Dive In

Name

Dive In

Legal name

The Society of Lloyd's

Website

https://diveinfestival.com

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Diversity & Inclusion Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

akta.pro secondary industries

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Virtual Conferences & Summits (Webinars, Keynotes) (MPAGAOAA), Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)

Keywords

• Diversity inclusion events
• Insurance industry events
• Hybrid event platform
• Corporate inclusion programs
• Workplace culture initiatives

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Sponsorship: Dive In operates as a free festival funded entirely by corporate sponsors from the insurance industry. Sponsors include global insurers, brokers, and professional services firms who pay to be Global Festival Partners, receiving brand exposure, networking opportunities, and thought leadership positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Dive In runs an annual three-day global hybrid festival (next held 22-24 September 2026) that brings together leaders, culture professionals, individuals, allies, partners, and sponsors from the insurance industry across 40+ countries. The festival is free to attend and combines in-person events hosted by participating insurance firms worldwide with virtual streaming, plus year-round programming such as the Reverse Mentoring programme, Careers Conference, themed social campaigns, and an on-demand video learning library.

Product overview

Dive In is a global movement in the insurance sector to support the development of inclusive workplace cultures, centered around an annual three-day festival (The Festival for Culture & Talent) taking place 22-24 September 2026. The core product is the Dive In Festival, which has grown exponentially since its 2015 launch to become one of the world's largest events celebrating culture and talent. Supporting the festival are several modules and initiatives including the Dive In to Reverse Mentoring programme (a cross-industry mentoring initiative), the Careers Conference, Event Reports for past festival learnings, and various social campaigns (#WhereIBelong, #DiveInCEOs, #NominateMyManager) that maintain engagement year-round. The offering also includes a Video Learning Library of D&I content accessible on-demand. Events are hosted across 40+ countries globally and delivered in hybrid (in-person and virtual) format, with virtual events accessible via Microsoft Teams, Webex, or Zoom platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Dive In to Reverse Mentoring: A mentoring initiative that fosters connections between leaders across diverse segments of the Lloyd's market and individuals at all levels.
• Dive In to Insurance
• Community Cup

Products and services

• Dive In Festival
• Dive In to Reverse Mentoring Programme
• Careers Conference
• Event Reports
• Social Campaigns
• Video Learning Library
• Inclusion Impact Resources

Quantifiable outcome

• 98% of respondents felt that diversity and inclusion is good for business after attending the festival
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• Inclusion@Lloyd'scoreStrategic or Co-development PartnerDive In is an initiative of Inclusion@Lloyd's, a strategic collaboration between the Corporation of Lloyd's, IUA, LIIBA, and the Lloyd's Market Association. Inclusion@Lloyd's aims to pool resources, widen perspectives and share best practice in talent and culture to effect change faster. The organization provides strategy, governance and practical support across the Lloyd's market.
• The Society of Lloyd'scoreStrategic or Co-development PartnerLloyd's is the governing body and primary organizer of the Dive In Festival. The Society of Lloyd's, incorporated by Lloyd's Acts 1871 to 1982, is headquartered at One Lime Street, London EC3M 7HA. Lloyd's runs the Dive In Festival as part of its cultural and talent development mission.
• AIGflagshipGTM or Marketing PartnerGlobal Festival Partner. AIG is one of the largest global sponsors of the Dive In Festival, participating as a Gold sponsor and supporting the insurance industry's DE&I initiatives.
• AonflagshipGTM or Marketing PartnerGlobal Festival Partner. Aon has been a consistent supporter of the Dive In Festival since its inception, with CEO Dominic Christian serving as Chair of Inclusion@Lloyd's.
• AvivaflagshipGTM or Marketing PartnerGlobal Festival Partner. Aviva participates as a major sponsor of the Dive In Festival, supporting diversity and inclusion initiatives across the insurance industry.
• AXA XLflagshipGTM or Marketing PartnerGlobal Festival Partner. AXA XL is a Gold sponsor of the Dive In Festival, supporting the industry's DE&I initiatives.
• ChubbflagshipGTM or Marketing PartnerGlobal Festival Partner. Chubb has been a consistent sponsor of the Dive In Festival as a Gold sponsor.
• Marsh McLennan (including Marsh and Guy Carpenter)flagshipGTM or Marketing PartnerGlobal Festival Partner. Jason Groves, Global Director of Media Relations at Marsh, serves as Chair of the Dive In Steering Committee. Marsh McLennan companies are major supporters of the festival.
• Willis Towers Watson (WTW)flagshipGTM or Marketing PartnerGlobal Festival Partner. Willis Towers Watson participates as a Gold sponsor and supports the festival's research initiatives on DE&I in insurance.
• Zurich Insurance GroupflagshipGTM or Marketing PartnerGlobal Festival Partner. Zurich has been a Gold sponsor of the Dive In Festival, supporting diversity and inclusion in the insurance sector.
• GallagherflagshipGTM or Marketing PartnerGlobal Festival Partner. Gallagher has renewed its sponsorship of the Dive In Community Cup, a football tournament promoting inclusion across the insurance sector, co-hosted with East End Phoenix Football Club.
• Howden InsurancecoreGTM or Marketing PartnerGlobal Festival Partner. Howden participates as a sponsor supporting the Dive In Festival and its DE&I initiatives.
• Lloyd's Market AssociationcoreStrategic or Co-development PartnerPart of the Inclusion@Lloyd's collaboration. The Lloyd's Market Association represents the interests of Lloyd's managing agencies and participates in governance of the Dive In Festival.
• International Underwriting Association (IUA)coreStrategic or Co-development PartnerPart of the Inclusion@Lloyd's collaboration. IUA represents international and London market insurers and participates in governance of the Dive In Festival.
• London and International Insurance Broker's Association (LIIBA)coreStrategic or Co-development PartnerPart of the Inclusion@Lloyd's collaboration. LIIBA represents commercial insurance brokers operating at Lloyd's and participates in governance of the Dive In Festival.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bizzabo: Bizzabo is an enterprise event experience platform supporting hybrid and in-person conferences. Comparable to Dive In's hybrid festival infrastructure, particularly around sponsor activation, registration, and on-demand content.
• Hopin: Hopin is a virtual and hybrid event platform powering conferences, summits, and town halls. Comparable to Dive In's hybrid delivery model combining in-person and virtual attendance with AI-enabled accessibility features.
• SHRM (Society for Human Resource Management): SHRM runs the annual SHRM Annual Conference & Expo, the largest HR industry event globally, with inclusion and talent tracks. Comparable as a professional association event platform addressing workforce and culture topics with sponsor-backed hybrid delivery.
• Cvent: Cvent is an enterprise event management and registration platform that Dive In itself uses for the festival's registration and streaming. Comparable as the underlying event technology infrastructure for hybrid conferences and summits across enterprises globally.

Direct peers

• Disability:IN: Disability:IN hosts the annual Disability Equality Forum and inclusion-focused conferences for corporations. Comparable to Dive In as a sector-spanning DE&I event series with corporate sponsorship, hybrid delivery, and measurable workplace outcomes.
• Out & Equal Workplace Advocates: Out & Equal runs the annual Workplace Equality Summit, the largest global conference focused on LGBTQ+ workplace inclusion. Comparable to Dive In as an industry-aligned DE&I event that brings together corporate leaders, HR professionals, and sponsors.

Emerging players

• Catalyst: Catalyst is a global nonprofit focused on advancing women in the workplace through research, events, and corporate partnerships. Comparable to Dive In's positioning as a workplace DE&I convener with measurable business impact and corporate sponsorship.

Regional players

• The Inclusion Conference (Radical Inclusion): Mercer's Inclusion Conference series brings corporate leaders together to discuss DE&I strategy. Comparable to Dive In as a corporate-sponsored DE&I gathering with senior leadership participation and hybrid event format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DiveInFest
• YouTubeyoutube.com/@diveinfestival
• LinkedInlinkedin.com/showcase/dive-in-festival-
• Instagraminstagram.com/diveinfest

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive In