Cox Inall Ridgeway

What Cox Inall Ridgeway does

Cox Inall Ridgeway is an Australian social change agency founded in 2007 by Gumbaynggirr man Dr Aden Ridgeway and Tim Powell (Managing Director of Cox Inall Communications) to disrupt disadvantage in Indigenous communities. From its head office in Chippendale, Sydney (on Eora Nation land) and satellite offices in Melbourne and Brisbane, the firm delivers three interconnected service streams: Policy, Research and Evaluation; Communications and Creativity; and Community and Stakeholder Engagement. It serves federal and state government agencies (NSW Ministry of Health, NSW Police, Commonwealth Attorney-General's Department, Department of Prime Minister and Cabinet, NSW Mental Health Commission), non-government and Aboriginal community-controlled organisations (Gidgee Healing, NSW Aboriginal Land Council), corporates (AFL) and private sector clients seeking culturally appropriate engagement.

The firm produces both project-based professional services and branded campaigns and programs. Notable outputs include the Ngarandi Augmented Reality app (co-developed with Isobar Australia, launched 2019, uses AR to surface Indigenous cultural stories); the Heal Our Way NSW Aboriginal and Torres Strait Islander Suicide Prevention Campaign (NSW Ministry of Health-funded); Our Kids Count birth registration campaign for NSW Births Deaths and Marriages (Aboriginal births registered in NSW climbed 53% in 2018 to 7,491); the Not Our Way drug awareness campaign for NSW Police; and the Tjungu youth empowerment program. The Ngarandi app is the firm's main technology artifact and was designed as a cultural-tourism platform rather than a core commercial product.

Cox Inall Ridgeway earns revenue through project-based professional services contracts sourced via direct enterprise engagement with government, corporate and community buyers. Pricing is not publicly disclosed. Delivery is augmented by a formal Memorandum of Understanding with Urbis (collaborative decision-making model with staff embedded across stages) and a panel of associate consultants and specialists. The firm holds Supply Nation certification and NSW Indigenous Chamber of Commerce membership, positioning it within federal Indigenous Procurement Policy frameworks. Approximately two-thirds of the 10-person permanent team identify as First Nations peoples, and Indigenous suppliers are used across design, digital, office and travel spend.

Name

Cox Inall Ridgeway

Legal name

Cox Inall Communications

Website

https://coxinallridgeway.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Social change consulting

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Social change consulting
• Indigenous policy advisory
• Community engagement services
• Public relations campaigns
• Policy research evaluation

Headquarters

HQ city

Ultimo

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Policy, Research and Evaluation: Delivers research reports including literature and materials reviews, small to large scale evaluation projects, program and policy review and analysis, strategic advice, development of policy frameworks and supporting materials, reviews of Reconciliation Action Plans, community focus testing, facilitation of workshops, key meetings and strategic planning sessions, and advice and management of Aboriginal ethics processes.
2. Professional Services - Communications and Creativity: Delivers creative campaigns to engage with Aboriginal and Torres Strait Islander peoples and communities, communication plans and strategies, digital strategy and production, PR and media support, communications research and materials testing, media training, support in developing and communicating CSR initiatives, and facilitation of creative activation workshops.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cox Inall Ridgeway is a specialist Indigenous-focused social change consultancy delivering three interconnected service streams: policy, research and evaluation; communications and creative campaigns; and community engagement. The firm works across government, corporate, NGO, and Aboriginal community controlled sectors, designing culturally grounded research, policy frameworks, communication campaigns, and stakeholder engagement programs that connect First Nations peoples, governments, and corporates.

Product overview

Cox Inall Ridgeway is a social change consultancy that operates as a unified service offering rather than a platform-plus-modules architecture. The company delivers three interconnected service streams: Policy, Research and Evaluation; Communications and Creativity; and Community Engagement. The consultancy also produces distinct branded campaigns and programs including the Ngarandi AR app, Heal Our Way suicide prevention campaign, Our Kids Count birth registration campaign, Not Our Way drug awareness campaign, and the Tjungu youth empowerment program. These products and services are unified by the company's specialist Indigenous lens and commitment to co-designing with Aboriginal and Torres Strait Islander communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Policy, Research and Evaluation Services Professional services covering research reports, literature and materials reviews, small to large scale evaluation projects, program and policy review and analysis, strategic advice, development of policy frameworks and supporting materials, Reconciliation Action Plan reviews, community focus testing, facilitation of workshops, and management of Aboriginal ethics processes. For government, corporate, NGO and community clients.
• Communications and Creativity Services Professional services covering creative campaigns for engagement with Aboriginal and Torres Strait Islander peoples, communication plans and strategies, digital strategy and production, PR and media support, communications research and materials testing, media training, support in developing and communicating CSR initiatives, and creative activation workshops. For government, corporate, NGO and community clients.
• Community Engagement Services Professional services covering engagement plans and strategies, facilitation of meetings and events, and strategic engagement and cultural advice, working in partnership with Aboriginal and Torres Strait Islander peoples and communities. For government, corporate, NGO and Aboriginal community controlled clients.
• Our Kids Count Campaign A culturally targeted birth registration campaign for NSW Births Deaths and Marriages addressing underrepresentation of Aboriginal birth registrations. Includes culturally targeted resources and recruited community champions.
• Not Our Way Campaign A drug awareness campaign launched in 2017 with NSW Police Drug and Alcohol Coordination team to raise awareness about dangers of illegal drug use in Aboriginal communities in NSW, including methylamphetamine ('ice') and illegal pharmaceuticals.
• Heal Our Way Campaign A NSW Aboriginal and Torres Strait Islander Suicide Prevention Campaign funded by NSW Ministry of Health under the Towards Zero Suicides initiative. Delivers awareness raising, social media campaigns, support tools, resources, and community events including strengths-based yarning circles.
• Tjungu Program An empowerment program developed to build resilience and confidence of Aboriginal and Torres Strait Islander young people, including a community fashion parade and mentorship components.
• Ngarandi AR App An Augmented Reality (AR) app co-developed with Isobar Australia that brings Indigenous stories to life. Named after the Eora word for 'to know', it focuses on cultural tourism by strengthening connection to place and story through AR experiences.

Quantifiable outcome

• Aboriginal births registered in NSW climbed by 53% in 2018 with a record 7,491 births recorded in NSW (NSW Births Deaths and Marriages campaign)
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• UrbiscoreStrategic or Co-development PartnerCIR and Urbis have a strong partnership spanning many years with a formal Memorandum of Understanding (MoU) in place. The partnership brings together combined teams for projects including national evaluations such as the Indigenous Procurement Policy review, Indigenous Pharmacy Review, Indigenous Legal Assistance Program review, Respecting the Difference Evaluation for NSW Health, and others. Projects operate under a collaborative decision-making model with staff from both businesses embedded in all stages.
• Isobar AustraliacoreTechnology or IntegrationCox Inall Ridgeway and Isobar Australia are co-developing the Ngarandi app using Augmented Reality technology to bring Indigenous stories to life. The partnership combines Isobar's technical expertise with CIR's cultural mapping and community engagement expertise.
• NSW Ministry of HealthcoreStrategic or Co-development PartnerCIR leads the Heal Our Way campaign, a NSW Aboriginal and Torres Strait Islander Suicide Prevention Campaign funded by NSW Ministry of Health under the Towards Zero Suicides initiative, in partnership with Aboriginal Communities within NSW.
• NSW Aboriginal Land CouncilcoreStrategic or Co-development PartnerCox Inall Ridgeway supported NSWALC to undertake research and consultations regarding the proposed Employment and Training Enterprise model for Aboriginal people in NSW.
• Supply NationcoreStrategic or Co-development PartnerCIR is a proudly Supply Nation certified business, affirming commitment to supporting an Indigenous Supply Chain.
• NSW Indigenous Chamber of CommerceminorStrategic or Co-development PartnerCIR is a member of the NSW Indigenous Chamber of Commerce, affirming commitment to Indigenous business community.
• Marcus Lee DesignminorOthersIndigenous partner and supplier of design services.
• NGNYminorOthersIndigenous digital agency partner that designed and built the CIR website.
• NCIEminorOthersIndigenous partner and supplier.
• IntravelminorOthersIndigenous partner and supplier.
• IndigiearthminorOthersIndigenous partner and supplier.
• Nallawilli Office WaresminorOthersIndigenous partner and supplier.
• Yaru WaterminorOthersIndigenous partner and supplier.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Supply Nation: Australia's leading Indigenous business certification body, of which CIR is a certified member; functions as a marketplace and ecosystem gatekeeper that channels corporate and government Indigenous procurement spend to certified suppliers.
• Reconciliation Australia: National peak body promoting reconciliation between Aboriginal and Torres Strait Islander peoples and other Australians; closely adjacent ecosystem player that defines the RAP framework CIR helps clients implement.

Direct peers

• M&C Saatchi Australia: Australian communications and creative agency with public-sector and corporate clients; competes for the same communications strategy, PR, and campaign work that forms one of CIR's three core service streams.
• Urbis: Australian professional services firm with policy, research and evaluation capabilities and a long-standing strategic partnership with CIR (formal MoU) to co-deliver national Indigenous reviews including the Indigenous Procurement Policy and Respecting the Difference evaluation.
• Nous Group: Boutique Australian management consultancy with comparable headcount and a government/public-sector focus on policy, evaluation, and organisational transformation; serves federal and state agencies with similar engagement models to CIR.
• Thinkerbell: Australian creative communications agency combining strategy, PR, and creative campaigns for enterprise and government clients; comparable service mix to CIR's Communications and Creativity stream, though not Indigenous-specialised.
• Balarinji: Indigenous-owned Australian creative and design agency with a comparable focus on Indigenous-led brand, communications, and cultural storytelling; Supply Nation certified with corporate and government clients.

Broad incumbents

• PwC Australia (Indigenous Consulting): Big Four firm with an Indigenous Consulting practice delivering policy advisory, evaluation, and transformation services to federal/state agencies and ASX-listed corporates; competing incumbent for large Indigenous engagement mandates.
• KPMG Australia (Indigenous Services): Big Four firm with a dedicated Indigenous Services practice that advises government and corporate clients on Indigenous engagement, procurement, and Closing the Gap strategies, competing for the same federal/state mandates as CIR.
• Deloitte Australia (Indigenous Consulting): Big Four firm with an Indigenous Consulting practice offering strategy, policy, and engagement services to government and ASX-listed clients; broader portfolio and deeper bench position it as a scaled incumbent in CIR's core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CIRidgeway
• Instagraminstagram.com/coxinallridgeway
• Xx.com/CIRidgeway
• LinkedInlinkedin.com/company/cox-inall-ridgeway

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cox Inall Ridgeway