HSenid Business Solutions

What HSenid Business Solutions does

hSenid Business Solutions PLC is a Sri Lanka-headquartered SaaS provider of Human Resource Information Systems (HRIS) and Human Capital Management (HCM) software, founded in 1997 and listed on the Colombo Stock Exchange (ticker HBS-N-0000) since December 2021. The company's flagship product, PeoplesHR, is a cloud-based platform that digitizes the entire employee lifecycle from hiring to retirement, covering payroll, attendance, performance management, talent management, and HR outsourcing (including statutory obligations like EPF, ETF, and taxation). An on-premise variant (HRM Enterprise) and specialized modules including PeoplesHR Tracking (face recognition, access control, time attendance) and PeoplesHR Outsourcing extend the core platform, while PeoplesHR Marketplace operates a B2B2C model enabling approved partners to deliver integrated HR, marketing, sales, and talent management solutions. AI features include the Lexi natural language chatbot, Randy HR buddy assistant, predictive analytics for attendance/turnover, AI-guided onboarding, smart scheduling, and RPA, layered on top of the underlying HRIS workflow engine.

hSenid serves over 1,700 organizations and more than 1 million users across 20 industries and 40+ countries, with anchor customers including LOLC Holdings (conglomerate), Brandix Group (60,000+ apparel employees), and long-standing African clients such as PS Kenya, AMREF, Faulu Bank, and AAR. Revenue is generated primarily through annual subscriptions on the PeoplesHR Cloud platform, with subscriptions accounting for 84% of PeoplesHR Cloud revenue and recurring revenue representing 57-67% of total revenue (USD 5.5M ARR as of FY2026). Go-to-market combines direct enterprise sales with a global channel partner network that contributed 46.5% of new deal closures in Q1 FY25, complemented by professional services for implementation and a self-service marketplace. Certifications including ISO/IEC 27001:2022 and ISO/IEC 27017:2015 (the latter being a first in Sri Lanka), along with Microsoft ISV Partner of the Year 2022 and six consecutive Gold Awards at the NCE Annual Export Awards, position the company as a trusted regional HRIS vendor serving enterprise and mid-market customers across South Asia, Southeast Asia, the Middle East, and Africa.

Name

HSenid Business Solutions

Legal name

hSenid Business Solutions PLC

Website

https://hsenidbiz.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

hSenid Business Solutions PLC is a Sri Lanka-based SaaS provider of the PeoplesHR cloud HRIS and HCM platform, serving over 1,700 organizations across 20 industries and 40+ countries in South Asia, Southeast Asia, the Middle East, and Africa. The company generates USD 5.5M ARR through annual subscriptions and operates a hybrid direct-sales and channel-partner go-to-market model.

Ownership category

akta.pro rank

Product category

Human Capital Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Human Resources Consulting Services (541612)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

Keywords

• Human resource information systems
• Human capital management software
• Cloud HR software
• HR outsourcing services
• Workforce management software

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PeoplesHR Cloud Subscription: SaaS subscription model for cloud HR software. Subscription revenues comprised 84% of PeoplesHR Cloud's total. Primary engine of recurring revenue expansion with 10-27% YoY growth.
2. PeoplesHR Cloud - USD 5.5M ARR: Achieved USD 5.5M Annualized Recurring Revenue milestone. Recurring revenue accounts for 57-67% of total revenue.
3. Professional Services: Implementation, integration, and training services for cloud transition and product deployment
4. Marketplace Commissions: B2B2C marketplace model enabling partners to offer HR solutions through PeoplesHR platform with recurring revenue opportunities

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

hSenid Business Solutions develops and sells PeoplesHR, a cloud-based Human Capital Management (HCM) suite that manages the entire employee lifecycle from hiring to retirement. The portfolio spans the cloud PeoplesHR platform, on-premise HRM Enterprise, PeoplesHR Tracking (attendance and access control), PeoplesHR Outsourcing (payroll and HR outsourcing), and the PeoplesHR Marketplace ecosystem. Revenue is driven primarily by SaaS subscriptions complemented by professional services and implementation.

Product overview

hSenid Business Solutions offers PeoplesHR, a comprehensive cloud-based Human Capital Management (HCM) suite that digitizes the entire employee lifecycle from hiring to retirement. The product portfolio includes the flagship PeoplesHR Cloud platform, on-premise HRM Enterprise solution, and specialized modules: PeoplesHR Tracking (access control and attendance solutions), PeoplesHR Outsourcing (payroll and HR outsourcing), and PeoplesHR Turbo (new market initiative). The ecosystem extends through PeoplesHR Marketplace (B2B2C platform for HR apps and services) and is enhanced by AI capabilities including Lexi chatbot (natural language task execution) and Randy AI assistant. PeoplesHR Neon represents the latest version targeting modern CEOs with advanced features including predictive analytics, RPA, and business intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• PeoplesHR: Flagship Cloud-based Human Capital Management (HCM) suite for HR management
• PeoplesHR Tracking
• PeoplesHR Outsourcing
• PeoplesHR Turbo
• PeoplesHR Neon
• PeoplesHR Marketplace
• Juraa
• Lexi

Products and services

• PeoplesHR (Cloud)

Quantifiable outcome

• 80% cost savings on onboarding processes through OBX integration
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Wayamba University of Sri LankaminorStrategic or Co-development Partner · 16 February 2026MoU signed to donate PeoplesHR Application Software to Department of Business Management. Initiative provides knowledge, skills and practical training in HR functions. Partnership includes workshops, seminars and training programs for staff and students on AI-driven HR technologies.
• University of VavuniyaminorStrategic or Co-development Partner · 28 February 2022MoU signed with Department of HRM, Faculty of Business Studies. 6th university partnership in initiative to build globally competitive local talent through practical HR technology training.
• NSBM Green UniversityminorStrategic or Co-development PartnerPartnership to integrate HRIS solution into NSBM curriculum. Collaboration includes latest advancements in HR automation, analytics and AI-driven HR technology. Specialized product training for BSc. in Business Management (HRM) students.
• University of ColombominorStrategic or Co-development PartnerMoU to make HRIS more accessible to students and provide hands-on experience. Donation of award-winning HRM Enterprise to university for HR education purposes.
• University of KelaniyaminorStrategic or Co-development PartnerPartnership to introduce HRIS module as part of Business Management stream. Module captures essence of HRIS with automation, Analytics and AI-driven HR Tech advancements for grooming future HR professionals.
• University of MoratuwaminorStrategic or Co-development PartnerPartnership for delivery of HRIS as part of Bachelor of Business Sciences degree program. Focus on business information systems and solutions with HR technology integration.
• University of PeradeniyaminorStrategic or Co-development PartnerPartnership supplementing HR programmes with HRIS education. Captures essence of HR automation with Analytics and AI-driven HR Tech advancements. 7th MoU in series of university partnerships.
• Rajarata University of Sri LankaminorStrategic or Co-development PartnerPartnership to educate HRIS as part of university program. Expands HR Management curriculum with strategic value covering HR technology principles and automation with Analytics and AI-driven developments. 7th MoU with state universities.
• MicrosoftcoreTechnology or IntegrationCollaboration with Microsoft to host 'Fueling Innovative HR Acceleration' events. Partnership enables wider global reach and delivery of digital HR solutions. hSenid recognized as Sri Lanka ISV Microsoft Partner of the Year.
• Bureau VeritasminorOthersCertification partner for ISO/IEC 27017:2015 cloud security certification. Bureau Veritas Lanka audited and certified hSenidBiz as first organization in Sri Lanka to achieve this certification.
• Ernst & YoungminorImplementation/ SI/ Consulting PartnerConsultancy partner providing gap assessment, implementation, pre-readiness assessment and certification support for ISO 27001 and ISO 27017 standards.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Zoho People: HR module within the broader Zoho business suite; competes in APAC and globally for SMB and mid-market HRIS deals. Overlaps with PeoplesHR on employee records, leave, and attendance, with stronger brand among tech-forward buyers.
• Gusto: US-focused SMB payroll + HR platform. Less direct geographic overlap but comparable product positioning (cloud HRIS with payroll and self-service) and similar mid-market GTM playbook.

Broad incumbents

• ADP Workforce Now: Large-scale global payroll and HCM provider. Competes with PeoplesHR for mid-market and enterprise payroll/HR outsourcing deals, particularly in MEA and South Asia where ADP has expanding presence.
• Workday: Global HCM and financial management cloud platform with deep enterprise customer base. Competes with PeoplesHR for large enterprise HRIS deals across APAC and emerging markets, but offers broader suite (HCM + finance + planning) at higher price points.
• Oracle HCM Cloud: Cloud HCM offering from Oracle competing for the same enterprise and upper mid-market deals. Comparable in core HR, payroll, and workforce management, with stronger global brand and R&D budget than PeoplesHR.
• SAP SuccessFactors: Enterprise HCM suite from SAP, dominant in large multinationals. Direct overlap with PeoplesHR on core HR, payroll, and talent modules for global enterprises operating in South/Southeast Asia, Middle East, and Africa.

Direct peers

• Ramco Global Payroll & HR: India-headquartered cloud HCM/payroll provider with strong APAC and emerging-market presence, including multi-country payroll localization. Closest direct competitor in terms of geographic overlap (South Asia, MEA, APAC) and enterprise customer profile.
• Keka: India-origin HR and payroll platform for SMB and mid-market. Comparable product scope (core HR, payroll, attendance) and similar APAC go-to-market, though typically competing at smaller deal sizes than PeoplesHR.
• BambooHR: US-based mid-market HRIS competitor with similar positioning on ease of use and core HR functionality. Less direct overlap geographically, but comparable product positioning for SMB and mid-market HR buyers globally.
• Darwinbox: India-based HRIS/HCM SaaS company serving enterprises across South and Southeast Asia. Most direct competitor given similar geographic focus (India, APAC, MEA), mobile-first UX, and mid-to-large enterprise target market with comparable customer roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hsenid.software.international
• Instagraminstagram.com/hsenidbiz
• Xx.com/hsenid_biz
• LinkedInlinkedin.com/company/3615929

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSenid Business Solutions