NORA Network
NORA Network is an Australian retail industry association connecting approximately 25,000 retail professionals and solution providers across ANZ via paid memberships, curated executive events, content platforms, and a partner marketplace.
- Company typePrivate
- Founded2012
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NORA Network does
NORA Network (legally National Online Retailers Association Pty Ltd, ACN 158 637 666) is an Australian proprietary company that operates as a membership-based industry association for the ANZ retail sector. Founded in 2012 by Paul Greenberg — co-founder of DealsDirect.com.au and widely described as a pioneer of Australian online retail — the organization originally launched as the National Online Retailers Association, later evolved into the National Omni Retail Association, and rebranded to 'The NORA Network' in 2025 to emphasize connection as its core mission. NORA connects approximately 25,000 retail professionals across ANZ, USA and Asia through a two-sided model in which retailer membership is offered free of charge while solution partner membership is priced at $995 + GST per company annually.
The association's product surface centers on curated event programming (the 10th Annual Retail CEO Roundtable & Industry Dinner, 7th Annual Digital Leaders Industry Roundtable & Dinner, CFO Strategic Leadership & Finance Roundtables in Sydney and Melbourne, Operation Leaders' Supply Chain Velocity Summit, and a Gen AI Summit) and a digital content stack comprising NORA TV (a video/showreel platform), RetailUP webinars, the Retail Roadtrip podcast, the 'I'm a Retailer Here's How to Pitch to Me' podcast, and the Breaking Insights industry news platform. Supporting infrastructure includes a Retail Solutions Marketplace directory for partner discovery and the Fair Go Retail advocacy initiative, which positions NORA as the unified industry voice on Australian regulatory enforcement covering product safety, modern slavery reporting, GST, customs duties, and supply chain transparency.
NORA generates revenue through annual Solution Partner membership fees plus event sponsorships, content partnerships, and co-branded initiatives with a curated Major Partner roster (Shopify, AWS, Airwallex, Mirakl, Australia Post, Salesforce, KPMG, Avalara). Distribution is hybrid: retailer membership is self-serve via online registration, while solution partner acquisition and enterprise event sponsorship run through a dedicated partnership team. The core operating team is approximately 11 staff led by Founder/Chair Paul Greenberg, CEO Katie Derrett, Chief Growth Officer Ellie Wainwright, and Chief Operations Officer Gareth Lewis, with an advisory council drawn from senior executives at Woolworths, David Jones, THE ICONIC, Adore Beauty, BIG W, Freedom Australia, Aesop, and City Beach.
NORA Network firmographics
Firmographics- Name
- NORA Network
- Legal name
- National Online Retailers Association Pty Ltd
- Website
- https://nora.org.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NORA Network is an Australian retail industry association connecting approximately 25,000 retail professionals and solution providers across ANZ via paid memberships, curated executive events, content platforms, and a partner marketplace.
- Ownership category
- akta.pro rank
Where NORA Network is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
NORA Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solution Partner Membership: Annual membership fees from solution partners who support the retail industry through technology, logistics, finance, media and other services. Membership includes event tickets, showreel features, summit access, marketplace listing, awards entry, and discounts on events. Retailer membership is provided free of charge.
- Event Partnerships and Sponsorships: Collaboration with solution partners on event partnerships, retail-facing webinars, content creation, and retail safari/delegation programs to flagship experiences like NRF New York and World Retail Congress.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free retailer membership with access to network events, summits, NORA Live content, job board, and industry connections |
| Subscription | Annual | Annual solution partner membership at $995 + GST per company |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
NORA Network product offering
Product offeringCore offering
NORA Network (National Omni Retailers Association) operates a membership-based industry association connecting nearly 25,000 retail professionals and solution partners across ANZ, USA and Asia. It delivers value through curated events (CEO roundtables, CFO forums, digital leader dinners, supply chain summits), digital content platforms (NORA TV, Breaking Insights, webinars, podcasts), a Retail Solutions Marketplace directory, industry awards, and the Fair Go Retail advocacy initiative.
Product overview
NORA Network (National Omni Retailers Association) is a membership-based industry association rather than a traditional software product. It operates as a connected ecosystem of nearly 25,000 retail professionals across ANZ. The organization's offerings include: NORA Network Membership (core offering connecting retailers and solution partners), NORA TV/Live content platform (featuring partnership showreels, RetailUP webinars, and Retail Roadtrips), Industry Events & Summits (CEO/CFO roundtables, Digital Leaders dinners, Supply Chain summits, Gen AI Summits), Retail Solutions Marketplace (partner directory), and Fair Go Retail (regulatory advocacy initiative). NORA also produces the NORA Podcast Studio content and Breaking Insights industry news. The association serves both retailers (free membership) and solution partners ($995/year) with different benefit tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- NORA Network Membership
- Industry Events and Summits
- Retail Solutions Marketplace
- NORA TV (NORA Live)
- Breaking Insights
Quantifiable outcome
- Over 25,000 members connected across ANZ, USA and Asia
- +1 more outcomes
Companies that use NORA Network
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
NORA Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NORA Network partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major partner, featured partnership and content partner.
- Shopifymajor partnerMajor partner of NORA Network featured in Major Partners section. Shopify provides ecommerce platform services to NORA's retail member base.
- Amazon Web Services (AWS)major partnerMajor partner providing cloud infrastructure services. AWS and NORA collaborate on industry content including the AWS Industry Retail Podcast featuring insights from NRF events.
- Airwallexmajor partnerMajor partner offering financial infrastructure. Featured as sponsor for 10th Annual Retail CEO Roundtable & Industry Dinner.
- Miraklmajor partnerMajor partner providing marketplace and platform solutions. Freedom x Mirakl partnership story featured, with Tzipi Avioz GM APAC presenting at NORA summits.
- Australia Postmajor partnerMajor partner and delivery sponsor. Australia Post partnered with Click Frenzy for major retail shopping events.
- Salesforcemajor partnerMajor partner providing CRM and customer platform technology to NORA's retail ecosystem.
- KPMGmajor partnerMajor partner providing professional services, advisory, and consulting expertise to the network.
- Avalaramajor partnerMajor partner providing tax compliance automation technology to NORA's retail members.
- Shippitfeatured partnershipPetbarn x Shippit partnership story featured demonstrating logistics and delivery optimization collaboration for retail operations.
- Klaviyofeatured partnershipPaire x Klaviyo partnership story featured showcasing customer engagement and marketing automation solutions.
- Cin7content partnerCin7 provides inventory and order management content for NORA's Breaking Insights platform, featuring research on multichannel retail and supply chain challenges.
- Rest Supercontent partnerRest Super provides superannuation and Payday Super compliance content for NORA's Breaking Insights platform, helping retailers navigate regulatory changes.
- Oracle NetSuitecontent partnerPartner showcase featured with Tania Large, Head of Industry Associations ANZ, discussing retail scaling and AI preparation.
- Click Frenzycontent partnerFeatured in Breaking Insights promoting Australia's biggest EOFY shopping event in partnership with Australia Post.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
NORA Network competitors and assessment
Company assessmentEmerging players
- eTail: Retail events and community platform hosting multi-day conferences and digital content for retail and ecommerce leaders. Comparable community-and-events-led GTM motion targeting the same solution partner sponsorship pool as NORA.
Direct peers
- Shoptalk: Major retail and ecommerce industry events business (Shoptalk Spring/Fall, Shoptalk Europe) running large-scale conferences and content platforms. Directly comparable events-led business model targeting retail executives and solution partners in a similar value proposition.
- World Retail Congress: Global retail industry events business hosting flagship international congresses and awards. NORA runs retail safari/delegation programs to its events, indicating a partner-competitive relationship for retail executive engagement and sponsorship.
- Australian Retailers Association: Australia's largest retail industry association serving retailers across all channels with advocacy, training, and policy work. Direct competitor in the ANZ retail association space, with overlapping membership base and similar advocacy mandate.
- Retail NZ: New Zealand's peak retail industry body providing advocacy, training, and member services to NZ retailers. Closely comparable in scope and ANZ geographic remit, and a natural peer for cross-Tasman retail membership value.
Others
- Inside Retail: Leading ANZ retail media and events business publishing daily retail news, operating awards programs, and running industry events. Adjacent to NORA's content and events offerings, covering similar ANZ retail audience without membership association structure.
- Power Retail: Australian retail media and events platform covering ecommerce, omnichannel retail, and digital commerce with conferences and content. Thematically adjacent as an ANZ retail media/events operator serving overlapping audience segments without the association mandate.
Regional players
- Retail Council of Canada: Canada's national retail industry association representing retailers through advocacy, research, and member services. Operates a comparable model in a different geography and shares similar member-value proposition and recurring partnership revenue streams.
- British Retail Consortium: The UK's leading retail trade association with broad membership across UK retail, retail crime and sustainability advocacy, and industry benchmarking. Comparable membership-association model with similar member services and advocacy focus.
Broad incumbents
- National Retail Federation: The largest US retail trade association operating the annual NRF Big Show and producing industry research, advocacy, and content. Functions as a global benchmark for NORA's model and competes for enterprise partner attention and sponsor dollars.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NORA Network social profiles
Digital presenceNORA Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
NORA Network leadership team
Management profileNumber of profiles
Profiles7 records
NORA Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NORA Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NORA Network
What does NORA Network do?
NORA Network (National Omni Retailers Association) operates a membership-based industry association connecting nearly 25,000 retail professionals and solution partners across ANZ, USA and Asia. It delivers value through curated events (CEO roundtables, CFO forums, digital leader dinners, supply chain summits), digital content platforms (NORA TV, Breaking Insights, webinars, podcasts), a Retail Solutions Marketplace directory, industry awards, and the Fair Go Retail advocacy initiative.
Is NORA Network a public or private company?
NORA Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NORA Network founded?
NORA Network was founded in 2012. It employs 11 to 50 people.
Where is NORA Network based?
NORA Network is headquartered in Sydney, Australia, in the Oceania region.
How does NORA Network make money?
Two revenue lines are on record. Solution Partner Membership is the primary driver. The others are event Partnerships and Sponsorships.
Who are NORA Network's main competitors?
eTail is listed as an emerging player. Direct peers are Shoptalk, World Retail Congress, Australian Retailers Association and Retail NZ. Others are Inside Retail and Power Retail. Regional players are Retail Council of Canada and British Retail Consortium. National Retail Federation is listed as a broad incumbent.
Does NORA Network have an API?
No public API is recorded for NORA Network.