Filmciti Produciton

What Filmciti Produciton does

Filmciti Production, legally Công Ty TNHH Filmciti Việt Nam, is a Hanoi-based full-service video production agency founded in 2018. The firm operates from Hei Tower in Thanh Xuân, Hanoi, and serves Vietnamese enterprises, FMCG brands, gaming companies, and digital-first clients across the domestic market. Its core product portfolio spans five service lines: TVC/iTVC commercial production (15-30 second broadcast and digital ads), viral video creation for social platforms (TikTok, Facebook, YouTube), music video production, corporate documentary/profile films (Phim Doanh Nghiệp), and TikTok channel building as a managed service. Supporting offerings include a Casting Service for actor and KOL sourcing and a Creative Brief / Director's Treatment documentation practice.

The production technology stack is conventional for the category — professional filming equipment combined with industry-standard post-production software (Adobe Premiere Pro, After Effects, Adobe Audition, Illustrator) — with an emerging layer of generative AI tools (Midjourney, ChatGPT, Sora, Runway Gen-3) applied to pre-production concept visualization and client pitch mockups. The company's principal asset is its creative team, which it claims carries over 20 years of combined professional experience, and a curated network of actors, KOLs, and influencers used in branded content. Notable delivered work includes an annual Táo Quân / Táo Liên Quân viral video series for Garena (2020-2023) and recurring TVCs for TH True Milk, with multiple productions achieving tens of millions of views.

The business model is project-based professional services with quote-driven pricing that varies by video type, production complexity, talent costs, location, post-production requirements, and deadlines. The company runs a sales-led go-to-market with bottom-of-funnel Brief submission via its website, supported by a portfolio-driven top-of-funnel marketing mix across YouTube, TikTok, Facebook, and Instagram. Revenue is concentrated in TVC production and recurring brand campaigns for a relatively small set of anchor clients (Garena, TH True Milk, and select enterprise accounts across telecom, banking, electronics, and real estate), with the firm reporting 100+ completed projects across its 5+ year operating history. No external funding, parent company, or public market presence is disclosed.

Name

Filmciti Produciton

Legal name

Công Ty TNHH Filmciti Việt Nam

Website

https://filmciti.com.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Filmciti Production is a Hanoi-based, full-service video production agency founded in 2018 that produces TVC commercials, viral videos, music videos, corporate films, and TikTok channel content for Vietnamese FMCG, gaming, telecom, banking, and enterprise clients using industry-standard equipment and generative AI pre-production tools.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Corporate & Internal Communications Video (MPADAEAC), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Video production services
• Commercial production
• Corporate film production
• Music video production
• Viral video production

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. TVC/iTVC Production: Television and internet commercial production services, typically project-based with pricing varying by production scope, talent requirements, and technical complexity. Major revenue stream for the company.
2. Viral Video Production: Social media viral video content creation for platforms like TikTok, Facebook, and YouTube. Project-based pricing based on video length, complexity, and influencer involvement.
3. Corporate Film Production: Enterprise video production including company profile films, documentary films, and anniversary celebration videos. Typically one-time project fees with scope-based pricing.
4. Music Video Production: Music video production services for artists and brands, featuring cinematography and post-production services.
5. TikTok Channel Development: TikTok content strategy, video production, and channel management services for brand building on social media platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Filmciti Production is a Vietnamese creative media agency that provides end-to-end professional video production services for businesses and brands. Its portfolio spans TVC/iTVC commercials, viral social-media videos, music videos, corporate films, and TikTok channel building, supported by casting and creative brief/director's treatment services. Each engagement runs from concept development and scriptwriting through filming to post-production including color grading, VFX, and sound design.

Product overview

Filmciti Production is a Creative Media Agency offering a comprehensive suite of video production services. The core portfolio includes TVC/iTVC commercial production, Viral Video creation, Music Video production, Corporate Film (Phim Doanh Nghiệp) production, and TikTok Channel Building services. Supporting services include Casting for talent selection and Creative Brief/Director's Treatment documentation. The company serves as a full-service production house handling projects from creative concept development through post-production.

Differentiator

Problem solved

Functional benefit

Products and services

• TVC/iTVC Production Television and internet commercial production service for brand advertising, typically 15–30 seconds in duration, broadcast on TV and digital platforms. Targeted at Vietnamese brands and agencies needing high-quality TVC content.
• Viral Video Production Short-form viral video production service designed for social media sharing on TikTok, Facebook, and YouTube to maximize brand reach and engagement. Targeted at brands seeking viral engagement campaigns.
• Music Video (MV) Production Music video production service combining visual storytelling with audio content for artists, labels, and brands. Targeted at musicians and brand campaigns requiring high-quality cinematic music videos.
• Corporate Film (Phim Doanh Nghiệp) Production Corporate introduction films and documentary-style videos showcasing company history, products, services, and achievements for brand promotion. Targeted at Vietnamese enterprises needing professional corporate video content.
• TikTok Channel Building TikTok channel development service including content strategy, video production, and trend optimization for brand presence on the TikTok platform. Targeted at digital-first brands seeking youth audience engagement.
• Casting Service Actor and talent casting service for TVC and video productions, including brand-compatible talent selection and KOL collaboration. Targeted at brands needing professional on-screen talent for campaigns.
• Creative Brief & Director's Treatment Strategic creative documentation service producing Creative Briefs and Director's Treatments (mood boards, shot lists, creative references) for campaign planning and visual concept development. Targeted at brands and agencies planning video campaigns.

Quantifiable outcome

• Multiple viral videos achieving millions of views on YouTube and TikTok
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Garena FreeFire / Garena Liên Quân MobilecoreStrategic or Co-development PartnerMajor strategic partnership producing multiple viral videos, music videos, and promotional content for Garena's FreeFire and Liên Quân Mobile games. Collaboration includes Táo Quân (Vietnamese TV special) series, game promotional films, and influencer-led content campaigns. Partnership has produced content achieving millions of views.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hakuhodo Vietnam: Vietnamese arm of Japanese network Hakuhodo offering full advertising including commercial film production; competes for the same TVC and branded video budgets as Filmciti but as part of a broader portfolio.
• Dentsu Vietnam: Global advertising network's Vietnam operation providing creative, media, and production services; competes for TVC and corporate video RFPs but with multinational backing and broader service scope.
• TBWA\Vietnam: Omnicom-affiliated creative agency in Vietnam producing advertising campaigns including TVC and branded content; broader portfolio but directly competes for Filmciti's TVC and corporate film accounts.
• Ogilvy Vietnam: WPP-owned full-service agency in Vietnam delivering creative, advertising, and content production; a larger incumbent that overlaps with Filmciti on commercial video production for enterprise brands.
• Isobar Vietnam: Dentsu-owned digital creative agency in Vietnam producing digital content, branded video, and social campaigns; overlaps with Filmciti on digital-first brand content and TikTok/social production.

Direct peers

• Dreamplex: Thai-based creative content and commercial film production house serving enterprise brands across SEA with TVC and branded video — comparable service offering to Filmciti at a regional scale.
• The Purpose Group: Vietnam-based creative and content production agency offering TVC, branded content, and corporate films for regional and Vietnamese brands; comparable full-service production stack and client profile.
• Mango Digital: Vietnamese digital and video production agency producing TVC, corporate films, and social content for enterprise brands; overlaps with Filmciti on creative production services and Vietnamese enterprise clientele.
• SALT Vietnam: Ho Chi Minh City-based content and creative production agency producing TVCs, branded films, and digital content for Vietnamese and multinational brands; same product category with a Southern Vietnam footprint complementing Filmciti's Northern focus.
• YELLOWSTONE Vietnam: Hanoi-based creative content and video production agency serving Vietnamese brands with TVC, viral, and corporate content — directly comparable in scale, geography, and service mix to Filmciti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/FilmcitiProduction
• Facebookfacebook.com/filmcitivn
• Instagraminstagram.com/filmcitiproduction
• TikToktiktok.com/@filmciti_productionhouse
• LinkedInlinkedin.com/company/filmciti-produciton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filmciti Produciton