What Wepublic does

Wepublic BV is a Dutch public affairs and strategic communications consultancy headquartered in Amsterdam, with a second office in The Hague, operating as the Netherlands' entity of the global SEC Newgate group. The firm serves enterprise organizations, government bodies, and non-profits across healthcare, financial services, energy, industry, education, and retail, advising on positioning, reputation management, crisis communication, public affairs, and leadership communication. Its client base includes Philips, MSD, Organon, Holland Casino, Jumbo, the Ministry of VWS, Belastingdienst, and UNICEF Nederland.\n\nThe company combines advisory services with a proprietary digital tool stack. Core products include the Stakeholder Intelligence Monitor (SIM) for real-time political and societal monitoring, the Stakeholder Engagement Tool (SET) for collaborative stakeholder management, Stakeholder Intelligence Europe (SIE) for EU-level monitoring, and KamerTracker, an AI-powered tool launched in April 2024 that tracks the parliamentary follow-up of motions, amendments, and legislative proposals in Dutch Kamerstukken. Complementary research products include the Impact Monitor (an international societal research study) and the Corporate Affairs Benchmark, which has enrolled 70+ Dutch organizations. Advisory services span consultancy, interim management, research, and ESG/sustainability advisory (including CSRD compliance support).\n\nWepublic generates revenue primarily through professional services engagements (consultancy retainers, project work, interim management) supplemented by recurring tool subscriptions for SIM, SET, SIE, and KamerTracker. Pricing is quote-based and not publicly disclosed. The firm employs 40+ professionals across Amsterdam and The Hague and is wholly owned by SEC Newgate, a global strategic communications group with 60+ offices and more than 1,300 professionals, providing cross-border referrals and international research assets.

Name

Wepublic

Legal name

Wepublic BV

Website

https://wepublic.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wepublic BV is a Dutch public affairs and strategic communications consultancy serving enterprises, government bodies, and non-profits with advisory services, interim management, research, and proprietary monitoring tools (SIM, SET, SIE, KamerTracker). It operates as the Netherlands entity of SEC Newgate.

Ownership category

akta.pro rank

Product category

Public Affairs and Strategic Communications Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Social Media Reputation & Community Management (MPAAAOAI)

Keywords

• Public affairs advisory
• Strategic communications
• Stakeholder management
• Government relations
• Reputation management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consultancy Services: Results-oriented, practical and integrated advice in strategic communication and public affairs. Services include positioning and profiling, reputation management, crisis communication, and leadership advisory.
2. Interim Management: Temporary reinforcement for organizations to tackle specific challenges or navigate transition processes. Interim managers bring expertise, decisiveness, and flexibility.
3. Research Services: Data-driven insights, thorough analyses, and research including benchmarks, stakeholder research, and sentiment analyses.
4. Corporate Affairs Benchmark: Benchmark research providing insight into how organizations have structured their public affairs and communications functions. Offered as general report, benchmark with average, or peer comparison.
5. Tool Subscriptions: Access to proprietary tools including SIM, SET, SIE, and KamerTracker for ongoing monitoring and stakeholder management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wepublic is a Dutch advisory firm that provides strategic consultancy in public affairs and strategic communications, including positioning, reputation management, crisis communication, and leadership advisory. It complements these services with proprietary digital tools for political and stakeholder monitoring (SIM, SET, SIE, KamerTracker), interim management assignments, and benchmark research. The firm operates as the Dutch entity of the SEC Newgate international group.

Product overview

Wepublic is a Dutch public affairs and strategic communications consultancy offering a portfolio of proprietary digital tools and advisory services. The core tool suite includes the Stakeholder Intelligence Monitor (SIM), Stakeholder Engagement Tool (SET), Stakeholder Intelligence Europe (SIE), and KamerTracker. These tools provide real-time political and societal monitoring, stakeholder management, and parliamentary tracking capabilities. Complementing the digital tools are advisory services in consultancy, interim management, and research, including the Impact Monitor, Corporate Affairs Benchmark, Stakeholder Analysis, and ESG/Sustainability Advisory. Wepublic operates as part of the SEC Newgate international group.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultancy Results-oriented, practical, and integrated advisory services in strategic communication and public affairs, covering public affairs, positioning and profiling, reputation and issue management, crisis communication, leadership, media training, and change communication for organizations in the Netherlands.
• Interim Management Temporary reinforcement for organizations facing specific challenges or transitions, providing interim professionals with expertise in public affairs, communication, and strategic leadership.
• Research Research services combining domain knowledge with data-driven insights for in-depth understanding of societal, political, and stakeholder dynamics to support well-informed decisions.
• ESG and Sustainability Advisory Advisory services helping organizations integrate sustainability and corporate social responsibility into their strategy and reporting, supporting CSRD compliance, stakeholder consultation, and materiality analyses.
• Stakeholder Analysis Comprehensive analysis of stakeholder fields and broader societal context, mapping stakeholders and their interests using advanced tools and expertise to deliver actionable approaches with concrete steps and quick wins.
• Stakeholder Intelligence Monitor (SIM) An online platform with e-mail integration that provides real-time monitoring of political and societal developments. SIM delivers customized content and process interpretation for each client, providing grip on issues, external awareness, and control during strategy rollout.
• Stakeholder Engagement Tool (SET) A collaborative platform where organizations collectively store stakeholder contacts, report on consultations, and track actions. Features shared contact lists, interaction logging, and personalized alerts with push notifications for stakeholder engagement.
• Stakeholder Intelligence Europe (SIE) A monitoring tool that keeps users informed about new and relevant European developments on topics important to their organization, covering EU legislation, politics, and stakeholder involvement.
• KamerTracker An AI-powered tool that tracks parliamentary follow-up of motions, amendments, and legislative proposals after voting. It analyzes all parliamentary documents to automatically identify when tagged items resurface in subsequent documents, providing dossier insight from submission to resolution.
• Impact Monitor An international research study by SEC Newgate that provides insight into how societies view the role, responsibility, and visible impact of organizations, delivered as locally applicable advice for organizations.
• Corporate Affairs Benchmark A unique research study providing insight into how organizations structure their public affairs and communications functions, generating practical management information to strengthen communication departments. The benchmark includes information from more than 70 organizations.

Quantifiable outcome

• More than 70 organizations participated in the Corporate Affairs Benchmark research
• +1 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Buddy to BuddyminorOthers · 1 January 2025Pro bono partnership where Wepublic supports Buddy to Buddy, an organization that connects newcomers (refugees) with local residents. Wepublic provides strategic positioning support and communications expertise to help Buddy to Buddy amplify their mission and increase their societal impact.
• SEC NewgatecoreStrategic or Co-development PartnerWepublic is part of SEC Newgate, a global strategic communication and advocacy group with more than 60 offices worldwide and 1,300+ professionals. This partnership enables Wepublic to offer international coverage and translate local knowledge to global contexts and vice versa. SEC Newgate has 30+ years of experience providing research-driven strategic counsel across five continents.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kantar Public: Public sector research and advisory arm of Kantar with Dutch operations. Comparable on the research/benchmark and stakeholder insight side, though broader and more data-centric than Wepublic.
• Brunswick Group: Global strategic communications advisory focused on corporate, financial, and public affairs. Broader incumbent competing for top-tier Dutch enterprise reputation and public affairs engagements with deeper resources.

Direct peers

• Weber Shandwick: Global strategic communications and public affairs firm with a strong Netherlands presence. Highly comparable given Wepublic's CEO Peter Coolen was previously MD Corporate Affairs there; competes for the same Dutch enterprise public affairs mandates.
• FleishmanHillard: Major global PR and public affairs consultancy operating in the Netherlands. Directly competes for enterprise reputation, crisis communications, and public affairs engagements with similar service depth.
• Van Oort & Van Oort: Dutch public affairs and communications agency. Comparable Dutch peer where Wepublic director Aukje Ravensbergen previously worked; competes for the same healthcare and public affairs mandates in the Netherlands.
• BKB: Dutch public affairs and communications agency headquartered in The Hague. Most direct domestic peer — comparable in size, government affairs focus, and Dutch political/policy client base.
• MSL Group (Publicis): Publicis-owned global PR and public affairs network with Netherlands presence. Competes head-to-head for corporate reputation, public affairs, and stakeholder engagement mandates across Dutch enterprise accounts.
• FIPRA: European public affairs network with member offices in the Netherlands. Closely comparable on EU policy monitoring and Dutch government affairs work that overlaps with Wepublic's SIE and SIM offerings.
• EPPA: European public affairs consultancy with strong Dutch operations, focused on EU and national policy advocacy. Directly comparable on the public affairs and stakeholder engagement axis for Dutch and EU-level mandates.
• Hill+Knowlton Strategies: Global communications consultancy with Dutch operations offering public affairs, crisis, and corporate communications. Closely comparable in service mix and target enterprise and government clients in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wepublic