floreysoft

What floreysoft does

Floreysoft GmbH is a privately held, founder-owned software company founded in 2008 by Daniel Florey in Hamburg, Germany. The company develops a suite of complementary applications for the Google Workspace (formerly G Suite/Google for Work) environment, built natively on top of Gmail, Google Docs, Sheets, and Forms. Its core product is Ultradox, a document generation and business automation platform that enables organizations to automate mail merge, reports, invoices, contracts, and approval flows by combining the Google services into orchestrated workflows. The portfolio also includes SharedGroups (GMail contact sharing across users and domains), Editey (a Google Drive-based code editor with more than 100,000 users), UCM (Universal Contact Manager with backup, enrichment, and delegation), Copey (file duplication for training materials), and Market (a reseller marketplace).

The company has accumulated credible third-party validation: Ultradox won first prize at the 2012 Google Apps Developer Challenge in the Enterprise/Small Business Solutions category, and floreysoft was invited by Google to showcase Ultradox at Google Next 2017 in San Francisco. The technology is positioned as a seamless extension of the Google stack rather than a third-party bolt-on.

Floreysoft operates a multi-channel go-to-market combining direct self-serve sales through product websites, the Floreysoft Market platform, and a tiered reseller program with volume-based discounts ranging from no discount at one customer (Rookie) to 35% off at 100+ customers (Platinum). Named channel partners include Google Premier Partner CLOUDPILOTS, Google+Salesforce partner g-company, and regional resellers IPSO-FACTO (France) and alineo (Germany). The customer base spans SMBs and a small set of notable enterprise and public-sector accounts including Airbus, Europcar, HARROW International School Bangkok, and Commission scolaire de Montréal, with operating geographies spanning Europe, Asia, North America, South America, Central America, and Africa. The company is bootstrapped with no evidence of institutional funding, and Daniel Florey serves as the sole Managing Director (Geschäftsführer).

Name

floreysoft

Legal name

floreysoft GmbH

Website

https://floreysoft.net

Company type

Private

Founded year

2008

Operating status

Operating

Short description

floreysoft GmbH is a bootstrapped Hamburg-based software company that builds native Google Workspace add-ons, led by Ultradox (document automation) and Editey (Drive code editor with 100k+ users), sold via direct self-serve and a global tiered reseller network.

Ownership category

akta.pro rank

Product category

Business Productivity Software for Google Workspace

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Document Creation & Office Suites (BPAMAMAD)

akta.pro secondary industry

Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH)

Keywords

• G Suite integration
• Document automation
• Google Workspace apps
• Contact management
• Business process automation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Product Sales (Direct): Direct sales of apps to end customers through product websites including Ultradox, SharedGroups, Editey and the Floreysoft Market
2. Reseller Program: Resellers purchase apps on behalf of customers and can charge whatever they deem appropriate, creating a distribution revenue stream with tiered volume discounts
3. Enterprise Editions: Enterprise editions of apps with additional features and capabilities sold on a subscription basis

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

floreysoft develops and sells native productivity apps that complement Google Workspace (formerly G Suite/Google for Work). Its core offering is Ultradox, a document generation and business automation platform that combines GMail, Docs, Sheets and Forms into automated workflows such as mail merge, reports, invoices, contracts and approval flows. Additional products include SharedGroups (cross-domain Gmail contact sharing), Editey (Google Drive-based code editor), Copey (file/folder duplication), UCM (enterprise contact manager), and the Floreysoft Market reseller platform.

Product overview

Floreysoft offers a suite of Google Workspace (G Suite) complementary apps centered around its core Ultradox automation platform. The portfolio includes: Ultradox (document generation and workflow automation), Shared Groups (contact sharing), Editey (Google Drive-based code editor), and Market (reseller platform). Additional products include Copey for file duplication and UCM for enterprise contact management. All products are designed to integrate seamlessly with Google for Work/G Suite environment.

Differentiator

Problem solved

Functional benefit

Brands

• Ultradox: Generate, Automate, Integrate - From simple mail merge to reports, invoices, contracts or approval flows. Automates business by combining services like GMail, Docs, Sheets and Forms with a powerful document generation engine.
• Shared Groups
• Editey
• Market

Products and services

• Ultradox Document generation and business automation platform for organizations using Google Workspace. Combines GMail, Google Docs, Sheets and Forms with a document generation engine to automate mail merge, reports, invoices, contracts and approval flows.
• SharedGroups Application that enables sharing of GMail contacts between different users and across domains for Google Workspace customers.
• Editey Google Drive-based website and source code editor that allows users to edit websites directly on Google Drive, similar to using Google Docs for code; has accumulated more than 100,000 users.
• Market (Floreysoft Market) Reseller marketplace platform for purchasing and reselling floreysoft enterprise edition apps, with tiered discount structures for resellers based on the number of installed enterprise editions.
• Copey Tool for creating and sharing dedicated copies of files or folders on Google Drive, designed for distributing training materials to students and other collaborative file-distribution use cases.
• UCM (Universal Contact Manager) Enterprise contact manager providing automatic backup, advanced search and sort capabilities, contact enrichment, and delegation features for Google Workspace environments.

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CLOUDPILOTS Software & Consulting GmbHcoreChannel Partner/ Reseller/ DistributorGoogle Premier Partner and authorized reseller for Google Postini Services and Google Chrome for Work. Team of experienced Google Apps Deployment Specialists that handles complex enterprise structures.
• g-companycoreChannel Partner/ Reseller/ DistributorGoogle and Salesforce partner, 100% focused on Cloudsourcing. Most experience in Netherlands and Belgium with focus on design, implementation, maintenance and management of solutions on the Google platform.
• IPSO-FACTOminorChannel Partner/ Reseller/ DistributorFrench company specialized in Intranet and Internet CRM applications and Google Apps reseller. Located at 142 rue Montmartre, 75002 Paris.
• alineo Software & Systeme GmbHminorChannel Partner/ Reseller/ DistributorBased on long-term experience in business processes and enterprise applications, provides expertise in energy supply, services and system technology. Focus on ERP and Cloud solutions.
• GooglecoreTechnology or Integrationfloreysoft develops apps specifically for Google for Work/G Suite environment. Invited to Google Next 2017 in San Francisco (10,000+ attendees) to showcase Ultradox.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Sheetgo: Workflow automation layer purpose-built for Google Sheets, enabling connected spreadsheets, data pipelines and approvals. Overlaps with Ultradox's Sheets-driven workflow and approval flow capabilities.
• n8n: Open-source workflow automation tool with native Google Workspace nodes for Sheets, Gmail, Docs and Drive. Overlaps with Ultradox on technical users building custom workflows inside the Google ecosystem.

Broad incumbents

• DocuSign: Enterprise document and contract automation platform that integrates with Google Workspace. Competes for the same contract and approval flow use cases that Ultradox addresses within Google Docs.
• Power Automate (Microsoft): Microsoft's broad workflow automation platform with deep Office 365 integration. Functions as a broad incumbent alternative for organizations weighing Google-native automation (floreysoft) versus Microsoft-native automation.

Direct peers

• Make (Integromat): Visual automation platform offering advanced scenario-building across Google Workspace and hundreds of other apps. Targets the same SMB-to-enterprise automation buyer that Ultradox serves within the Google stack.
• Zapier: Workflow automation platform connecting thousands of SaaS apps, including deep Google Workspace integrations for Gmail, Docs, Sheets and Forms. Competes head-to-head with Ultradox for Google-centric business process automation use cases.
• AppSheet (Google): Google-owned no-code automation platform that builds apps and workflows on top of Google Workspace data. It directly overlaps with Ultradox's document generation and workflow automation value proposition for Google Workspace customers, but with Google's distribution behind it.
• Mailmeteor: Mail merge and email automation tool for Gmail with strong Google Workspace positioning. Competes with Ultradox on the document-and-email automation use case for SMB and individual Gmail users.
• Yet Another Mail Merge (YAMM): Google Workspace add-on for mail merge and document generation from Google Sheets and Docs. Most directly comparable to Ultradox's mail merge, invoice and contract generation capabilities.

Regional players

• CLOUDPILOTS Software & Consulting GmbH: Google Premier Partner headquartered in Germany offering Workspace deployment and reselling floreysoft apps. Comparable as a Google Workspace-focused channel partner serving European mid-market and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Floreysoft-GmbH-805911982908415

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about floreysoft