What Peduli Anak Foundation does

Peduli Anak Foundation is an independent non-profit charitable foundation founded in 2005 by Dutch citizen Chaim Fetter and headquartered in Lombok, Indonesia, with a representative office in the Netherlands. The organization provides integrated child welfare services to underprivileged children in Lombok and Sumbawa through six program lines: family-like residential care, accredited primary and secondary education, free medical clinics, mental health services, child rights advocacy, and family support programs. Since inception, it has supported 22,000+ children and 9,000+ families, with operational accreditation from the Indonesian Ministry of Education.

The foundation funds its operations through five distinct revenue streams: recurring child sponsorships (Essential Care at US$29/month, Education at US$39/month, and Livelihood tiers), one-off and recurring crowdfunding campaigns, institutional corporate partnerships with multinationals including IKEA, Van Oord, ING Bank, KKR, Allianz, and Atradius, volunteer-driven teaching and technical programs, and school community service partnerships. It accepts donations via credit card, Indonesian bank transfers, GoPay, Alfamart, SEPA/iDEAL, and Bitcoin. The foundation holds ANBI status in the Netherlands (since 2008) and 501(c)(3) status in the US (EIN 83-1640656), enabling tax-deductible giving across both jurisdictions. It maintains 51-100 employees, an audience of 500,000+ social media followers, and 50,000+ monthly website visitors. The organization does not develop technology products; its digital footprint is limited to the donation platform, content marketing, and supporter engagement channels.

Name

Peduli Anak Foundation

Legal name

Peduli Anak Foundation

Website

https://pedulianak.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Peduli Anak Foundation is an Indonesia-based non-profit founded in 2005 that delivers family-like care, accredited education, free medical clinics, mental health services, advocacy, and family support to underprivileged children in Lombok and Sumbawa, funded by sponsorships, crowdfunding, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Child Welfare and Non-profit Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Early Childhood Education & Childcare Nonprofits (BPAGADAA)

Keywords

• Child welfare services
• Child sponsorship programs
• Nonprofit charitable foundation
• Family support programs
• Corporate social responsibility partnerships

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Child Sponsorship: Monthly recurring donations from individuals sponsoring specific children. Sponsors can choose to support Essential Care, Education, or Livelihood categories. Payments accepted via credit card, bank transfer (BCA, BNI), GoPay, and international SEPA/iDEAL.
2. Crowdfunding Campaigns: One-time and recurring crowdfunding campaigns for specific projects such as saving abandoned children, building organic gardens, providing nutritious meals, and supporting educational initiatives. Campaigns target specific funding goals with donor participation tracking.
3. Corporate Partnerships: Strategic partnerships with corporations aligned with SDGs, featuring logo placement on website, social media visibility, and corporate social responsibility program collaborations with partners including Van Oord, IKEA, ING Bank, Broco, Jotun, and others.
4. Volunteering Programs: Volunteer recruitment for pedagogical support, teaching assistance, and technical help at child welfare centers in Lombok and Sumbawa. Volunteers contribute skills while organization covers accommodation and program costs.
5. School Community Service: Partnerships with schools for student community service programs, fundraising events, and extracurricular activities supporting underprivileged children.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Peduli Anak Foundation runs integrated child welfare programs for underprivileged children in Lombok and Sumbawa, Indonesia. Its core offerings include residential Family-Like Care in child welfare centers, accredited primary and secondary education, free medical clinics, mental health services, child rights advocacy (including anti-child-marriage), and family support and livelihood training. Funding for these services comes from individual child sponsorships, donations, crowdfunding campaigns, corporate CSR partnerships, and volunteer contributions.

Product overview

Peduli Anak Foundation is a nonprofit charitable organization operating in Indonesia that provides child welfare services, not a technology product company. The organization offers charitable programs including family-like care, education, medical aid, mental health support, advocacy, family support, and child crisis support. The website serves as a donation and sponsorship platform where donors can support underprivileged children. No technology products or modules were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Family-Like Care Program Residential care in child welfare centers that provides a stable, family-like environment for hundreds of underprivileged children from challenging and unstable family backgrounds in Lombok and Sumbawa. The program is designed for at-risk children and supports them until they graduate and become autonomous adults.
• Education Program (Accredited Primary and Middle Schools) Free primary and secondary education delivered at Ministry of Education-accredited schools for children living within Peduli Anak welfare centers and from surrounding impoverished communities. The schools hold the highest accreditation status from the Indonesian Ministry of Education.
• Medical Aid Program (Free Clinics) Free preventative and primary healthcare clinics offering check-ups and medical attention to children within Peduli Anak welfare centers and from surrounding impoverished communities in Lombok and Sumbawa.
• Mental Health Program Professional mental health services including psychology and autism specialists who support children within the foundation's care. The program addresses mental health challenges that often begin in early childhood and require supportive relationships and a secure environment.
• Child Rights Advocacy Program Advocacy work delivered in close collaboration with Child Social Services and other Indonesian government agencies to protect children and young people from exploitation and violence, including active anti-child-marriage interventions and broader child rights protection.
• Family Support Program Family support services focused on creating stable, nurturing environments for children, including economic support, livelihood training, housing assistance and counseling for at-risk families in Lombok and Sumbawa to prevent family separation.
• Child Sponsorship Program Recurring monthly sponsorship of individual children across three categories: Essential Care (US$29/month) covering food, clothing, shelter and daily essentials; Education (US$39/month) covering school fees, uniforms, books and learning materials; and Livelihood (variable) supporting family economic stability and vocational training. Available internationally in USD and domestically in IDR.
• Crowdfunding Campaigns Time-bound and ongoing crowdfunding campaigns for specific foundation projects such as rescuing abandoned children, building organic gardens, providing nutritious meals, and supporting educational initiatives, with public donor participation tracking toward funding goals.
• Corporate Partnership Program Strategic CSR alliances with corporations aligned to the UN Sustainable Development Goals, providing brand visibility through logo placement on the foundation's website, social media visibility, employee volunteering opportunities, and tailored program collaborations for partners such as IKEA, ING Bank, Allianz, KKR, Van Oord and others.
• Volunteering Program Structured volunteer placements at child welfare centers in Lombok and Sumbawa, enabling individuals to contribute pedagogical support, teaching assistance and technical skills while the foundation provides accommodation and covers program costs.
• School Community Service Program Partnerships with schools that enable students to participate in community service projects, fundraising events and extracurricular activities supporting underprivileged children, building student skills and responsibility.

Quantifiable outcome

• 22,000+ children's lives saved over 20 years
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor, major and core.

• MOVE Functional Gym & Pilates StudiominorGTM or Marketing Partner · 26 June 2026Fitness center in Mataram visiting Peduli Anak for exercise activities with children and donating essential supplies. Shared time, generosity, and enthusiasm creating meaningful memories and healthy habits.
• Van OordmajorStrategic or Co-development PartnerMajor corporate partner contributing to CSR programs. Van Oord collaborates with Peduli Anak to support child welfare initiatives aligned with Sustainable Development Goals.
• IKEAmajorStrategic or Co-development PartnerCorporate partner supporting child welfare through CSR initiatives. IKEA's partnership contributes to creating better living conditions and educational opportunities for children.
• ING BankmajorStrategic or Co-development PartnerBanking partner facilitating international donations. ING Bank Netherlands account (NL08INGB 000 000 1816) enables EU tax-deductible donations to Peduli Anak.
• Broco ElectricalcoreGTM or Marketing PartnerElectrical equipment company providing corporate sponsorship and support for child welfare programs.
• JotuncoreGTM or Marketing PartnerPaint manufacturer supporting through corporate social responsibility programs and employee engagement initiatives.
• Frisian FlagcoreGTM or Marketing PartnerDairy company supporting nutrition programs for children through CSR partnership.
• SignifycoreGTM or Marketing PartnerLighting company contributing to improved living conditions through corporate sponsorship.
• TOTOcoreGTM or Marketing PartnerSanitary products company supporting hygiene and health facilities through CSR partnership.
• AllianzmajorStrategic or Co-development PartnerInsurance company contributing to sustainable development goals through strategic corporate partnership.
• AtradiusmajorStrategic or Co-development PartnerCredit insurance company contributing to sustainable development and corporate responsibility programs.
• Banyan TreeminorGTM or Marketing PartnerLuxury resort brand supporting environmental and social initiatives through CSR partnership.
• BayanminorGTM or Marketing PartnerMining/resources company supporting community development through corporate social responsibility.
• DuluxminorGTM or Marketing PartnerPaint manufacturer contributing to improved facilities through CSR partnership.
• AvianminorGTM or Marketing PartnerLocal brand supporting Indonesian operations through corporate sponsorship.
• TVRI NTBminorStrategic or Co-development PartnerRegional public television station providing broadcasting experience for Journalism Club children. Gave warm welcome and opportunities for hands-on learning at broadcasting facility.
• A & A RachmatminorGTM or Marketing PartnerCorporate partner under Triputra Group supporting community development initiatives.
• KoinsworksminorGTM or Marketing PartnerFinancial technology company supporting through corporate social responsibility.
• LeichtMixminorGTM or Marketing PartnerBrand supporting through marketing partnership and visibility on website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Vision Indonesia: World Vision Indonesia runs sponsorship-funded child development programs covering education, health, child protection, and economic development in multiple provinces. Highly comparable sponsorship-based model, with substantially larger donor pipeline and broader area program footprint.
• Plan International Indonesia: Plan International focuses on child rights, girls' empowerment, and education across Indonesia with both project-based and sponsorship funding. Overlaps with Peduli Anak's advocacy and education programming at the international NGO scale.
• Compassion International Indonesia: One of the largest child sponsorship INGOs globally, with active programs in Indonesia serving children through partner churches and community centers. Operates an almost identical sponsorship-based child development model at vastly larger scale, making them both competitor and benchmark.
• SOS Children's Villages Indonesia: An international NGO providing family-like residential care, education, and youth transition support for orphans and abandoned children across Indonesia. The closest large-scale analog to Peduli Anak's residential child welfare chassis.
• Save the Children Indonesia: A major international child rights NGO with significant Indonesia programs spanning education, health, child protection, and emergency response. Operates in the same beneficiary space with substantially larger funding and broader geographic reach.
• UNICEF Indonesia: UN agency operating nationwide child welfare, education, health, and child protection programs in Indonesia, including anti-child-marriage work that overlaps with Peduli Anak's advocacy pillar. While not a sponsor-based competitor, UNICEF sets policy direction and works alongside Indonesian child welfare NGOs as both funder and collaborator.

Emerging players

• Yayasan Hati Nurani Indonesia: A smaller Indonesian nonprofit providing holistic child welfare services including education and family support in select regions. Operates at smaller scale than Peduli Anak with a similar integrated-care philosophy, making it a relevant mid-tier Indonesian peer.

Direct peers

• Bali Children Foundation: Bali Children Foundation provides residential care, education, and sponsorship programs for underprivileged children in Indonesia, using a similar per-child sponsor model. Operates at smaller scale in a different Indonesian province but runs the same holistic child welfare chassis as Peduli Anak.
• ChildFund Indonesia: ChildFund Indonesia is an INGO operating a sponsorship-driven child development model similar to Peduli Anak's, focused on education, health, and livelihoods for at-risk Indonesian children. They are a direct competitor in the same donor market and sponsorship category.
• Yayasan Sayap Ibu (Sayap Ibu Foundation): An Indonesian child welfare NGO operating shelters, education, and family support services for vulnerable children across multiple Indonesian provinces. Overlapping in mission, beneficiary profile, and operational model with Peduli Anak.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pedulianak
• Facebookfacebook.com/pedulianak
• LinkedInlinkedin.com/company/peduli-anak-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Peduli Anak Foundation