Property Industry Foundation

What Property Industry Foundation does

Property Industry Foundation (PIF) is an Australian nonprofit charity incorporated in New South Wales, founded in 1996 and headquartered in Sydney, that mobilizes the property and construction industry to address youth homelessness. Its flagship initiative, the Haven Project (formerly the PIF House Program), builds and refurbishes homes for homeless and at-risk youth aged roughly 15–25, while 31 partner charities (including The Salvation Army, Women's Property Initiative, Lighthouse Foundation, Melbourne City Mission, and Hope Street) operate the homes and deliver ongoing support services. PIF reports 300 bedrooms built since inception, 101,470 safe nights of sleep delivered in the past 12 months in Victoria, 1,200+ industry volunteers engaged, and $1.3M+ in pro-bono industry contributions, alongside a reported social return of $3.70 per $1 invested on the Haven Project.

The organization's business model is donation-driven: it holds Deductible Gift Recipient (DGR) status (donations above A$2 are tax-deductible), receives unrestricted individual donations, and structures corporate partnerships where every A$1 raised is matched with in-kind contributions of materials, labor, and professional services from industry partners. Revenue and engagement flow through five signature event franchises: Hard Hat Day (annual industry workplace fundraiser concluding the last Friday in August), Tour de PIF NSW (cycling/running/walking fitness challenge with a A$400K 2026 target), Steps for Homeless Youth (Melbourne walk/run, A$163K raised in 2026), the Brisbane Charity Regatta (A$180K raised in 2026, exceeding target), and Trivia Night QLD, supplemented by an online giving platform (give.pif.com.au) and a community fundraising program. Corporate partners are tiered from Platinum (CommBank, June 2026) and Principal through to Supporting, with sector anchor relationships with Lendlease, Charter Hall, GPT Group, Built, CSR, Dulux, McCormack, and Dennis Family Corporation.

PIF operates across three Australian states (New South Wales, Victoria, Queensland), is governed by a National Board with state-level advisory boards, and is led by CEO Kate Mills with state managers (Antoinette Rusby-Perera in QLD, Priscilla Heathwood in VIC, Jess Pollard as NSW Corporate Partnerships Manager) and an Acting CEO (Steve Gatt) referenced in event communications. The technology footprint is intentionally lightweight: a website (pif.com.au), a dedicated donation and community fundraising platform (give.pif.com.au), social channels on LinkedIn, Instagram and Facebook, and standard event-management tooling, with no proprietary AI, app, or API surface disclosed.

Name

Property Industry Foundation

Legal name

Property Industry Foundation

Website

https://pif.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Property Industry Foundation is an Australian nonprofit charity that mobilizes the property and construction industry to build and refurbish homes for homeless youth, operating across NSW, Victoria and Queensland via the Haven Project and signature fundraising events.

Ownership category

akta.pro rank

Product category

Youth Homelessness Housing Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Private Foundations (BPAGAKAA)

Keywords

• Youth homelessness housing
• Property industry charity
• Community fundraising events
• Homeless youth accommodation
• Construction industry volunteer

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting youth homelessness causes. Donations over $2 are tax-deductible under Australian DGR status.
2. Corporate Partnerships: Strategic partnerships with property and construction companies who provide financial contributions, in-kind donations of materials, labor, and expertise. Each dollar donated is matched with in-kind industry contributions, effectively doubling the impact.
3. Event-Based Fundraising: Revenue generated from fundraising events including Hard Hat Day, Tour de PIF, Charity Regatta, Trivia Nights, and Steps for Homeless Youth. Events encourage corporate teams to participate and fundraise collectively.
4. In-Kind Contributions: Non-cash contributions from industry partners including construction materials, professional services, labor, and goods. These in-kind donations amplify the value of cash donations, with every $1 raised matched by industry in-kind support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Property Industry Foundation is an Australian nonprofit charitable organization that builds and refurbishes homes for homeless and at-risk youth through The Haven Project. It mobilises the property and construction industry by combining cash donations with in-kind contributions of materials, labour, and expertise, and runs signature fundraising events and an online donation platform to fund the homes. Homes are then operated by 31 charity partners that provide ongoing support services to young people aged 15-25.

Product overview

The Property Industry Foundation operates as a nonprofit organization uniting the property and construction industry to address youth homelessness. The core offering is The Haven Project, which builds and refurbishes homes for homeless youth. The organization runs multiple flagship fundraising campaigns including Hard Hat Day (annual industry workplace fundraiser), Tour de PIF (cycling/running/walking event), Steps for Homeless Youth (Melbourne walk/run), and the Brisbane Charity Regatta (sailing event). Supporters can also engage through general community fundraising tools via the online platform, tributes, celebrations, and DIY fundraising initiatives. Every dollar donated is matched with in-kind donations of skills, labour, and materials from the property and construction industry, effectively doubling the value of contributions.

Differentiator

Problem solved

Functional benefit

Brands

• Haven Project: The building and refurbishing of homes for homeless youth, formerly known as the PIF House Program
• Hard Hat Day
• Tour de PIF
• Charity Regatta

Products and services

• The Haven Project The Foundation's flagship initiative for building and refurbishing homes for homeless youth. Industry partners contribute materials, services, and expertise to complete housing projects more affordably, and completed homes are operated by trusted charity partners who provide care and support to young residents.
• Hard Hat Day The property and construction industry's annual workplace fundraising campaign, concluding on the last Friday in August. Workplaces host DIY fundraisers such as BBQs, bake-offs, raffles, auctions, and morning teas to support homeless youth, with tiered recognition badges for participating teams.
• Tour de PIF NSW Industry's premier one-day fitness challenge featuring cycling (35km, 60km, 100km), running (5km, 10km, 15km), walking (5km, 10km), and team circuit challenges. Held annually to raise funds for The Haven Project.
• Steps for Homeless Youth Annual walk and run event held at Albert Park Lake in Melbourne, bringing together the Victorian construction and property industry to raise funds for The Haven Project through various distances and relay challenges.
• Brisbane Charity Regatta Annual sailing event in Queensland featuring donated superyacht races across Moreton Bay, raising funds for homeless youth housing projects with over 300 guests from multiple companies participating.
• Trivia Night QLD Annual trivia night held at Felons Barrel Hall, Howard Smith Wharves in Brisbane, featuring team competitions, live auctions, and raffles for the property and construction industry to raise funds for homeless youth.
• Community Fundraising Platform Online fundraising platform (give.pif.com.au) enabling supporters to create personal fundraising pages, register for events, collect donations, and manage offline donations with tax-deductible receipt issuance for donations over $2.

Quantifiable outcome

• 300 bedrooms built since 1996
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship, core, major, joint principal, gold partner and supporting.

• CommBank (Commonwealth Bank)flagshipGTM or Marketing Partner · 27 June 2026CommBank became a Platinum Partner of the Property Industry Foundation in June 2026. As a major financial institution and Platinum Partner, CommBank supports the Foundation's mission to end youth homelessness through the Haven Project.
• William Campbell FoundationcoreGTM or Marketing PartnerWilliam Campbell Foundation celebrated 30 years of partnership with the Property Industry Foundation in June 2026. Long-standing supporter of youth homelessness initiatives.
• GPT GroupcoreGTM or Marketing PartnerGPT Group serves as Principal Partner for Tour de PIF NSW 2026 cycling event. Provides sponsorship and support for fundraising activities.
• McCormackmajorGTM or Marketing PartnerMcCormack is the Major Sponsor for Steps for Homeless Youth 2026 event in Victoria, supporting the Foundation's largest Victorian fundraising event.
• BuiltcoreGTM or Marketing PartnerBuilt is Principal Partner of the Brisbane Charity Regatta for a decade. Provides sailing vessels, crew, and sponsorship for the annual regatta.
• Howard Smith Wharvesjoint principalGTM or Marketing PartnerJoint Principal Partner for Trivia Night QLD 2026. Host venue and event partner at Felons Barrel Hall.
• The Urban Developerjoint principalGTM or Marketing PartnerJoint Principal Partner for Trivia Night QLD 2026. Industry media partner providing promotional support.
• Scope Projectsgold partnerGTM or Marketing PartnerScope Projects is a Gold Partner that has raised over $91,000 across four years of Hard Hat Day events. Host annual Hard Hat breakfast that has grown into one of the Foundation's most successful corporate fundraising initiatives.
• Roberts CocoreGTM or Marketing PartnerRoberts Co raised close to $18,000 through Hard Hat raffles, morning teas and BBQs across all their sites in 2024.
• Dennis Family CorporationcoreGTM or Marketing PartnerOver 15 years, Dennis Family Corporation has donated more than $250,000 to the Hard Hat campaign. Annual participant with staff pay donations and company matching.
• LendleasecoreGTM or Marketing PartnerLendlease built Haven House Dundas in 2017, one of the Foundation's largest renovation projects providing 26 bedrooms for young people. Ongoing supporter of events.
• Project Net ZerocoreStrategic or Co-development PartnerIndigenous-owned social enterprise partnership where Project Net Zero helps organizations responsibly remove, repurpose, and recycle office furniture. Proceeds from these projects directly support the Foundation's work combating youth homelessness. Demonstrates sustainability and social impact working together.
• Growthpoint Properties AustraliasupportingGTM or Marketing PartnerSupporting Partner for Steps for Homeless Youth 2026, contributing to the Victorian fundraising event.
• Plan GroupsupportingGTM or Marketing PartnerSupporting Partner for Steps for Homeless Youth 2026 and participant in the fundraising event.
• Dalton Consulting EngineerssupportingGTM or Marketing PartnerSupporting Partner for Steps for Homeless Youth 2026 event.
• Kane ConstructionssupportingGTM or Marketing PartnerSupporting Partner for the 2026 Brisbane Charity Regatta.
• SHAPE AustraliasupportingGTM or Marketing PartnerSupporting Partner for the 2026 Brisbane Charity Regatta.
• UrbissupportingGTM or Marketing PartnerSupporting Partner for the 2026 Brisbane Charity Regatta.
• DuluxsupportingGTM or Marketing PartnerSupporting Partner for the 2026 Brisbane Charity Regatta. Provides products for Haven House projects.
• Charter Hall GroupcoreGTM or Marketing PartnerMajor property group and partner supporting Foundation initiatives including Hard Hat Day events.
• CSRcoreGTM or Marketing PartnerBuilding materials company providing in-kind donations for Haven House construction projects.
• AVID Property GroupcoreGTM or Marketing PartnerNational partner hosting Hard Hat BBQs and fundraising events across QLD and VIC residential development sites.
• The Salvation ArmycoreOthersCharity partner operating Haven Houses built by the Foundation, providing accommodation and support services to homeless youth.
• Women's Property InitiativecoreOthersCharity partner providing housing for young mothers and children at risk of homelessness through Haven House projects.
• Lighthouse FoundationcoreOthersCharity partner operating Haven House Bonbeach and other projects, providing trauma-informed support to homeless youth.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Habitat for Humanity Australia: Australia affiliate of Habitat for Humanity, a nonprofit that mobilises volunteer labour and in-kind construction industry donations to build affordable housing for vulnerable populations. Closest direct peer to PIF — same industry-mobilisation model, same in-kind matching mechanic, same target beneficiary group (housing-insecure Australians).
• MacKillop Family Services: Catholic agency providing out-of-home care, residential care, and homelessness support for children and young people in Victoria, NSW and beyond. Comparable operating model to PIF's charity partners (operating homes for vulnerable youth) and serves overlapping 15-25 cohort transitioning from child protection.
• YWCA Australia: National women's housing and homelessness provider operating supported accommodation for young women and children at risk. Highly comparable to PIF's Women's Property Initiative partner model and similar in using property/corporate partnerships to fund and operate women's housing.
• Launch Housing: Major Melbourne-based specialist youth homelessness provider operating direct accommodation and support services. Direct peer on the operational/service-delivery side — overlaps with PIF's Haven House charity partners in Victoria and targets the same 15-25 year-old cohort PIF's homes serve.

Broad incumbents

• Anglicare Australia: Federated national network of community-service organisations providing homelessness, family, and aged-care services. Comparable to PIF's charity partner network in that each state affiliate runs housing programs for at-risk youth, but operates at broader social-services scale.
• Mission Australia: Large national NGO delivering homelessness, housing, and youth services across Australia. Broader incumbent with significant overlap in youth homelessness beneficiaries and in mobilising corporate partners, but a much wider service mandate (employment, mental health, disability) beyond housing-only.
• The Salvation Army Australia: One of Australia's largest welfare organisations, operating homelessness, housing, and youth services nationally. Already a PIF charity partner operating Haven Houses, but at much larger scale with broader service lines (family services, disaster relief, drug & alcohol) making it a broader incumbent rather than direct competitor.
• St Vincent de Paul Society Australia: Major national welfare organisation providing homelessness, housing, and material-aid services. Comparable to PIF through its homelessness housing programs and national volunteer network, but much broader in scope including Vinnies shops, welfare, and refugee services.

Emerging players

• The Smith Family: National children's charity tackling child poverty through education and family support programs. Comparable to PIF in its corporate partnership-driven fundraising model and DGR-funded operations, but addresses a different outcome (education) rather than housing for homeless youth.

Regional players

• Berry Street Victoria: Large Victorian family and youth services organisation operating residential care, homelessness, and family services for children and young people. Comparable to PIF Haven Houses for homeless youth in VIC; geographic concentration to one state makes it a regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pif.com.au
• LinkedInlinkedin.com/company/property-industry-foundation---nsw
• Instagraminstagram.com/propertyindustryfoundation/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Industry Foundation