Menegotti Group

Name

Menegotti Group

Legal name

Grupo Menegotti Indústrias Metalúrgicas Ltda

Website

https://grupomenegotti.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Construction Machinery & Equipment Manufacturing

NAICS

Construction Machinery Manufacturing (33312), Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Concrete Equipment (Mixers, Pumps, Batching) (IMAHAAAK)

akta.pro secondary industry

Concrete & Cement Equipment Vehicle Manufacturing (Mixers/Pumps/Batching Trucks) (IMACAFAF)

Keywords

• Construction equipment manufacturing
• Concrete mixer production
• Material handling equipment
• Garden and farm tools
• Industrial machinery supply

Headquarters

HQ city

Jaraguá Do Sul

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Construction Equipment Sales: Direct sale of heavy construction equipment including concrete mixers, motor pumps, breakers, sanders, compactors, laser levels, and more. Primary revenue stream.
2. Material Handling Equipment Sales: Sale of cargo handling and lifting equipment including forklifts, transpallets, electric winches, hoists, manual trolleys, and pantograph carts.
3. Garden & Farm Equipment Sales: Recently launched Garden&Farm segment covering chainsaws, brush cutters, pruning equipment, sprayers, and related tools for agricultural and garden use.
4. Parts and Components: Replacement parts and components for all product lines. Dedicated parts divisions across all three business brands and manufacturing units.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Menegotti Group manufactures and sells industrial machinery and equipment for civil construction, material handling, and garden/farm applications across three sub-brands (Menegotti Construção, Menegotti Movimentação, Menegotti Casa e Campo). The company is the world's largest concrete mixer manufacturer, producing nearly 7,000 mixers per month and offering more than 400 products, sold through direct sales in Brazil, international distributors in 40+ countries, and a US subsidiary (MGT North America).

Product overview

Menegotti Group is a Brazilian multinational manufacturing company and the world's largest concrete mixer manufacturer, producing nearly 7,000 mixers per month. The company offers over 400 products across three main sub-brands: Menegotti Construction (construction machines and tools including concrete mixers, motor pumps, power tools, compactors, generators, mortar projectors, and concrete finishing equipment), Menegotti Handling (material handling including forklifts, winches, chain hoists, and lifting equipment), and Menegotti House & Garden (garden and farm equipment including chainsaws, brush cutters, sprayers, and related tools). The company operates four manufacturing units in Brazil and the United States, serving markets in over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Menegotti Construção: Construction machines and tools brand serving the civil construction segment. Products include concrete mixers (betoneiras), motor pumps, breakers, sanders, laser levels, wheelbarrows, compaction equipment, power tools, generators, and concrete finishing equipment.
• Menegotti Movimentação
• Menegotti Casa e Campo
• MENLAB
• Betti

Products and services

• Concrete Mixers (Betoneiras) Concrete mixers for civil construction projects, available in multiple capacity variants including the Rental Max 400L for high-utilization rental operations and models equipped with 11-gauge steel drums (FastMixer) for superior durability. Designed for construction companies, equipment rental companies, and contractors.
• Motor Pumps (Motobombas) Peripheral and centrifugal motor pumps for water transfer applications in construction and general industrial use. Designed for construction sites and agricultural operations.
• Beam/Gin Pole Systems (Balancim) Beam systems for lifting, available in manual and electric variants. The Electric Beam is designed for facade preparation in building construction. For construction companies and contractors.
• Power Tools (Ferramentas) Power tools including hammer drills (martelete), drills (furadeiras), saws, screwdrivers, angle grinders, wall cutters, electric polishers, and related accessories. For construction professionals and DIY users.
• Forklifts (Empilhadeiras) Forklifts for material handling and cargo movement operations in warehouses, construction sites, and distribution centers. For industrial and logistics operators.
• Chain Hoists (Talhas) Chain hoists for lifting loads and personnel in industrial and construction settings. For material handling and personnel elevation applications.
• Electric Winches (Guinchos Elétricos) Electric winches for lifting and pulling operations in industrial and construction applications. For material handling operators.
• Power Generators (Geradores) Power generators including diesel and gasoline models for construction and field applications. For construction sites and remote operations requiring independent power.
• Mortar Projectors (Projetoras de Argamassa) Mortar projection machines for facade rendering, offering up to 1,000% productivity gain compared to traditional manual methods. For construction companies and contractors performing high-volume facade rendering.
• Immersion Concrete Vibrators (Vibradores de Imersão) Immersion concrete vibrators for concrete compaction and air bubble removal during construction. For construction companies and concrete contractors.
• Soil Compactor (Compactador de Solo) Soil compaction equipment for ground preparation in construction. For construction contractors and site preparation crews.
• Vibrating Plate (Placa Vibratória) Vibrating plates for ground compaction and leveling. For construction and paving contractors.
• Concrete Smoothers (Alisadoras de Concreto) Concrete smoothing machines for floor finishing. For concrete contractors and flooring specialists.
• Floor Cutters (Cortadoras de Piso) Floor cutting machines for concrete and tile cutting applications. For construction contractors and flooring specialists.
• Laser Level (Nível Laser) Laser levels for precise alignment and leveling in construction. For construction professionals and surveyors.
• Soil Driller (Perfuradora de Solo) Soil drilling equipment for ground boring and post-hole digging. For construction and agricultural applications.
• Chainsaw (Motosserra) Chainsaw for garden and farm applications. For property owners, farmers, and landscaping professionals.
• Brush Cutters (Roçadeiras) Brush cutters for vegetation management in garden and farm applications. For property owners, farmers, and landscaping professionals.
• Battery Sprayer (Pulverizador à Bateria) Battery-powered sprayers for agricultural and garden applications. For property owners, farmers, and gardeners.
• MGT Portable Concrete Vibrator Portable concrete vibrator for the U.S. market with counterclockwise rotation, interchangeable shaft lengths from 7 to 20 feet, and five vibration head options. For construction contractors performing concrete vibration on small and large projects.
• Poly Drum Mixer Line (Mortar Mixer, Cement Mixer, Wheelbarrow Mixer) Poly Drum line of mortar mixer, cement mixer, and wheelbarrow mixer for rental businesses. Lightweight poly drums reduce fuel usage, are easy to clean, operate quietly, and offer customizable branding for rental fleets. For equipment rental companies.
• FastMixer Concrete Mixer Concrete mixer built with 11-gauge steel drums for durability and one-person operation. Designed for high-utilization rental operations with lower maintenance demands and high profitability. For equipment rental companies.
• Trowel (Desempenadeira) Trowels for concrete finishing and smoothing. For concrete contractors and construction professionals.

Quantifiable outcome

• Concrete mixer wheels withstand 6x the actual stress endured in worst-case transport scenarios
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Do it Best Group (Do it Best and True Value Rental)coreChannel Partner/ Reseller/ Distributor · 1 January 2025MGT North America is an approved supplier for the Do it Best Group, which includes both Do it Best and True Value Rental brands nationwide in the United States. This strategic presence provides a direct line to rental operators and contractors across the US, enabling MGT to design equipment that solves real-world pain points and tailor products to local market needs.
• Cardoze & LindocoreChannel Partner/ Reseller/ Distributor · 1 January 2023Long-standing Panamanian distributor partner (celebrating 104 years in business in 2023). Organized the Expo Máquina trade show in Panama, with Menegotti exhibiting for the sixth consecutive year. Strong relationship in Central American market with fifth-generation family involvement.
• UniSociesccoreStrategic or Co-development Partner · 1 January 2020Partnership established to create MENLAB, a physical and digital innovation laboratory focused on developing innovation projects for the Group. MENLAB connects students, companies, and entrepreneurs through collaboration, co-creation, and acceleration of industrial innovation. The lab also works with the community on challenges directed at personal development.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Stanley Black & Decker: Stanley Black & Decker's Industrial Tools & Construction segment includes power tools, concrete and masonry equipment, and engineered fastening solutions. It is a much larger incumbent that competes with Menegotti in the power-tools and construction-tools categories while addressing a far wider product portfolio globally.
• Wacker Neuson: Wacker Neuson is a publicly listed, full-line construction equipment manufacturer covering concrete technology, compaction, excavators, and material handling with global manufacturing and dealer footprints. It is a broader incumbent that competes with Menegotti across multiple of its construction and handling product families while addressing many more end markets.
• Husqvarna Construction: Husqvarna Construction (within Husqvarna Group) produces concrete cutting, sawing, drilling, and surface-preparation equipment alongside the Group's broader outdoor power equipment lines. It overlaps with Menegotti's concrete finishing, cutting, and vibrator categories as a diversified incumbent with strong North American and European coverage.
• Makita: Makita is a major global manufacturer of corded and cordless power tools, including concrete drills, breakers, and grinders used in construction. It overlaps with Menegotti's Ferramentas (power tools) line and competes in the same construction-site end markets across Latin America, North America, and Africa.

Emerging players

• Stihl: Stihl is the world's largest chainsaw brand and a leading manufacturer of outdoor power equipment including brushcutters, blowers, and sprayers. It is a direct competitive reference for Menegotti's recently launched Casa e Campo (Garden & Farm) segment and brings an entrenched global dealer network into the comparison.
• The Toro Company: The Toro Company is a leading US-based manufacturer of outdoor, lawn and garden, and light construction equipment (including concrete and compaction). It is a relevant peer for Menegotti's Garden & Farm and soil-compaction lines and shares the equipment-rental and contractor channel in North America.

Direct peers

• Multiquip: Multiquip is one of the world's largest manufacturers of concrete mixers, power trowels, generators, and light construction equipment serving the equipment-rental channel in the Americas. It is the most direct global competitor to Menegotti's core concrete-mixer franchise and shares the same rental-industry focus, including deep US dealer penetration.
• Imer Group: Imer Group is an Italian manufacturer of light construction machinery including concrete mixers, plaster/mortar sprayers, and material handling equipment. It overlaps directly with Menegotti's concrete-mixer and mortar-projector lines and shares a focus on both construction trades and rental customers in international markets.
• Stone Construction Equipment: Stone Construction Equipment (including the MQ Whiteman and Stone brand lines) manufactures concrete mixers, power buggies, vibrators, trowels, and screeds for the North American construction and rental markets. It competes directly with Menegotti/MGT America in the same concrete-equipment categories and dealer channels.
• PFT (Putzmeister): PFT, part of the Putzmeister group, specializes in mortar projection, mixing, and conveying machines for the construction industry. It is a direct competitor to Menegotti's mortar-projector line and shares the same jobsite productivity story (mechanized rendering versus manual).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GrupoMenegotti/videos
• Facebookfacebook.com/GrupoMenegotti
• LinkedInlinkedin.com/company/grupomenegotti/mycompany/?viewAsMember=true
• Instagraminstagram.com/grupo_menegotti
• Xx.com/grupomenegotti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menegotti Group