H2ORS

What H2ORS does

H2ORS, Inc. is a US-based consumer health company that develops and markets a single oral rehydration solution (ORS) drink mix under the H2ORS brand. Incorporated in California and headquartered at 2995 Woodside Rd, Woodside, the company was founded around 2012 and operates with an 11–50 employee footprint. Its product is formulated to satisfy the World Health Organization's ORS criteria, relying on the Sodium Glucose Co-Transport System (SGLT-1) — a precise 2:1 ratio of sodium ions to glucose that drives active intestinal absorption of water at the cited rate of 260 molecules per SGLT-1 cycle at 9,000 cycles per second. The product ships as 11.8g stick packs of citrus-flavored powder that consumers mix into 500ml of water.

The product line comprises three pack sizes — a 4-count box at $9.99, a 24-count box at $49.99, and a 50-count box at $96.00 — alongside a gift certificate offering. All three SKUs are currently listed as backorder on the live storefront. Distribution is exclusively direct-to-consumer through the company's own BigCommerce-hosted e-commerce site at h2ors.com; no third-party retailers, wholesalers, or marketplace listings are in use. The addressable segments are oncology and other medical-treatment patients (primary), endurance athletes, and general wellness consumers, with no documented B2B or institutional contracts.

The company's monetization is one-time unit sales with no subscription layer, no recurring billing, and no disclosed external funding. No partnerships, M&A activity, regulatory filings, intellectual property registrations, or leadership hires beyond co-founder and CEO Chris Shaw are documented in the source material. Operating geographies are limited to the United States. Customer acquisition relies on owned content marketing — the website's blog, ORS science pages, and educational resources — with no active social media presence listed.

Name

H2ORS

Legal name

H2ORS, Inc.

Website

https://h2ors.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

H2ORS, Inc. is a US direct-to-consumer e-commerce company that sells a single citrus-flavored oral rehydration solution drink mix formulated to WHO standards, targeting medical patients, athletes, and general consumers via its own online storefront.

Ownership category

akta.pro rank

Product category

Oral Rehydration Solutions

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ)

akta.pro secondary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Oral rehydration solution
• Electrolyte drink mix
• Hydration supplements
• ORS powder packets
• Dehydration treatment

Headquarters

HQ city

Woodside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: H2ORS generates revenue through direct-to-consumer e-commerce sales of their oral rehydration solution products. Customers purchase single-serving stick packs in various package sizes (4-count, 24-count, 50-count boxes). This is a straightforward one-time transaction model with no recurring subscription component. The company also offers gift certificates as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

H2ORS is a direct-to-consumer e-commerce company that sells a single Oral Rehydration Solution (ORS) drink mix formulated to the World Health Organization's standards. The product uses the Sodium Glucose Co-Transport System (SGLT-1) with a precise 2:1 sodium-to-glucose ratio for rapid intestinal absorption, sold in citrus-flavored stick packs in 4-, 24-, and 50-count boxes. It is positioned to reverse mild-to-moderate dehydration caused by illness, medical treatments (e.g., chemotherapy), exercise, and lifestyle factors.

Product overview

H2ORS is a single-product oral rehydration solution (ORS) company offering electrolyte drink mix products. The product line consists of three sizes of pre-packaged citrus-flavored stick packs (4-count, 24-count, and 50-count boxes) that users dissolve in water. H2ORS is formulated according to WHO ORS standards to reverse moderate dehydration due to illness, medical treatments, and exercise. The company also offers gift certificates as a complementary offering.

Differentiator

Problem solved

Functional benefit

Products and services

• 4-Count Box - Citrus Flavor

Quantifiable outcome

• 71% of moderately dehydrated patients successfully treated with ORS alone without IV therapy in a 2-year study of over 20,000 patients
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Skratch Labs: Skratch Labs produces sport hydration drink mixes designed to replace electrolytes lost in sweat without excess sugar. It competes with H2ORS in the serious-athlete and endurance-user segment and uses a similar powder stick-pack delivery format.
• DripDrop Hydration: DripDrop is an ORS-based hydration powder brand positioned on medical-grade rehydration for dehydration caused by illness, exercise, and travel. It is the closest clinical-ORS competitor to H2ORS, sharing the WHO-ORS efficacy narrative and similar stick-pack DTC format.
• Nuun Hydration: Nuun makes effervescent electrolyte tablets and powders for sport, travel, and daily hydration. It overlaps with H2ORS on hydration drink-mix format, sport/recovery positioning, and DTC plus retail distribution.
• Liquid IV: Liquid IV is a leading direct-to-consumer hydration drink mix brand using a proprietary Cellular Transport Technology (CTT) for rapid rehydration. It is the most direct comparable to H2ORS in product format (powder stick packs), target consumers (everyday hydration, illness, exercise), and distribution (DTC plus retail).
• LMNT Electrolytes: LMNT sells zero-sugar electrolyte drink mixes in stick-pack format via DTC and subscription. It targets similar athletes, outdoor, and general-wellness consumers as H2ORS and competes on clean-label, science-backed hydration credentials.

Emerging players

• Hydrant: Hydrant is a DTC electrolyte powder mix brand emphasizing fast hydration and a caffeine-free profile. It targets similar everyday hydration and recovery use cases as H2ORS through a comparable powder-stick DTC model.
• Cure Hydration: Cure Hydration sells plant-based electrolyte drink mixes with no added sugar, marketed for everyday and hangover hydration. It is a smaller emerging brand that competes in similar clean-label hydration-mix territory as H2ORS.

Broad incumbents

• Electrolit: Electrolit is a ready-to-drink ORS-style hydration beverage distributed widely in Latin America and the US. It overlaps with H2ORS on the clinical-grade rehydration positioning for illness and hangover recovery, though it uses an RTD bottled format rather than powder stick packs.
• Pedialyte: Pedialyte, owned by Abbott, is the dominant medical/rehydration electrolyte brand sold in pharmacies and retail. It competes with H2ORS for the same dehydration-from-illness use cases (especially in pediatric and adult recovery) but with vastly broader retail distribution and brand recognition.
• Gatorade (PepsiCo): Gatorade is the dominant sports hydration brand and competes indirectly with H2ORS for the exercise/sweat-loss use case. H2ORS explicitly differentiates against sports drinks like Gatorade for rehydration efficacy, making it the primary incumbent foil for H2ORS's clinical positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drinkH2ORS
• Facebookfacebook.com/H2ORS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2ORS