What JARC does

JARC (Japan Advertising Research Corporation / ジャパン・アド・リサーチ株式会社) is a privately held Japanese professional services firm founded in November 1966 and formally incorporated in June 1967. The company operates as an overseas marketing and advertising research library, collecting, organizing, analyzing, translating, editing, publishing, and selling marketing communication information sourced from foreign markets. Its core offerings span six integrated service modules: overseas TV commercial monitoring and library access, overseas print advertising collection and clipping, broad overseas information and material clipping, special material collection (including physical product samples and packaging), marketing and advertising trend reports, and translation services covering English, French, German, Italian, Dutch, Chinese, Indonesian, and other languages.

Underlying capability is human-driven rather than technology-driven: JARC does not disclose proprietary platforms, APIs, or algorithmic systems, and its competitive foundation rests on the JARC Overseas TV Commercial Library and 55+ years of accumulated foreign advertising archives. The business operates as a B2B services firm targeting Japanese companies and organizations needing foreign advertising and market intelligence, with a direct, inquiry-based go-to-market model (email inquiry and corporate website), no resellers or marketplace distribution, and quote-based, customized engagement pricing. The company employs between 1 and 10 staff, is led by Representative Director Takahashi Shihoko (高橋 志保子), and relocated its headquarters from Tokyo Chuo-ku to Miura City, Kanagawa Prefecture in August 2021. No funding rounds, acquisitions, partnerships, or material product launches are documented in the available source material.

Name

JARC

Legal name

ジャパン・アド・リサーチ株式会社 (Japan Advertising Research Corporation)

Website

https://jarc.co.jp

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

JARC is a Japanese B2B professional services firm founded in 1966 that collects, translates, analyzes, and sells overseas marketing and advertising intelligence for Japanese companies and organizations. It operates the JARC Overseas TV Commercial Library and offers customized research, clipping, and reporting on a quote-based engagement model.

Ownership category

akta.pro rank

Headquarters

HQ city

Nihombashi-hamacho

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Information and Research Services: JARC generates revenue through the collection, analysis, and provision of overseas advertising and marketing information. Services include foreign TV commercial monitoring and provision, overseas print advertising collection and clipping, foreign information and material collection, and special material collection. The company provides these services on a customized, quote-based basis tailored to individual client requirements.
2. Marketing Reports and Analysis: Revenue is generated from creating and selling marketing reports including overseas advertising industry trend reports, industry/company/brand trend reports, marketing/advertising case reports, and presentation materials. Reports cover environmental regulations, advertising spending, industry trends, marketing trends, and campaign strategy analysis.
3. Translation Services: JARC provides translation services in English, French, German, Italian, Dutch, Chinese, Indonesian, and other languages, including TV commercial listening, translation, and script creation. These translation services are offered as a separate revenue stream complementing the core research and information services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

JARC is a multi-service overseas marketing and advertising research company that collects, organizes, translates, analyzes, and reports on foreign advertising and market intelligence for Japanese clients. Its services span overseas TV commercial monitoring and provision (via the JARC Overseas TV Commercial Library), overseas print advertising collection and clipping with coding and expression analysis, broad overseas information and material clipping, special material collection including new product samples, and custom marketing reports on industry, company, brand, and campaign trends, supported by multilingual translation services.

Product overview

JARC operates as a multi-service research company providing a comprehensive suite of overseas marketing and advertising intelligence services. The portfolio consists of six integrated service modules: (1) Overseas TV Commercial Monitoring providing collection, translation, and library access; (2) Overseas Print Advertising Collection and Clipping with expression analysis; (3) Overseas Information and Material Collection Clipping for broad market intelligence; (4) Special Material Collection including physical product samples; (5) Marketing Reports offering industry analysis and case studies; and (6) Translation Services for multi-language support. These services collectively form JARC's 'Overseas Marketing and Advertising Research Library' vision, enabling clients to access, analyze, and understand international advertising and market intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Overseas TV Commercial Monitoring and Provision (海外テレビＣＭモニタリング・提供) Collection and provision of overseas television commercials categorized by region, industry, company, and product, plus thematic and campaign-specific collection; listening, translation, script creation, and expression analysis; managed through the JARC Overseas TV Commercial Library. Designed for Japanese corporations, brands, and agencies needing overseas TV advertising intelligence.
• Overseas Print Advertising Collection and Clipping (海外印刷広告実例収集・クリッピング) Collection and provision of overseas print advertising examples; classification, coding, and documentation of media names, publication dates, advertisers, and brands; translation, summarization, and creation of overview tables; advertising expression analysis and campaign strategy analysis reports. Targeted at Japanese companies needing structured foreign print advertising intelligence.
• Overseas Information and Material Collection Clipping (海外情報・資料収集クリッピング) Collection and clipping of overseas information and materials by region, industry, company, product, purpose, and theme; tracking new product launches, new releases, campaign information, and publicity materials; translation, summarization, content analysis, data compilation, and creation of comprehensive summary sheets. For Japanese clients requiring broad overseas market intelligence beyond advertising alone.
• Special Material Collection (特別資料収集) Collection and provision of new product samples and new packaging specimens; collection of marketing-related materials such as marketing, sales promotion, PR, and manuals; collection of marketing literature, corporate publications, and other reference materials. For Japanese brands and agencies benchmarking overseas product launches and marketing collateral.
• Marketing Reports (マーケティングレポート) Research and analysis services including overseas advertising industry trend reports covering environment, regulations, advertising expenditure, industry, media trends, and marketing trends; industry, company, and brand trend reports across all sectors; marketing and advertising case reports tracking market trends, corporate strategies, campaigns, and creative strategies for specific themes and events; and presentation material creation. For Japanese decision-makers needing structured overseas trend and case intelligence.
• Translation Services (翻訳サービス) Translation services covering English, French, German, Italian, Dutch, Chinese, Indonesian, and other languages, including TV commercial listening, translation, and script creation. Supports Japanese clients needing accurate, advertising-aware translation of foreign marketing communications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Kantar: Major global market research and advertising effectiveness firm. Comparable to JARC's marketing research and brand trend report services across multiple geographies, serving the same category of multinational brand-side buyers.
• Ipsos: Global market research firm with strong advertising and brand tracking practices. Comparable to JARC's advertising trend, industry, and brand trend reporting work, though operating at multinational scale and breadth.
• Hakuhodo DY Holdings: Japan's second-largest advertising agency group with extensive research and intelligence capabilities. Comparable to JARC as a provider of advertising intelligence to Japanese marketers, though as part of a much broader full-service agency offering.
• Nielsen (NielsenIQ / Nielsen Media): Global leader in media measurement, advertising intelligence, and consumer research. A broad incumbent whose advertising monitoring and trend analysis capabilities overlap with JARC's overseas commercial monitoring and marketing reports, though at vastly greater scale.

Emerging players

• MediaRadar: U.S.-based advertising intelligence platform that tracks TV, print, digital, and programmatic ad spending. Comparable to JARC's overseas print and TV commercial monitoring services, but using a technology-driven rather than manual approach.
• iSpot.tv: Real-time TV advertising measurement and analytics platform. Comparable to JARC's overseas TV commercial monitoring and library service, but built on automated creative recognition rather than human collection.

Direct peers

• WARC (World Advertising Research Center): Global provider of advertising effectiveness research, case studies, and trend reports. Highly comparable to JARC's overseas advertising trend reports and case report services, with WARC serving as the international benchmark for the kind of intelligence JARC sells to Japanese clients.
• Video Research: Japan's leading TV ratings and media research firm. Directly comparable as a Japanese-focused media measurement and advertising intelligence provider; JARC's overseas TV commercial monitoring overlaps with Video Research's domestic video ad analytics franchise.

Others

• The Translation Gate / Welocalize Japan: Professional translation and localization services firms. Comparable to JARC's translation services revenue stream (English, Chinese, Indonesian, etc.) — an adjacent service rather than direct competitor in the advertising research core.

Regional players

• Dentsu Macromill Insight: Japanese online market research firm affiliated with Dentsu, offering consumer research and ad effectiveness analytics. Comparable to JARC as a Japan-based marketing research provider to brand and agency clients, with stronger digital research infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JARC