Courtesy

What Courtesy does

Courtesy Chevrolet (Broussard) is a privately-held authorized Chevrolet franchise dealership operating from a single rooftop at 1345 Evangeline Thwy in Broussard, Louisiana. The company serves the Acadiana region — Lafayette, Youngsville, New Iberia, Abbeville, Opelousas, and surrounding communities — employing between 501 and 1,000 staff across sales, service, and parts departments. Its primary function is retail automotive distribution and aftersales service for both new Chevrolet vehicles and a diversified pre-owned inventory spanning multiple domestic and import manufacturers.

The core product set consists of new Chevrolet vehicles (Silverado 1500, Silverado HD, Equinox, Traverse, Tahoe, Suburban, Trax, Colorado, Blazer, Blazer EV, Trailblazer, Malibu), a multi-brand pre-owned vehicle catalog augmented by the CarBravo certified pre-owned program, and a service department staffed by factory-trained technicians using ACDelco and GM Genuine Parts. The underlying technology stack is conventional for the sector: DealerOn for website and inventory management, Google Analytics and Google Ads for digital marketing and remarketing, and integrations with GM Financial, Capital One, and parts.gmparts.com for financing and parts fulfillment. There is no proprietary technology, mobile application, or AI/ML capability disclosed in the source material.

Revenue is generated through five streams: new vehicle sales (one-time transaction), pre-owned vehicle sales (one-time transaction including CarBravo certified units), service labor and repairs (recurring professional services), parts and accessories sales (recurring hardware), and finance & insurance products (transaction-based take rate with multi-year contract cadence). Pricing is unit-based for service and parts (e.g., oil change $74.93-$90.43, brake pads installed $159.95, AGM battery $349.95) and promotional APR-based for new vehicle financing (0% APR for 5 years on 2026 Silverado 1500 for well-qualified buyers through GM Financial). The go-to-market motion is direct-to-consumer through a physical showroom, online buying tools (buy.courtesybroussard.com), and in-person test drives, with no commercial, fleet, or B2B segment referenced.

Name

Courtesy

Legal name

Courtesy Chevrolet (Broussard)

Website

https://courtesybroussard.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Courtesy Chevrolet (Broussard) is a privately-held Chevrolet franchise dealership in Broussard, Louisiana, selling new Chevrolet vehicles, multi-brand pre-owned cars, and providing factory-trained service and OEM parts to individual consumers across the Acadiana region.

Ownership category

akta.pro rank

Headquarters

HQ city

Broussard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including Silverado, Equinox, Traverse, Tahoe, Suburban, Trax, Colorado, and Blazer models. Revenue generated through vehicle transactions at negotiated or advertised pricing.
2. Pre-Owned Vehicle Sales: Sale of quality pre-owned vehicles including Chevrolet models and other manufacturers (Ford, GMC, RAM, Toyota, Honda, Nissan, Kia, BMW, Audi, Cadillac, Volkswagen, INFINITI, Lincoln, Subaru, Jeep, Chrysler). Wide selection including CarBravo certified pre-owned vehicles.
3. Service Department: Factory-trained technicians providing maintenance, oil changes, brake service, tire replacement, diagnostics, and major repairs. Revenue from labor and service charges.
4. Parts and Accessories Sales: Sale of genuine OEM Chevrolet parts and accessories, ACDelco parts, and GM Genuine Parts. Also offers GMC and Chevrolet accessories through respective brand portals.
5. Finance and Insurance Products: Financing through GM Financial, pre-approval services, payment calculators, and protection products including EV Protection Plan, Gap Coverage, Pre-Paid Maintenance, and Tire & Wheel Protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Courtesy Chevrolet (Broussard) is an authorized Chevrolet franchise dealership that sells new Chevrolet vehicles (Silverado, Equinox, Traverse, Tahoe, Suburban, Trax, Colorado, Blazer, Blazer EV, Trailblazer) and pre-owned vehicles from multiple manufacturers. The dealership also operates a factory-trained service department for maintenance and repairs, sells genuine OEM Chevrolet and ACDelco parts and accessories, and arranges vehicle financing through GM Financial and Capital One for consumers in the Acadiana region of Louisiana.

Product overview

Courtesy Chevrolet is a Chevrolet franchise dealership offering a comprehensive automotive retail experience. The core offering centers on new Chevrolet vehicle sales across multiple model lines (Silverado, Equinox, Traverse, Tahoe, Suburban, Trax, Colorado, Blazer, Trailblazer), complemented by a diverse pre-owned inventory spanning multiple manufacturers. The business operates as a platform with integrated service modules including factory-certified maintenance and repairs, OEM parts sales, and vehicle financing through GM Financial and Capital One partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program operated by the dealership for selling used vehicles.

Products and services

• New Chevrolet Vehicles Sale of new Chevrolet vehicles including Silverado 1500, Equinox, Traverse, Tahoe, Suburban, Trax, Colorado, Blazer, Blazer EV, and Trailblazer across model years 2024-2027, targeting individual consumers in the Acadiana region of Louisiana.
• Pre-Owned Vehicles Sale of quality pre-owned cars, trucks, and SUVs from Chevrolet and other manufacturers including Ford, GMC, RAM, Cadillac, Kia, Honda, Toyota, Nissan, Audi, BMW, Volkswagen, INFINITI, Lincoln, Jeep, Chrysler, and Subaru; includes CarBravo certified pre-owned vehicles.
• Vehicle Service Department Factory-trained technician services including routine maintenance, oil changes, brake service, tire replacement, diagnostics, and major repairs using genuine OEM parts for vehicle owners in the Acadiana region.
• OEM Parts and Accessories Genuine OEM Chevrolet parts and accessories, ACDelco batteries and filters, wiper blades, and brake components available for purchase or installation through the parts department and online order portal.
• Vehicle Financing Vehicle financing arrangements through GM Financial and Capital One pre-qualification, including promotional rates (e.g., 0% APR for 5 years for well-qualified buyers on 2026 Silverado 1500) and protection products such as EV Protection Plan, Gap Coverage, Pre-Paid Maintenance, and Tire & Wheel Protection.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet franchise dealer selling new Chevrolet vehicles, accessing GM financing programs, GM Rewards, and manufacturer support resources including marketing materials, inventory systems, and service training.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM-backed pre-owned vehicle program allowing dealership to sell certified pre-owned vehicles with associated warranties and brand credibility.
• ACDelcominorChannel Partner/ Reseller/ DistributorGenuine parts supplier providing OEM replacement parts including oil, batteries, brake components, and filters for vehicle service operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Group 1 Automotive: Multi-brand franchised dealer group with ~200 US rooftops and integrated parts/service operations, including OEM-certified collision centers — comparable in franchised dealership structure with similar revenue streams.
• Penske Automotive Group: Premium/luxury-leaning franchised dealer group with commercial truck operations — overlaps on the franchised dealer platform model and F&I attach economics.
• Asbury Automotive Group: Franchised dealer group (~150 stores) with strong F&I product penetration (Total Care Auto), Clicklane digital retailing, and used vehicle operations — similar end-to-end automotive retail model.
• Sonic Automotive: Franchised dealer group (~140 stores) with EchoPark used vehicle stand-alone stores — closest comparable in terms of franchised new car + multi-brand used + F&I business mix.
• Lithia Motors: Mass-scale franchised dealer group (~300 US stores) pursuing aggressive roll-up strategy with heavy emphasis on used vehicles (Driveway), F&I, and digital channels — directly comparable business model but national footprint versus single rooftop.
• AutoNation: Largest US franchised auto retailer with ~300+ rooftops across 19 manufacturers, full sales/service/parts/F&I offerings, and omnichannel digital retail — comparable in product mix (new + used + service + F&I) but at much larger scale.

Direct peers

• Hendrick Automotive Group: Largest privately-held automotive dealer group in the US, operating franchised new vehicle dealerships across multiple brands with integrated service, parts, and F&I — directly comparable business model to a Chevrolet franchise dealership with service/parts operations.
• CarMax: Largest US used vehicle retailer with omnichannel browsing, captive financing, and ~240 stores — directly comparable to the pre-owned vehicle side of a Chevrolet franchised dealer's business.

Emerging players

• Carvana: Pure-play online used vehicle retailer with vehicle vending machines and home delivery — competing for the same Acadiana used-vehicle buyer that the dealership's CarBravo used inventory targets, especially in the under-$20K segment.

Others

• Cox Automotive: Provider of dealer technology, inventory management (vAuto), financing (NextGear), and auction services (Manheim) — directly comparable as an ecosystem/technology enabler serving franchised dealers like Courtesy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CourtesyChevroletBroussard
• LinkedInlinkedin.com/company/supreme-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courtesy