New York Cosmos

What New York Cosmos does

The New York Cosmos is a professional men's soccer club competing in USL League One, the third tier of the U.S. professional soccer pyramid. The franchise operates as North Jersey Pro Soccer from Hinchliffe Stadium, a National Historic Landmark in Paterson, New Jersey that anchors a $110 million public-private restoration project. The club was relaunched in 2026 following a USL franchise award to North Jersey Pro Soccer in 2025, after the original Cosmos brand (founded 1970/1971) had been dormant for five years. The club generated match attendance of 3,449 at an away fixture on June 20, 2026 against Forward Madison FC.

The business sells tickets (single match from $17.90, half-season from $140, full season plans, group tickets, and 3-game mini plans), official merchandise through shop.nycosmos.com and the Hinchliffe gift shop, and a portfolio of small-to-mid sponsorship contracts (Capelli Sport as kit supplier, St. Joseph's Health as sleeve partner and medical provider, Sembroni Financial Group, Prinx Tires, and Goya Foods). It also generates event revenue from international friendlies, exemplified by the June 28, 2026 match against Liga MX side Santos Laguna, the first such fixture hosted at Hinchliffe Stadium. Distribution runs through vivenu ticketing online and at the Hinchliffe box office, with iOS and Android mobile apps.

The go-to-market is event-driven and community-anchored, leveraging the Cosmos brand heritage of Pelé, Beckenbauer, Carlos Alberto, Giorgio Chinaglia, and Johan Neeskens, themed match nights (Pride Night, Peruvian Heritage Night, Paterson Night), the Cosmos Soccer Zone grassroots activation, and a university partnership with William Paterson University for training facilities and student internships. Customer segments split across soccer fans in the New York metro and North Jersey, youth and family audiences, corporate sponsors, and LGBTQ+ community partners including Stonewall Inn. Leadership combines Chairman Baye Adofo-Wilson (co-developer of the Hinchliffe restoration and former Newark Deputy Mayor), CEO Erik Stover (ex-New York Red Bulls), Vice Chairman and Head of Soccer Giuseppe Rossi (former Italian international), and Head Coach Davide Corti.

Name

New York Cosmos

Legal name

North Jersey Pro Soccer

Website

https://nycosmos.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

The New York Cosmos, operated as North Jersey Pro Soccer, is a professional men's soccer club competing in USL League One from Hinchliffe Stadium in Paterson, New Jersey. It sells tickets, merchandise, and sponsorships to NYC-metro soccer fans and youth communities, leveraging the original 1970s Cosmos brand heritage.

Ownership category

akta.pro rank

Product category

Professional Sports (Soccer)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional soccer team
• USL League One
• Soccer match tickets
• Soccer merchandise
• Community youth soccer

Headquarters

HQ city

Uniondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single match tickets (starting at $17.90), half-season plans ($140), full season plans, mini plans, and group tickets sold through the vivenu ticketing platform and at Hinchliffe Stadium box office.
2. Merchandise Sales: E-commerce sales of official Cosmos merchandise including jerseys, lifestyle apparel, and accessories through the club's online shop (shop.nycosmos.com) and the gift shop at Hinchliffe Stadium.
3. Sponsorship: Partnership revenue from corporate sponsors including kit suppliers (Capelli Sport), sleeve partners (St. Joseph's Health), financial services partners (Sembroni Financial Group), tire sponsors (Prinx Tires), and various other commercial partnerships. Includes naming rights and signage at Hinchliffe Stadium.
4. International Friendlies: Revenue from hosting international exhibition matches such as the Santos Laguna friendly, attracting larger crowds and premium ticket pricing while building brand awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

New York Cosmos is a professional men's soccer club competing in USL League One (third tier of U.S. professional soccer), playing home matches at historic Hinchliffe Stadium in Paterson, New Jersey. The club sells match tickets (single game, season plans, mini plans, group tickets), official merchandise through its e-commerce store, and operates a membership rewards program, while also hosting community activations and international friendly matches.

Product overview

The New York Cosmos is a professional soccer club offering a portfolio of products and services centered around live professional soccer matches and fan engagement. The core offering is the men's professional soccer team competing in USL League One, playing home matches at Hinchliffe Stadium in Paterson, New Jersey. Supporting products include ticketing options (Season Tickets, Half Season Plans, Mini Plans, Group Tickets, Single Match Tickets), the Cosmos App with membership rewards, an e-commerce merchandise store (Cosmos Shop), and community programs like Cosmos Soccer Zone. The club also participates in cup competitions including the Prinx Tires USL Cup and hosts international friendlies such as matches against Santos Laguna.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Cosmos Professional Soccer Matches Live professional men's soccer matches as part of USL League One (third tier of U.S. professional soccer), hosted at Hinchliffe Stadium in Paterson, NJ, for soccer fans and sports entertainment consumers in the New York metropolitan area.
• Single Match Tickets Individual game tickets for specific home matches at Hinchliffe Stadium, starting at $17.90 per ticket, sold to individual fans and sports entertainment consumers.
• Season Tickets Full-season ticket packages granting access to all regular season home matches at Hinchliffe Stadium for dedicated fans and season ticket holders.
• Half Season Plans Partial-season ticket packages offering access to a selection of home matches throughout the season, available from $140.00, targeted at fans seeking flexibility.
• Mini Plans Bundled ticket packages for multiple selected matches, often combined with special theme nights and international friendlies, offering savings compared to single-game pricing.
• Group Tickets Discounted bulk ticket purchases for groups attending home matches, targeted at parties and organizations seeking group outings.
• Cosmos Merchandise Store E-commerce store at shop.nycosmos.com selling official Cosmos merchandise including jerseys, lifestyle apparel, and accessories, also available at the Hinchliffe Stadium gift shop, targeted at fans and supporters.
• Cosmos Membership Program Official membership program offering rewards portal access, exclusive benefits, and fan engagement features for Cosmos supporters.
• International Friendly Matches International exhibition matches such as the Santos Laguna friendly, attracting larger crowds and premium ticket pricing while building brand awareness.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered strategic, core and minor.

• NJ Youth Soccer AssociationstrategicGTM or Marketing Partner · 22 May 2026Partnership for the Cosmos Soccer Zone, a grassroots soccer activation present at all seven Flag Cities watch parties across Northern New Jersey. The Cosmos Soccer Zone provides young fans and families with an interactive soccer experience including youth soccer clinics, instructional sessions, and skills-based programming. Select sessions feature appearances from Cosmos coaches and players throughout the summer.
• Goya FoodsstrategicGTM or Marketing Partner · 22 May 2026Goya Presents Flag Cities in Partnership with Hackensack Meridian Health is a regional fan festival series celebrating global soccer culture throughout the summer. The Cosmos Soccer Zone is part of this partnership. Held in the days leading up to matches at MetLife Stadium, the festivals feature live match broadcasts, international food vendors, beer gardens, DJs, live music, cultural performances, youth clinics, soccer challenges, and merchandise.
• Hackensack Meridian HealthstrategicGTM or Marketing Partner · 22 May 2026Healthcare partner for the Flag Cities fan festival series. Partnership with Goya Presents Flag Cities in Partnership with Hackensack Meridian Health celebrates global soccer culture across Northern New Jersey ahead of the 2026 FIFA World Cup matches at MetLife Stadium.
• Stonewall InncoreGTM or Marketing Partner · 12 May 2026Historic partnership naming the Cosmos as the Official Soccer Club of Stonewall Inn. The collaboration represents a broader commitment to visibility, inclusion, and engagement with the LGBTQ+ community throughout North Jersey and New York City. Through Pride Night programming and future events connected to Stonewall Inn, the Cosmos aim to create meaningful spaces for connection through sport, culture, and community. The partnership includes Pride Night events at Hinchliffe Stadium.
• St. Joseph's HealthcoreStrategic or Co-development Partner · 11 May 2026St. Joseph's Health named the Official Hospital and Physical Therapy Partner of the New York Cosmos for the 2026 season. The partnership provides athletic training and medical services for the Cosmos throughout the season, including dedicated on-site athletic training support at all training sessions and matchdays. St. Joseph's Health is featured on in-stadium signage and as sleeve partner on all Cosmos home and away kits. Community initiatives include player visits to St. Joseph's Children's Hospital. Founded in 1867, St. Joseph's Health is one of the premier health systems in New Jersey and the largest employer in Passaic County.
• William Paterson UniversitycoreStrategic or Co-development Partner · 4 March 2026William Paterson University established as the official university partner of the New York Cosmos and New Jersey Jackals. Under the agreement, professional team players receive on-campus housing, dining access, and use of university athletic facilities for training. Students gain internship opportunities in marketing, communications, sales, sports analytics, and stadium operations. The collaboration strengthens William Paterson's ties to Paterson (founded 1855) and supports Hinchliffe Stadium revitalization.
• Sembroni Financial GroupstrategicGTM or Marketing Partner · 9 January 2026Multi-year partnership naming Sembroni Financial Group as the Official Financial Services Partner through the 2028 season. The agreement includes expert financial advice and support for Cosmos players and staff. A central pillar is an annual scholarship program supporting youth across Paterson and North Jersey, awarding academic scholarships to high school seniors heading to college or trade school. The partnership officially begins immediately and runs through December 31, 2028.
• Hinchliffe Sports PartnerscoreStrategic or Co-development PartnerThe ownership entity behind the professional soccer and baseball teams at Hinchliffe Stadium. Led by Baye Adofo-Wilson (co-founder and chairman), who co-developed the $110 million Hinchliffe Stadium Neighborhood Restoration Project. The Cosmos trains at William Paterson University facilities under this partnership arrangement.
• Santos LagunaminorOthersLiga MX club Santos Laguna faced the New York Cosmos in an international friendly on June 28, 2026 at Hinchliffe Stadium. The match represents the first international friendly hosted at Hinchliffe Stadium and continues the Cosmos tradition of facing international opposition. Santos Laguna, founded in 1983 and based in Torreón, Coahuila, has won multiple Liga MX championships. The match served as part of Santos Laguna's preseason preparations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• New York Red Bulls: MLS club also operating in the New York/New Jersey market. Directly comparable geographic competitor for sponsorships, fan attention, and corporate partnerships, but at a much higher division (MLS vs. USL League One) and with substantially greater resources and media reach.
• New York City FC: NYC-based MLS club competing for the same metropolitan soccer market as the Cosmos. Same customer base and sponsorship ecosystem but at a higher competitive tier (MLS), making it a benchmark for top-tier NY soccer economics and a structural competitor for fan share.

Direct peers

• Detroit City FC: USL Championship club with a strong community-driven, supporter-owned identity similar to the Cosmos' positioning. Comparable in emphasis on cultural programming, urban revitalization tie-ins, and brand-led fan engagement, though operating at the second tier rather than third tier.
• Louisville City FC: One of the more established and commercially successful lower-division US professional soccer clubs. Comparable in business model (ticketing, sponsorship, merchandise) but with deeper fanbase development and proven attendance economics as a benchmark for Cosmos' growth ceiling.
• Sacramento Republic FC: USL Championship club with strong brand recognition and previously pursued MLS expansion, illustrating the lower-division-to-top-tier pathway. Comparable in community-driven positioning and ambitions for upper-division promotion.
• Forward Madison FC: Direct USL League One peer with similar market size profile, brand-led marketing approach, and emphasis on cultural/community programming. The most directly comparable lower-tier operational benchmark for Cosmos economics.
• Charlotte Independence: Another USL League One club with a comparable operating model — professional match operations, sponsorship-driven revenue, and community programming in a mid-sized US market. Useful peer for benchmarking divisional revenue ranges.
• Indy Eleven: USL Championship club with prior NASL history and brand revival dynamics comparable to the Cosmos' relaunch story. Provides a relevant analog for a legacy brand seeking to re-establish professional soccer operations in a competitive US market.
• Phoenix Rising FC: USL Championship club with high-profile celebrity ownership and a strong brand-led marketing approach. Comparable in emphasis on iconic brand positioning, premium hospitality revenue, and growth ambitions within the lower-division professional soccer landscape.

Regional players

• Hartford Athletic: USL Championship club based in the Northeast with similar geographic and demographic audience characteristics. Comparable lower-budget professional soccer operations in the broader NY/Northeast media market footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NYCosmos
• Facebookfacebook.com/nycosmos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Cosmos