Cast It Reach
Cast It Reach is a cloud-based SaaS casting platform that helps TV production companies, networks, and studios manage high-volume applicant screening, selection, and casting for reality and unscripted shows. It serves major broadcasters and has supported over 2,000 productions since 2011.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cast It Reach does
Cast It Reach operates a cloud-based SaaS platform purpose-built for casting reality TV and unscripted television productions. The platform enables production companies, networks, and studios to manage high-volume applicant screening, selection, and casting workflows for major shows, including Big Brother, Got Talent, The Traitors, MasterChef, and The Chase. Customers span enterprise broadcasters and production groups — BBC Studios, ITV Studios, Sony Pictures Television, Fremantle, Endemol Shine (across Belgium, Australia, the Netherlands, Germany), Globoplay, Studio Lambert, Banijay, Stellify Media, and A113 Media — as well as specialist casting firms such as Cornwell Casting, Storyvault Films, and Whisper North. The company serves the United States, United Kingdom, Australia, and other international markets, with consumer services contact infrastructure in the U.S., UK, Australia, and Canada.
The product architecture pairs a front-end applicant registration system with a back-end candidate management system surfaced through a centralized real-time dashboard. Notable capabilities include configurable application forms, custom features such as timed multiple-choice quizzes (originally developed for the BBC's Mastermind), automated filtering and sorting of applicants by demographic and geographic parameters, secure data handling suitable for children's casting, and integration with social login providers (Google, Facebook, Twitter/X, Instagram, YouTube, TikTok). The platform is SOC 2 Type II certified and advertises GDPR-compliant data handling. No public API or developer SDK is documented, and there are no disclosed AI/ML capabilities.
Cast It Reach monetizes through subscription-based, quote-priced, multi-year enterprise contracts sold via a direct, consultative sales motion (website CTA is 'Request a Demo'); no public pricing tiers are available. Originally launched as the eTribez casting platform in 2011, the company was rebranded to Cast It Reach in August 2024 and operates as a subsidiary of Casting Networks, LLC under the Talent Systems parent group, with a wholly owned international subsidiary (Talent Systems Operations Ireland Limited). No funding rounds, no acquisitions, no public listing, and no leadership team disclosures are present in the available data.
Cast It Reach firmographics
Firmographics- Name
- Cast It Reach
- Legal name
- Casting Networks, LLC
- Website
- https://castitreach.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cast It Reach is a cloud-based SaaS casting platform that helps TV production companies, networks, and studios manage high-volume applicant screening, selection, and casting for reality and unscripted shows. It serves major broadcasters and has supported over 2,000 productions since 2011.
- Ownership category
- akta.pro rank
Cast It Reach industry classification
Industry- Product category
- Casting Management Software for Reality TV
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industry
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI)
Keywords
Where Cast It Reach is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cast It Reach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based SaaS casting platform provided to production companies, networks, and studios. The platform offers configurable tools for candidate registration, tracking, communication, and application review. Revenue is generated through subscription fees for platform access, with pricing likely varying by production size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cast It Reach product offering
Product offeringCore offering
Cast It Reach provides a cloud-based SaaS casting platform built specifically for reality TV and unscripted productions. The platform delivers a front-end applicant registration system and a back-end candidate management system that together support open calls, applicant screening, selection, communication, and tracking for high-volume casting campaigns. It enables production companies, networks, and studios to securely collect, organize, filter, and review thousands of applicants per production via configurable workflows and a real-time dashboard.
Product overview
Cast It Reach is a single unified SaaS casting platform designed specifically for reality TV and unscripted productions. The platform consists of the core Cast It Reach Casting Platform, which provides end-to-end casting management including applicant registration, screening, selection, communication, and tracking through a configurable front-end registration system and back-end candidate management system. The platform is cloud-based and supports centralized management of resources from a real-time dashboard, with scalability to handle productions ranging from simple automation needs to sophisticated multi-parameter casting requirements. Notable capabilities include secure data storage, application filtering and sorting, video/photo review, direct communication with applicants, and integration with third-party social networks for account connection.
Differentiator
Problem solved
Functional benefit
Products and services
- Cast It Reach Casting Platform Cloud-based SaaS casting platform for reality TV and unscripted productions, providing a front-end applicant registration system, back-end candidate management system, real-time dashboard, configurable open-call workflows, automated filtering/sorting by demographics, applicant communication tools, media review, and SOC 2 Type II-compliant secure data storage. Used by production companies, networks, and studios (e.g., Sony Pictures Television, BBC Studios, ITV Studios, Fremantle, Endemol Shine, Cornwell Casting, Storyvault Films, Darrall Macqueen, Hindsight/Hat Trick Productions) to cast shows including Big Brother, Got Talent, The Traitors, MasterChef, The Chase, Mastermind, The 1% Club, Portrait Artist of the Year, Jeopardy, Wheel of Fortune, Waffle's After School Club, and La Ruleta de la Suerte.
Quantifiable outcome
- 18 million people have applied to more than 2,000 productions using Cast It Reach
- +2 more outcomes
Companies that use Cast It Reach
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Cast It Reach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Cast It Reach partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Talent Systemsparent companyCast It Reach is a Talent Systems company. Talent Systems is the parent company providing the casting platform technology. Visit talentsystems.com for more information.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Cast It Reach competitors and assessment
Company assessmentDirect peers
- Casting Frontier: Casting Frontier provides online casting tools and talent databases for casting directors across TV, film, and commercial productions. It is a direct functional peer to Cast It Reach in the casting-software category, with overlap on casting-director customers and self-tape / applicant-management workflows.
- Backstage: Backstage is a long-standing casting marketplace and SaaS tool for actor submissions, auditions, and self-tapes, primarily serving theatrical, film, and TV scripted productions. It overlaps with Cast It Reach on the casting-software business model and on entertainment-industry customers, though Backstage's primary focus is scripted rather than unscripted casting.
- StarNow: StarNow is an online casting and talent-discovery platform used by casting directors and producers across film, TV, and reality content. It offers applicant profiles, self-tape submissions, and casting tools that compete with Cast It Reach for the same types of production-company customers.
Broad incumbents
- Casting Networks: Casting Networks is the parent of Cast It Reach and operates Actor's Access / Casting Networks for performer casting across scripted TV, film, and theater. It is the most directly comparable casting-platform business globally and shares the same ultimate parent, making it the closest peer for both technology and customer base.
- Indeed Hire: Indeed Hire is the recruiting and applicant-tracking arm of Indeed, providing high-volume applicant management, filtering, and screening tools to enterprise employers. It addresses a related but broader applicant-management problem and serves as a benchmark for how general-purpose ATS vendors could encroach on specialized casting workflows.
Others
- Greenhouse: Greenhouse is a leading applicant tracking system (ATS) and talent-acquisition platform used by enterprise employers across industries. While it targets corporate recruiting rather than entertainment casting, it competes for the same underlying applicant-management software spend and represents the broader ATS market in which Cast It Reach operates.
Regional players
- ProductionHUB: ProductionHUB is a North-American production-services marketplace connecting productions with crew, vendors, and talent. While it focuses on broader production services, it overlaps with Cast It Reach on the production-company customer base and offers adjacent functionality around connecting productions to creative resources.
Emerging players
- CastingHub: CastingHub is a UK-based self-tape and virtual-audition platform used by casting directors and actors across theater, TV, and film. It competes with Cast It Reach on the casting-software/audition-management layer, particularly for productions running remote or hybrid casting processes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cast It Reach social profiles
Digital presenceCast It Reach compliance and trust
Trust signalCompliance1 record
Cast It Reach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cast It Reach leadership team
Management profileNumber of profiles
Cast It Reach subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cast It Reach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cast It Reach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cast It Reach
What does Cast It Reach do?
Cast It Reach provides a cloud-based SaaS casting platform built specifically for reality TV and unscripted productions. The platform delivers a front-end applicant registration system and a back-end candidate management system that together support open calls, applicant screening, selection, communication, and tracking for high-volume casting campaigns. It enables production companies, networks, and studios to securely collect, organize, filter, and review thousands of applicants per production via configurable workflows and a real-time dashboard.
Is Cast It Reach a public or private company?
Cast It Reach is a private company. It is classified as corporate owned and is currently operating.
When was Cast It Reach founded?
Cast It Reach was founded in 2011. It employs 11 to 50 people.
Where is Cast It Reach based?
Cast It Reach is headquartered in Los Angeles, United States, in the North America region.
How does Cast It Reach make money?
One revenue line is on record: saaS Platform Subscription.
Who are Cast It Reach's main competitors?
Direct peers on record are Casting Frontier, Backstage and StarNow. Broad incumbents are Casting Networks and Indeed Hire. Greenhouse is listed as an others. ProductionHUB is listed as a regional player. CastingHub is listed as an emerging player.
Does Cast It Reach have an API?
No public API is recorded for Cast It Reach.
What industry is Cast It Reach in?
Cast It Reach's product category is Casting Management Software for Reality TV. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its NAICS code is 71141 and its SIC code is 7812.