What RetailTech Capital does

RetailTech Capital is an Australian private venture capital and advisory firm that invests in, supports, and helps build high-growth, technology-enabled businesses. The firm is focused on three verticals — e-commerce and retail technology, educational technology services, and the circular economy / re-commerce — and operates exclusively in the Australia/NZ market, targeting post-revenue companies from seed through pre-IPO stages. RTC was established in 2020 (though its core team has worked together since 2014) and operates as a Corporate Authorised Representative (CAR 1281039) of Templar Corporate Pty Ltd under AFSL 315235, which provides the regulatory infrastructure required to deliver general financial product advice and capital-raising services. The firm sits within the broader RM Capital network alongside ARO Capital, Guy on Rocks, and Prosperion Wealth.

The business delivers three core offerings: (1) equity and pre-IPO convertible-note investments in portfolio companies; (2) strategic advisory covering business strategy and finance tools; and (3) capital-raising services for companies within its retailtech ecosystem. The portfolio spans B2B SaaS retail technology (Flagship, computer-vision-based in-store merchandising), media-tech / live commerce (Drawbridge Labs' generative-AI shoppable TV), e-commerce operations SaaS (Keeyu and its Shopify Lite integration), vertical SaaS for childcare (OWNA), peer-to-peer rental marketplaces (Kindershare, Releaseit), vertically integrated D2C e-commerce groups (Limitless Technology / LVLY), retail marketplaces (mydeal.com.au, which was acquired by Woolworths in 2022), sustainable consumer brands (Emma Lewisham), and adjacent funds (Jampad Portfolio, Trampoline VC). Jo Baker serves as Director/CIO, supported by founder Paul Greenberg (former DealsDirect co-founder and NORA Network founder), an executive assistant, and an intern analyst.

The revenue model is multi-stream: investment returns via equity participation and pre-IPO convertible notes (notably in Flagship, OWNA, Releaseit, Limitless Technology, and Keeyu); advisory fees for business strategy and finance support delivered to portfolio companies; and transaction-based capital-raising fees. Pricing is not publicly disclosed, consistent with a private investment firm. Distribution is partnership-driven rather than product-led, leveraging referral networks through NORA, RM Capital, Trampoline Ventures, Exhort Ventures, She Backs Me, Startmate, and UNSW programs, alongside direct engagement with founders.

Name

RetailTech Capital

Legal name

RetailTech Capital Pty Ltd

Website

https://retailtechcapital.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

RetailTech Capital is an Australian venture capital and advisory firm that invests in and supports post-revenue, technology-enabled businesses across e-commerce, educational technology, and circular economy sectors, operating exclusively in Australia and New Zealand from seed through pre-IPO stages.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Consumer & Retail Growth Equity (FSANACAC)

Keywords

• Venture capital
• Growth equity
• Advisory services
• Tech-enabled investing
• E-commerce investing

Headquarters

HQ city

North Turramurra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Investment Returns: Returns from equity investments in portfolio companies through venture capital and pre-IPO convertible notes
2. Advisory Services: Business strategy and finance advisory services provided to portfolio companies
3. Capital Raising: Strategic capital raising services for companies within their retailtech ecosystem space

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RetailTech Capital is a venture capital and advisory firm that invests in, supports, and helps build high-growth technology-enabled businesses. The firm focuses its investment and advisory activities on e-commerce, educational technology services, and circular economy industries in Australia and New Zealand.

Product overview

RetailTech Capital is a venture capital and investment firm (not a product company) that focuses on e-commerce, educational technology services, and circular economy industries in Australia/NZ. The firm invests in, supports, and helps build high-growth technology-enabled businesses. Their portfolio includes a diverse set of companies across multiple verticals: Flagship (AI-powered retail monitoring and visual merchandising), Drawbridge Labs (shoppable 3D TV platform with generative AI), Keeyu (AI-powered e-commerce post-purchase monitoring with Shopify integration), OWNA (childcare management software), Kindershare (baby equipment rental marketplace), Limitless Technology (vertically integrated e-commerce group with brands like LVLY), Trampoline VC (early-stage venture fund), mydeal.com.au (retail marketplace), Emma Lewisham (sustainable skincare brand), and Jampad Portfolio (retail tech, ed tech, circular economy investments). The portfolio spans B2B SaaS retail technology, media tech/live commerce, e-commerce platforms, and D2C brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Portfolio company Flagship secured $2 million in seed funding for global expansion
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Partnerships

Five partnerships are on record, tiered strategic, core and supporting.

• WTFNstrategicStrategic or Co-development Partner · 1 February 2024Partnership with Drawbridge Labs (portfolio company) to launch shoppable TV Virtual Store in Nine's Space Invaders series. WTFN is the maker of hit TV series including Bondi Vet and The Living Room.
• RM CapitalcoreStrategic or Co-development PartnerPart of the RM Capital network providing access to broader investment opportunities, funds management (ARO Capital), resources (Guy on Rocks), and strategic wealth management (Prosperion Wealth).
• UNSW New Wave Female FounderssupportingStrategic or Co-development PartnerMentoring program where RTC supports and mentors female founders. RTC participates in the September cohort annually.
• NORA NetworksupportingStrategic or Co-development PartnerNational Online Retailers Association of Australia founded by Paul Greenberg. Provides ongoing connection to retailers and technology providers.
• StartmatesupportingStrategic or Co-development PartnerAccelerator program. Keeyu, a portfolio company, was chosen for the summer '24 Startmate accelerator program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Aura Ventures: ANZ-focused early-stage VC. Regional peer with overlapping deal universe but different sector emphasis.
• Carthona Capital: ANZ early-stage VC with retail and consumer-tech exposure. Regional peer operating in the same geography and stage, competing for comparable deals.

Emerging players

• Startmate: ANZ-focused accelerator; Keeyu (an RTC portfolio company) was selected for the summer '24 cohort. Comparable as an early-stage ecosystem participant feeding the same deal pool.

Direct peers

• Tidal Ventures: Sydney-based seed-stage VC firm that led Flagship's $2M seed round with RetailTech Capital participating. Directly comparable as a fellow early-stage ANZ VC active in retail/commerce technology.
• Co Ventures: Early-stage ANZ VC that participated in Flagship's $2M seed round alongside RetailTech Capital. Comparable as a fellow small ANZ seed investor in consumer/retail-tech.
• Macdoch Ventures: ANZ VC firm focused on retail, consumer, and circular-economy businesses; co-invested with RetailTech Capital in Flagship's $2M seed round. Closely aligned in sector focus and stage.
• Trampoline Ventures: ANZ pre-seed to Series A VC where Jo Baker serves as NED; investment-committee partner with RetailTech Capital. Directly comparable stage, geography, and ecosystem.

Broad incumbents

• Square Peg Capital: Major ANZ and SE Asia growth-stage VC. Overlaps with RetailTech Capital in retail/commerce tech but operates at materially larger check sizes and later stages.
• AirTree Ventures: Large ANZ-focused early-stage VC firm. Broad incumbent competitor for retail-tech deal flow with significantly greater capital and team scale.
• Blackbird Ventures: One of the largest ANZ-focused early-stage VC firms. A broader incumbent that competes for the same retail/consumer-tech deal flow but at meaningfully larger AUM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetailTech Capital