Executive Talent on Demand

What Executive Talent on Demand does

Executive Talent on Demand (EToD) is a division of Marketers on Demand Inc., a privately held boutique recruitment agency founded by Marcie Pollack in Toronto in 2008 and expanded with the EToD executive-recruitment division in 2016. The company specializes in placing marketing, creative, and executive professionals on a contract, contract-to-permanent, and permanent basis, maintaining a proprietary database of more than 60,000 marketing professional credentials and operating a multi-division model that includes Marketers on Demand (MoD) for marketing/creative staffing, EToD for executive-level placements in Engineering, IT, Healthcare, and Sales, and The Agency on Demand (TAoD) which supplies embedded creative teams functioning as extensions of client marketing departments. Its customer base spans enterprise marketing departments and executive hiring teams across North America, with operational offices in Toronto and Miami and reported expansion into Western Canada and Chicago. The company is certified as a Women Owned business by WeConnect and was twice listed in the Globe and Mail's Canada's Top Growing Companies ranking (2019, 2020), citing 200–290% three-year revenue growth and a 99% client retention rate.

The business operates on a professional services revenue model, monetizing through recruitment placement fees tied to candidate compensation and contract staffing arrangements, with no publicly disclosed pricing. Go-to-market is sales-led and relationship-driven, executed through direct recruiter-to-client and recruiter-to-candidate engagement supplemented by a self-serve job portal on the company website. Marketing channels emphasize organic content (blog, LinkedIn newsletter, social media), industry event participation (American Marketing Association, Canadian Marketing Association, MoD Bookclub), and a referral program; there is no evidence of paid acquisition infrastructure.

Technology consists of a recruitment and matching platform with limited disclosed proprietary features. The company reports the use of recruitment chatbots for candidate engagement and AI-powered predictive analytics for candidate scoring and comparison, but provides no evidence of in-house AI model development, dedicated ML hires, patents, or disclosed benchmarks. Overall, the technology layer appears to augment a traditional boutique recruiter workflow rather than serve as a differentiated platform asset.

Name

Executive Talent on Demand

Legal name

Marketers on Demand Inc.

Website

https://marketersondemand.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Executive Talent on Demand is a Toronto-based boutique recruitment division of Marketers on Demand Inc. placing marketing, creative, and executive professionals across North America on contract and permanent bases.

Ownership category

akta.pro rank

Product category

Executive Recruitment Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Executive & Leadership Direct Hire (BPACAFAB)

akta.pro secondary industries

Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC), Executive RPO (Leadership Hiring Programs) (BPACABAI)

Keywords

• Marketing staffing services
• Executive recruitment
• Creative talent placement
• Contract staffing
• Talent acquisition

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Staffing and Recruitment Fees: Recruitment agency placing marketing, creative, and executive professionals. Operates on contract, contract to permanent, and permanent placement basis. Revenue generated through placement fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Executive Talent on Demand (EToD) is a boutique executive recruitment division specializing in placing executive-level talent in Engineering, IT, Healthcare, and Sales business units. The service extends the parent company's client-focused and talent-centric recruitment approach to executive placements, offering contract, contract-to-permanent, and permanent placement services. The company maintains a curated database of over 60,000 marketing and creative professionals to support its multi-division 360 recruitment solution.

Product overview

Marketers on Demand operates as a multi-division 360 recruitment solution provider with three distinct brands: Marketers on Demand (MoD) provides marketing and creative staffing via contract, contract-to-permanent, and permanent placements; Executive Talent on Demand (EToD) handles executive-level recruitment for Engineering, IT, Healthcare, and Sales sectors; and The Agency on Demand provides on-demand creative teams that function as extensions of client marketing departments. The company maintains a database of over 60,000 marketing professionals and operates offices in Toronto and Miami, with expansion into Western Canada and Chicago.

Differentiator

Problem solved

Functional benefit

Brands

• Marketers on Demand (MoD): The core marketing and creative staffing division offering contract, contract to perm, and permanent placements for marketing professionals.
• Executive Talent on Demand (EToD)
• The Agency on Demand (TAoD)

Products and services

• Marketers on Demand (MoD) The core boutique marketing and creative staffing agency providing contract, contract-to-permanent, and permanent placement services for marketing professionals.
• Executive Talent on Demand (EToD) Executive recruitment division specializing in placement for Engineering, IT, Healthcare, and Sales business units. Extends the parent company's client-focused approach to executive-level positions.
• The Agency on Demand (TAoD) In-house creative agency providing complete creative teams as an extension of client marketing departments, available to build and execute campaigns on client terms, budget, and needs.

Quantifiable outcome

• 99% client retention rate
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• MoD BookclubminorOthers · 22 September 2017Internal company initiative for networking and professional development among team members and industry peers.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• MarketPro: MarketPro is a marketing and digital recruiting firm focused on placing marketing, digital, and e-commerce professionals across contract and permanent engagements. It is a comparable boutique competitor in the marketing staffing niche MoD occupies.
• Korn Ferry: Korn Ferry is a global executive search and organizational consulting firm that places senior leaders across industries including IT, healthcare, and engineering. It is a direct competitor to EToD's executive search division.
• Creative Circle: Creative Circle is a staffing and recruiting agency specializing in marketing, creative, and digital talent, offering contract, contract-to-hire, and direct-hire placements. It competes directly with MoD's boutique marketing staffing model.
• The Creative Group (a Robert Half company): The Creative Group is a Robert Half division focused on placing marketing, advertising, and creative professionals. It is a direct competitor to MoD's core marketing and creative staffing practice and shares the boutique-vs-generalist positioning dynamic.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search firm placing senior leaders across technology, healthcare, financial services, and industrial sectors. It directly competes with EToD for executive placements in Engineering, IT, Healthcare, and Sales.
• 80Twenty: 80Twenty is a boutique marketing, creative, and digital recruitment agency offering permanent and contract placements. It is a close comparable to MoD's boutique positioning and target client base of marketing departments.
• 24 Seven Talent: 24 Seven Talent is a staffing firm focused on creative, marketing, digital, and e-commerce talent across contract, temp-to-perm, and direct-hire models. It is highly comparable to MoD and TAoD, particularly in the embedded creative-team and contract placement segments.
• Aquent: Aquent is one of the largest staffing firms specializing in marketing, creative, and digital talent, offering contract, contract-to-hire, and permanent placements. It is a direct competitor to MoD's marketing and creative staffing division and also competes with TAoD's embedded creative-team model.

Broad incumbents

• Robert Half: Robert Half is a large global staffing firm with broad professional services and direct-hire offerings across finance, technology, marketing, and legal. It is a broad incumbent competitor through its Creative Group subsidiary and corporate direct-hire practice.
• Hays: Hays is a global recruitment firm specializing in professional and technical direct-hire and contract placement across IT, engineering, healthcare, and sales. It is a broad incumbent competing with EToD's professional and technical executive search focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Team_MoD
• Facebookfacebook.com/MarketersonDemand
• LinkedInlinkedin.com/company/marketers-on-demand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Talent on Demand