Flora Fusion

What Flora Fusion does

Flora Fusion is a privately held, Scotland-based direct-to-consumer retailer of full-spectrum CBD products (cannabidiol derived from responsibly grown hemp), headquartered at Forth House, 28 Rutland Square, Edinburgh. The company sells a portfolio spanning oils (Silver, Raw, Gold, Pro, Bio, Hemp variants), topicals (balms, serum, transdermal patches), edibles (gummies), and pet-specific formulations through its own e-commerce storefront at flora-fusion.com, delivering across the United Kingdom and Scotland with age verification at delivery (subject to shipping exclusions for the Isle of Wight, Isle of Man, Scottish Isles, parts of England, Northern Ireland, and Channel Isles).

The business model is single-channel direct-to-consumer e-commerce with one-time purchase revenue and no disclosed subscription program; pricing is not publicly itemised. Customer acquisition combines a content-heavy owned-channel strategy (a blog, YouTube, educational resources on the endocannabinoid system, and condition-specific landing pages for sleep, pain, anxiety, stress, women's health, sports, and pets) with organic social (Facebook, Instagram), email marketing, and Trustpilot social proof. Differentiation rests on third-party laboratory testing with published certificates of analysis across the full product range, personal consultations and private guidance for product selection, and a focused provenance narrative as a Scottish CBD specialist.

The operating footprint is extremely small at 1-10 employees, with no disclosed institutional ownership, funding rounds, partnerships, leadership bios, or audited financials. The company does not have a mobile app, public API, or patent portfolio, and its competitive position derives from brand, content, and trust signals rather than technology lock-in.

Name

Flora Fusion

Legal name

Flora Fusion

Website

https://flora-fusion.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Flora Fusion is a privately held, Scotland-based direct-to-consumer e-commerce retailer of third-party-tested, full-spectrum CBD oils, gummies, balms, patches, serums, and pet products, serving UK and Scottish consumers with personal consultations and educational content.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• CBD oil products
• Full-spectrum CBD
• CBD topicals
• Hemp-derived supplements
• CBD pet wellness

Headquarters

HQ city

Leven

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: Flora Fusion generates revenue through direct online sales via its e-commerce platform (flora-fusion.com), offering full-spectrum CBD oils, gummies, balms, patches, and serums. Products are sold directly to consumers across the UK and Scotland with delivery to the recipient's address.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Flora Fusion manufactures and directly sells a portfolio of full-spectrum CBD products — including CBD oils (Silver, Raw, Gold, Pro, Bio, Hemp variants), gummies, balms, transdermal patches, serums, and pet-specific formulations — through its own e-commerce platform to UK and Scottish consumers. All products are third-party lab tested with COAs published online, and the company supplements online shopping with one-to-one personal consultations to help customers select the right product for stress, sleep, pain, sports recovery, women's health, anxiety, general wellbeing, and pet wellness needs.

Product overview

Flora Fusion is a Scotland-based CBD provider offering a portfolio of full-spectrum CBD products across multiple delivery formats: CBD oils (Silver, Raw, Gold, Bio, Hemp, Pro), topicals (Balms, Serum, Patches), edibles (Gummies), and pet-specific products. All products undergo third-party lab testing and are sold through an e-commerce platform targeting UK and Scottish consumers seeking natural wellness solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Spectrum CBD Oils (Silver, Raw, Gold, Pro, Bio, Hemp) Full-spectrum CBD oil range offered in multiple formulations (Silver, Raw, Gold, Pro, Bio, Hemp), all third-party lab tested with COAs published online; designed to support the body's endocannabinoid system for stress, sleep, pain, anxiety, women's health, general wellbeing, and sports recovery. Intended for adult UK consumers.
• CBD Gummies CBD edible gummy products (10mg variant available), third-party lab tested with COA published; provide an alternative oral delivery format to CBD oils for adult UK consumers seeking convenience and taste-based dosing.
• CBD Balms CBD topical balms for targeted application to areas of physical discomfort, third-party lab tested with COA published; intended for adult UK consumers seeking localized support for muscle and joint discomfort.
• CBD Patches CBD transdermal patches for sustained-release delivery of CBD through the skin, third-party lab tested with COA published; intended for adult UK consumers seeking longer-duration, hands-free CBD application.
• CBD Serum CBD topical serum, third-party lab tested with COA published; a skincare-adjacent CBD topical format for adult UK consumers.
• CBD Pet Products Specially formulated CBD products for pets, third-party lab tested with COA published; intended for UK pet owners seeking natural support for animal comfort, calm, and joint wellbeing.

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Provacan: UK CBD specialist selling full-spectrum oils, topicals, capsules and edibles direct to consumer with published lab reports. Comparable to Flora Fusion on geography, channel and product portfolio.
• Love Hemp: UK-based, full-spectrum CBD oils, edibles, topicals and capsules sold direct-to-consumer online and through retail. Closest like-for-like UK specialist peer to Flora Fusion in product mix, channel and target customer.
• Naturecan: UK-based CBD brand selling full-spectrum oils, gummies, topicals, capsules and pet products globally via DTC. Comparable to Flora Fusion on geography, lab-tested positioning, broad SKUs and ecommerce-led GTM.
• Hempura: UK-based CBD manufacturer and DTC retailer with full-spectrum oils, capsules, topicals and edibles, also publishing COAs. Comparable as a similarly sized UK specialist with overlapping product set.
• Dragonfly CBD: UK CBD brand offering oils, gummies, topicals and patches via DTC e-commerce, with a comparable full-spectrum positioning and product breadth. Direct competitor in the same UK online channel.
• Endoca: Europe-based (with strong UK distribution) CBD company selling full-spectrum oils, topicals, capsules and cosmetics direct to consumer. Comparable on global full-spectrum positioning, lab transparency, and product breadth.
• CBD Life: UK CBD specialist offering full-spectrum oils, gummies, vapes and topicals via its own e-commerce site. Direct competitor in the UK online CBD space with a similar product architecture.
• Blessed CBD: UK-based DTC CBD brand offering full-spectrum oils, gummies, capsules and topicals with COA-driven positioning. Directly comparable to Flora Fusion in size, product mix, lab-testing emphasis and UK online-only distribution.

Broad incumbents

• Holland & Barrett: UK's largest health-and-wellness retailer, stocking multiple CBD brands including its own 'H&B CBD' range. A broad incumbent that competes with Flora Fusion for the same UK consumer CBD wallet and dwarfs it on shelf access and marketing.
• Charlotte's Web: US-originated, large-scale CBD brand with full-spectrum oils, gummies, topicals and pet products. Comparable in product architecture and wellness positioning; a much larger incumbent establishing the trust-and-lab-testing playbook Flora Fusion is following.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeflora-fusion.com/youtube
• Facebookfacebook.com/florafusioncbd
• Instagraminstagram.com/florafusioncbd
• Xx.com/florafusioncbd
• LinkedInlinkedin.com/company/florafusioncbd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora Fusion