Women Listed

What Women Listed does

Women Listed is a New Delhi-based, bootstrapped platform founded in 2020 by Meeta Gutgutia that provides visibility, community, and growth services to women-led businesses in India. The company operates a directory-style product with a three-tier annual membership (a free START tier, GROW at ₹3,999/year, and IMPACT at ₹6,999/year) that bundles business listing, digital storefront, social media features, a WhatsApp community, business support helpdesk, podcast spotlights, and virtual learning access. A separately sold Delhi NCR Event Pass (₹2,999–₹9,999/year) extends the offering into on-ground networking, signature events, and the annual Excellence Awards, now in its 5th edition.

The underlying technology is a digital platform ecosystem combining a web and mobile listing directory, WhatsApp community integration, event management, and a content/podcast distribution system, supplemented by a professional services sub-brand called The Daily Social that provides done-for-you digital marketing, branding, website, and podcast production to members and external clients. There is no evidence of proprietary AI/ML, API, or SDK offerings. The platform claims more than 4,000 women-led businesses across 100+ Indian cities and 200+ categories, with 500+ brands served by the marketing services arm and a 4.9-star client rating on those services.

The business model is a multi-stream subscription-plus-services hybrid. Recurring revenue comes from tiered WL Memberships and Delhi NCR Event Passes; transactional revenue comes from digital marketing services through The Daily Social and ticket/access fees for the Excellence Awards and curated events such as The Gift Edit and The Feast. Distribution is digital-first, self-serve, and community-led, with member referrals, WhatsApp word-of-mouth, content marketing, social media, and physical Delhi NCR events driving acquisition. Strategic partnerships with NITI Aayog's Women Entrepreneurship Platform, HCL Foundation, India Habitat Centre, and co-location with Ferns N Petals provide ecosystem support and credibility, but no external institutional funding has been disclosed.

Name

Women Listed

Legal name

Women Listed

Website

https://womenlisted.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Women Listed is a New Delhi-based, bootstrapped platform founded in 2020 that provides business listing, community networking, events, and digital marketing services to over 4,000 women-led SMBs across 100+ Indian cities via tiered memberships and event passes.

Ownership category

akta.pro rank

Product category

Business Directory & Networking Platform for Women Entrepreneurs

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• Women entrepreneur networking
• Business listing directory
• Digital marketing services
• Community membership platform
• Business networking events

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. WL Membership Subscriptions: Annual subscription plans providing digital visibility features including business listing, social media posts, digital storefront, WhatsApp community access, learning sessions, business support helpdesk, and podcast spotlights. Plans tiered from free to premium.
2. Delhi NCR Event Pass: City-specific on-ground event access passes for Delhi NCR including signature events, business lounges, and awards ceremonies. Three tiers from ₹2,999 to ₹9,999 annually.
3. Digital Marketing Services: Done-for-you services including Instagram reels, social media management, branding packages, logo design, website setup, content creation, podcast production, and marketing consultation. Sold as individual services or packages.
4. Excellence Awards Access: Founder Access Pass at ₹2,999 for awards ceremony attendance including networking, panel discussions, and elevator pitch opportunities.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels12 records

Core offering

Women Listed operates a pan-India digital visibility and growth platform for women-led businesses, providing business listing profiles, digital storefronts, WhatsApp community access, expert-led virtual learning sessions, podcast spotlight opportunities, and tiered annual subscription memberships. The company additionally runs Delhi NCR on-ground networking events (Business Lounge, Excellence Awards), and offers done-for-you digital marketing, branding, and podcast production services through its sub-brand The Daily Social.

Product overview

Women Listed is a platform-plus-modules architecture offering a comprehensive visibility and growth ecosystem for women-led businesses in India. The core product is the WL Membership (three-tier: START free, GROW at ₹3,999/year, IMPACT at ₹6,999/year) providing pan-India digital services including business listing, social media features, digital storefront, learning sessions, WhatsApp community, and podcast spotlights. Sold separately as an add-on is the Delhi NCR Event Pass (three tiers from ₹2,999 to ₹9,999/year) offering on-ground event access. The ecosystem also includes The Daily Social (digital marketing sub-brand), podcast production services, and multiple event programs including the annual Excellence Awards, Business Lounge networking meets, The Feast food festival, The Gift Edit, Biz Biryani Bachche, Uddita, Virtual Sessions, We Evolve Programme, and Wellness Chai. The platform has been empowering women entrepreneurs since 2020 with over 4,000 women-led businesses listed across 100+ cities.

Differentiator

Problem solved

Functional benefit

Products and services

• WL Membership (Pan-India Digital Visibility Membership) Annual subscription membership providing women entrepreneurs across India with business listing, digital storefront, social media features, WhatsApp community access, expert learning sessions, business support helpdesk, and podcast spotlight opportunities. Available as START (free), GROW (INR 3,999/year), and IMPACT (INR 6,999/year) tiers.
• Delhi NCR Event Pass City-specific annual pass providing women entrepreneurs in Delhi NCR with on-ground access to signature events, Business Lounge meetups, and awards ceremonies. Available as Starter (INR 2,999), Growth (INR 5,999), and All-Access (INR 9,999) tiers.
• The Daily Social (Digital Marketing & Creative Services) Done-for-you digital marketing services for women-led businesses including social media management, Instagram reels, branding packs, logo design, website setup, content creation, and marketing consultation. Sold as individual services or packages.
• Podcast Production Services End-to-end podcast production services including professional studio shoot, editing, branding, and delivery to YouTube, Spotify, and social media platforms for women-led businesses and personal brands.
• Women Listed Excellence Awards Annual jury-led awards program recognizing women entrepreneurs, professionals, creators, and leaders across 18 categories such as Best Emerging Women-Led Brand, Bootstrapped Sustainable Growth Award, and Creative Brand or Services Award. Includes networking, panel discussions, and elevator pitch opportunities; Founder Access Pass priced at INR 2,999.
• WL Podcast Content platform of thoughtful conversations with women leaders, founders, and experts. Provides spotlight opportunities for selected members and is distributed across leading audio and video platforms including YouTube and Spotify.
• Virtual Learning Sessions Online Zoom-based expert learning sessions covering Instagram marketing, LinkedIn strategy, AI tools, MSME registration, finance basics, and business development. Free for WL Members; INR 99 per session for non-members.

Quantifiable outcome

• Members report gaining 50+ new Instagram followers within days of profile sharing
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered minor and core.

• OmnipresentminorGTM or Marketing PartnerBrand partner collaborating with Women Listed in empowering women entrepreneurs. Part of the partner ecosystem featuring women-focused brands.
• Bulbul BlossomminorGTM or Marketing PartnerBrand partner in the Women Listed ecosystem for women entrepreneurship empowerment.
• DeliverDelightsminorGTM or Marketing PartnerDelivery/fulfillment partner supporting women-led businesses within the ecosystem.
• DhamaalminorGTM or Marketing PartnerBrand partner collaborating with Women Listed in the women entrepreneur ecosystem.
• Golden ShattavaminorGTM or Marketing PartnerBrand partner in the Women Listed women empowerment ecosystem.
• KarvingsminorGTM or Marketing PartnerBrand partner collaborating with Women Listed for women entrepreneurs.
• Surmaya by BhavanaminorGTM or Marketing PartnerBrand partner in the women entrepreneur ecosystem.
• SeromaminorGTM or Marketing PartnerBrand partner supporting Women Listed's mission to empower women entrepreneurs.
• Seema SinghminorGTM or Marketing PartnerBrand partner in the Women Listed ecosystem.
• PhonicminorGTM or Marketing PartnerBrand partner collaborating with Women Listed.
• PallashminorGTM or Marketing PartnerBrand partner in the women entrepreneur ecosystem.
• Painter BabuminorGTM or Marketing PartnerBrand partner supporting Women Listed's women entrepreneurship mission.
• LadduminorGTM or Marketing PartnerBrand partner in the Women Listed women empowerment ecosystem.
• India Habitat CentrecoreOthersPremium venue partner for Excellence Awards 5th Edition. Provides prestigious event space in New Delhi.
• NITI Aayog - Women Entrepreneurship Platform (WEP)coreStrategic or Co-development PartnerGovernment partnership with Ms. Anna Roy, Mission Director, Women Entrepreneurship Platform as Guest of Honour for Excellence Awards 5th Edition.
• The Daily SocialcoreStrategic or Co-development PartnerWomen Listed's marketing wing providing digital marketing services to women-led businesses. Worked with 30+ brands across industries.
• Ferns N PetalscoreStrategic or Co-development PartnerParent company co-located with Women Listed. Founder Meeta Gutgutia is also Co-Founder of Ferns N Petals, providing brand credibility and ecosystem support.
• HCL FoundationcoreStrategic or Co-development PartnerCSR partner supporting SHWET Chikankari artisan empowerment project. Collaboration for sustainable livelihoods for women artisans.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SheCapital: India-based women-focused funding and community platform supporting women founders. Comparable as a women entrepreneur ecosystem player with overlap in audience, though focused more on capital access than directory visibility.
• Ellevate Network: Global professional women's network offering community, events, and resources for women in business. Comparable thematically as a women-entrepreneur community + events platform, but serves a different (US/global) geography.

Broad incumbents

• Justdial: India's leading local search and SMB directory platform. Comparable as a broad incumbent providing free/paid business listings, the primary free substitute competing for the same Indian SMB discovery use case.
• IndiaMART: India's largest B2B marketplace for SMBs and suppliers. Comparable as a broad incumbent enabling small businesses to gain visibility and leads — represents the established competitive benchmark for SMB marketplace monetisation.
• Sulekha: Established Indian local services and SMB marketplace. Comparable as a broad incumbent offering business listing and discovery for Indian SMBs — overlaps with Women Listed's directory layer but is not women-focused.
• Meesho: India-focused social commerce platform enabling small businesses and resellers (predominantly women) to sell online. Comparable as an indirect peer empowering women-led home businesses with digital storefronts — a core Women Listed feature.

Direct peers

• SHEROES: India-based women-focused community and services platform offering resources, jobs, and business support for women. Directly comparable as a pan-India digital community serving women entrepreneurs and professionals with similar visibility/networking intent.
• Leap Club: India-based invite-only community and platform for women entrepreneurs and leaders. Comparable as a curated women-business-owner community offering networking, events, and content — overlapping strongly with Women Listed's membership and event programs.
• SHELeads India: Community and recognition platform spotlighting Indian women entrepreneurs and leaders via features, events, and awards. Comparable as a parallel women-entrepreneur visibility, recognition, and storytelling brand targeting a similar Indian SMB audience.
• HerKey: Indian career and entrepreneurship platform for women (formerly JobForHer). Comparable as a women-focused professional network supporting career and business growth, with a community and discovery layer similar to Women Listed's directory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WomenListed
• LinkedInlinkedin.com/company/womenlisted
• Instagraminstagram.com/womenlisted

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Listed