What Quirkat does

Quirkat is an independent multiplatform video game developer operating under the legal entity Novellic Limited, based in London with a Dubai-listed presence. Founded in 2004, the studio employs between 1 and 10 people and is licensed to develop for all PlayStation and Nintendo platforms. It specializes in Arabic-language and Middle Eastern-themed content, building a portfolio of 12+ titles that span racing (MENA Speed), word puzzles (WordBlocked), sports simulations (Pro Foosball, Fantasy Football), arcade (Zonkt!), puzzle (Buba), board games (Tawle Backgammon, Quirkat Board Games), card games (Basha Card Games, Mythic Palace), strategy (Arabian Lords), and music games (Al Moosiqar). Several titles were first-of-kind in the Arabic gaming market, including Basha Card Games (first Arabic title for PlayStation minis) and Mythic Palace (Middle East's first Arabic-language collectible card game).

The studio's technology portfolio covers PlayStation 3, PlayStation Vita, PlayStation Mobile, iOS, Android, PC, and Facebook, with games developed in up to seven languages—including Arabic, English, and French. Distribution is product-led through third-party storefronts (PlayStation Network, App Store, Google Play, Facebook), with marketing executed via the company's website and organic social channels (Facebook, Twitter, Instagram, Pinterest, Dribbble, Flickr).

Quirkat monetizes through one-time digital game sales across consoles and mobile, supplemented by in-game micro-transactions–most notably in Fantasy Football, where users purchase virtual currency for team budgets and player transfers. The customer base is the long tail of individual consumer gamers, with explicit operating geographies in Jordan, Kuwait, Egypt, and the UAE. The company has not disclosed funding, revenue, or pricing data, and its most recent validated public milestones (TIGA Awards finalist, Pro Foosball PS3 release) date to 2013.

Name

Quirkat

Legal name

Novellic Limited

Website

https://quirkat.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Quirkat is a London-based independent multiplatform video game developer that designs, publishes, and licenses Arabic-language and Middle Eastern-themed games across PlayStation, Nintendo, iOS, Android, and web for global consumer gamers.

Ownership category

akta.pro rank

Product category

Video Game Development

NAICS

Software Publishers (5132), Software Publishers (51321)

akta.pro primary industry

Mobile App Stores (General) (MPAFACAC)

akta.pro secondary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

Keywords

• Multiplatform video games
• Console game development
• Arabic game content
• Mobile game development
• PlayStation game developer

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Game Sales: Sale of games through digital distribution platforms including PlayStation Network, App Store, Google Play, and Facebook
2. In-game Micro-transactions: Virtual currency purchases within games for team budgets, player transfers, and other in-game enhancements through micro-transactions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Quirkat is an independent multi-platform video games developer that designs, develops, and publishes games across PlayStation, Nintendo, iOS, Android, PC, web, and Facebook. The company's portfolio spans racing, puzzle, word, sports, card, board, strategy, music, and adventure titles, with a distinctive focus on Arabic-language and Middle Eastern-themed content for the MENA market.

Product overview

Quirkat is an independent multiplatform video games developer based in London, specializing in console development with licenses for all PlayStation and Nintendo platforms. The company designs, develops, and publishes games across multiple platforms including PlayStation 3, PlayStation Vita, PlayStation Mobile, PC, iOS, Android, and Facebook. The portfolio includes diverse titles spanning racing (MENA Speed), word puzzles (WordBlocked), sports simulations (Pro Foosball, Fantasy Football), puzzle games (Buba, Zonkt!), board games (Tawle Backgammon, Quirkat Board Games), card games (Basha Card Games, Mythic Palace), strategy (Arabian Lords), and music games (Al Moosiqar). Many titles feature Arabic language support and Middle Eastern cultural themes, positioning Quirkat as a leading regional game developer for the MENA market.

Differentiator

Problem solved

Functional benefit

Products and services

• MENA Speed First drag race game featuring tracks in major Middle Eastern cities (Dubai, Amman, Kuwait, Cairo); players customize and upgrade cars with power-ups for engine, gearbox, cooling system, and appearance.
• WordBlocked Word puzzle game with a 3x3 rotating letter block; players form words for scores and multipliers across Time Limit and Relaxed modes, with bombs and missiles to change letters.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Falafel Games: Lebanese game developer producing casual and social games for Arabic-speaking audiences. Regionally aligned with Quirkat's MENA game portfolio and mobile publishing focus.
• Jawaker: Regional MENA platform specializing in Arabic card and board games (Baloot, Trix, Tarneeb). Directly comparable to Quirkat's Basha Card Games, Mythic Palace, and Quirkat Board Games lines in the Arabic card/board category.
• Game Cooks: Lebanon-based independent game studio building casual mobile games with regional flavor. Similar studio size profile and Arabic-content focus make it a comparable peer to Quirkat.
• Tamatem Games: Jordan-based mobile game publisher that localizes and publishes Arabic-language games across MENA. Highly comparable to Quirkat given shared focus on Arabic content, mobile distribution channels, and casual game portfolio.
• Sandsoft Games: Saudi Arabia-headquartered mobile game developer and publisher focused on MENA markets. Comparable multi-platform mobile publishing model and shared emphasis on Arabic-language content.
• Peak Games: Turkish-origin mobile social/casual game developer with deep MENA distribution and Arabic localization. Comparable to Quirkat in casual mobile games targeting regional audiences, though at significantly larger scale.

Broad incumbents

• Electronic Arts: Major global game publisher with multi-platform sports and casual titles (including FIFA/Madden football). Quirkat's Fantasy Football app overlaps with EA's broader sports gaming portfolio.
• Ubisoft: Major global multi-platform game publisher with a portfolio spanning console, mobile, and PC. Comparable to Quirkat's multi-platform development and licensing footprint, though at vastly larger scale.
• King (Candy Crush): Global leader in casual mobile puzzle games (Candy Crush, etc.). Quirkat's WordBlocked (word puzzle) and Buba (puzzle) compete in the same casual mobile category from a much smaller base.
• Zynga: Major social and mobile game publisher best known for casual Facebook/iOS games. Quirkat's Fantasy Football app on Facebook and casual mobile catalog place it in an overlapping addressable market, though Zynga operates at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/quirkat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quirkat