Broadway In Detroit

What Broadway In Detroit does

Broadway In Detroit, legally ATG Tickets US LLC, operates the official box office for two historic Detroit performing arts venues — Fisher Theatre and Detroit Opera House — under the ATG Entertainment network. Founded in 1912, the company functions as the regional consumer-facing brand and ticketing operation for ATG's Detroit footprint, presenting touring Broadway musicals, operas, concerts, comedy, dance, family programming, film screenings, and special events. Its core product is the ATG Tickets e-commerce platform at us.atgtickets.com, which supports event discovery by category, seat selection, checkout, and post-purchase account management, alongside dedicated group sales (parties of 10+) and season subscription packages (notably the 26-27 season).

The company serves individual theatre-goers and families in the Detroit metropolitan area seeking reliable, authorized access to live entertainment, as well as group and corporate buyers purchasing block bookings. Its go-to-market is direct-to-consumer: the platform acts as the primary online sales channel, supplemented by email newsletters for season announcements and special offers, with subscriptions positioned as a mid-funnel retention vehicle. Distribution is domestic and concentrated entirely in the Detroit, Michigan market.

Broadway In Detroit monetizes primarily through transaction fees and service charges collected on ticket sales routed through the ATG Tickets platform, with the parent organization (ATG Entertainment) handling venue operations and show production. The operating entity itself is small — 1 to 10 employees — consistent with a regional sales/box office function rather than a full-stack live entertainment producer. The business carries no disclosed funding, no public listing, and no M&A activity; it operates as a wholly-owned subsidiary within ATG Entertainment's broader network of theatrical venues.

Name

Broadway In Detroit

Legal name

ATG Tickets US LLC

Website

https://fishertheatre.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadway In Detroit operates the official box office for Fisher Theatre and Detroit Opera House under ATG Entertainment, selling tickets to touring Broadway musicals, concerts, comedy, family shows, and special events to Detroit-metro consumers via the ATG Tickets online platform.

Ownership category

akta.pro rank

Product category

Live Entertainment Ticketing

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Ticketing (HSACALAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Theater, Musicals & Performing Arts (THAJAFAB), Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Live event ticketing
• Broadway show tickets
• Subscription packages
• Group ticket sales
• Performing arts venues

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from the sale of tickets to live entertainment events at Fisher Theatre and Detroit Opera House. The platform serves as the official box office, collecting transaction fees and service charges on ticket purchases made through us.atgtickets.com.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Broadway In Detroit operates as the official box office for the Fisher Theatre and Detroit Opera House, selling tickets to live entertainment events through the ATG Tickets online platform. The service covers Broadway musicals, grand operas, concerts, comedy shows, dance performances, family entertainment, film screenings, and talks, with 28 upcoming shows currently listed. Offerings include individual ticket purchases, season subscriptions, and group sales packages.

Product overview

Broadway In Detroit is the official box office operated by ATG Tickets for Detroit venues. The platform serves as the primary ticketing service for the Fisher Theatre and Detroit Opera House, offering online ticket sales for 28 upcoming shows including Broadway musicals, operas, concerts, films, dance performances, comedy shows, family events, and talks. The offering consists of a core online ticketing platform with additional services including group sales, season subscriptions, and dedicated venue-specific event listings.

Differentiator

Problem solved

Functional benefit

Products and services

• ATG Tickets Online Platform Online ticketing platform for purchasing tickets to events at Fisher Theatre and Detroit Opera House. Allows users to browse events, view show details, select seats, and purchase tickets directly from the official box office.
• Subscriptions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ATG EntertainmentcoreStrategic or Co-development PartnerBroadway in Detroit operates as part of the ATG Entertainment network, a major live entertainment company. The ATG Tickets platform powers the box office operations for Detroit venues.
• Fisher TheatrecoreStrategic or Co-development PartnerHistoric Detroit Broadway venue operated by ATG Entertainment. Broadway in Detroit serves as the official box office for this venue.
• Detroit Opera HousecoreStrategic or Co-development PartnerHistoric Detroit performing arts venue operated by ATG Entertainment. Broadway in Detroit serves as the official box office for this venue.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Telecharge: Primary ticketing service for Broadway and Off-Broadway theaters in New York City. Comparable as a theater-focused ticketing platform serving performing arts venues with subscription and group sales offerings.
• Etix: Ticketing platform serving venues, festivals, and live entertainment operators across North America. Comparable as a primary box office technology provider to performing arts venues.
• Eventbrite: Self-service ticketing and event management platform. Comparable as a ticketing technology provider serving live entertainment and venue operators, though broader in market.
• Ticketmaster: The largest primary ticketing platform for live entertainment in the US, owned by Live Nation Entertainment. Directly comparable as a primary box office and ticketing service for concerts, theater, and touring productions.
• See Tickets: International ticketing platform for live events including concerts, festivals, and theater. Comparable as a primary ticketing service for live entertainment venues and tours.
• AXS: Primary ticketing platform owned by AEG, serving concerts, sports, and live entertainment venues. Comparable as a primary ticketing platform integrated with venue operations.

Emerging players

• Goldstar: Discounted live entertainment ticketing marketplace targeting theater, concerts, and comedy. Comparable in serving live entertainment audiences for theater and concerts via digital channels.
• TodayTix: Mobile-first ticketing app focused on theater and performing arts with last-minute discounts. Comparable as a theater ticketing platform targeting similar live entertainment audiences with digital-first distribution.

Broad incumbents

• Nederlander: Major theater operator and Broadway presenter managing venues and producing touring shows. Comparable as a theater presenter/operator with integrated box office functions, though broader in scale.
• Ambassador Theatre Group: International theater operator and producer that operates venues and presents touring productions, including as the parent company of Broadway in Detroit. Comparable as the parent entity and largest direct competitor/operator in the same network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BroadwayDetroit
• Facebookfacebook.com/BroadwayInDetroit
• LinkedInlinkedin.com/company/broadway-detroit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway In Detroit