Legal name

PRODIROX France SAS

Website

https://prodirox.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Surface Treatment Chemicals

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (325520)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

akta.pro secondary industry

Wood & Laminate Surface Cleaners & Polishes (CRAJACAD)

Keywords

• Surface treatment chemicals
• Construction paints coatings
• Wood concrete protection
• Industrial cleaners strippers
• Decorative paint products

Headquarters

HQ city

Capens

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Surface treatment products: Manufacturing and commercialization of surface treatment products including strippers, cleaners, protective treatments, oils, varnishes, stains, and paints. Products are sold through distribution networks to professional artisans.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Prodirox formulates and manufactures surface treatment chemicals for construction and renovation professionals, including strippers, cleaners, protective treatments, paints, varnishes, hard oils, wood saturators and stains for wood, concrete, metal and stone substrates. The company's products are sold under proprietary brand families (PRODICAP, LASUROX, ROXOSOL, BOISEROX, ROX'INTER, ROX'FAÇADE, ROX'MÉTAL, ROXOTOIT, etc.) through a network of 300+ French building materials distributors serving professional artisans.

Product overview

Prodirox is a French manufacturer specializing in surface treatment products, oils, varnishes, and paints, founded in 1993 and acquired by SCSO in 2024. The company offers a comprehensive portfolio organized into 6 main product families: (1) Decaper (strippers) including PRODICAP UNIVERSEL FL/GL, PRODICAP AQUA GL for removing paint, varnish, and coatings from wood, metal, concrete, and stone; (2) Nettoyer (cleaners) including DGRAISS 3000, CRYPTO +, CRYPTOROX, NETTOYANT FAÇADE GL for facade, degreasing, and surface cleaning; (3) Traiter | Protéger (treat & protect) including ALGHYDRO +, ALGA +, ALGA 15, DMINERAL HYDRO, DTAG PROTEC BI for anti-cryptogamic, hydro/oleophobic, and anti-graffiti treatments; (4) Beton (concrete) including LASUROX BÉTON SATIN, LASUROX BÉTON 2K, ROXOSOL VERNIS 2K for concrete stains and floor varnishes; (5) Bois | Parquets (wood & parquet) including HUILE BARDAGE, BOISEROX AQUA, VITROROX 2K SATIN, OLEAROX PARQUET for wood oils, stains, paints, and parquet vitrifiers; (6) Peindre (paint) including ROX'INTER ACRYL MAT, ROX'INTER SILANE MAT, COCON, ROX'FAÇADE SILANE D2, ROX'MÉTAL S, ROXOGRIP for interior, exterior, facade, metal, and specialty paints. Many products carry environmental certifications including NF Environnement, Biosource, and Excell Zone Verte labels. The company distributes through 300+ distributors across France, with 100% French manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• PRODICAP

Quantifiable outcome

• Technical support with on-site color validation and construction follow-up for architectural projects

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Zolpan: Zolpan is a French paint and façade coatings manufacturer serving building professionals through a network of stores and distributors — directly comparable to Prodirox across decorative paints, façade treatments, and surface protection.
• Ripolin: Ripolin is a French mass-market decorative paint brand (PPG) sold through distribution and retail — competing with Prodirox's interior and exterior paint ranges for artisan and DIY demand in France.
• V33: V33 is a French wood paint and varnish specialist with a comparable product range covering wood protection, stains, and floor finishes — overlapping directly with Prodirox's Bois | Parquets family and competing for the same artisan and négoce matériaux customers.
• Tollens: Tollens is a long-established French decorative paint brand (PPG subsidiary) distributed through négoce matériaux and serving professional painters — directly overlapping with Prodirox's interior/exterior paint ranges and distribution model.
• Seigneurie: Seigneurie is a French professional decorative paint brand under Cromology/PPG, serving building professionals through distributors — directly comparable to Prodirox's Peindre product family in terms of customer base and channel.
• Guittet: Guittet is a French professional paint brand (PPG) distributed via négoce matériaux — a direct competitor serving the same multi-trade artisan segment as Prodirox with overlapping interior/exterior paint offerings.
• Blanchon: Blanchon is a French wood floor and parquet finish specialist, directly comparable to Prodirox's VITROROX and OLEAROX parquet lines, serving the same professional distributor and artisan channels in France.

Broad incumbents

• PPG Industries: PPG is a global coatings major that owns several French paint brands (Tollens, Seigneurie, Guittet, Ripolin) and competes with Prodirox in decorative and protective coatings, though at vastly larger scale and broader scope.
• Unikalo: Unikalo is the parent brand of SCSO (Prodirox's acquirer) and a broader French building paints manufacturer — an incumbent in the same space whose portfolio overlaps with Prodirox and whose group structure gives it substantially more scale.
• Cromology: Cromology is one of Europe's largest decorative paint manufacturers, operating multiple French brands (Seigneurie, Tollens, Guittet, Ripolin, Julien) — a broad incumbent whose portfolio overlaps Prodirox's paint category at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodirox