Goodman Coffee Roasters

What Goodman Coffee Roasters does

Goodman Coffee Roasters is a specialty coffee roasting company founded in 2016 and headquartered in Chattanooga, Tennessee. The business was established by Ian Goodman, who brings more than 30 years of coffee industry experience, and operates as a family-owned enterprise alongside Cosi Goodman and Tyler Sowrey. The company runs two physical retail locations — a flagship at Warehouse Row and a second location at St. Elmo that houses its roasting facility — serving walk-in retail customers in the Chattanooga market.

The company's product portfolio centers on small-batch roasted specialty coffee, with bag pricing ranging from $13.99 to $23.00, alongside a tiered subscription offering (Bronze at $25.95, Silver at $30.95, and Gold at $36.95 per month) and accessory/tea merchandise. It pursues four distinct go-to-market motions: (1) direct retail at its two Chattanooga storefronts, (2) wholesale/B2B supply to regional restaurants and hospitality accounts, (3) a recurring direct-to-consumer subscription program, and (4) nationwide e-commerce shipping. Notable wholesale and co-branded relationships include a barrel-aged coffee collaboration with Chattanooga Whiskey and the proprietary 102 Blend created for The Edwin Hotel, both of which indicate a strategy of leveraging regional brand partnerships to differentiate product.

Goodman Coffee Roasters sources green coffee internationally through partnerships with producers including Vinhal Estates, Pull & Pour Coffee, Unblended Coffee, and Ventola Farms, supporting its positioning as a craft, origin-focused roaster. With an employee base of 11-50, the operation is small and privately held with no disclosed outside funding rounds. Revenue durability rests on a diversified channel mix, but the company's scale remains modest relative to venture-backed specialty coffee competitors operating nationally.

Name

Goodman Coffee Roasters

Legal name

Goodman Coffee Roasters

Website

https://goodmancoffeeroasters.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodman Coffee Roasters is a family-owned specialty coffee roaster founded in 2016 in Chattanooga, TN, serving retail customers through two storefronts, B2B wholesale clients across hospitality and restaurants, and direct-to-consumer subscribers nationwide via e-commerce and recurring coffee subscriptions.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Wholesale coffee distribution
• Coffee subscription boxes
• Single origin coffee
• Brewing equipment retail

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: In-store coffee and beverage sales at two Chattanooga locations, plus online merchandise and accessory sales
2. Coffee Subscription Service: Monthly recurring subscription with three tiers delivering curated coffees to subscribers
3. Wholesale Coffee: B2B wholesale of single-origin, Fair Trade, and organic coffees to restaurants and businesses in the United States. Includes equipment support, staff training, and after-sales support.
4. Accessories and Merchandise: Sale of coffee accessories (Fellow products, Airscape containers, pour-over equipment) and branded merchandise (shirts, beanies, mugs)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Goodman Coffee Roasters is a specialty coffee roaster based in Chattanooga, Tennessee that sources single-origin green coffees from farms worldwide and roasts them in-house at their St. Elmo facility. They sell their roasted coffee, loose leaf tea, brewing accessories, and branded merchandise through two retail cafés, an e-commerce website, and a wholesale program serving restaurants and hotels across the United States. The company also operates a monthly curated coffee subscription service in three tiers (Bronze, Silver, Gold).

Product overview

Goodman Coffee Roasters is a specialty coffee company based in Chattanooga, Tennessee, offering a comprehensive portfolio of coffee products and accessories. The core offerings include Single Origin and Blended Coffee (whole bean and ground) sourced from farms worldwide, roasted in-house, and a monthly Coffee Subscription service with three tiers (Bronze, Silver, Gold). The product line extends to Loose Leaf Tea, wholesale coffee programs for businesses, and a Coffee Sustainability Fund for farm support. Accessories include Fellow brewing equipment (Stagg EKG kettle, Pour-Over Set, Carter Move mugs), Saint Anthony Industries pour-over devices, Goodman-branded storage containers and tumblers, gift cards (online and in-store), and branded merchandise (t-shirts, beanies).

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin and Blended Coffee Whole bean and ground coffee sourced from farms worldwide and roasted in Chattanooga, Tennessee. Includes single-origin coffees from Colombia, Ethiopia, Brazil, Rwanda, and other origins, proprietary blends (102 Blend, Espresso Blend), and specialty barrel-aged offerings. Sold to individual consumers via retail and online, and to wholesale business partners.
• Coffee Subscription Monthly curated coffee subscription service with three tiers (Bronze $25.95, Silver $30.95, Gold $36.95) delivering 2 assorted bags of coffee to subscribers each month, with tier levels determining coffee quality and variety (entry-level estate coffees up to top-shelf and exotic series boxes).
• Loose Leaf Tea Loose leaf tea offerings sold alongside the coffee portfolio, available through the company's e-commerce site.
• Wholesale Coffee Program Wholesale offering of single-origin, Fair Trade, and organic coffees for businesses in the United States. Includes equipment procurement assistance, staff training, and after-sales support. Sold to restaurants, cafés, hotels, and customer-service-focused businesses.
• Coffee Sustainability Fund Donation program providing direct financial support to coffee farms and farmers for sustainability and productivity improvement projects.
• Fellow Stagg Pour-Over Set Pour-over brewing accessory bundle including Stagg [XF] Dripper, Stagg Double Wall Carafe, and Stagg Paper Filters (30 count) designed for 1-2 cup brewing.
• Fellow Stagg EKG / EKG+ Electric Pour-Over Kettle Electric pour-over kettle with variable temperature control (135-212°F), optional Acaia Bluetooth app connectivity, LCD screen, hold mode, and brew stopwatch. EKG+ model adds remote on/off control and recipe tracking via Acaia Brewbar Tablet App.
• Saint Anthony Industries: Phoenix P70 and Filibuster Pour-over device (Phoenix P70) with 45-degree filter angle for consistent brewing, paired with the Filibuster double-wall insulated carafe for hot or cold liquids.
• Fellow X Goodman Carter Move Mug Ceramic-lined, vacuum-insulated travel mug (12oz and 16oz sizes, white and black colors) that protects flavor from metallic taste while keeping beverages hot or cold.
• Goodman Airscape Containers Refillable coffee storage containers designed to seal out excess air above beans to maintain freshness. Includes 2oz bonus beans on refills at store locations.
• Goodman Coffee Mug Tumbler Insulated coffee mug tumbler branded with Goodman Coffee, offering discounted coffee refills at retail locations.
• Goodman Gift Card (Online) Digital gift card for online use with no expiration date, available in denominations of $10, $25, $50, $75, and $100.
• Gift Card for In-Store Use Gift card for use at retail store locations, purchasable via Square.
• SHRED ROAST Shirt Black and pink screen-printed t-shirt featuring collaboration artwork with Danny Siviter of Temple Painter Tattoo, printed on Bella Canvas.
• Goodman's Black Longsleeve Shirt Long-sleeve branded shirt featuring Goodman's coffee bag design.
• Goodman Coffee Beanie Branded winter beanie hat featuring Goodman Coffee branding.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Pull & Pour Coffee (Andrew Pautler)coreStrategic or Co-development PartnerJoint release of experimental Brazilian coffees from Vinhal Estates. Andrew Pautler's project devoted to coffee education from farm to cup. Collaboration showcasing specialty coffee capabilities and storytelling.
• Vinhal Estates (Rafael Vinhal)coreStrategic or Co-development Partner3rd generation coffee farm in Minas Gerais, Cerrado Mineiro region. Pioneers of fermentation in Cerrado. Three experimental fermentations featured: Chocolate Hazelnut, Honey Propolis, Grape Starfruit.
• Unblended CoffeecoreStrategic or Co-development PartnerCollaboration on Colombia Experimental Series featuring multiple processes and varietals including Kombucha, Pink Bourbon, Rum, Frozen Cherry, and Wine & Induction fermentations.
• Ventola FarmscoreStrategic or Co-development PartnerPartner in Colombia Experimental Series collaboration with Unblended Coffee. Various experimental coffee processes and varietals.
• Chattanooga WhiskeycoreStrategic or Co-development PartnerLocal whiskey distillery partnership for barrel-aged coffee product. Green coffee beans dry-aged in spent whiskey barrels prior to roasting.
• Temple Painter Tattoo (Danny Siviter)minorGTM or Marketing PartnerArt collaboration for SHRED ROAST blend. Danny Siviter designed artwork for the Colombia-Peru blend shirt merchandise.
• Sunnyside CupminorChannel Partner/ Reseller/ DistributorPartner establishment serving Goodman Coffee, cold brew at partner locations in the Chattanooga area.
• The Meeting HouseminorChannel Partner/ Reseller/ DistributorPartner establishment serving Goodman Coffee.
• The SocialminorChannel Partner/ Reseller/ DistributorPartner establishment serving Goodman Coffee.
• Public HouseminorChannel Partner/ Reseller/ DistributorPartner establishment serving Goodman Coffee.
• 1885minorChannel Partner/ Reseller/ DistributorPartner establishment serving Goodman Coffee and cold brew.
• Whiskey ThiefminorChannel Partner/ Reseller/ DistributorPartner establishment serving Goodman Coffee.
• WhitebirdminorChannel Partner/ Reseller/ DistributorPartner establishment serving Goodman Coffee and cold brew.
• ProvisionsminorChannel Partner/ Reseller/ DistributorPartner establishment serving Goodman Coffee.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intelligentsia Coffee: Established third-wave specialty roaster with strong wholesale and direct-trade reputation. Comparable product category and farmer-relationship focus, but with a much larger national wholesale footprint.
• Stumptown Coffee Roasters: Larger national specialty roaster (owned by Peet's) with cafes, wholesale, and DTC. Comparable product portfolio and direct-trade sourcing, but at materially greater scale and brand awareness.
• Blue Bottle Coffee: Major specialty roaster and cafe operator with national distribution. Competes for the same premium single-origin and subscription customers but operates with significantly broader geographic reach and capital base.

Direct peers

• Driftaway Coffee: Subscription-first specialty coffee company with direct-trade sourcing. Closely comparable on the recurring revenue mechanism (multi-tier subscription) and curated single-origin discovery model.
• Onyx Coffee Lab: Specialty roaster with cafes and a strong competition/reputation-driven brand. Closely aligned in scale, single-origin focus, and modern specialty positioning, with comparable subscription and limited-release product drops.
• Verve Coffee Roasters: Specialty roaster with retail cafes, direct-trade sourcing, and subscription offerings. Comparable DTC + wholesale hybrid model with similar price points on subscription tiers and single-origin SKUs.
• Heart Coffee Roasters: Specialty roaster with retail cafes emphasizing direct trade and minimalist branding. Comparable single-origin catalog, subscription offering, and small-batch roasting ethos at a similar scale.
• PT's Coffee Roasting Co. Specialty roaster with deep wholesale focus and quality-competition pedigree. Comparable in offering wholesale programs, training, equipment support, and single-origin positioning to restaurants and cafes.
• Joe Coffee Company: Specialty coffee roaster and cafe operator with wholesale partnerships and subscription product. Directly comparable in combining roasting, multi-location cafes, and B2B hospitality supply.
• Counter Culture Coffee: Specialty coffee roaster with a similar direct-trade, farmer-relationship ethos and education-first philosophy. Comparable third-wave positioning, wholesale + DTC model, and cupping/training programs make it a close competitor for premium accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoodmanCoffeeRoasters
• Instagraminstagram.com/goodmancoffeeroasters
• LinkedInlinkedin.com/company/goodman-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodman Coffee Roasters