Hematology Oncology Associates of Brooklyn

What Hematology Oncology Associates of Brooklyn does

Hematology Oncology Associates of Brooklyn (HOAB) is a private, single-location community oncology practice based at 1660 East 14th Street in Brooklyn, New York, recognized by the American Society of Clinical Oncology (ASCO) as a state-of-the-art cancer treatment center. The practice treats patients with malignancy, blood disorders, and immunologic abnormalities, delivering individualized treatment plans that integrate clinical, emotional, and financial considerations. Care is delivered by a team of four board-certified oncology physicians, a nurse practitioner, a physician assistant, certified oncology nurses, medical assistants, and administrative staff.

The practice operates an integrated on-site delivery model that combines consultation services with an on-site infusion center, on-site pharmacy, social work services, financial counseling, patient navigation, support groups, the American Cancer Society's "Look Good Feel Better" program, and alternative therapies. The underlying technology footprint consists of an electronic medical records (EMR) system implemented by Nurse Practitioner Fran Necci, who has presented on the paper-to-electronic transition at ASCO conferences. The practice has built ecosystem partnerships with the American Cancer Society, the Oncology Nursing Society (Verrazano Chapter), and the Leukemia and Lymphoma Society to support patient services and professional engagement.

HOAB generates revenue through professional medical services — including consultations, chemotherapy, infusion therapy, and diagnostic procedures — billed through insurance plans. The practice supplements patient affordability through financial-assistance partnerships with insurance companies, drug manufacturers, and charitable organizations. Patient acquisition is referral-based, driven by relationships with internists, surgeons, radiologists, and other specialists, complemented by self-referrals and word-of-mouth across the greater New York metropolitan area (Queens, Brooklyn, Manhattan, Long Island, Staten Island, and Bronx). No funding rounds, institutional investors, or parent entities are identified; the practice is physician-owned and privately held.

Name

Hematology Oncology Associates of Brooklyn

Legal name

Hematology Oncology Associates of Brooklyn

Website

https://brooklynoncology.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Hematology Oncology Associates of Brooklyn is a private, ASCO-recognized community oncology practice in Brooklyn, NY, treating patients with cancer, blood disorders, and immunologic conditions through four board-certified physicians and integrated on-site infusion, pharmacy, and support services across the NYC metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medical Services Revenue: HOAB generates revenue through providing medical services including consultation, chemotherapy, infusion therapy, and diagnostic procedures. The practice accepts insurance and works with insurance companies, drug manufacturers, and charitable organizations to help patients obtain treatment and medications.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Hematology Oncology Associates of Brooklyn is a private medical practice that provides outpatient hematology and oncology care, including diagnosis, consultation, chemotherapy, infusion therapy, and on-site pharmacy services for patients with cancer and blood disorders in the Brooklyn/NYC metro area. The practice is staffed by board-certified hematologists/oncologists and advanced practice providers delivering care within a community-based specialty setting.

Product overview

Hematology Oncology Associates of Brooklyn (HOAB) is a single-location, state-of-the-art cancer treatment center providing comprehensive hematology/oncology services. The practice operates as a unified service offering rather than a modular platform, centered around core medical treatment services including an On Site Infusion Center and On-Site Pharmacy. The practice complements its clinical services with supportive care modules including Social Work Services, Financial Counseling, Patient Care Navigators, Patient/Caregiver Support Groups, the ACS Look Good Feel Better Program, and Alternative Therapies. All services are integrated within one facility to provide coordinated, individualized care addressing the totality of each patient's condition.

Differentiator

Problem solved

Functional benefit

Products and services

• Hematology and Oncology Consultation Outpatient specialist consultations provided by board-certified hematologists/oncologists for patients with suspected or confirmed cancer and hematologic conditions. Targets adult patients in the Brooklyn/NYC metro area.
• Chemotherapy and Infusion Therapy On-site administration of chemotherapy regimens and supportive infusion therapy delivered at the practice's infusion center. For adult oncology and hematology patients requiring IV treatment.
• On-Site Pharmacy Dispensing In-house pharmacy service dispensing oral oncology drugs and supportive medications to patients receiving treatment at the practice. For patients of the practice to reduce fulfillment delays.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered supporting.

• American Cancer SocietysupportingOthersHOAB partners with the American Cancer Society for patient support programs including the 'ACS Look Good Feel Better' program offered on-site. The practice also has an advisory board member for the American Cancer Society, Staten Eastern Division. Fran Necci serves as advisory board member.
• Oncology Nursing Society (ONS) - Verrazano ChaptersupportingOthersFran Necci serves as current president of the Verrazano Chapter of the Oncology Nursing Society. This partnership supports oncology nursing education and professional development.
• Leukemia and Lymphoma SocietysupportingOthersFran Necci serves as advisory board member for the Leukemia and Lymphoma Society, supporting blood cancer awareness and patient support initiatives.
• Drug Manufacturers and Charitable OrganizationssupportingOthersHOAB works extensively with drug manufacturers and charitable organizations to help uninsured and struggling patients obtain treatment and medications that would otherwise be unaffordable.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The US Oncology Network: Network of community oncology practices affiliated with McKesson that provide medical oncology, infusion, and clinical research services. Comparable in care delivery model and a potential consolidation or partnership counterpart for HOAB.
• Astera Cancer Care: Physician-owned hematology/oncology practice with multiple New Jersey sites offering medical oncology, infusion, imaging, and clinical trials. Comparable specialty practice operating in the same broader NY/NJ metro referral region.
• OneOncology: Platform partnership of independent community oncology practices offering shared services, group purchasing, and care model support. A logical affiliation or comparison target for an independent NYC community oncology practice like HOAB.
• New York Cancer & Blood Specialists: Large community-based hematology/oncology practice serving the Long Island and greater NYC metro area with on-site infusion, pharmacy, and clinical trials. Direct peer to HOAB given overlapping specialty, patient demographic, and integrated service model in the same geography.

Broad incumbents

• Perlmutter Cancer Center (NYU Langone): Academic medical center-based oncology program offering medical, surgical, and radiation oncology across multiple NYC locations. Competes for community referrals and provides tertiary services HOAB patients may be routed to.
• City of Hope: National specialty cancer hospital and research center that has expanded into the NY metro via the Cancer Treatment Centers of America acquisition. Comparable specialty oncology positioning with broader geographic reach than HOAB.
• Memorial Sloan Kettering Cancer Center: Nationally recognized specialty cancer hospital and research center based in NYC with a large network of regional outpatient sites. Competes with HOAB for oncology referrals across the five boroughs and Long Island despite much broader scope.
• Tisch Cancer Center at Mount Sinai: Academic cancer center within the Mount Sinai Health System providing comprehensive oncology services across Manhattan and surrounding boroughs. Overlapping specialty and geography with HOAB's service area.

Others

• NewYork-Presbyterian/Columbia Cancer Center:

Regional players

• Hackensack Meridian Health Cancer Care: Integrated cancer program across northern New Jersey with community oncology sites serving patients who may otherwise access care in NYC. Adjacent regional competitor for hematology/oncology patients in the NY/NJ metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hematology-Oncology-Associates-of-Brooklyn-603725253115791
• LinkedInlinkedin.com/company/hematology-oncology-associates-of-brooklyn-llp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hematology Oncology Associates of Brooklyn