Public House
SpotHero is a North American parking reservation marketplace that connects drivers with 13,000+ off-street parking facilities across 400+ cities, serving individual drivers, event and airport travelers, enterprises, and mobility platform partners via apps, web, and a developer API.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Public House does
SpotHero (legal entity SpotHero, Inc.) is a North American two-sided parking reservation marketplace headquartered in Chicago, Illinois, with a Canadian operating subsidiary. The platform connects drivers seeking hourly, daily, monthly, event, and airport parking with operators of 13,000+ off-street facilities across 400+ cities in the U.S. and Canada, and has facilitated more than $2B in cumulative parking reservations and 100M+ cars parked since its founding in 2011. SpotHero distributes through its iOS/Android apps, web, and a developer platform (Parking API, web widgets, link routing) that serves 700+ integration partners including Apple Maps, Google Maps/Search, and connected-car platforms such as Apple CarPlay.
The product surface spans consumer, business, and operator offerings. Consumer modules cover event parking (Madison Square Garden, SoFi Stadium, Soldier Field, TD Garden, Oracle Park), airport parking (ORD, SFO, YYZ, JFK, LAX, ATL), monthly subscriptions, touchless/Scan2Pay entry, and Commuter Benefits (up to 40% pre-tax savings). Business offerings include SpotHero for Business with corporate accounts, centralized billing, and Concur expense integration. Operator tools include Flex Rates dynamic pricing and SpotHero IQ analytics. Stripe handles payment processing, and the company maintains a 4.8 App Store rating.
Monetization combines transaction/service fees on individual reservations, recurring monthly subscription billing, and enterprise/commuter contracts. SpotHero is private and venture-backed, with SpotHero Canada Inc. as a wholly-owned subsidiary; on February 23, 2026, Uber Technologies announced its acquisition of the company, which would fold the parking marketplace into Uber's broader mobility platform.
Public House firmographics
Firmographics- Name
- Public House
- Legal name
- SpotHero, Inc.
- Website
- https://publichousewine.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpotHero is a North American parking reservation marketplace that connects drivers with 13,000+ off-street parking facilities across 400+ cities, serving individual drivers, event and airport travelers, enterprises, and mobility platform partners via apps, web, and a developer API.
- Ownership category
- akta.pro rank
Where Public House is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Public House business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales
Revenue model
- Reservation Transaction Fees: SpotHero charges service fees for facilitating parking reservations between users and parking operators. The company retains a fee as compensation for facilitating reservations and processing transactions. Fees are collected at checkout and included in the total displayed price.
- Monthly Parking Subscriptions: Recurring billing for monthly parking passes at designated facilities. Subscribers are billed in advance on monthly or annual cycles with auto-renewal unless cancelled.
- Business/Enterprise Services: Corporate accounts and commuter benefit programs for businesses, enabling employees to access discounted parking with centralized billing and expense reporting integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Hourly/Daily Parking |
| Subscription | Monthly | Monthly Parking Subscription |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Public House product offering
Product offeringCore offering
Public House produces and sells boxed wine. The company's stated mission is to change consumer perception of boxed wine and educate its generation about the benefits of the box as a wine packaging format.
Product overview
SpotHero operates as a unified parking reservation marketplace platform with multiple integrated modules. The core SpotHero platform serves as the main consumer marketplace for finding and booking parking, while specialized solutions address distinct market segments: SpotHero for Business handles corporate parking accounts, the SpotHero Parking API and Web Widgets serve developer/partners needing embedded parking functionality, and operational tools like Flex Rates, SpotHero IQ, and Scan2Pay serve parking operators and facilities. Additional modules including Commuter Benefits, Touchless Parking, and Apple CarPlay integration enhance consumer experience across use cases. The platform spans consumer-facing parking reservations, B2B enterprise solutions, and developer-facing API products.
Differentiator
Problem solved
Functional benefit
Products and services
- Boxed Wine Public House's core product is boxed wine, offered to adult consumers as an alternative to traditional bottled wine. The company focuses on educating consumers about the benefits of the boxed format.
Quantifiable outcome
- Over $2 billion in parking reservations sold through the marketplace
- +3 more outcomes
Companies that use Public House
Customer profileSegments5 records
Ideal customer profiles1 record
Public House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Public House partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- UberflagshipUber announced acquisition of SpotHero on February 23, 2026. This represents a major strategic transaction that will integrate SpotHero's parking marketplace into Uber's broader mobility platform.
- Google (Maps and Search)coreGoogle partnership brings parking reservations to Google Maps and Search. Users can find and book SpotHero parking directly through Google's platforms, extending SpotHero's distribution reach to Google's massive user base.
- Apple MapscoreApple Maps integration provides users access to 8,000+ parking options directly within Apple Maps. Drivers can discover and book SpotHero parking without leaving the Apple Maps app, enabling seamless navigation-to-parking workflows.
- StripecoreStripe is the payment processing partner for SpotHero. The company handles secure payment processing for parking reservations, managing credit card transactions and protecting sensitive payment information.
- Connected Car PlatformscoreSpotHero integrates with connected car systems including Apple CarPlay, enabling drivers to find and book parking directly from their vehicle's dashboard without touching their phone, minimizing driver distraction.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Public House competitors and assessment
Company assessmentEmerging players
- Metropolis Technologies: AI-driven parking and mobility checkout platform expanding into operator SaaS and entry/exit automation; competes with SpotHero on operator-side technology and frictionless checkout experience.
- Parkopedia: Parking data and discovery platform embedded in navigation systems (including in-car dashboards); overlaps with SpotHero's API/connected-car distribution strategy but is more of a data layer than a transactional marketplace.
Direct peers
- PayByPhone: Mobile parking payment platform owned by Volkswagen Financial Services; competes with SpotHero in on-demand/metered parking transactions and operator relationships across North American and European cities.
- ParkMobile: One of SpotHero's closest direct competitors in North American parking reservations and mobile payments; offers a similar consumer-facing app plus operator SaaS tools and serves many of the same airports, stadiums, and municipalities.
- ParkWhiz: Direct competitor in pre-booked off-street parking across major US cities; comparable marketplace model serving event, airport, and monthly parking use cases, and was itself acquired by Arrive (formerly Parking Panda's successor), reinforcing the consolidation theme.
- Arrive (formerly ParkWhiz/Parking Panda parent): Mobility and parking platform formed around ParkWhiz and the Parking Panda assets (the latter acquired by SpotHero in 2021); directly comparable in pre-booked event, airport, and monthly parking across US cities.
- EasyPark: European-headquartered parking reservation and mobile payment operator with global reach; comparable two-sided marketplace model targeting drivers and operators in urban and event-parking use cases.
Broad incumbents
- LAZ Parking: One of the largest parking operators in North America; comparable on the supply side of SpotHero's marketplace and a potential both as a partner and a competitor that could bypass the marketplace for direct distribution.
- T2 Systems: Large parking management software and hardware vendor serving universities, municipalities, and commercial operators; comparable operator-side stack to SpotHero IQ and Flex Rates, with broader on-premise/permit focus.
- Impark: Major North American parking operator and manager with a wide portfolio of commercial, hospital, and airport facilities; relevant as both a potential supply partner and a potential disintermediator for SpotHero's marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Public House social profiles
Digital presencePublic House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public House leadership team
Management profileNumber of profiles
Profiles1 record
Public House subsidiaries and ownership
Company hierarchySubsidiaries1 record
Public House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public House
What does Public House do?
Public House produces and sells boxed wine. The company's stated mission is to change consumer perception of boxed wine and educate its generation about the benefits of the box as a wine packaging format.
Is Public House a public or private company?
Public House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Public House founded?
Public House was founded in 2011. It employs 11 to 50 people.
Where is Public House based?
Public House is headquartered in New York, United States, in the North America region.
How does Public House make money?
Three revenue lines are on record. Reservation Transaction Fees are the primary driver. The others are monthly Parking Subscriptions and business/Enterprise Services.
Who are Public House's main competitors?
Emerging players on record are Metropolis Technologies and Parkopedia. Direct peers are PayByPhone, ParkMobile, ParkWhiz, Arrive (formerly ParkWhiz/Parking Panda parent) and EasyPark. Broad incumbents are LAZ Parking, T2 Systems and Impark.
Does Public House have an API?
Yes. SpotHero's parking API enables developers to integrate parking reservation capabilities into their products. The API provides full control over the look, flow, and feel of parking reservations. Features include customizable user interface, native experience delivery, branded parking passes, and full-service customer support. The platform also offers Parking Web Widgets with copy-and-paste code snippets and Parking Link Routing for easy configuration. The API serves use cases including Urban Mobility, Navigation, Carshare & Rentals, Connected Car, Things to Do, and Services. Developer documentation is at api.spothero.com/v2/docs.