Selly
- Company typePrivate
- Founded2010
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Selly firmographics
Firmographics- Name
- Selly
- Legal name
- Selly Sp. z o.o.
- Website
- https://selly.pl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Selly industry classification
Industry- Product category
- E-commerce Platform Software
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Selly is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Selly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription fees for access to the Selly e-commerce platform. Plans range from basic (Selly 1) to professional (Selly Pro 1/Pro 2) to enterprise solutions. Subscriptions include access to core features, integrations, and support.
- Additional Services: Paid add-ons including premium graphic templates, implementation packages, migration packages, and custom modules. These are one-time or per-incident fees for extended functionality.
- Premium Graphic Templates: Ready-made premium design templates for store appearance customization, sold separately from the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Selly 1 - Basic online store for startups |
| Subscription | Annual | Selly 2 - Professional store with international capabilities |
| Subscription | Annual | Selly Pro 1 - Professional with automation for stores and wholesalers |
| Subscription | Annual | Selly Pro 2 - Enterprise-grade with dedicated resources |
| Subscription | Annual | Selly Enterprise - Custom dedicated solutions |
| Freemium | Pay-as-you-go | Free Trial - 14-day test period |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Selly product offering
Product offeringCore offering
Selly provides a cloud-based SaaS e-commerce platform that enables Polish and international businesses to launch and operate online stores with combined B2C and B2B capabilities. The offering centers on subscription-based access to a storefront, administrative panel, REST API, and a modular add-on ecosystem including wholesale, dropshipping, multistore, international sales, and AI-powered commerce features (such as the Agentic Commerce module supporting ChatGPT and Gemini via the UCP protocol).
Product overview
Selly is a SaaS e-commerce platform providing a unified core system with modular add-ons. The product portfolio consists of five subscription tiers (Selly 1, Selly 2, Selly Pro 1, Selly Pro 2, Selly Enterprise) delivering progressively advanced functionality from basic store launch to enterprise-scale operations, all built on a shared administrative panel and ~1400 integrated capabilities. The platform's add-on module ecosystem includes B2B Wholesale, Subscription Sales, Dropshipping, Multistore, International Sales, File/eBook Sales, Process Automation, Agentic Commerce, and AI Chatbot modules. Additional paid services include Premium Graphic Templates, Individual Graphic Projects, Ready Extensions, Implementation Packages, and Migration Packages. The platform offers a REST API for custom integrations and over 100 built-in integrations covering payments, accounting, logistics, and marketing tools. Since March 2026, Selly includes AI features powered by ChatGPT and Gemini (product description generation, translation, chatbot, intelligent search, indexing, and Agentic Commerce via the UCP protocol).
Differentiator
Problem solved
Functional benefit
Products and services
- Selly E-commerce Platform A SaaS e-commerce platform offering storefront, admin panel, and REST API for businesses to launch and operate online retail (B2C) and wholesale (B2B) stores. Includes built-in SEO, ready templates, integrations, and modular add-ons.
- Premium Graphic Templates Ready-made, industry-specific premium design templates that merchants can purchase separately from the base subscription to customize the appearance of their online stores.
- Individual Graphic Projects Custom graphic design service that delivers a dedicated store design with full implementation, tailored to a merchant's brand identity.
- Implementation Packages Professional services packages in which Selly's specialists handle store setup and configuration, allowing new subscribers to launch without performing the technical implementation themselves.
- Store Migration Packages Migration services that transfer an existing online store from another SaaS or open-source platform onto Selly, available as standard packages or as individual custom migrations.
- Santander Finance Up (Raty Santander) Installment Payments Installment payment module that integrates Santander Consumer Bank's Finance Up offering, providing Selly merchants with 0% interest-free installments (5-10 months) and standard installments (6-60 months) for their customers.
Quantifiable outcome
- Stores perform up to 3x faster than competitors, improving Google ranking and conversion rates
- +3 more outcomes
Companies that use Selly
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Selly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature10 records
Selly partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- AutopaycoreIntegration with Autopay payment gateway offering preferential fixed commission rates for Selly merchants. Provides BLIK, card payments, and other payment methods.
- tPay (Krajowy Integrator Płatności)corePayment processing partner handling subscription billing and transaction payments. Fixed commission rates apply for Selly subscribers.
- PayUcorePayment gateway integration for online payments including credit cards, bank transfers, and digital wallets.
- Przelewy24coreIntegration with Przelewy24 payment aggregator for Polish bank transfers and online payments.
- PayPalcorePayPal payment integration for global payment processing.
- AllegrocoreIntegration with Poland's largest online marketplace, enabling multi-channel selling and centralized order management.
- AmazoncoreMarketplace integration for selling on Amazon alongside the merchant's own online store.
- OpenAIcoreAI technology provider powering Selly's Agentic Commerce module and chatbot functionality through ChatGPT integration.
- Google (for Gemini)coreAI technology integration for Gemini-powered commerce features and Agentic Commerce protocol support via UCP standard.
- Google & Shopify (UCP Protocol)coreUniversal Commerce Protocol - open standard for AI agent communication with online stores, co-developed by Google and Shopify. Selly supports this protocol for Agentic Commerce.
- ENSIS Ochrona Danych OsobowychcoreData protection officer provider. Konrad Cioczek from ENSIS serves as Selly's external Data Protection Officer (IOD) ensuring GDPR compliance.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Selly competitors and assessment
Company assessmentDirect peers
- Shopware: European-headquartered (Germany) e-commerce platform with strong SMB-to-enterprise scaling; comparable to Selly's tiered architecture and omnichannel integrations.
- BigCommerce: SaaS e-commerce platform targeting SMB to enterprise merchants with headless and B2B capabilities — directly comparable to Selly's hybrid B2B/B2C and Enterprise tiers.
- Shopify: Global SaaS leader for online stores — direct competitor to Selly across SMB and enterprise tiers, and co-developer of the UCP standard Selly's Agentic Commerce module relies on.
- Adobe Commerce (Magento): Enterprise e-commerce platform serving merchants needing deep customization and B2B; competes with Selly's Pro 2/Enterprise tiers and migration services.
- Shoper: Poland-based SaaS e-commerce platform focused on SMBs; competes directly with Selly in the Polish market with similar subscription tiers and integrations.
- WooCommerce: Open-source WordPress-based e-commerce platform widely adopted in the SMB segment; competes directly with Selly's B2C store offerings.
- PrestaShop: Open-source e-commerce platform widely used in Europe and CEE; competes with Selly at the SMB entry tier and offers similar dropshipping/marketplace modules.
- IdoSell: Polish e-commerce SaaS platform from IAI Group — closest head-to-head competitor in Poland with overlapping B2C/B2B functionality and Polish-market integrations.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise commerce suite within the Salesforce ecosystem — competes for the largest Polish enterprise accounts that Selly targets at the Enterprise tier.
- Wix: Broader website-builder incumbent with native e-commerce capabilities; competes for the same SMB customers launching stores but with a much wider feature portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Selly social profiles
Digital presenceSelly compliance and trust
Trust signalCompliance2 records
Selly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selly leadership team
Management profileNumber of profiles
Profiles1 record
Selly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selly
What does Selly do?
Selly provides a cloud-based SaaS e-commerce platform that enables Polish and international businesses to launch and operate online stores with combined B2C and B2B capabilities. The offering centers on subscription-based access to a storefront, administrative panel, REST API, and a modular add-on ecosystem including wholesale, dropshipping, multistore, international sales, and AI-powered commerce features (such as the Agentic Commerce module supporting ChatGPT and Gemini via the UCP protocol).
Is Selly a public or private company?
Selly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selly founded?
Selly was founded in 2010. It employs 11 to 50 people.
Where is Selly based?
Selly is headquartered in Wroclaw, Poland, in the Europe region.
How does Selly make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are additional Services and premium Graphic Templates.
Who are Selly's main competitors?
Direct peers on record are Shopware, BigCommerce, Shopify, Adobe Commerce (Magento), Shoper, WooCommerce, PrestaShop and IdoSell. Broad incumbents are Salesforce Commerce Cloud and Wix.
Does Selly have an API?
Yes. REST API that enables integration of external systems (e.g., warehouses, ERPs, marketing tools) with Selly stores to automate actions such as reading, writing, and modifying product and order data. Supports integration with ERP systems for automatic product updates and inventory synchronization, warehouse integration for automated order fulfillment, and marketing system integration for customer base exports. Developer documentation is at www.selly.pl/rest-api.
What industry is Selly in?
Selly's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its SIC code is 5734.