De Addiction Centre In India

What De Addiction Centre In India does

De Addiction Centre In India is a privately-held, founder-owned operator of a network of 100+ government-approved Nasha Mukti Kendras (rehabilitation centers) concentrated across Punjab, Haryana, Himachal Pradesh, Jammu Kashmir, and Chandigarh. Founded in 2000 by Mr. Rajbir Singh and operating under the New Generation Care Foundation umbrella, the business provides residential addiction treatment programs covering alcohol, opioids/heroin, cocaine, methamphetamine, marijuana, benzodiazepines, and dual diagnosis (co-occurring mental health and substance use disorders). Service offerings include inpatient treatment, medically supervised detoxification, individual and group therapy, a 12-step program, yoga and meditation, and aftercare support, with typical treatment durations of 4-6 months.

The business model is direct-to-consumer with a subscription-style monthly billing cadence. Entry-level pricing is ₹9,999 per month, with premium tiers offering upgraded accommodations, nutritious meals, recreational spaces, and 24/7 medical supervision; pricing scales with substance type and severity. Go-to-market relies on a 24/7 phone line (9914379150), website enquiry forms, walk-in admissions, pickup services, and a heavy local SEO strategy that builds dedicated landing pages for each of the 100+ city locations. The operation is entirely service-based, with no disclosed technology platform, applications, AI/ML capabilities, patents, or proprietary software.

Customer acquisition is community-driven and bottoms-up, relying on word-of-mouth, family referrals, and local trust rather than institutional contracts or insurance networks. The company claims 5,000+ successful treatments, an 88.25% success rate at certain centres, and 820 awards and media features, though these are self-reported without third-party clinical validation. There is no external investor, parent company, or institutional ownership disclosed; the organization is wholly founder-controlled, with Mr. Rajbir Singh serving as Managing Director and Mr. Rajvir Singh and Mr. Rajveer Singh listed as associated principals.

Name

De Addiction Centre In India

Legal name

De Addiction Centre In India

Website

https://deaddictioncentreinindia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

De Addiction Centre In India operates a 100+ location network of government-approved Nasha Mukti Kendras across Punjab, Haryana, Himachal Pradesh, and Jammu Kashmir, providing residential addiction treatment for drug, alcohol, and dual diagnosis patients at ₹9,999 per month under founder Mr. Rajbir Singh.

Ownership category

akta.pro rank

Product category

Addiction Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAE

Residential Substance Use Rehabilitation (Inpatient Rehab)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAD

Substance Use Detoxification Centers (Medical Detox)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAC

Residential Mental Health Treatment Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYBPAGACAE

Substance Use Disorder Prevention & Recovery Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Addiction treatment
• Rehabilitation services
• Drug de-addiction
• Mental health recovery
• Nasha mukti kendra

Headquarters

HQ city

Patiala

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Addiction Treatment Services: Monthly treatment programs for drug and alcohol addiction. Revenue generated through residential treatment fees charged on monthly basis. Programs include accommodation, therapy, meals, and medical supervision.
2. Premium Rehabilitation Services: Premium facilities including comfortable accommodation, nutritious meals, recreational spaces, and 24/7 medical supervision bundled with treatment programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

De Addiction Centre In India operates a network of government-approved residential rehabilitation centres (Nasha Mukti Kendras) across Punjab, Haryana, Himachal Pradesh, Jammu Kashmir, and Chandigarh. The centres deliver inpatient addiction treatment programs for drug and alcohol dependency, typically lasting 4-6 months, integrating detoxification, medication-assisted therapy, individual and group counselling, the 12-step program, yoga and meditation, and aftercare support. Treatment plans start at ₹9,999 per month and are delivered under the supervision of trained psychiatrists, psychologists, counsellors, and fitness experts.

Product overview

De Addiction Centre In India, operated by New Generation Care Foundation under the leadership of Mr. Rajbir Singh (Managing Director & Founder) and Mr. Rajveer Singh, operates a network of government-approved Nasha Mukti Kendras (rehabilitation centers) across North India. The organization offers a comprehensive portfolio of addiction treatment services including inpatient treatment, specialized programs for various substance addictions (alcohol, opioids/heroin, cocaine, marijuana, methamphetamine, benzodiazepines), mental health services, dual diagnosis treatment for co-occurring disorders, counseling, therapy (including 12-step program), yoga and meditation, and withdrawal management. Treatment programs typically last 4-6 months with medication-assisted therapy, professional counseling, yoga therapy, and 24/7 medical supervision. The center provides services across multiple locations in Punjab, Haryana, Himachal Pradesh, Jammu Kashmir, and Chandigarh, with treatment plans starting at ₹9,999 per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Treatment Program Residential treatment program where patients stay at the facility for comprehensive addiction recovery, including detoxification, therapy, counselling, accommodation, meals, and 24/7 medical supervision.
• Opioid and Heroin Treatment

Quantifiable outcome

• 88.25% success rate in addiction recovery across multiple centres
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• New Generation Care Foundation (NGCF)coreOthersParent organization operating the De Addiction Centre network. Founded by Mr Rajbir Singh (Managing Director & Founder). Operates 100+ Nasha Mukti Kendras across Punjab, Haryana, Himachal Pradesh, and Jammu Kashmir.
• Nav Jyoti FoundationminorOthersRelated organization under the same umbrella of rehabilitation and de-addiction services. Listed as sister website for additional reach.
• New Life FoundationminorOthersRelated organization providing addiction treatment and rehabilitation services. Listed as sister website for extended service coverage.
• Rehabilitation Centre PunjabminorOthersSister website focusing on rehabilitation services in Punjab region. Part of network of de-addiction and rehabilitation service providers.

Scale indicators8 records

Recent moves20 records

Expansion highlights5 records

Emerging players

• Amaha (formerly InnerHour): Indian mental health platform combining therapist matching, tele-counselling, and in-person clinics — overlaps on the dual-diagnosis and outpatient mental health side, but distributed digitally rather than via residential centres.

Direct peers

• Tulasi Healthcare: Indian mental health and de-addiction provider operating residential centres across North India — comparable in service mix, geographic overlap, and residential rehab model.
• Jagruti Rehabilitation Centre: Indian chain offering inpatient and outpatient addiction treatment across multiple cities, including alcohol and drug de-addiction programmes — competing for the same Tier 2/3 catchment patients with comparable residential programmes.
• Alpha Better Living: Indian de-addiction and rehabilitation centre focused on drug and alcohol recovery with inpatient and outpatient programmes — competing in the same North Indian residential SUD segment.
• Cadabams Group: India-based mental health and de-addiction operator running residential rehab facilities, outpatient clinics, and tele-psychiatry services — directly comparable to De Addiction Centre's residential SUD model and dual-diagnosis portfolio.
• VIMHANS (Vidyasagar Institute of Mental Health and Neuro Sciences): Delhi-based mental health and de-addiction hospital providing inpatient psychiatric and substance use treatment — overlaps directly with De Addiction Centre's residential mental health and SUD service lines.
• Asha Foundation (India): Hyderabad-based addiction recovery organisation offering residential and outpatient rehabilitation programmes — comparable peer for de-addiction treatment scale and service model, though serving South India.

Broad incumbents

• Fortis Healthcare (Mental Health & Behavioural Sciences): Pan-India hospital group operating dedicated mental health and de-addiction programmes within larger hospital infrastructure — competes for inpatient addiction referrals but as a non-specialist incumbent.
• Manipal Hospitals (Behavioural Health): Large Indian hospital chain with multi-speciality presence including psychiatry and de-addiction units — broader incumbent offering addiction treatment as part of a wider hospital portfolio rather than as a specialised chain.
• Paras Healthcare (Paras Hospital): Multi-speciality Indian hospital chain with psychiatric and substance use disorder units — broader incumbent offering comparable inpatient services as part of a wider hospital portfolio.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Addiction Centre In India