Paradise Jet Boating

What Paradise Jet Boating does

Paradise Jet Boating is a Gold Coast, Australia-based jet boat tour operator founded in 2004 by Tony Johnson and now operating as a subsidiary under the Tours & Attractions Group, with Chris Weide as Owner & Director. The company runs daily 9am–4pm high-speed jet boat excursions departing from 58 Cavill Avenue, Surfers Paradise, offering three core ride durations: a 40-minute JetBlast (~$63 adult), a 50-minute Premium Adventure (~$79 adult), and a 60-minute Extreme Adventure covering 35km through the Moreton Bay Marine Park (~$85 adult). Its fleet is built around New Zealand-constructed jet boats, including the only twin-engine 6.2L V8-powered jetboat operating in Australia, delivering 360-degree spins, high-speed slides, and drifting maneuvers, staffed exclusively by full-time professional skippers.

The company monetizes through per-guest ticket sales, three-year gift vouchers, school and private group charters (with discounts up to $22 per person), and an extensive portfolio of combo packages bundling jet boat rides with partner offerings from Aquaduck (amphibious city tour), Sea World Helicopters (5-minute scenic flight), Go Ballooning (hot air balloon), and Southern Cross Tours (Glow Worm, Lamington, Mt Tamborine hinterland tours). Combo tickets range from approximately $87 to $397 per person. Distribution is primarily direct-to-consumer via the company website (Rezdy booking platform), phone, and WhatsApp, supplemented by listings on international tourism aggregators (Viator, GetYourGuide), TripAdvisor Travelers' Choice placement, and Tourism Queensland / Destination Gold Coast endorsements.

The company serves three primary customer segments: tourists and visitors to the Gold Coast (primary, seeking thrill and sightseeing), South East Queensland school groups (educational excursions since 2007), and private groups celebrating events or chartering for team building. It has cumulatively served over 600,000 customers, maintains a 4.9-star aggregate rating, holds a 100% safety record, and operates under government approval for Moreton Bay Marine Park tours. Sustainability initiatives include a carbon-offset partnership with Reforest and Greening Australia, removing 50% of operational emissions through tree planting in the Wimmera Biodiversity Hotspot.

Name

Paradise Jet Boating

Legal name

Paradise Jet Boating

Website

https://paradisejetboating.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradise Jet Boating is a Gold Coast jet boat tour operator founded in 2004 that runs 40–60 minute high-speed rides plus bundled combos from Surfers Paradise, serving Gold Coast tourists, families, and school groups under the Tours & Attractions Group.

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Scenic and Sightseeing Transportation, Water (4872)

SIC

Water Transportation (4400)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Jet boat tours
• Adventure tourism
• Marine sightseeing
• Combo packages
• Group excursions

Headquarters

HQ city

Coolum Beach

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Jet Boat Ride Tickets: Individual and family tickets for 40-minute JetBlast rides and 60-minute Extreme Jet Boat Adventure rides. Revenue from per-person admission fees with child, adult, and family pricing tiers.
2. Gift Vouchers: Prepaid gift vouchers valid for 3 years, redeemable for jet boat rides only. One-time use per booking.
3. Combo Packages: Bundled experiences combining jet boat rides with partner activities including Aquaduck tours, hot air balloon flights, helicopter rides, and hinterland tours. Revenue shared with partner operators.
4. Group Bookings and Private Charters: School groups and private charter bookings at discounted per-person rates. Group discounts up to $22 per person for school excursions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Paradise Jet Boating is a jet boat tour operator running high-speed adventure rides (40-minute JetBlast, 50-minute Premium, and 60-minute Extreme) across the Gold Coast Broadwater and Moreton Bay Marine Park, departing from Surfers Paradise, Queensland. The company sells individual tickets, family packages, gift vouchers, combo bundles with partner attractions, and group/school excursion bookings via its own website and partner channels.

Product overview

Paradise Jet Boating operates as a Gold Coast jet boat tour company offering a portfolio of time-based jet boating experiences ranging from 40 to 60 minutes, with a new 50-minute Premium option. The core product is high-speed jet boat rides featuring 360-degree spins, slides, and drifting maneuvers on the Gold Coast Broadwater and Moreton Bay Marine Park. Beyond standalone jet boat rides, the company offers bundled combo packages pairing jet boating with partner attractions including Aquaduck amphibious tours, hot air balloon flights, helicopter rides, and various Gold Coast Hinterland tours operated by Southern Cross Tours. The product line also includes gift vouchers, school group excursion packages, and promotional special offers. The company positions itself as the original Gold Coast jet boating operator with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• 40-Minute JetBlast Ride A 40-minute high-speed jet boat adventure covering approximately 20km of Gold Coast Broadwater, featuring 360-degree spins, slides, and adrenaline-charged maneuvers departing from Surfers Paradise. Available for adults ($63), children ($46), and families.
• 50-Minute Premium Jet Boat Adventure A 50-minute premium jet boat experience covering over 30km of Gold Coast waterways, featuring 360-degree spins, high-speed slides, and drifting aboard New Zealand-built jet boats. Available for adults ($79), children ($59), and families ($229).
• 60-Minute Extreme Jet Boat Adventure Ride A 60-minute extreme jet boat adventure covering 35km of Gold Coast waterways, including travel through Moreton Bay Marine Park and past Sovereign Islands. Available for adults ($85), children ($63), and families ($235).
• Jet Boat & Aquaduck Combo Combined jet boat ride with Aquaduck amphibious city tour and river cruise experience, available in 40-minute or 60-minute jet boat options paired with a 1-hour Aquaduck tour. Adults from $122, families from $382.
• Jet Boat & Hot Air Balloon Combo Combined experience pairing a 40-minute jet boat ride with a 40-60 minute hot air balloon flight over the Gold Coast with sunrise views. Includes complimentary transfers from accommodation. $397 per person.
• Jet Boat & Sea World Helicopter Combo Combined experience pairing jet boat ride with a 5-minute scenic helicopter flight over the Gold Coast including views of Sea World, Marina Mirage, and South Stradbroke Island. Adults from $150.
• Jet Boat & Hinterland Tour Combos (Southern Cross Tours) A family of combo packages pairing jet boat rides with Southern Cross Tours excursions through Gold Coast Hinterland, including evening Glow Worm rainforest tours, Springbrook National Park Natural Bridge visits, Lamington National Park treetop walks, and Mt Tamborine wildlife tours. Prices range from $139 to $298 per person.
• Gift Vouchers Prepaid gift vouchers valid for 3 years, redeemable exclusively for jet boat rides (not combinable with combo bookings). One-time use per booking.
• School Group Excursions and Private Charters Discounted group bookings and private charters for school excursions, team building, end-of-year events, and private celebrations. Group discounts up to $22 per person for school bookings.

Quantifiable outcome

• 100% safety record maintained across all operations
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Tours & Attractions GroupcoreOthersParadise Jet Boating is part of the Tours & Attractions Group, a collection of Queensland tourism operators. The group includes Aquaduck Gold Coast, Aquaduck Sunshine Coast, and Southern Cross Tours. The group focuses on providing world-class tourism products on the Gold Coast and Sunshine Coast.
• Aquaduck Gold CoastcoreGTM or Marketing PartnerCo-selling combo packages combining jet boat rides with amphibious Aquaduck city tour and river cruise. Customers can book both experiences together or separately. Aquaduck departs from Circle On Cavill Shopping Centre, Surfers Paradise. Operating since 1996 as Australia's first amphibious tour.
• Go BallooningmajorGTM or Marketing PartnerCo-selling combo packages combining jet boat rides with hot air balloon flights over the Gold Coast. Includes complimentary transfers from accommodation. Family operated since 1985 with 100% safety rating.
• Sea World HelicoptersmajorGTM or Marketing PartnerCo-selling combo packages combining jet boat rides with 5-minute scenic helicopter flights over the Gold Coast. Australia's largest privately-owned heliport with state-of-the-art terminal.
• Southern Cross ToursmajorGTM or Marketing PartnerCo-selling multiple combo packages including Glow Worm Tour, Natural Bridge Tour, Kangaroos and Koalas Tour, Lamington Tour, and Mt Tamborine Tour. Small group tours with professional guides through Gold Coast hinterland including Mt Tamborine, Springbrook National Park, and Lamington National Park.
• ReforestminorStrategic or Co-development PartnerEnvironmental partnership for sustainability. Paradise Jet Boating calculates CO2 produced from each tour and actively removes 50% of their carbon footprint through tree planting with Reforest. Contributing to Wimmera Biodiversity Hotspot restoration in partnership with Greening Australia.
• Greening AustraliaminorStrategic or Co-development PartnerConservation partner for reforestation efforts. Working together with Reforest on Wimmera Biodiversity Hotspot restoration project in western Victoria.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Cruise Whitsundays: Cruise Whitsundays is a major Queensland marine tourism operator running reef, island, and sailing cruises from Airlie Beach. It is comparable as a Queensland-based passenger water-experience operator with shared regulatory and tourism-board dynamics, although anchored in a different region to Paradise Jet Boating.

Broad incumbents

• Captain Cook Cruises: Captain Cook Cruises is a larger Australian operator of scenic and dining cruises in Sydney, the Gold Coast, and Cairns. While a different product (cruise rather than thrill jet boat), it is comparable as a large-scale Australian passenger water-based sightseeing operator targeting similar tourist customers.
• Southern Cross Tours: Southern Cross Tours runs small-group Hinterland day trips (glow worms, Lamington, Mt Tamborine) from the Gold Coast and is another Tours & Attractions Group sister brand. It is directly comparable as a combo partner and as a Gold Coast day-tour operator chasing the same tourists with adjacent experiences.
• Aquaduck Gold Coast: Aquaduck operates amphibious land-and-water tours on the Gold Coast and Sunshine Coast and is a sister company under the Tours & Attractions Group. While a different product format, it shares the same Gold Coast tourist base, parent ownership, and co-selling combo infrastructure that defines Paradise Jet Boating's distribution.
• Raging Thunder Adventures: Raging Thunder Adventures is an established Australian adventure-tourism operator offering rafting, ballooning, and other thrill experiences across multiple states. It is comparable as a broader Australian competitor in the outbound-adventure tourism category in which Paradise Jet Boating operates.

Others

• Sea World Helicopters: Sea World Helicopters operates scenic helicopter flights over the Gold Coast and is a core combo partner of Paradise Jet Boating. It is comparable as a Gold Coast-based paid-experience operator feeding the same tourist customers, though it competes for itinerary slots rather than head-to-head ride demand.
• Go Ballooning: Go Ballooning is a Gold Coast hot air balloon operator and a major combo partner of Paradise Jet Boating. It is comparable as a Gold Coast-based paid-experience operator sharing the same tourists, though its asset base and product format are distinctly different.

Direct peers

• Oz Jet Boating: Oz Jet Boating operates a similar high-speed jet boat thrill ride on Port Phillip Bay and the Yarra River out of Melbourne. As another Australian jet boat tour operator targeting domestic tourists with comparable ride formats, it is a direct domestic competitive analogue to Paradise Jet Boating.
• Jet Boat Sydney: Jet Boat Sydney runs high-speed jet boat tours on Sydney Harbour and the surrounding waterways. It competes with Paradise Jet Boating for the Australian adventure-tourism thrill-boat segment using a similar ride concept (360-degree spins, slides, sightseeing) and comparable ticket pricing.
• KJet: KJet is a New Zealand-based jet boat operator running high-speed thrill rides on the Kawarau and Shotover Rivers out of Queenstown. It is the closest international operating analogue to Paradise Jet Boating, sharing the same core product (thrill-based jet boat rides with spins and slides) and similar target market of adventure-seeking tourists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/paradisejetboating
• Facebookfacebook.com/paradisejetboating
• Instagraminstagram.com/paradisejetboating
• TikToktiktok.com/@paradisejetboating
• Xx.com/paradisejetboat
• LinkedInlinkedin.com/company/paradise-jetboating

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise Jet Boating