datmedia
datmedia is an Australian digital signage provider that designs, installs, and supports cloud-based digital signage networks for enterprise customers across Australia and New Zealand, anchored by its proprietary Laqorr CMS and serving retail, banking, and multi-site organizations.
- Company typePrivate
- Founded2000
- HeadquartersBurleigh Heads, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What datmedia does
datmedia is an Australian digital signage provider headquartered in Burleigh Heads, Queensland, founded in 2000. The company designs, installs, and supports commercial-grade digital signage networks for enterprise customers across Australia and New Zealand, operating across retail, banking, hospitality, automotive, healthcare, and corporate verticals. Its flagship platform is Laqorr, a proprietary cloud-based content management system (CMS) purpose-built for digital signage and refined over more than two decades of deployment experience. Laqorr provides centralized scheduling, multi-format media support, dayparting, remote player monitoring, proof-of-play reporting, role-based access control, single sign-on, and API-ready integrations.
Complementing the software platform, datmedia delivers end-to-end hardware and services including commercial LCD and LED displays, large-format modular LED walls (including transparent and outdoor variants), licensed in-store audio, and a Viewer Analytics module built on a partnership with MeldCX for computer-vision-based audience measurement. The company operates an ISO 9001-certified quality management system and is accredited by OneMusic Australia for in-store music licensing with 6,000+ fully licensed tracks.
datmedia generates revenue through a mix of one-time hardware sales (CAPEX model), recurring As-a-Service subscriptions bundling hardware, installation, and support, CMS licensing, managed retail media services, in-store music licensing, and professional services. Sales are conducted via a direct enterprise field sales motion targeting national retailers, financial institutions, and multi-site organizations. Cumulative scale includes approximately 3,000+ installations and over 5,000 deployed digital media assets, with marquee customers including ALDI, Bendigo & Adelaide Bank, H&R Block, Heritage Bank, Decathlon, Kathmandu, BIG W, Gelato Messina, and Toyota. The company is privately held with no disclosed external funding.
datmedia firmographics
Firmographics- Name
- datmedia
- Legal name
- datmedia
- Website
- https://datmedia.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- datmedia is an Australian digital signage provider that designs, installs, and supports cloud-based digital signage networks for enterprise customers across Australia and New Zealand, anchored by its proprietary Laqorr CMS and serving retail, banking, and multi-site organizations.
- Ownership category
- akta.pro rank
datmedia industry classification
Industry- Product category
- Digital Signage Solutions
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Indoor and Outdoor Display Advertising (541850)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industry
- Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
Keywords
Where datmedia is headquartered
LocationHeadquarters
- HQ city
- Burleigh Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
datmedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Digital Signage Hardware Sales: Sale of commercial-grade digital displays, LED screens, video walls, and associated hardware. Offered as CAPEX (outright ownership) model. Hardware includes LCD screens, LED modules, transparent LED, media players, and mounting equipment.
- As-a-Service Subscription: Monthly subscription model bundling hardware, installation, support, and refresh flexibility. Provides predictable ongoing costs with proactive support and refresh options. Targets organizations preferring OPEX over CAPEX.
- In-Store Music Licensing: Licensed music solution with OneMusic Australia compliance. Includes track library access, scheduling, and licensing administration. Supports brand messaging and third-party audio advertising overlays.
- Retail Media Network Management: Monetization of digital signage networks by enabling third-party brand advertising. datmedia supports network design, media operations, audience analytics, and campaign management. Over $20 million in retail media sales achieved.
- Professional Services: End-to-end delivery including consultation, design, hardware procurement, installation, training, and ongoing technical support. ISO 9001 certified processes with nationwide coverage.
- Laqorr CMS Platform: Cloud-based content management system licensed for network management. Includes scheduling, monitoring, proof-of-play reporting, and enterprise integrations (SSO, RBAC, APIs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | CAPEX - Outright hardware ownership model |
| Subscription | Monthly | As-a-Service - Full subscription model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
datmedia product offering
Product offeringCore offering
datmedia designs, procures, installs, and supports commercial-grade digital signage networks across Australia and New Zealand, combining proprietary Laqorr CMS software with LCD and LED display hardware. It sells both CAPEX hardware ownership and a recurring As-a-Service subscription, and operates adjacent in-store music, viewer analytics, and retail media monetization offerings for enterprise customers.
Product overview
datmedia offers a unified digital signage ecosystem combining proprietary software with hardware solutions. The core platform is Laqorr CMS, a cloud-based content management system enabling centralized scheduling, monitoring, and reporting across digital signage networks. This is complemented by hardware products including Digital Signage Screens (commercial LCD/LED displays), LED Signage Displays (large-format modular walls including transparent LED), and Outdoor Digital Displays. Additional modules include In-Store Music (licensed audio with 4,500+ tracks and OneMusic Australia compliance), Viewer Analytics (audience measurement via MeldCX partnership), and Retail Media (network monetization for advertising revenue). The company delivers end-to-end services from consultation through installation and ongoing support.
Differentiator
Problem solved
Functional benefit
Brands
- Laqorr: Proprietary enterprise-grade content management system (CMS) built specifically for digital signage, providing centralised control over content scheduling, playback, user access, and reporting.
Products and services
- Laqorr CMS Proprietary enterprise-grade cloud-based content management system for digital signage networks, providing multi-format media support, bulk upload, drag-and-drop playlist builder, nested playlists, auto-scheduling, dayparting, real-time player monitoring, remote diagnostics, proof-of-play reporting, RBAC, SSO, audit logs, and API-ready integration. Built for marketing teams and IT departments managing multi-site signage networks.
- Digital Signage Screens Commercial-grade LCD and LED digital signage displays for retail, banking, hospitality, corporate, and healthcare environments, ranging from single screens to multi-panel video walls for promotions, internal communications, and customer engagement.
- LED Signage Displays Large-format modular LED walls, transparent LED screens, mesh LED, and ultra-thin LED solutions with modular configurations for indoor, outdoor, and architectural installations, delivering high-brightness visual impact at scale.
- Outdoor Digital Displays Weatherproof, high-brightness digital signage displays designed for outdoor environments including storefronts, walkways, and public spaces, built to withstand environmental conditions while delivering clear visibility.
- In-Store Music Licensed background audio solution for retail and hospitality venues with 4,500+ retail-appropriate tracks, cloud-based scheduling, dayparting controls, messaging overlays, and OneMusic Australia licensing compliance for in-store brand atmosphere.
- Viewer Analytics Audience measurement solution integrated with Laqorr CMS providing real-time viewer counts, dwell time metrics, demographic analysis, proof-of-play, and campaign performance analytics through MeldCX computer-vision integration.
- Retail Media Monetization solution enabling retailers to transform digital signage networks into advertising platforms, offering campaign management, audience measurement, and brand partner engagement for incremental point-of-purchase revenue.
Quantifiable outcome
- 30% sales uplift for BIG W Retail Media deployments
- +5 more outcomes
Companies that use datmedia
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
datmedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
datmedia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MeldCXcoredatmedia partners with MeldCX, a global leader in computer-vision analytics for digital signage and retail media networks. MeldCX provides audience measurement technology including viewer counting, dwell time, demographic analysis, and engagement tracking. This partnership enables datmedia to offer integrated viewer analytics with Laqorr CMS dashboards.
- Samsungcoredatmedia is an experienced system integration partner for Samsung commercial digital signage displays. Samsung provides outdoor digital signage displays fit for purpose in busy commercial environments.
- Philipscoredatmedia is an experienced system integration partner for Philips commercial digital signage displays. Philips provides commercial-grade display hardware for digital signage deployments.
- OneMusic AustraliacoreOneMusic Australia (covering APRA AMCOS and PPCA rights) provides music licensing that datmedia administers and manages on behalf of clients. datmedia's in-store music solution is OneMusic accredited with 6000+ fully licensed tracks.
- Public Design Groupminordatmedia collaborated with Public Design Group on Bendigo Bank's branch transformation project. PDG provided design thinking and physical design expertise while datmedia delivered technology solutions.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
datmedia competitors and assessment
Company assessmentBroad incumbents
- STRATACACHE: Large US-based digital signage, retail media and customer engagement technology company. Owner of Scala and a broad incumbent operating across the same end markets as datmedia at significantly greater scale.
- Samsung (MagicINFO): Global display manufacturer with MagicINFO CMS bundled into commercial signage hardware. Both a critical partner and a broad incumbent competitor to datmedia across hardware and software.
Direct peers
- BrightSign: Market-leading media player and CMS provider for digital signage networks, widely deployed across retail, banking and corporate. Competes with datmedia on both hardware endpoints and software orchestration.
- Signagelive: Cloud-based digital signage CMS platform serving enterprise multi-site networks globally. Direct software competitor to Laqorr CMS in feature set and target customer.
- ScreenCloud: Cloud-based digital signage CMS provider focused on enterprise internal communications and retail networks. Directly competes with Laqorr in CMS category and target verticals.
- Loop Signage: Australian cloud-based digital signage CMS provider targeting enterprise and SMB customers. Direct geographic and product competitor to datmedia in the Australian market.
- Yodeck: Cloud digital signage platform offering CMS, media player hardware and content scheduling for SMB and enterprise customers. Overlaps with datmedia's integrated hardware-plus-software go-to-market.
- Broadsign: Leading DOOH (digital-out-of-home) CMS and retail media network platform serving enterprise networks worldwide. Competes with datmedia's retail media and CMS capabilities at larger scale.
- Spectrio: US-based provider of in-store digital media solutions including digital signage, music, and on-hold messaging. Highly comparable vertically-integrated model to datmedia's hardware + CMS + music stack.
- Scala (STRATACACHE): Global enterprise digital signage software platform now part of STRATACACHE, offering CMS, analytics, and content services for retail, banking and QSR — directly overlapping with datmedia's Laqorr offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
datmedia social profiles
Digital presencedatmedia compliance and trust
Trust signalCompliance3 records
datmedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
datmedia leadership team
Management profileNumber of profiles
Profiles1 record
datmedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
datmedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about datmedia
What does datmedia do?
datmedia designs, procures, installs, and supports commercial-grade digital signage networks across Australia and New Zealand, combining proprietary Laqorr CMS software with LCD and LED display hardware. It sells both CAPEX hardware ownership and a recurring As-a-Service subscription, and operates adjacent in-store music, viewer analytics, and retail media monetization offerings for enterprise customers.
Is datmedia a public or private company?
datmedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was datmedia founded?
datmedia was founded in 2000. It employs 11 to 50 people.
Where is datmedia based?
datmedia is headquartered in Burleigh Heads, Australia, in the Oceania region.
How does datmedia make money?
Six revenue lines are on record. Digital Signage Hardware Sales are the primary driver. The others are as-a-Service Subscription, in-Store Music Licensing, retail Media Network Management, professional Services and laqorr CMS Platform.
Who are datmedia's main competitors?
Broad incumbents on record are STRATACACHE and Samsung (MagicINFO). Direct peers are BrightSign, Signagelive, ScreenCloud, Loop Signage, Yodeck, Broadsign, Spectrio and Scala (STRATACACHE).
Does datmedia have an API?
No public API is recorded for datmedia.
What industry is datmedia in?
datmedia's product category is Digital Signage Solutions. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of HDACAKAF, Customer-Facing Displays & Digital Signage for Checkout. Its NAICS code is 334118 and its SIC code is 5045.