Launch Housing
- Company typePrivate
- Founded2015
- HeadquartersCollingwood, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
Launch Housing firmographics
Firmographics- Name
- Launch Housing
- Legal name
- Launch Housing
- Website
- https://launchhousing.org.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Launch Housing industry classification
Industry- Product category
- Social and Community Housing Services
- NAICS
- Other Community Housing Services (624229), Temporary Shelters (624221), Child and Youth Services (62411), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
- akta.pro secondary industries
- Housing Assistance & Homeless Services (BPAGAEAB), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
Keywords
Where Launch Housing is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Launch Housing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Grants and Contracts: Primary funding from Victorian and Australian government programs including Homes Victoria, the Big Housing Build initiative, and Specialist Homelessness Services contracts.
- Philanthropic Donations: Funding from charitable foundations and donors. Viv's Place was funded with over 40% from philanthropy, including major donors like The Ian Potter Foundation ($2.5M), Gandel Foundation, and individual donors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Launch Housing product offering
Product offeringCore offering
Launch Housing provides crisis accommodation, social and affordable housing, and integrated support services for people experiencing or at risk of homelessness across metropolitan Melbourne. Its offerings span emergency accommodation, rental support, women's services, family and youth programs, rough sleeper outreach, and specialist programs such as Viv's Place, the Cornelia Program, and the Education First Youth Foyer. The organisation is funded primarily through Victorian and Australian government contracts and philanthropic donations.
Product overview
Launch Housing is one of Victoria's largest community housing and homelessness organisations offering a comprehensive suite of integrated services. The core portfolio includes crisis accommodation, rental support, women's services, family and youth programs, and rough sleepers outreach. Key specialized programs include the Education First Youth Foyer model (pioneered in Melbourne with 578 graduates), Viv's Place for women and children escaping family violence, The Cornelia Program for pregnant women and mothers, and the Better Health and Housing Program for chronic homelessness. The organisation also produces research products including the annual Capital Cities Homelessness Index, Insights Papers, and Impact Reports, alongside advocacy campaigns like Melbourne Zero. With over 75 years of combined experience, Launch Housing delivers end-to-end housing solutions from crisis accommodation through to social and affordable housing.
Differentiator
Problem solved
Functional benefit
Brands
- Viv's Place: Australian-first supported housing for women and children escaping family violence, located in Dandenong.
- Education First Youth Foyer
- Better Health and Housing Program
- Melbourne Zero
Products and services
- Crisis Accommodation Emergency accommodation for individuals, couples, and families experiencing homelessness, along with support services including healthcare, counselling, and other essential services.
- Rental Support
- Women's Services Specialised support services for women experiencing homelessness, including long-term supported housing for women and children escaping family and domestic violence.
- Families, Children and Young People Services Housing and support services for families with children, including programs to break the cycle of intergenerational homelessness.
- Rough Sleepers Support Outreach services supporting people sleeping rough in Melbourne, Yarra, Port Phillip, Stonnington, Frankston, and Dandenong through the Rough Sleepers Initiative.
- Education First Youth Foyer Supported housing program for young people aged 16-24 at risk of or experiencing homelessness, providing safe accommodation while they complete their studies, along with on-site supports for independent living skills. Launch Housing operates two EFYFs (Broadmeadows and Melbourne), with 578 graduates over 10 years and 84% of leavers employed or enrolled in education.
- The Cornelia Program Australian-first integrated program providing 12 months of transitional accommodation and maternal-child healthcare for mothers and babies at risk of homelessness, operated in partnership with the Royal Women's Hospital and Housing First; 36 studio apartments with wrap-around healthcare and social support, supporting 49 women and babies since launch.
- Viv's Place Australian-first permanent housing and support services for at-risk women and children escaping family violence. 60 dual key apartments in Dandenong with communal spaces, children's play areas, and family-specific services on site, with capacity to support 60 women and 130 children.
- Better Health and Housing Program Intensively supported residential service for people experiencing chronic homelessness and health issues, offering six-months residence with specialised healthcare and social supports in partnership with St Vincent's Hospital Melbourne and Brotherhood of St. Laurence; 74% of residents showed improvements in managing their health issues.
- Community Housing (Bellfield) 58 new affordable homes at 17 Daphne Crescent, Bellfield, developed in partnership with Homes Victoria (which contributed $18.61M through the Big Housing Build) and the City of Banyule (which contributed $2.5M of land via long-term lease) for priority housing registrants.
Quantifiable outcome
- 84% of young people employed or enrolled in education when they leave Youth Foyer
- +3 more outcomes
Companies that use Launch Housing
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Launch Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Launch Housing partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- GRC LtdminorBuilding works contractor awarded contract by Launch Housing for construction projects.
- Foyer FoundationcoreNational partnership working toward 50 Youth Foyers by 2030, supporting accreditation of foyer programs across Australia.
- Homes VictoriacorePartnership for social housing development. Homes Victoria contributed $18.61M through the Victorian Government's Big Housing Build for the Bellfield project providing 58 affordable homes.
- City of BanyulecoreCouncil partnership providing land through a long-term lease valued at $2.5M and leadership for the Bellfield housing development.
- City of MelbournecorePartner in Melbourne Zero campaign, investing in supported accommodation projects like Make Room providing 50 supported accommodation places.
- REA GroupminorSupporting Melbourne Zero campaign and encouraging riders to support people experiencing homelessness.
- HoMieminorMelbourne Zero Network member supporting the campaign to end rough sleeping.
- CohealthcoreHealth services partner supporting Melbourne Zero, recognizing safe housing as fundamental to good health outcomes.
- SHAPE (commercial fitout company)minorMelbourne Zero Network member refurbishing 20 rooms in Southbank crisis accommodation through donated time and materials.
- Uniting Vic.TascorePartnership for Viv's Place, providing on-site wrap-around support services for women and children escaping family violence.
- St Vincent's Hospital MelbournecorePartnership for the Better Health and Housing Program providing six-month residence and specialized healthcare for people experiencing chronic homelessness with complex health conditions.
- Neuron MobilityminorProvided free e-scooter passes for Launch Housing staff to support transportation for outreach work during National Homelessness Week.
- Royal Women's HospitalcorePartnership for the Cornelia Program providing 12 months of supported housing and maternal and child healthcare for mothers and babies at risk of homelessness.
- Brotherhood of St. LaurencecoreLong-term partnership pioneering the Education First Youth Foyer model in Melbourne. 578 young people have graduated from their two EFY Foyers over 10 years.
- Kangan InstitutecoreEducation partner for the Broadmeadows Education First Youth Foyer, providing educational pathways for young people experiencing homelessness.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Launch Housing competitors and assessment
Company assessmentDirect peers
- HousingFirst: Melbourne-based Housing First organization and Launch Housing partner on the Cornelia Program. Directly comparable in delivering rapid rehousing and wraparound support for people with complex needs including chronic homelessness.
- St Vincent de Paul Society Victoria: Large Victorian homelessness, housing, and welfare provider operating crisis accommodation, transitional housing, and material aid programs. Comparable in serving rough sleepers and families at risk of homelessness across Melbourne.
- Uniting Vic.Tas: Major Victorian community services organization and existing Launch Housing partner (provides on-site wraparound support at Viv's Place). Comparable in delivering integrated housing, family violence, and youth services across Victoria.
- Anglicare Victoria: Major Victorian community services organization delivering homelessness, family services, and youth programs. Comparable in target populations (families, children, young people at risk) and state-wide service footprint.
- Compass Housing: Registered Community Housing Provider operating social and affordable housing across NSW and QLD. Comparable in registered community housing provider model and affordable housing development, though geographically distinct (NSW/QLD focus).
- Brotherhood of St. Laurence: Long-standing Melbourne social justice organization and Education First Youth Foyer co-pioneer with Launch Housing. Comparable in research-led approach, youth homelessness focus, and Better Health and Housing Program partnership.
- Mission Australia: One of Australia's largest community housing and homelessness providers with strong Victoria presence. Comparable in delivering crisis accommodation, social housing, and youth services, but operates nationally with broader service portfolio.
- Sacred Heart Mission: Melbourne-based community organization delivering crisis accommodation, meals, and homelessness support services. Directly comparable in target population (rough sleepers, people experiencing homelessness) and service model within metropolitan Melbourne.
Broad incumbents
- The Salvation Army Australia: Large national faith-based welfare organization operating crisis accommodation, transitional housing, and family violence services across Australia. Comparable in mission and core services but operates at significantly broader scale and national footprint.
Emerging players
- Kids Under Cover: Australian nonprofit focused specifically on youth homelessness prevention through studio builds and family mediation. Comparable in youth homelessness mission and housing-development approach, though narrower in scope than Launch Housing's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Launch Housing social profiles
Digital presenceLaunch Housing compliance and trust
Trust signalCompliance2 records
Launch Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Launch Housing leadership team
Management profileNumber of profiles
Profiles5 records
Launch Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Launch Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Launch Housing
What does Launch Housing do?
Launch Housing provides crisis accommodation, social and affordable housing, and integrated support services for people experiencing or at risk of homelessness across metropolitan Melbourne. Its offerings span emergency accommodation, rental support, women's services, family and youth programs, rough sleeper outreach, and specialist programs such as Viv's Place, the Cornelia Program, and the Education First Youth Foyer. The organisation is funded primarily through Victorian and Australian government contracts and philanthropic donations.
Is Launch Housing a public or private company?
Launch Housing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Launch Housing founded?
Launch Housing was founded in 2015. It employs 251 to 500 people.
Where is Launch Housing based?
Launch Housing is headquartered in Collingwood, Australia, in the Oceania region.
How does Launch Housing make money?
Two revenue lines are on record. Government Grants and Contracts are the primary driver. The others are philanthropic Donations.
Who are Launch Housing's main competitors?
Direct peers on record are HousingFirst, St Vincent de Paul Society Victoria, Uniting Vic.Tas, Anglicare Victoria, Compass Housing, Brotherhood of St. Laurence, Mission Australia and Sacred Heart Mission. The Salvation Army Australia is listed as a broad incumbent. Kids Under Cover is listed as an emerging player.
Does Launch Housing have an API?
No public API is recorded for Launch Housing.
What industry is Launch Housing in?
Launch Housing's product category is Social and Community Housing Services. Its primary akta.pro industry code is BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 624229 and its SIC code is 8300.