PikPik Environnement

What PikPik Environnement does

PikPik Environnement is a French non-profit association (loi 1901) founded in 2009 in Issy-les-Moulineaux by Kaméra Vesic, originally emerging from a group of engaged mothers seeking to vulgarize ecology for families. It has grown to a team of 22 employees supported by 50 volunteers, conducting more than 1,500 community actions each year across the Île-de-France region, with a deliberate territorial focus on working-class neighborhoods (quartiers populaires) in Seine-Saint-Denis and Hauts-de-Seine. The organization targets women and youth as its primary beneficiaries and motors of social change, framing its work at the intersection of social justice and environmental justice under the banner of "écologie populaire" (popular ecology).

The association's core product is the Maison d'Écologie Populaire (MEP), a physical community hub that is co-built and self-managed by local residents and offers workshops, shared gardens, composters, community cafés, and awareness events. It is announcing a new vocational training initiative, École ETRE, for youth aged 16-25 disengaged from classical education, with training in ecological-transition trades (eco-construction, renewable energy, agriculture, mobility, green spaces). Complementary products include PikPik Services Solidaires (solidarity services supporting citizen mobilization), one-off animations (stands, festivals, debates), long-term accompaniment programs (Parcours d'Accompagnement), and local collective projects. The organization uses no proprietary technology platform; its methodology is participatory education, with digital touchpoints limited to consumer platforms (HelloAsso for donations, Diffuz for volunteer recruitment, blog and social media channels).

PikPik operates on a donation- and membership-based revenue model typical of French associations loi 1901, with diversified funding from individual donations via HelloAsso, membership fees, matched campaigns through 1% for the Planet France, multi-year corporate partnerships (notably a 3+ year partnership with Recommerce linking phone sales to donations), event-driven income (e.g., Lollapalooza 2025), and grants from public institutions, eco-organisms, and foundations. The go-to-market is community-led and event-driven: recruitment happens via direct citizen engagement at festivals and street stands, the Diffuz volunteer platform, and institutional partner networks. The association is not equity-backed, has no parent company, and does not sell commercial products or services.

Name

PikPik Environnement

Legal name

PikPik Environnement

Website

https://pikpik.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

PikPik Environnement is a French nonprofit association founded in 2009 delivering popular ecology programming in Île-de-France working-class neighborhoods. It operates Maison d'Écologie Populaire community spaces and is launching École ETRE vocational training, serving women, youth, and citizen volunteers.

Ownership category

akta.pro rank

Product category

Environmental Education and Community Mobilization Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Environmental education
• Ecological transition
• Citizen mobilization
• Community environmental action
• Nonprofit association

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Memberships: PikPik Environnement operates as a nonprofit association (loi 1901) funded through donations and membership fees collected via platforms such as HelloAsso. The association runs periodic donation campaigns including a 1% for the Planet campaign where donations were matched.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PikPik Environnement is a French association loi 1901 recognized as being of public interest that delivers popular ecology education and community mobilization actions across Île-de-France. The organization operates Maisons d'Écologie Populaire (MEP) community hubs, offers multi-session training pathways, one-off public animations, local collective projects (shared gardens, composters), and the planned vocational program École ETRE for youth aged 16–25, targeting women and youth in working-class neighborhoods.

Product overview

PikPik Environnement is a French non-profit association (loi 1901) that offers a portfolio of services centered on popular ecology and citizen mobilization. The organization operates primarily through its Maison d'Écologie Populaire (MEP) physical spaces and the École ETRE training programs, supplemented by one-time animations (stands, festivals, debates), long-term accompaniment programs, and local collective projects. These services work together to help residents—particularly women and youth in popular neighborhoods—understand ecological issues, take action locally, and build resilient communities. The organization also supports citizen engagement through its PikPik Services Solidaires initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Maison d'Écologie Populaire (MEP) Physical or itinerant community hubs that serve as ongoing local presences in working-class neighborhoods, co-built and self-managed by residents, hosting eco-citizenship activities and community mobilization.
• École ETRE Planned two-year vocational training program for youth aged 16–25 in Hauts-de-Seine, designed to combine meaning, professional qualification, and entry into ecological transition trades via paid alternation.
• PikPik Services Solidaires Solidarity services offered as part of the organization's program mix, contributing to its popular ecology service portfolio for residents of working-class neighborhoods.
• Animations Ponctuelles One-off public animations such as workshops, festivals, debates, and stands, used to reach neighborhood residents, raise awareness, and draw them into longer-form programming.
• Parcours d'Accompagnement Multi-session training pathways that engage residents over time, designed to help them move from initial awareness to active participation and project leadership within their neighborhoods.
• Projets Collectifs Locaux Locally co-constructed collective ecological projects such as shared gardens and composters that anchor neighborhood ecological transition through hands-on resident action.

Quantifiable outcome

• 1,500+ actions per year in Île-de-France
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Marques AvenueminorGTM or Marketing Partner · 30 January 2026Marques Avenue, a shopping center in L'Île-Saint-Denis, partnered with PikPik's Maison d'Écologie Populaire to host a skills fair (salon des savoir-faire). The center provided physical space and support for the event, which brought together 15 exhibitors and over 200 visitors, promoting local artisan and entrepreneurial initiatives.
• Greenpeace France, Action Justice Climat, ANV-COP21, MIRAMAP, Union Syndicale Solidaires, CLSE Sommet LAKOU, Les Impactrices, Alternatibat HaïtiminorStrategic or Co-development Partner · 12 December 2025PikPik participated in a joint action on December 12, 2025, the 10th anniversary of the Paris Agreement, covering the Place de l'Étoile roundabout with orange paint alongside eight other organizations to demand climate justice and highlight populations on the front lines of climate change.
• Ville de La Garenne-ColombesminorChannel Partner/ Reseller/ Distributor · 22 November 2025PikPik co-organized events during the European Week for Waste Reduction (SERD) 2025 at La Garenne-Colombes, including DIY and eco-consumption stands, as part of the city's awareness programming.
• Le Paysan Urbain (École ETRE Marseille)coreStrategic or Co-development Partner · 18 November 2025PikPik's team visited École ETRE Marseille, run by Le Paysan Urbain, to learn their operational model before launching École ETRE in Hauts-de-Seine. The visit covered their third-place urban farm, compost, carpentry, climbing wall, and training programs, providing key learnings for PikPik's own vocational training initiative.
• 1% for the PlanetcoreGTM or Marketing Partner · 1 October 2025PikPik's Maison d'Écologie Populaire project was selected by 1% for the Planet France among dozens of inspiring initiatives. The campaign ran a matched donation drive (doubling each contribution), with an October 8, 2025 pitch to potential major funders. The partnership provides both funding and credibility for the project.
• AQOCI (Association québècoise des organisations de coopération internationale)minorStrategic or Co-development Partner · 1 September 2025Léon participated in AQOCI's États généraux de la solidarité internationale in Montréal, contributing PikPik's perspective on popular ecology and joining dialogue with NGOs, collectives, and solidarity actors on human rights, climate, economic justice, and decolonization.
• Engrenage Noir (Québec)minorStrategic or Co-development Partner · 1 September 2025PikPik's program director Léon participated in an Engrenage Noir workshop on community art-action at the Maison des Arts participatifs de Montréal, learning the ROUAGE methodology which will be integrated into the Maison d'Écologie Populaire at L'Île-Saint-Denis.
• Territoires en jeu (Québec)minorStrategic or Co-development Partner · 1 September 2025PikPik worked with Territoires en jeu, which offers pedagogical games such as Le Périple (on migration) and La Maldonne (on social and economic inequalities). These tools will be integrated into PikPik's resource center for use by associations, educators, and residents in the Maisons d'Écologie Populaire.
• Office franco-québécois pour la jeunesse (OFQJ)minorStrategic or Co-development Partner · 28 May 2025OFQJ supported Léon, PikPik's program director, to attend the Forum Social Mondial des Intersections and the États généraux québécois de la solidarité internationale in Montréal from May 28 to June 9, 2025. This enabled international knowledge exchange and network building.
• Plaine CommuneminorStrategic or Co-development Partner · 28 May 2025Plaine Commune co-supported Léon, PikPik's program director, on the international mission to the Forum Social Mondial des Intersections and États généraux québécois de la solidarité internationale, in partnership with OFQJ.
• Ressources AlternativesminorStrategic or Co-development Partner · 1 March 2025In March 2025, PikPik staff followed a political popular education training with Ressources Alternatives to strengthen this dimension in their actions, deepening the organization's educational methodology.
• Mères au front (Québec)minorStrategic or Co-development Partner · 1 January 2025PikPik met with Danielle LeBlanc of Mères au front at the États généraux de la solidarité internationale. The movement's 'chair of generations' concept (fabricated by children and placed at decision tables) inspired PikPik's work on inter-generational agency and mothers' empowerment, resonating strongly with the association's founding story.
• Front de mèrescoreStrategic or Co-development Partner · 1 January 2024PikPik has been involved for several years with Front de mères, a parent union founded in 2016 by Fatima Ouassak that fights discrimination and violence suffered by children in working-class neighborhoods. The two organizations share a vision of inter-generational empowerment and mothers' agency. PikPik participated in the May 2025 'Braquage de la fête des mères' action alongside Front de mères.
• RecommerceminorGTM or Marketing Partner · 6 September 2021Recommerce, a leader in refurbished smartphones in France, supported PikPik for over 3 years as part of a partnership. A portion of each phone sale was donated to PikPik, supporting ecological and solidarity transition activities. The partnership promoted eco-responsible consumption while generating funds for the association.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Emmaüs France: Major French social and solidarity movement combining economic alternatives (reuse, recycling) with social justice and citizen engagement. Directly comparable to PikPik on combining social solidarity with environmental action and on operating community-rooted physical spaces.
• Zero Waste France: French NGO dedicated to waste reduction awareness, citizen mobilization, and policy advocacy. Directly comparable to PikPik on citizen engagement, ecological education (D3E/waste topics), and event-driven community presence.
• Alternatiba: French grassroots movement combining climate action and social justice, organized through local 'groupes locaux' that mobilize citizens in their neighborhoods. Highly comparable to PikPik's MEP-based territorial approach and écologie populaire positioning.
• Colibris: French movement for ecological transition founded by Pierre Rabhi, focused on educational resources, community projects, and citizen mobilization. Shares PikPik's pedagogical and grassroots methodology (éducation populaire).

Emerging players

• L'Atelier Paysan: French cooperative developing farmer-driven, low-tech agroecological tools and training. PikPik's program team visited L'Atelier Paysan's partner Le Paysan Urbain's École ETRE Marseille to source the operational model for its own École ETRE, making it a direct methodological peer.
• La Fabrique Écologique: French think tank working on ecological transition with citizen-facing policy proposals and educational initiatives. Comparable to PikPik on mobilizing citizens around ecological transition, though anchored more in policy production than territorial community work.

Broad incumbents

• Réseau Action Climat France: French coalition of climate-focused NGOs coordinating advocacy and citizen mobilization. PikPik's coalition participation with Greenpeace France and others parallels this network-style model, though RAC operates at the national federation level.
• Les Amis de la Terre France: Member of Friends of the Earth International, this is a major French environmental advocacy NGO covering climate, waste, and social-environmental justice. Comparable on environmental advocacy and citizen mobilization, but at materially larger scale and broader scope.
• Greenpeace France: Major French environmental NGO active in direct action, advocacy, and citizen mobilization. PikPik has conducted joint coalitions with Greenpeace France on climate justice; comparable on mobilization energy, but Greenpeace operates at considerably larger scale and budget.
• France Nature Environnement: Largest French federation of environmental associations, active in citizen mobilization, education, and policy advocacy. Comparable to PikPik on environmental education and community engagement, but operates nationally across a federation of 6,000+ associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pikpik92
• Facebookfacebook.com/pikpikenvironnement
• LinkedInlinkedin.com/company/pikpik-environnement
• Instagraminstagram.com/pikpikenvironnement/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PikPik Environnement