Gamux

What Gamux does

Gamux is a privately held Swiss mountain bike company operated as a brand under 5zero AG, headquartered in Wangen SZ, Switzerland, and founded by brothers Pascal Tinner (CEO) and Dominic Tinner (CMO). The company designs and manufactures high-performance downhill bicycles, with its flagship product being the Sego, a 200mm travel downhill race bike developed over three years of R&D and launched in March 2024. Core technical differentiators include the integration of a Pinion automatic shifting gearbox and Gates Carbon Drive belt system into a CNC-machined space-grade aluminum frame with bonded carbon tubes, offered in 29/29 or 29/27.5 wheel configurations. The platform was engineered specifically for UCI Downhill World Cup competition, where Gamux Factory Racing competes as a real-world validation and brand-exposure channel.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce via shop.gamuxbikes.com, a European dealer network for physical retail presence, and a Swiss-market distribution business carrying over 16 cycling component brands. Adjacent revenue surfaces include Sego framekits (frame and hardware only) and the AON Racing sub-brand focused on man-machine interface products. Pricing is quote-based and not publicly disclosed; production is batch-based with individualized shipment costs and warranty terms, and sales are restricted to Europe (CHE and DEU explicitly cited). The company is founder-owned with no disclosed institutional funding and a publicly listed team of four people spanning executive, supply chain, and media functions.

Name

Gamux

Legal name

Gamux (a brand of 5zero AG)

Website

https://gamuxbikes.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Gamux is a Swiss mountain bike company that designs and manufactures the Sego downhill race bike with Pinion automatic shifting and Gates belt drive, selling direct-to-consumer and through dealers across Europe while racing in the UCI Downhill World Cup.

Ownership category

akta.pro rank

Product category

Premium Mountain Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYCRAMAHAA

Bicycle Retail (New Bikes)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAL

Bike Online Retail & Omnichannel Specialists

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Downhill mountain bikes
• Bicycle manufacturing
• Cycling parts distribution
• Automatic shifting gearbox
• Premium bike brand

Headquarters

HQ city

Wangen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Bicycle Sales: Gamux generates revenue primarily through the sale of their premium downhill mountain bikes, specifically the Sego model. Bikes are sold directly to consumers through their e-commerce platform and through dealer networks.
2. Parts Distribution: Gamux operates a distribution business for cycling parts, offering over 16 brands of cycling components for the Swiss market through their shop.gamuxbikes.com platform
3. Framekit Sales: Sale of Sego framekits including frame and frame hardware, with production in batches and delivery timelines communicated upon order
4. AON Racing Products: Sales of AON Racing branded products including man-machine interface components and accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gamux designs, manufactures and sells premium Swiss-engineered downhill mountain bikes, with the Sego 200mm travel race bike as its flagship product. The company also markets AON Racing man-machine interface products and distributes over 16 cycling component brands through its Swiss e-commerce platform. Sales are made directly via shop.gamuxbikes.com and through a dealer network in Europe.

Product overview

Gamux is a Swiss mountain bike company that designs and manufactures high-performance bicycles. The core product portfolio includes the Sego downhill race bike (200mm travel) as the flagship model, with a new trailbike in development. The company also operates AON Racing as a sub-brand focused on man-machine interface products, and provides distribution services for cycling parts (16+ brands) in the Swiss market through its e-commerce platform. The company was founded by brothers Pascal Tinner (CEO) and Dominic Tinner (CMO) and maintains a factory racing team competing in UCI Downhill World Cups.

Differentiator

Problem solved

Functional benefit

Brands

• AON Racing: Man-machine interface racing components and products

Products and services

• Gamux Sego Downhill Race Bike A 200mm travel downhill race bike featuring an automatic shifting Pinion gearbox, Gates Carbon Drive belt system, CNC-machined aluminum 7075 frame with bonded carbon tubes. Designed for UCI Downhill World Cup competition with zero compromises for speed.
• Gamux Sego Framekit Framekit-only version of the Sego downhill race bike including frame and frame hardware, intended for customers who want to build their own complete bike. Production is done in batches with potential waiting periods.
• AON Racing Products Man-machine interface components and accessories marketed under the AON Racing sub-brand, focused on rider performance and ergonomics products.
• Gamux Cycling Parts Distribution Distribution service offering over 16 cycling component and accessory brands for the Swiss market through the Gamux webshop at shop.gamuxbikes.com.

Quantifiable outcome

• 2-year warranty against damage when used as intended for Sego 1st Edition frames

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PinioncoreTechnology or IntegrationPinion provides the C-line and C-line-SmartShift automatic shifting gearbox systems used in the Sego frame. This technology enables seamless gear changes without manual intervention, a key differentiator for the Sego downhill bike.
• Gates Carbon DrivecoreTechnology or IntegrationGates Carbon Drive supplies the belt drive system used in the Sego, replacing traditional chain drives for reduced maintenance and improved durability in racing conditions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YT Industries: German premium mountain bike brand that sells direct-to-consumer globally and sponsors elite downhill and enduro racing teams. Comparable to Gamux in DTC premium model, racing-led brand building, and European origin.
• Mondraker: Spanish premium mountain bike brand focused on enduro and downhill with proprietary Forward Geometry. Comparable premium positioning, racing involvement, and European distribution model.
• Yeti Cycles: US premium mountain bike brand with deep racing pedigree and high-end pricing. Comparable premium positioning, racing-led brand, and downhill/enduro product overlap.
• Pivot Cycles: US-based premium mountain bike manufacturer with strong downhill and enduro lineups, factory racing presence, and dealer network. Comparable premium tier, technology-forward positioning, and DH focus.
• Santa Cruz Bicycles: Premium California mountain bike brand dominating downhill and enduro categories with strong dealer network. Comparable premium DH positioning and racing pedigree.
• Canyon Bicycles: German direct-to-consumer premium bike brand with mountain bike lineup and racing partnerships. Comparable DTC-first model, European base, and premium pricing strategy.
• NS Bikes: Polish mountain bike brand with deep roots in dirt jump and downhill racing. Gamux was previously the NS Bikes Factory Racing team, so the relationship is direct and historical; product positioning and target rider overlap heavily.
• Commencal: Andorran premium mountain bike brand with strong downhill and enduro pedigree, direct-to-consumer sales model, and factory racing teams. Closely comparable to Gamux in target customer (DH racers and enthusiasts), pricing tier, and DTC channel strategy.

Broad incumbents

• Trek Bicycle Corporation: Global bicycle powerhouse with full mountain bike lineup including the Trek Factory Racing DH team. Competes with Gamux in DH but operates at vastly larger scale across road, MTB, and e-bikes.
• Specialized Bicycle Components: One of the world's largest premium bicycle brands with extensive mountain bike lineup including downhill. Significant overlap in target customer and technology investment, but vastly larger scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AON_Racing
• Facebookfacebook.com/gamuxbikes
• Instagraminstagram.com/aonracing_
• TikToktiktok.com/@gamuxracing
• LinkedInlinkedin.com/company/gamux-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamux