ShopApp
- Company typePrivate
- Founded2019
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
ShopApp firmographics
Firmographics- Name
- ShopApp
- Website
- https://shopapp.com.ar
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ShopApp industry classification
Industry- Product category
- Market Research Technology
- akta.pro primary industry
- Market, Shopper & Category Insights / Research Services (CRAOAOAI)
- akta.pro secondary industries
- Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ), Shopper Insights & Path-to-Purchase Research (MPAAAJAL)
Keywords
Where ShopApp is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Markets served
ShopApp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Enterprise Research Services: B2B services including market insights, price tracking, data analytics, and category management sold to enterprise clients in Latin America
- Consumer Panel Transactions: Platform connecting consumers who earn rewards for survey participation, with enterprises paying for access to respondent data
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
ShopApp product offering
Product offeringCore offering
ShopApp operates a Latin American market research technology platform offering four core services: Insights (consumer market research), Price Tracking (automated web scraping of competitor prices), Data LAB (AI-driven data analytics), and Category Management (catalog and product category optimization). The platform serves enterprise clients seeking market intelligence across Argentina, Chile, and Mexico, while individual consumers contribute data by participating in paid surveys and activities.
Product overview
ShopApp is a market research technology platform operating across Latin America (Argentina, Chile, México) that offers a unified suite of four interconnected services: Insights for consumer research, Price Tracking for competitive monitoring via web scraping, Data LAB (AI-driven) for advanced data analytics, and Category Management for catalog optimization. The platform serves both enterprise clients seeking market intelligence and individual consumers who can participate in surveys to generate data.
Differentiator
Problem solved
Functional benefit
Products and services
- Insights (Investigación de mercado) Market research service enabling businesses to gather consumer insights and behavioral data across Latin American markets.
- Price Tracking (Scraping de precios) Automated price monitoring and web scraping service that tracks competitor pricing across e-commerce platforms.
- Data LAB (ShopApp Lab Driven by AI) AI-powered data analytics laboratory that processes and analyzes market data to generate actionable intelligence for businesses.
- Category Management Service for managing product category structures, optimizing catalog organization, and improving product discoverability.
Companies that use ShopApp
Customer profileSegments2 records
Ideal customer profiles2 records
ShopApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ShopApp partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
ShopApp competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: Global measurement and data-analytics firm covering retail, shopper, and consumer insights. Operates across LATAM and competes with ShopApp's Insights and Category Management offerings, but at much larger scale.
- IPSOS: Global market-research and survey-based insights firm with strong LATAM presence. Direct overlap with ShopApp's enterprise Insights and consumer-panel operations, but with significantly broader service portfolio.
- Kantar: One of the largest global market-research and consumer-insights firms with significant LATAM presence. Competes with ShopApp for enterprise consumer-insights budgets but at much broader portfolio and scale.
Direct peers
- Dynata: One of the world's largest first-party consumer data and insights platforms, operating a global panel plus research services. Direct competitor to ShopApp's enterprise Insights and Consumer Panel offerings.
- Similarweb: Digital market intelligence platform offering web-traffic, pricing, and competitive-intelligence data — directly comparable to ShopApp's Price Tracking and Data LAB capabilities for enterprise clients.
- Toluna: Global dual-sided consumer-panel + market-research platform. Closely comparable to ShopApp's two-sided model (consumer panelists earning rewards + enterprise insights clients) and competes for the same enterprise research budget.
- Prisync: Pricing intelligence SaaS that automates competitor price monitoring and dynamic pricing — closely comparable to ShopApp's Price Tracking (Scraping de precios) product.
- ShopFully: European-origin digital-circulars and shopper-insights platform with active LATAM operations. Comparable to ShopApp in combining shopper/retailer data, price/promo intelligence, and consumer engagement for CPG and retail clients.
Emerging players
- Competera: AI-driven pricing platform for retail, offering competitive price monitoring and optimization — comparable to ShopApp's Price Tracking and Data LAB offerings, particularly for retail/CPG enterprise clients.
- Black Swan Data: Consumer-insights and prediction platform using AI/social data — comparable to ShopApp's Data LAB AI-analytics positioning and consumer-panel data inputs for enterprise CPG/retail clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ShopApp social profiles
Digital presenceShopApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopApp leadership team
Management profileNumber of profiles
ShopApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopApp
What does ShopApp do?
ShopApp operates a Latin American market research technology platform offering four core services: Insights (consumer market research), Price Tracking (automated web scraping of competitor prices), Data LAB (AI-driven data analytics), and Category Management (catalog and product category optimization). The platform serves enterprise clients seeking market intelligence across Argentina, Chile, and Mexico, while individual consumers contribute data by participating in paid surveys and activities.
Is ShopApp a public or private company?
ShopApp is a private company. It is classified as unknown and is currently operating.
When was ShopApp founded?
ShopApp was founded in 2019. It employs 11 to 50 people.
Where is ShopApp based?
ShopApp is headquartered in Santiago, Chile, in the Latin America region.
How does ShopApp make money?
Two revenue lines are on record. Enterprise Research Services are the primary driver. The others are consumer Panel Transactions.
Who are ShopApp's main competitors?
Broad incumbents on record are NielsenIQ, IPSOS and Kantar. Direct peers are Dynata, Similarweb, Toluna, Prisync and ShopFully. Emerging players are Competera and Black Swan Data.
Does ShopApp have an API?
No public API is recorded for ShopApp.
What industry is ShopApp in?
ShopApp's product category is Market Research Technology. Its primary akta.pro industry code is CRAOAOAI, Market, Shopper & Category Insights / Research Services, with a secondary code of MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights).