Rosas

What Rosas does

Rosas is a Brussels-based contemporary dance company founded in 1983 by Anne Teresa De Keersmaeker. It creates, performs, and tours an active repertoire of more than 60 choreographic works — including landmark pieces such as Fase (1982), Rosas danst Rosas (1983), Drumming (1998), and Rain (2001) — across major theaters, opera houses, festivals, and museums in 30+ countries. The company is co-located at the renewed 164VANVOLXEM creative hub with P.A.R.T.S. (De Keersmaeker's training school) and the Ictus contemporary music ensemble, forming a vertically integrated ecosystem from professional training through to performance.

The company's core product is its choreographic output, driven by a methodology rooted in the relationship between movement and music — particularly minimalist, classical, and contemporary scores — and emphasizing phase shifting, geometric patterning, and systematic restaging across dancer generations. Beyond stage productions, Rosas runs a portfolio of educational offerings: Dancingkids, Dancingkets family workshops, adult dance courses (€200/10-session cycle), summer camps, the Artist Residency Program (4 residents selected from 170+ applicants), and high-fee professional masterclasses (€750 for 5 days). It also generates revenue from publications and merchandise through shop.rosas.be, and from museum-scale installations including Forêt (Louvre, 2022) and the Dark Red series (Kolumba, Fondation Beyeler, Louvre-Lens, Neue Nationalgalerie).

Rosas is structured as a Belgian non-profit association (VZW), with primary structural funding from the Flemish Community and the Flemish Community Commission (VGC), which also owns the 164VANVOLXEM buildings. Revenue is supplemented by coproduction fees from institutional partners (Sadler's Wells, Opéra de Paris, Ruhrtriennale, Festival d'Automne, Concertgebouw Brugge, De Munt/La Monnaie, WIELS), touring performance fees, educational program income, and donations including Dance Reflections by Van Cleef & Arpels. The 2025 Praemium Imperiale awarded to De Keersmaeker materially elevated the company's global brand.

Name

Rosas

Legal name

Rosas VZW

Website

https://rosas.be

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosas is a Brussels-based contemporary dance company founded in 1983 by Anne Teresa De Keersmaeker that creates, tours, and restages an active repertoire of 60+ works across 30+ countries while running dance education, residency, and community programs from the 164VANVOLXEM creative hub shared with P.A.R.T.S. and Ictus.

Ownership category

akta.pro rank

Product category

Contemporary Dance Performing Arts

NAICS

Dance Companies (711120), Dance Companies (71112), Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Theatre (Narrative/Experimental) (MPAGADAC)

akta.pro secondary industries

Dance Performances (THAJAFAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Contemporary dance productions
• Choreographic performance company
• Dance education programs
• Artist residency programs
• Performing arts touring

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Performance and Ticket Sales: Revenue from presenting choreographic works at theaters, opera houses, festivals, and international venues. The company tours extensively with a calendar spanning performances across Belgium, France, Germany, Austria, Italy, Portugal, Spain, Switzerland, Netherlands, UK, Japan, USA, Canada, and China.
2. Educational Programs and Workshops: Fees from dance courses for adults (18+), family workshops (Dancingkets), summer camps for children, and masterclasses with Anne Teresa De Keersmaeker. Programs range from €5-15 pay-what-you-can pricing to €200 for 10-session courses.
3. Coproduction and Commissioning Fees: Revenue from coproduction partnerships with major European festivals and opera houses including Opéra de Paris, Ruhrtriennale, Sadler's Wells, Concertgebouw, and others who co-finance and present new productions.
4. Structural Public Funding: Primary structural funding from the Flemish Community (Vlaamse Gemeenschap) and Flemish Community Commission (VGC), which also owns the buildings at the Rosas site.
5. Merchandise and Publications: Sale of publications including books (A Choreographer's Score series), photo books, films, and related merchandise through the Rosas webshop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Rosas is a contemporary dance company that creates, performs, and tours original choreographic works produced by its founder Anne Teresa De Keersmaeker, alongside an active programming of educational offerings for children, families, and adults, and an annual artist residency program. Revenue is generated through international touring performance fees, educational workshop and course fees, coproduction funding, public grants, and sales of publications and merchandise via its webshop.

Product overview

Rosas is a contemporary dance company founded by Anne Teresa De Keersmaeker in 1983. The company offers a unified portfolio centered on dance performances (productions), educational programs, and artistic development initiatives. Core offerings include: (1) Rosas Productions - creating and performing contemporary dance works; (2) Dance education programs including Dance Courses 18+, Family & Dancingkets workshops, and Holiday Camps for Children; (3) The Rosas Artist Residency Program supporting emerging choreographers; (4) Morning Routine with Rosas - movement and wellness experiences; and (5) Publications documenting the company's choreographic works. The company also maintains partnerships with Sadler's Wells, De Munt/La Monnaie, and other international venues, and shares its Brussels campus with P.A.R.T.S. dance school and Ictus music ensemble.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosas Productions (Dance Performances) Creation and international touring of contemporary dance works, presented at theaters, opera houses, festivals, and museums worldwide. Sold to presenting institutions and ticketed to the public.
• Dance Courses 18+ Adult dance education program offering kinesthetic and contemporary dance courses taught by Rosas dancers. Designed for adults with no prior experience required. Available as 10-session cycles at €200.
• Family & Dancingkets Family workshops with pay-what-you-can pricing (€5 / €10 / €15), led by Rosas dancers and guest artists. Includes family dance workshops, Contakids sessions, and Yoga together.
• Holiday Camps for Children Summer dance camps for children aged 6-12, featuring workshops exploring music and movement inspired by Vivaldi's Four Seasons and Rosas performances. €165 first child, €150 second child, with childcare included.
• Rosas Artist Residency Program Annual residency program supporting emerging artists working at the intersection of music, dance, and choreography. Residents receive studio access, technical and administrative support, artistic feedback, and opportunities to share work-in-progress.
• Morning Routine with Rosas Monthly morning experience at WIELS combining movement classes with Rosas dancers, exhibition introductions, and breakfast. €20 standard ticket including exhibition visit, workshop, and breakfast.
• Violin Phase Masterclass Exclusive 5-day masterclass taught by Anne Teresa De Keersmaeker, exploring the Violin Phase solo from her seminal work Fase. €750 fee, limited to 10 professional dancers.
• Rosas Publications Books, photo books, and films documenting Rosas' choreographic works, including the 'A Choreographer's Score' series, photo books, and documentary films. Available via the Rosas webshop for international shipping.
• DanceMap Educational project by Rosas providing dance education and outreach programs targeting broader community engagement.
• Dancingkids Children's dance education program organized by Rosas, offering dance training for young people from beginners to advanced levels.
• RondOmDans Dance education initiative by Rosas providing structured dance programming for school-age children.
• Workshops on Tour Dance workshops offered during touring performances, allowing participants at host venues to engage practically with Rosas' choreographic work.
• Slow Walk A walking practice created by Anne Teresa De Keersmaeker and Rosas that transforms everyday walking into a collective, conscious experience at approximately 5 meters per minute. Presented at public events and festivals.

Quantifiable outcome

• Praemium Imperiale 2025 - 'Nobel Prize for the Arts' awarded to Anne Teresa De Keersmaeker, first Belgian in Theater/Film category
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major, supporting and minor.

• Flemish Community (Vlaamse Gemeenschap)coreOthersPrimary structural funder of Rosas. Owns the buildings at the Rosas/Van Volxem site and entrusts the site's operation to Rosas. Provides ongoing operational funding that enables the company's artistic activities.
• Flemish Community Commission (VGC)coreOthersSubsidizing partner providing structural funding support to Rosas alongside the Flemish Community.
• De Munt / La MonnaiecoreStrategic or Co-development PartnerMajor structural partner and former long-term residency host (1992-2007). Co-producer of numerous works including Rosas danst Rosas restagings. Key partner in the Brussels dance ecosystem.
• KaaitheatercoreStrategic or Co-development PartnerStructural partner and founding collaborator of Rosas ecosystem. Co-producer and co-presenter of performances including Rosas danst Rosas. Founding partner of the broader Rosas/P.A.R.T.S./WorkspaceBrussels network.
• Concertgebouw BruggecoreStrategic or Co-development PartnerStructural partner and Artist in Residence host. Major co-producer and presenter of Rosas performances in Bruges.
• Sadler's WellscoreStrategic or Co-development PartnerInternational Associate Company at Sadler's Wells in London. Major co-producer and long-term presenter of Rosas works in the UK.
• Théâtre de la Ville (Paris)coreStrategic or Co-development PartnerStructural partner and major Parisian venue for Rosas presentations.
• Opéra de PariscoreStrategic or Co-development PartnerCoproducer and presenter of Rosas works including Drumming (Paris Opera Ballet), Così fan tutte (2017 opera direction), and ongoing collaborations.
• Ictus EnsemblecoreStrategic or Co-development PartnerArtistic partner and contemporary music ensemble co-located at the Van Volxem site with Rosas and P.A.R.T.S. Long-standing musical collaborator on numerous productions including Vortex Temporum, Work/Travail/Arbeid, and Hoketus.
• P.A.R.T.S.coreStrategic or Co-development PartnerPerforming Arts Research and Training Studios, founded 1995 by Anne Teresa De Keersmaeker. Co-located at Van Volxem site. Creates vertical integration from dance training to professional performance.
• RuhrtriennalemajorStrategic or Co-development PartnerMajor German festival coproducer presenting BREL and other Rosas works. Key international partner in the European festival circuit.
• Festival d'Automne à ParismajorStrategic or Co-development PartnerMajor French festival coproducer and presenter of contemporary dance programming.
• Dance Reflections by Van Cleef & ArpelsmajorStrategic or Co-development PartnerFoundation supporting dance creation and presentation. Coproducer of Rosas works.
• Fondazione Piccolo Teatro di MilanomajorStrategic or Co-development PartnerArtist in Residence partner providing residency opportunities and coproduction support.
• Workspace BrusselssupportingStrategic or Co-development PartnerArtistic partner providing workspace and support for emerging artists in Brussels. Part of the Rosas-founded ecosystem.
• WIELS Contemporary Art CentremajorStrategic or Co-development PartnerBrussels contemporary art center hosting Morning Routine collaborations with Rosas and presenting Work/Travail/Arbeid exhibition (2015). Co-host of VOLXEM annual contemporary art event in Forest.
• Montpellier DansemajorStrategic or Co-development PartnerMajor French dance festival coproducer and presenter of Rosas works.
• GLUONminorStrategic or Co-development PartnerBelgian organization for art, science, and technology collaboration. Co-presenter of Slow Walk at New European Bauhaus Festival with Rosas and P.A.R.T.S.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Compagnie Maguy Marin: French contemporary dance company founded by Maguy Marin, with major international touring and works like May B and Samedi Détente. Comparable as a French-language contemporary dance company with structural public funding, prestigious co-producer relationships, and similar European touring model.
• Batsheva Dance Company: Israeli contemporary dance company led by Ohad Naharin and formerly by Mats Ek, renowned for Gaga movement language and international touring. Comparable as a globally-touring contemporary dance company with strong institutional partnerships and educational outreach (Batsheva's Batsheva Dancers Create program parallels Rosas's P.A.R.T.S. ecosystem).
• Ballet Cullberg: Swedish contemporary dance company based in Stockholm under the leadership of Hofesh Shechter since 2024, known for experimental choreography and international touring. Comparable as a similar-sized European contemporary dance company with structural public funding and focus on innovative choreographic work.
• Akram Khan Company: UK-based contemporary dance company founded by choreographer Akram Khan, fusing Kathak and contemporary dance with major international touring and museum installations. Comparable as a choreographer-led company with cross-cultural work, museum-scale installations, and similar Sadler's Wells association.
• Hofesh Shechter Company: UK-based contemporary dance company founded by choreographer Hofesh Shechter, known for large-scale ensemble works and major international touring. Comparable as a choreographer-led contemporary dance company with similar touring scale and prestigious venue relationships (Sadler's Wells, international festivals).
• DV8 Physical Theatre: UK-based contemporary dance company founded by Lloyd Newson, known for physically-demanding and socially-engaged contemporary dance work. Comparable as a choreographer-led contemporary dance company with international touring and similar institutional partnerships across European venues.
• Wayne McGregor Company: UK-based contemporary dance company led by choreographer Wayne McGregor, with major Sadler's Wells residency and collaborations across music, visual arts, and technology. Comparable as a choreographer-led experimental contemporary dance company with strong museum/visual arts crossover and similar institutional partnerships.

Others

• Sadler's Wells: London's leading dance venue and producer, hosting international contemporary dance companies and operating as an International Associate Company partner for Rosas. Comparable as an ecosystem participant and venue partner, not a direct competitor; serves as both a customer and platform for companies like Rosas.

Broad incumbents

• Tanztheater Wuppertal Pina Bausch: German dance theater company founded by Pina Bausch, continuing under artistic director Boris Charmatz. Comparable as a European dance-theater institution with structural government funding, extensive international touring, and museum/visual arts crossover, though at significantly larger scale.
• Nederlands Dans Theater (NDT): One of the world's leading contemporary ballet companies based in The Hague, with three distinct programs (NDT 1, 2, and NDT Youth) and extensive global touring. Comparable as a top-tier European contemporary dance institution with structural government support and major international co-producer relationships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RosasDance
• Facebookfacebook.com/rosasdancecompany
• Instagraminstagram.com/rosasdance
• LinkedInlinkedin.com/company/rosas-vzw

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosas