Diamond Springs Water

What Diamond Springs Water does

Diamond Springs Water is a US-based food and beverages company specializing in bottled water delivery and water filtration services, founded in 1990 and headquartered in Richmond, Virginia. The company operates under the legal entity DS Services of America, Inc., doing business as Primo Water North America, and is a wholly owned subsidiary of Primo Brands. Its primary brand identity in market is Crystal Springs, an acquired regional brand retained within the broader Primo portfolio. The core technology stack is physical-operations driven: water purification and filtration systems, multi-gallon bottle exchange infrastructure, and a self-service refill network. Customers manage delivery through the MyWater+ mobile app (iOS and Android) and the water.com e-commerce platform, supporting a direct-to-consumer model in addition to retail refill and exchange channels.

The company's product portfolio centers on recurring two-week home and office delivery of 3- and 5-gallon bottled water, with bottle exchange on delivery day, complemented by case packs (still and sparkling), countertop and freestanding water dispensers sold as one-time hardware, and point-of-use water filtration systems. Three alternative hydration delivery models extend the portfolio: Primo Water Exchange (pre-filled exchange bottles cleaned and refilled in a contaminant-free environment with mineral enhancement), Primo Water Refill (self-service water at 23,500 retail locations across the US and Canada), and Primo Water Filtration (connected point-of-use systems for continuous filtered water). Distribution is multi-channel, combining scheduled field delivery, retail self-service, exchange stations, and e-commerce.

The revenue model mixes subscription-based recurring revenue (bottled water delivery), one-time hardware sales (dispensers), usage-based revenue (pay-per-refill at retail), and transaction-fee revenue (water exchange). Customers are segmented horizontally, with residential/home households as the primary segment and offices/businesses as a secondary segment. Geographic reach is North America (US and Canada). The company has 101-250 employees, operates within a much larger parent platform (Primo Brands), and shows no recent funding rounds, M&A activity, leadership changes, patents, or awards in the available data.

Name

Diamond Springs Water

Legal name

DS Services of America, Inc.

Website

https://diamondsprings.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Diamond Springs Water is a US bottled water and filtration services company, founded 1990 and based in Richmond, Virginia, operating as the Crystal Springs brand under Primo Brands. It serves residential and small-business customers through recurring 3- and 5-gallon water delivery, water dispensers, self-service refills at 23,500+ retail locations across the US and Canada, and point-of-use filtration systems.

Ownership category

akta.pro rank

Product category

Bottled Water Delivery

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Pitcher & Dispenser Water Filters (CRAJAJAB), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Bottled water delivery
• Water filtration systems
• Water dispenser sales
• Drinking water subscription
• Bulk water service

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bottled Water Delivery Subscription: Recurring subscription-based delivery of 3 and 5 gallon water bottles, case packs, and sparkling water. Delivered every 2 weeks to customer doors with bottle exchange.
2. Water Dispenser Sales: One-time sales of water dispensers (top-load and bottom-load types) that complement the bottled water delivery service.
3. Self-Service Refill Stations: Pay-per-refill model at 23,500 retail locations across US and Canada where customers bring containers to fill.
4. Water Exchange Program: Pre-filled exchange bottle sales at exchange stations, where customers swap empty bottles for filled ones.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Diamond Springs Water operates under the Crystal Springs brand within Primo Water North America, delivering bottled water (3- and 5-gallon bottles, case packs, and sparkling water) on a recurring bi-weekly subscription schedule to homes and offices. The offering extends beyond delivery to include water dispensers, a 23,500-location self-service refill network, pre-filled bottle exchange stations, and point-of-use water filtration systems, with order management through the MyWater+ mobile app and online account portal.

Product overview

Diamond Springs Water, operating under the Crystal Springs brand within Primo Brands, provides a suite of bottled water delivery and hydration solutions. The core offering is recurring 3- and 5-gallon bottled water delivery paired with water dispensers, supplemented by case packs (including sparkling water) ordered online and delivered on a scheduled basis. Three alternative hydration delivery models—Primo Water Exchange (pre-filled bottle exchange at stations), Primo Water Refill (self-service refill at 23,500 retail locations), and Primo Water Filtration (connected filtration systems)—extend the portfolio beyond direct delivery. Customers manage orders via the MyWater+ app or online account portal.

Differentiator

Problem solved

Functional benefit

Brands

• Primo Water Exchange: Pre-filled exchange water service where bottles are cleaned and filled in a contaminant-free environment with minerals added for taste.
• Primo Water Refill
• Primo Water Filtration
• MyWater+ App

Products and services

• Crystal Springs 3 and 5 Gallon Bottled Water Delivery Recurring home and office delivery of 3-gallon and 5-gallon bottled water on an every-2-weeks schedule, with empty bottle collection on delivery day. Targeted at households and offices needing convenient bulk drinking water.
• Crystal Springs Water Dispensers Countertop and freestanding water dispensers in top-load and bottom-load configurations, sold to pair with large-format bottled water delivery. Designed for home and office use.
• Crystal Springs Case Packs Pre-packaged multi-bottle case water products in still and sparkling varieties, ordered online and delivered on the recurring schedule. Targeted at customers seeking smaller-format bottled water alongside bulk delivery.
• Crystal Springs Sparkling Water Sparkling water delivered in bottles or case packs as part of the Crystal Springs product portfolio, available through the recurring delivery service.
• Primo Water Exchange Stations Pre-filled exchange water bottles compatible with any Primo Water dispenser, cleaned and refilled in a contaminant-free environment with added minerals for taste. Customers swap empty bottles for filled ones at exchange locations.
• Primo Water Refill Stations Self-service water refill service at 23,500 retail locations across the US and Canada, allowing customers to bring any container and fill it with Primo water at an affordable per-refill price.
• Primo Water Filtration Point-of-use and point-of-entry water filtration systems that connect directly to an existing home or office water supply, delivering fresh-tasting filtered water continuously without requiring bottle delivery or exchanges.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aquafina (PepsiCo): Aquafina is PepsiCo's nationally distributed purified bottled water brand, competing across retail and foodservice — overlapping with Diamond Springs' bottled water portfolio through broad retail presence and strong brand recognition.
• Poland Spring (Nestlé Waters): Poland Spring, owned by Nestlé Waters, is a national bottled water brand with spring-sourced still and sparkling products distributed across retail and select delivery — overlapping with Diamond Springs' bottled and sparkling water portfolio but at much larger scale via retail rather than delivery.
• Dasani (The Coca-Cola Company): Dasani is Coca-Cola's nationally distributed purified bottled water brand sold across retail, foodservice, and fountain channels — a broad incumbent competitor for bottled water consumption occasions and shelf space.
• Deer Park Spring Water: Deer Park, a Nestlé Waters brand, sells spring and purified bottled water in retail formats across the eastern US — overlapping with Diamond Springs' bottled water SKUs and regional footprint as a large incumbent competitor.
• Crystal Geyser Water Company: Crystal Geyser produces and distributes bottled still and sparkling spring water through retail channels — a comparable bottled water manufacturer competing for the same end-consumer water consumption occasions at grocery and mass retail.

Direct peers

• Sparkletts: Sparkletts operates home and office bottled water delivery (3/5-gallon), water cooler exchange, and filtration services across the western US — a direct regional competitor with a near-identical subscription delivery and dispenser model.
• Mountain Valley Spring Water: Mountain Valley is a premium spring water brand offering home/office delivery of 3-gallon glass bottles alongside retail distribution — directly comparable to Diamond Springs' large-format home delivery subscription model with a differentiated glass-bottle positioning.
• Glacier Water Services: Glacier Water operates one of the largest networks of self-service water vending/refill machines in the US, allowing customers to refill jugs at retail locations — directly comparable to Primo's 23,500+ retail refill station footprint.
• Culligan Water: Culligan is one of the largest direct-to-consumer water treatment and bottled water delivery companies in North America, offering home and office delivery of 3/5-gallon bottles, exchange services, and point-of-use filtration — directly comparable to Diamond Springs' recurring delivery-plus-filtration model.
• ReadyRefresh: ReadyRefresh is a US direct-to-consumer bottled water and beverage delivery service operating 3/5-gallon bottle exchange plus smaller-format beverages — a direct peer under the same broader Primo Brands/DS Services umbrella and the most direct head-to-head in subscription water delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diamondspringswater
• Instagraminstagram.com/primowater
• Xx.com/diamondsprings
• LinkedInlinkedin.com/company/diamond-springs-water

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Springs Water