What LEMO does

LEMO (株式会社LEMO) is a Tokyo-based private Japanese company founded in July 2012 by Ogawa Manabu — formerly a designer at Yahoo Japan — together with former Yahoo colleagues, that commenced operations in January 2013. The company operates SELECTS (rebranded in 2025 from the original Gift Kitchen / ギフトキッチン service), a B2B original catalog gift platform that enables Japanese corporations to design, curate, and distribute customizable gift catalogs for HR and anniversary programs, marketing and PR campaigns, sales promotions, and corporate branding initiatives. The product works by allowing recipient choice from a curated gift selection, positioning itself against low-value generic corporate gifts and emphasizing relationship-building through meaningful, choice-based gifting.

Technically, SELECTS is a web-based SaaS-style catalog platform delivered at selects.jp, offering configurable catalog content, segmentation by corporate use case, and supporting fulfillment workflows; no public API, SDK, or integration surface is exposed, and the platform is positioned as a single unified product rather than a multi-product suite. Distribution is entirely domestic — limited to Japan with operations centered on the Tokyo metropolitan area — with no stated international expansion.

Commercially, LEMO operates a sales-led B2B motion combining a toll-free phone line (0800-123-0349, weekdays 11:00-19:00) with website-driven inbound content (case studies, sample/document requests, use-case pages) targeting enterprise and mid-market corporate buyers across four horizontal use cases. Pricing is not publicly disclosed and is handled contact-based. The company is privately held by its founder with no disclosed institutional investors; capital is ¥22,179,800 (including capital reserve), no funding rounds, acquisitions, or partnerships have been disclosed, and revenue, headcount, and customer metrics are all undisclosed.

Name

LEMO

Legal name

株式会社LEMO

Website

https://lemo.is

Company type

Private

Founded year

2012

Operating status

Operating

Short description

LEMO is a privately held Tokyo-based Japanese operator of SELECTS, a B2B original catalog gift platform enabling enterprises to run HR/anniversary, marketing/PR, sales-promotion, and branding gifting programs through recipient choice from curated gift catalogs.

Ownership category

akta.pro rank

Product category

Corporate Gifting Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Gift, Seasonal & Occasion-Focused Catalog Department Store Retailers (CRAGAIAH)

akta.pro secondary industries

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Gift Packaging Design & Branded Packaging (HSACANAH), Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Catalog gift services
• Corporate gifting
• Employee gifts
• Promotional gifts
• Gift catalogs

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Catalog Gift Services: LEMO generates revenue through providing original catalog gift services to businesses. The company operates SELECTS for Business, a platform for creating and managing corporate catalog gifts for purposes such as employee welfare, marketing promotions, sales incentives, and branding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LEMO operates SELECTS for Business, an original catalog gift service that enables Japanese businesses to create and distribute customized catalog gift sets for HR/anniversary, marketing/PR, sales promotion, and branding purposes. The service allows recipients to choose from curated gift selections, supporting corporate use cases such as employee welfare programs, customer appreciation, and promotional campaigns. The company was established in 2012/2013 as Japan's first provider of original catalog gift services.

Product overview

LEMO operates as a single unified product company offering the SELECTS original catalog gift service. The company provides businesses with a comprehensive catalog gift platform that enables HR/anniversary gifts, marketing/PR campaigns, sales promotions, and branding initiatives. The service allows organizations to create and deliver curated gift selections to recipients who choose from a catalog of options, facilitating relationship-building through thoughtful gifting.

Differentiator

Problem solved

Functional benefit

Brands

• SELECTS: Original catalog gift service platform for business use, including solutions for HR/Anniversary, Marketing/PR, Sales promotion, and Branding.
• SELECTS for Business

Products and services

• SELECTS for Business Original catalog gift service enabling Japanese businesses to create and distribute customized gift catalogs for corporate purposes including HR/anniversary, marketing/PR, sales promotion, and branding. Recipients choose from curated gift selections, enabling relationship-building through thoughtful, choice-based gifting.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Emerging players

• Reachdesk: Reachdesk is a B2B gifting and direct mail platform used by enterprises for sales, marketing, and customer experience gifting. Comparable to SELECTS in targeting marketing, sales, and CX teams with corporate gifting workflows.
• Alyce: Alyce is a B2B gifting platform used by sales and marketing teams for personalized corporate gifting and direct mail. Comparable to LEMO's marketing/PR and sales promotion use cases, though operating primarily in North America.
• Sendoso: Sendoso is a leading global B2B gifting platform used by sales and marketing teams for direct mail and corporate gifting at scale. Comparable to LEMO as a B2B gifting-as-a-service platform, though operating globally rather than Japan-only.
• Giftagram: Giftagram is a corporate gifting platform enabling businesses to send curated gifts globally with fulfillment and tracking. Comparable to LEMO as a B2B gifting platform, though Giftagram operates internationally rather than solely in Japan.

Broad incumbents

• Senshukai Co., Ltd. (Belle Maison): One of Japan's largest catalog retailers (Belle Maison / 千趣会) selling catalog gifts, apparel, and lifestyle goods. Comparable to LEMO as a Japanese catalog-gift incumbent, though operating at far broader scale and assortment than LEMO's custom B2B focus.

Regional players

• Giftbean: Giftbean is a Japanese digital gifting and e-gift platform offering corporate and consumer gifting solutions across Japan. Comparable to LEMO as a Japan-based gifting service with B2B and corporate use cases, though Giftbean is more focused on digital/e-gifts rather than physical catalog gifts.
• CorporateGift.com: CorporateGift.com is a US-based corporate gifting provider offering custom catalogs and branded gift solutions for businesses. Comparable to SELECTS' custom-catalog offering for B2B clients, though focused on the North American market.

Direct peers

• Shaddy Co., Ltd. (シャディ): Shaddy is a Japanese catalog gift service targeting both consumer and corporate gifting occasions. Closely comparable to LEMO as a Japan-based catalog-gift retailer with overlapping use cases in seasonal and corporate gifting.
• Rimbell Co., Ltd. (リンベル): Rimbell is a leading Japanese catalog gift company offering curated gift catalogs for weddings, corporate gifting, and seasonal occasions. Directly comparable to LEMO's SELECTS as a catalog-gift provider in the Japanese market.
• Postal Gift (postal.gift): Postal Gift appears directly linked on LEMO's own website footer, suggesting a sister or partner catalog gift service. Comparable to LEMO as a Japan-focused catalog gift platform serving similar corporate and consumer gifting needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEMO