Inaria Soccer
Inaria Soccer is a Toronto-based boutique custom soccer apparel manufacturer founded in 1999, producing truly custom team kits, training wear, and embellishment services for professional, amateur, and youth soccer clubs across North America and Europe.
- Company typePrivate
- Founded1999
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Inaria Soccer does
Inaria Soccer is a privately held, boutique custom soccer apparel manufacturer headquartered in Toronto, Ontario. Founded in 1999 by Saverio Michielli and re-acquired by him from Performance Sports Group in February 2017, the company designs and produces truly custom team kits, training wear, coaching apparel, goalkeeper gear, balls, bags, and lifestyle merchandise for soccer clubs and individual consumers across North America and parts of Europe.
The company's core technology stack centers on in-house embellishment and customization capabilities housed in a 26,000 SQ FT Toronto studio that consolidates design, product development, production, and warehouse operations. Production covers sublimation, TPU, silicone, woven, vinyl film, sublimated crest, flock, flat ink transfer, and Lextra crest applications. Performance differentiation comes from integration of licensed 37.5® fabric technology, which uses microscopic particles that react to body heat and is claimed to dry up to five times faster than comparable materials. Distribution combines a direct-to-consumer e-commerce storefront at inariasoccer.com, an inside sales desk for bulk and team orders (1-877-346-2742), an affiliate Partner Program, and exclusive European representation through Preau Sports covering Netherlands, Belgium, and Germany.
Inaria's revenue model is primarily one-time, quote-based custom kit sales to teams and organizations, supplemented by fixed unit pricing on stock apparel (jerseys from $25 to $36, socks from $6 to $19.95, balls from $21.95 to $84.95, outerwear from $43 to $150) and a subscription-style Partner Program for membership organizations. Customer segments span professional soccer clubs (NYC Cosmos, FC Edmonton, San Francisco Deltas, Almere City FC), NCAA programs (Lipscomb University), semi-pro and amateur teams (Kingston Stockade, Space United FC, Providence City FC), and youth soccer organizations, with Schwan's USA Cup as the headline tournament partnership since 2015. Pricing is listed in CAD, products ship in 3-7 business days from Toronto, and the company is led by Managing Partners Saverio Michielli and Emily Montgomery.
Inaria Soccer firmographics
Firmographics- Name
- Inaria Soccer
- Legal name
- INARIA International Inc.
- Website
- https://inariasoccer.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Inaria Soccer is a Toronto-based boutique custom soccer apparel manufacturer founded in 1999, producing truly custom team kits, training wear, and embellishment services for professional, amateur, and youth soccer clubs across North America and Europe.
- Ownership category
- akta.pro rank
Inaria Soccer industry classification
Industry- Product category
- Custom Soccer Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team Sports & On-Field Performance Apparel (CRAAAEAE)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where Inaria Soccer is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Inaria Soccer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Team Kits: Fully customized jerseys, shorts, socks, and apparel for professional, semi-pro, amateur, and youth soccer teams. Includes bespoke design, custom silhouettes, sublimation, and embellishments. Made-to-order, non-returnable.
- In-Stock / Off-the-Shelf Apparel: Ready-to-purchase performance apparel including jerseys ($25-$36), training wear, outerwear, socks, balls, bags, and lifestyle items. Ships in 3-7 business days.
- Bulk Team Orders: Volume orders for clubs and organizations with customization options for logos, names, and numbers. Handled through sales team with phone support.
- Partner Program Membership: Affiliate membership program offering competitive discounts, exclusive product releases, and referral incentives to member organizations and associations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Jerseys (in-stock) |
| Unit Pricing | Pay-as-you-go | Socks (in-stock) |
| Unit Pricing | Pay-as-you-go | Training Wear (in-stock) |
| Unit Pricing | Pay-as-you-go | Lifestyle (in-stock) |
| Unit Pricing | Pay-as-you-go | Balls (in-stock) |
| Unit Pricing | Pay-as-you-go | Outerwear (in-stock) |
| Other | Multi-year contract | Custom Bulk Orders |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Inaria Soccer product offering
Product offeringCore offering
INARIA is a boutique soccer apparel manufacturer producing truly custom team kits and in-stock performance apparel. The company designs and manufactures fully customized jerseys, shorts, socks, training wear, outerwear, warm-ups, goalkeeper gear, balls, bags, and lifestyle apparel, with in-house decoration capabilities including sublimation, TPU/silicone/woven/Lextra crests, vinyl cuts, and flat ink transfers. Made-to-order custom kits are sold to professional, semi-pro, amateur, and youth soccer teams, alongside off-the-shelf items sold via the company's direct e-commerce storefront.
Product overview
INARIA is a boutique custom soccer apparel manufacturer founded in 1999 and headquartered in Toronto, ON. The company specializes in truly custom team kits, offering a comprehensive portfolio of soccer apparel and accessories including custom jerseys, training wear, coaching equipment, goalkeeper gear, balls, bags, and lifestyle apparel. Their core offering revolves around fully customizable team uniforms with multiple embellishment options (TPU crests, woven patches, silicone crests, sublimation, vinyl cuts, custom fonts/numbers). The product line spans Jerseys, Shorts, Socks, Warm-ups, Outerwear, Goalkeeper, Training, Coaching, Lifestyle, and Accessories categories. INARIA also produces limited edition kits through their 'Kit Closet' series featuring special collaborations, and has established professional club partnerships including NYC Cosmos and Almere City FC.
Differentiator
Problem solved
Functional benefit
Brands
- The Kit Closet: Limited edition releases featuring unique stories and collaborations with teams, artists, and special events. Includes issues with Lipscomb University, NYCOSMOS x NICKELODEON, and community-focused designs.
Products and services
- Custom Soccer Jerseys Fully customized team jerseys designed to customer specifications with various embellishment options including custom fonts, crests (TPU, silicone, woven, sublimated, flock, Lextra), and numbering for professional, semi-pro, amateur, and youth soccer teams.
- Training Apparel Performance-focused training wear including jerseys, shorts, compression wear, and training jackets designed for soccer training sessions.
- Coaches Apparel Specialized apparel for soccer coaches including coaching shirts with mesh and taping for ventilation, available in multiple colorway options (e.g., four-colorway programs for NCAA Division I clubs like Lipscomb University).
- Goalkeeper Gear Goalkeeper-specific products including gloves and dedicated goalkeeper apparel for match play and training.
- Soccer Balls Soccer balls including match balls (Squadra X4, Squadra X2, Platinum X4/X2), training balls (Prima 2000/1000, Liga 2000/1000), and futsal balls.
- Team Bags Carry and travel bags designed for soccer teams including wheeled travel bags, knapsacks, and ball bags.
- Outerwear Weather-appropriate outerwear including rain jackets (Rivale Rain Jacket, $130), windbreakers (Campo Windbreaker Jacket, $80), sideline jackets ($150), and Torino jackets/pants.
- Warm-Up Suits
Quantifiable outcome
- 37.5® fabric technology dries up to five times faster than similar materials
- +1 more outcomes
Companies that use Inaria Soccer
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Inaria Soccer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inaria Soccer partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- Almere City FCcoreExclusive two-year partnership with the youngest professional club in Dutch football, announced April 29, 2019. Almere City FC plays in Keuken Kampioen Divisie (second tier Netherlands). This was Inaria's first professional club partnership in Europe. Club to debut product for 2019-20 season.
- Preau SportscorePartnership with Preau Sports to expand Inaria's global presence to Holland, Belgium and Germany. Preau Sports exclusively represents Inaria to deliver bespoke soccer uniform and apparel solutions for the EU market. Preau Sports is a sister company of W&H Sports, launched in 2016 to service amateur and professional clubs.
- Kingston StockademinorPartnership with semi-pro men's NPSL team from upstate New York. 2018 kit release featured an all-over sublimated pattern representing the topography of their hometown, with orange overlays referencing Dutch roots. New silhouette 'Inizio' used.
- New York CosmosflagshipOfficial partnership announced March 21, 2017. Starting with the away NASL Spring Season match on March 25, 2017, the Cosmos wore custom INARIA kits through the 2017 NASL season. The partnership featured 37.5® technology in the kits. Includes special edition releases such as the NYC Cosmos Green Kit (2018) and Cosmos x Nickelodeon SpongeBob warmup kits. Managing Partner Saverio Michielli stated the club is inspiring fans across the country.
- Schwan's USA CupcoreOne-year extension of partnership announced March 17, 2017. Inaria has been the official apparel sponsor of Schwan's USA Cup since 2015. Schwan's USA Cup is the largest youth soccer tournament in the Western Hemisphere, hosting 1,178 teams from 19 states and 19 countries in 2016.
- FC EdmontonflagshipExclusive partnership announced February 16, 2017. Starting with the 2017 NASL season, INARIA became the club's exclusive provider of fully customized uniforms, training equipment, and team apparel for players, coaches, and staff. FC Edmonton co-owner Tom Fath noted Inaria is a Canadian company for the Canadian team. Special Canada 150 edition jersey produced.
- San Francisco DeltascoreExclusive apparel partnership announced August 11, 2016 for the club's 2017 inaugural NASL season. The team wore fully customized INARIA uniforms and practice apparel. Season ticket holders voted on kit designs.
- Lipscomb UniversityminorNCAA Division I men's soccer team competing in the Atlantic Sun Conference, based in Nashville, TN. Inaria outfitted the coaching staff with custom coaching shirts featuring mesh and taping for ventilation, in four colorway options.
- Giants & GentlemenminorStrategic brand partnership announced August 9, 2016. G&G, a full-service strategy and creative agency, tasked with developing strategic brand positioning and creative platform for Inaria. First formal advertising agency partnership for the brand.
- NickelodeonminorNickelodeon partnered with New York Cosmos for SpongeBob SquarePants: You Bring the Color night at MCU Park. Inaria provided customized kits for the occasion — wholly sublimated navy kits with colorful SpongeBob details, sold as special edition warmup kits.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Inaria Soccer competitors and assessment
Company assessmentDirect peers
- Hummel: Danish heritage sportswear brand specializing in team kits and soccer apparel with custom design capabilities. Direct competitor in custom soccer kits and team apparel, serving clubs and federations globally.
- Joma: Spanish sportswear brand with strong custom soccer kit and team apparel business. Direct competitor serving professional and amateur clubs globally with similar bespoke customization capabilities.
- Capelli Sport: US-based team sports apparel manufacturer focused on custom soccer kits and uniforms. Highly comparable in product mix, North American base, and youth-to-professional club customer profile.
- Macron: Italian team sports apparel manufacturer specializing in bespoke kits for soccer clubs across Europe. Direct competitor in custom team kits with in-house production and similar vertical integration model.
- Erreà: Italian sports apparel manufacturer with deep customization expertise in team kits and soccer apparel. Direct competitor in the custom kit and team sportswear category with similar premium positioning.
Regional players
- Stanno: Dutch sports apparel brand with custom soccer kit and teamwear offerings. Comparable in soccer-specialist positioning and Benelux market overlap with Inaria's EU territory.
- Marrit: Dutch custom soccer apparel specialist serving clubs across the Netherlands and Europe. Comparable in customization model and soccer-specific focus, with overlapping European geographic territory.
Broad incumbents
- Adidas: Global sportswear incumbent with dominant soccer sponsorship portfolio and custom team apparel lines. Competes with Inaria at the professional club tier and beyond but at incomparably larger scale and brand recognition.
- Nike: Global sportswear giant with a major soccer business (Nike Soccer) offering custom kits and team apparel. Overlaps in target customer (clubs, teams) and product category but at vastly greater scale and broader portfolio.
Emerging players
- Castore: Premium UK sportswear challenger scaling custom team kits and performance apparel. Comparable in focus on bespoke premium positioning and serving professional soccer clubs with differentiated fabric technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Inaria Soccer social profiles
Digital presenceInaria Soccer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inaria Soccer leadership team
Management profileNumber of profiles
Profiles2 records
Inaria Soccer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inaria Soccer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inaria Soccer
What does Inaria Soccer do?
INARIA is a boutique soccer apparel manufacturer producing truly custom team kits and in-stock performance apparel. The company designs and manufactures fully customized jerseys, shorts, socks, training wear, outerwear, warm-ups, goalkeeper gear, balls, bags, and lifestyle apparel, with in-house decoration capabilities including sublimation, TPU/silicone/woven/Lextra crests, vinyl cuts, and flat ink transfers. Made-to-order custom kits are sold to professional, semi-pro, amateur, and youth soccer teams, alongside off-the-shelf items sold via the company's direct e-commerce storefront.
Is Inaria Soccer a public or private company?
Inaria Soccer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inaria Soccer founded?
Inaria Soccer was founded in 1999. It employs 51 to 100 people.
Where is Inaria Soccer based?
Inaria Soccer is headquartered in Toronto, Canada, in the North America region.
How does Inaria Soccer make money?
Four revenue lines are on record. Custom Team Kits are the primary driver. The others are in-Stock / Off-the-Shelf Apparel, bulk Team Orders and partner Program Membership.
Who are Inaria Soccer's main competitors?
Direct peers on record are Hummel, Joma, Capelli Sport, Macron and Erreà. Regional players are Stanno and Marrit. Broad incumbents are Adidas and Nike. Castore is listed as an emerging player.
Does Inaria Soccer have an API?
No public API is recorded for Inaria Soccer.
What industry is Inaria Soccer in?
Inaria Soccer's product category is Custom Soccer Apparel Manufacturing. Its primary akta.pro industry code is CRAAAEAE, Team Sports & On-Field Performance Apparel, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 315 and its SIC code is 3949.