Corporate Culture
Corporate Culture is a UK-based strategic and creative communications consultancy that helps large enterprises, NGOs, and government bodies drive culture change, strategy activation, and behaviour change through consulting, training, and proprietary frameworks such as the Culture Diagnostic Tool.
- Company typePrivate
- Founded1986
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Corporate Culture does
Corporate Culture Limited (trading as Corporate Culture Group) is a UK-based strategic and creative communications consultancy that self-describes as "the UK's leading transformational change agency." It helps organisations undergoing change align strategy, culture, and behaviour through three integrated service lines — Culture, Strategy, and Behaviour Change — supplemented by fixed-price training courses, Discovery Sessions, and bespoke consultancy engagements. Its client base spans large enterprises and multinationals (DSM, Unilever, Co-op, Southern Water, Anglian Water, SEGRO, Redrow), NGOs (WWF, WRAP, The RSPB), and central and local government (Essex County Council).
The firm differentiates on the strength of proprietary intellectual property rather than technology infrastructure. This includes The Human Organisation framework (nine characteristics for a human-centred workplace), The Seven Currencies motivational model, the Culture Diagnostic Tool (a digital assessment platform launched in 2021 that the firm describes as combining "human and artificial intelligence"), and campaign IP such as RecycleNow and Love Food Hate Waste. Thought leadership is a core go-to-market lever: free downloadable reports (The Human Organisation, Innovation for Everyone, Future Proof, Organisational Resilience) act as lead magnets, and the 10+ year Motivating Millions Roundtable Series has hosted 65+ events with 1,000+ contributors. A related sub-brand, The Human Centre, operates as a think tank and professional network.
The revenue model is professional-services based, with bespoke consultancy engagements, Discovery Sessions, and fixed-price training courses sold via direct enterprise field sales to UK organisations and government bodies. Pricing is not publicly disclosed. The company is privately held and founder-led, with John Drummond (Chair, recognised by HR magazine as one of the most influential HR thinkers in 2021) anchoring the senior team; no external investment, acquisitions, or public listing are disclosed. Operations run from Liverpool (registered office) and Cheshire, UK-domestic only.
Corporate Culture firmographics
Firmographics- Name
- Corporate Culture
- Legal name
- Corporate Culture Limited
- Website
- https://corporateculture.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Corporate Culture is a UK-based strategic and creative communications consultancy that helps large enterprises, NGOs, and government bodies drive culture change, strategy activation, and behaviour change through consulting, training, and proprietary frameworks such as the Culture Diagnostic Tool.
- Ownership category
- akta.pro rank
Corporate Culture industry classification
Industry- Product category
- Management Consulting
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)
Keywords
Where Corporate Culture is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Corporate Culture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Consultancy and Advisory Services: Bespoke strategic and creative communications consulting engagements with organisations undergoing transformational change, culture programmes, and behaviour change initiatives.
- Fixed-Price Training Courses: Pre-defined training programmes offered at fixed prices for skill development in culture, strategy, and behaviour change areas.
- Discovery Sessions and Workshops: Tailored interactive sessions (e.g., purpose-focused, narrative, employee voice) contracted to organisations for bespoke consulting engagements.
- Reports and Thought Leadership Content: Free downloadable reports (e.g., The Human Organisation, Innovation for Everyone, Future Proof) serve as lead generation for paid consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Fixed-price training courses available for预订 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Corporate Culture product offering
Product offeringCore offering
Corporate Culture Group is a UK-based strategic and creative communications consultancy that delivers culture, strategy, and behaviour change programmes for organisations undergoing transformation. Its core deliverables include culture audits and employee engagement, strategy framing and narrative development, and large-scale behaviour change campaigns for colleagues, customers and citizens. The practice is supported by fixed-price training courses, the Culture Diagnostic Tool (an AI-augmented digital culture assessment platform), the Motivating Millions Roundtable Series, and a sub-brand community called The Human Centre.
Product overview
Corporate Culture is a UK-based strategic and creative communications consultancy offering a combination of consulting services and digital products. The core offering consists of three main service areas: Culture Services (culture, communications and employee engagement), Strategy Services (creating and activating compelling strategies), and Behaviour Change Services (designing and delivering people and performance change). Supporting the services are digital products including the Culture Diagnostic Tool (a digital platform using human and artificial intelligence for culture assessment) and the Human Centre (a think tank and professional network). The company also publishes thought leadership reports including The Human Organisation Report, Innovation for Everyone Report, Future Proof Report, and various guides on organisational resilience and employee engagement. The portfolio is completed by fixed-price training courses and an events programme featuring the Motivating Millions Roundtable Series.
Differentiator
Problem solved
Functional benefit
Brands
- The Human Centre: A think tank and professional network focused on achieving human-centred organisational change by connecting members to new insight, ideas and connections
Products and services
- Culture Services
Quantifiable outcome
- 90% of Co-op colleagues strongly believed in the 'Back to Being Co-op' programme; 93% understood 'Ways of Being Co-op' after 648 sessions to 54,000 colleagues
- +1 more outcomes
Companies that use Corporate Culture
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Corporate Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Corporate Culture partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Corporate Culture competitors and assessment
Company assessmentDirect peers
- Lane4: UK-based performance and culture consultancy founded by Olympic swimmer Adrian Moorhouse, delivering culture change, leadership development, and team performance programmes to large UK organisations. Direct peer in the same niche of integrated culture + behaviour + communications consulting.
- The Chemistry Group: UK employee engagement consultancy that uses chemistry-based frameworks to measure and improve workforce engagement for large enterprises. Closely comparable niche and methodology to Corporate Culture's culture diagnostic and engagement work.
- Great Place to Work UK: UK arm of the global workplace culture assessment and certification body, providing culture surveys, benchmarking, and consultancy tied to the 'Best Workplaces' programme. Competes for the same culture assessment and engagement budget.
Broad incumbents
- Deloitte Human Capital: Global Big Four practice offering organisation transformation, culture change, and change management at scale. Broader portfolio but competes for the same enterprise culture/transformation mandates as Corporate Culture, particularly with multinational clients like Unilever and Co-op.
- PwC People & Organisation: Big Four practice advising on workforce transformation, culture, and change management. Overlaps with Corporate Culture on strategy activation, internal communications, and behaviour change work for large UK enterprises.
- FranklinCovey: Global leadership and organisational performance consultancy with proprietary frameworks (e.g., 7 Habits) and content licensing. Comparable in selling culture/leadership content and training programmes to large organisations, though with broader geographic reach.
Emerging players
- BetterUp: Digital coaching and employee development platform using AI matching and behavioural science to deliver personalised growth at enterprise scale. Emerging digital alternative in the same enterprise culture and development category.
- Mind Tools: Online corporate training and leadership development subscription platform targeting L&D managers in mid-market and enterprise. Comparable in the corporate training and skills development segment that overlaps with Corporate Culture's fixed-price training courses.
- Reward Gateway: UK-headquartered employee engagement platform providing recognition, benefits, and communications tools to mid-market and enterprise HR teams. Adjacent competitor for the employee engagement and internal communications budget.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Corporate Culture social profiles
Digital presenceCorporate Culture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corporate Culture leadership team
Management profileNumber of profiles
Profiles4 records
Corporate Culture subsidiaries and ownership
Company hierarchySubsidiaries1 record
Corporate Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corporate Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corporate Culture
What does Corporate Culture do?
Corporate Culture Group is a UK-based strategic and creative communications consultancy that delivers culture, strategy, and behaviour change programmes for organisations undergoing transformation. Its core deliverables include culture audits and employee engagement, strategy framing and narrative development, and large-scale behaviour change campaigns for colleagues, customers and citizens. The practice is supported by fixed-price training courses, the Culture Diagnostic Tool (an AI-augmented digital culture assessment platform), the Motivating Millions Roundtable Series, and a sub-brand community called The Human Centre.
Is Corporate Culture a public or private company?
Corporate Culture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Corporate Culture founded?
Corporate Culture was founded in 1986. It employs 11 to 50 people.
Where is Corporate Culture based?
Corporate Culture is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Corporate Culture make money?
Four revenue lines are on record. Consultancy and Advisory Services are the primary driver. The others are fixed-Price Training Courses, discovery Sessions and Workshops and reports and Thought Leadership Content.
Who are Corporate Culture's main competitors?
Direct peers on record are Lane4, The Chemistry Group and Great Place to Work UK. Broad incumbents are Deloitte Human Capital, PwC People & Organisation and FranklinCovey. Emerging players are BetterUp, Mind Tools and Reward Gateway. Accenture Song / Change Practice is listed as an others.
Does Corporate Culture have an API?
No public API is recorded for Corporate Culture.
What industry is Corporate Culture in?
Corporate Culture's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAI, Culture, Engagement & Employee Experience (EX) Consulting. Its NAICS code is 5418 and its SIC code is 8742.