Living Free Health & Fitness

What Living Free Health & Fitness does

Living Free Health & Fitness is a 501(c)(3) non-profit public charity (FEIN: 46-3308204) founded in Nevada in 2013 by Rochelle "Shelley" Poerio and headquartered in Pahrump, Nevada since 2017. The organization delivers a whole-health addiction recovery model that integrates SAPTA-certified clinical treatment (intensive outpatient, outpatient, early intervention, and prevention services for adults and adolescents), sober living transitional housing across four houses (men's, women's, and women's & children's), a public fitness facility (The Living Free Gym) employing primarily people in recovery, and the Living Free Cafe. All components operate from a single Pahrump campus area along N. Highway 160.

The proprietary technology consists of the Sober Living Enrichment Program (SLE), a 'sober living college' curriculum with courseware modules and practicums covering fitness, nutrition, clinical concepts, and life skills, supplemented by an evidence-based practice approach combining cognitive-behavior modification with exercise and nutrition interventions. The organization uses Glofox as its gym membership management platform with mobile barcode access control, but operates no proprietary digital platform or AI-enabled tooling. Measurable clinical outcomes include a 51% improvement in life-skills knowledge, 54% in nutrition knowledge, and 85% sustained sobriety at the 5-year milestone among program participants.

The business model is multi-stream non-profit: Medicaid-reimbursed and cash-pay treatment (cash-pay rates pegged to Medicaid reimbursement with sliding-fee and pro-bono options), recurring gym memberships priced at $12/day, $28/week, $37/month, $185/six-months, and $345/year with special rates for veterans and students ages 15-19, transactional cafe revenue (breakfast and lunch), and tax-deductible donations plus grants (including employee-funded foundation grants). Customer acquisition is community-led via word-of-mouth, partnerships with local non-profits, probation departments, healthcare providers, and on-site 12-step meeting hosting. The organization is the only SAPTA-certified transitional living provider in Pahrump and serves as a designated Naloxone Distribution Point for rural Nye and adjoining counties.

Name

Living Free Health & Fitness

Legal name

Living Free Health & Fitness

Website

https://livingfreehealth.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Free Health & Fitness is a 501(c)(3) non-profit operating in Pahrump, Nevada, delivering integrated addiction recovery through SAPTA-certified treatment, sober living housing, fitness, nutrition, and a cafe for rural adults and adolescents.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Addiction recovery services
• Sober living housing
• Outpatient treatment programs
• Fitness and nutrition therapy
• Nonprofit healthcare

Headquarters

HQ city

Pahrump

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Gym Memberships: Monthly, weekly, and daily gym memberships providing fitness access to the public, with special rates for veterans and students. Revenue supports non-profit activities.
2. Treatment Services: SAPTA-certified intensive outpatient, outpatient, early intervention, and prevention services. Revenue generated through Medicaid reimbursement and cash-pay payments, with sliding fee scale options.
3. Cafe Operations: Living Free Cafe serves breakfast and lunch. Net proceeds support the non-profit's charitable activities including pro-bono and discounted treatment.
4. Transitional Housing: Sober living housing services for men, women, and women with children. Revenue through Medicaid insurance and cash pay options.
5. Donations and Grants: 501(c)(3) non-profit accepts tax-deductible donations including recurring monthly donations. Received employee-funded grants from foundations like PRSH Foundation/Wulfenstein Construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Living Free Health & Fitness operates as a 501(c)(3) non-profit delivering SAPTA-certified addiction treatment services (intensive outpatient, outpatient, early intervention, and prevention) alongside transitional sober living housing for men, women, and women with children. It supplements clinical services with a public fitness gym functioning as a therapeutic workplace primarily employing people in recovery, a cafe whose net proceeds support charitable activities, and community programs including Naloxone distribution and 12-step meeting hosting. The integrated model combines clinical treatment, fitness, nutrition, and life skills training as a whole-health recovery approach.

Product overview

Living Free Health & Fitness is a 501(c)(3) non-profit organization offering a comprehensive suite of addiction recovery services centered on whole-health solutions. The organization operates The Living Free Gym (a public fitness facility and therapeutic workplace), SAPTA-certified Treatment Services (intensive outpatient, outpatient, early intervention, and prevention), Transitional Housing Programs (men's, women's, and women's & children's sober living homes), Living Free Cafe (a restaurant with proceeds supporting the non-profit), and Community Programs (naloxone distribution, prevention education, and recovery meetings). The portfolio integrates fitness, nutrition, clinical treatment, housing, and community support as interconnected components of a whole-health recovery approach.

Differentiator

Problem solved

Functional benefit

Brands

• Living Free Cafe: A cafe providing breakfast, lunch sandwiches, frappes and beverages; net proceeds support Living Free Health's non-profit charitable activities including pro-bono and discounted treatment
• The Living Free Gym

Products and services

• The Living Free Gym Public health and fitness facility in Pahrump, NV, serving as Nye County's second therapeutic workplace employing primarily people in recovery from addiction. Offers daily, weekly, monthly, six-month, and twelve-month memberships, with special discounted rates for veterans and students ages 15-19. Members access via the Living Free Gym/Glofox barcode app.
• SAPTA-Certified Treatment Services State-certified (SAPTA) intensive outpatient, outpatient, early intervention, and prevention services for adults, adolescents, and their families. Includes clinical counseling, psychiatric services, Narcan distribution, and 12-step meeting hosting. Accepts Medicaid and cash-pay; cash-pay rate is pegged to Medicaid reimbursement with sliding fee scale and pro-bono options available.
• Transitional Housing (Sober Living) SAPTA-certified transitional living programs including Men's Sober Housing, Women's Sober Housing, and Pregnant Women & Women with Children homes. Four residential houses with structure, supervision, peer support specialists, and licensed clinical staff. Funded through Medicaid insurance and cash-pay options. Living Free is the only SAPTA-certified transitional living program in Pahrump.
• Living Free Cafe Cafe offering breakfast and lunch sandwiches, frappes, smoothies, and other beverages. Net proceeds support the non-profit's charitable activities including pro-bono and discounted treatment programs. Operates Monday-Friday 6:30am-6:30pm and Saturday-Sunday 8:00am-3:00pm at 2050 North Nevada Hwy 160, Suite 400, Pahrump, NV 89060.
• Community Programs Community awareness and outreach programs including Naloxone distribution point training, early intervention and prevention presentations, program development assistance, recovery-oriented meetings, and fitness and nutrition programs delivered at community sites such as Nevada Southern Detention Center and Nye County Juvenile Probation Annual Boot Camp.

Quantifiable outcome

• 30% reduction in nicotine intake among program participants
• +11 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 24-Hour Fitness (Rainbow Blvd location)coreStrategic or Co-development Partner · 1 January 2016Partnership with 24-Hour Fitness Rainbow Blvd location for gym access. Their staff (Zeke and team) provides enthusiastic and supportive environment for program participants. Women from the Sober Living Enrichment Program utilize this gym as part of their recovery fitness regimen. Located in Las Vegas, NV.
• Davis Recovery HousescoreStrategic or Co-development Partner · 1 January 2016Living Free delivers their proprietary Sober Living Enrichment Program (SLE) to women residing in Davis House I and II in Las Vegas. Partnership includes education, fitness, nutrition, and life skills programming. Founder Marcie Davis endorses the program effectiveness.
• Salvation Army Las Vegas / North Las VegasminorGTM or Marketing Partner · 1 January 2016Living Free donates charitable goods (clothing, household items) to support Salvation Army's Adult Addiction Rehabilitation Services. Delivered $2,801.85 worth of goods in September 2016. The Salvation Army processes donated goods through client-resident work requirements.
• Westcare FoundationminorGTM or Marketing Partner · 1 January 2016Charitable goods donations supporting Westcare Foundation programs serving substance abuse, mental health, women & children, domestic violence, runaway, homeless and others needing treatment, shelter and support. Delivered approximately $1,000 worth of goods.
• Nye County Juvenile Probation DepartmentcoreStrategic or Co-development PartnerMemorandums of understanding with local agencies and governmental agencies. Living Free assists with grant-funded substance abuse prevention resources, from assessment to outpatient counseling services. Also assists with Juvenile Probation Annual Boot Camp.
• Naloxone Distribution NetworkminorStrategic or Co-development PartnerDesignated as a Naloxone Distribution Point in rural Nye and adjoining counties. Provides training and free doses of the opioid overdose medication through classes, employee gatherings and other events.
• Java JunkiesminorStrategic or Co-development PartnerKris Su of Java Junkies collaborated with Living Free CEO Shelley Poerio in planning the Living Free Cafe venture, coordinated with the board of directors and business consultant Casey Jones.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Phoenix House: National non-profit operating residential and outpatient substance use treatment, prevention, and recovery support programs. Comparable in mission and integrated treatment-plus-housing model.
• The Salvation Army Adult Rehabilitation Centers: Large incumbent operating residential addiction rehabilitation programs nationwide. Already a Living Free charitable-goods recipient and referral partner; comparable in serving adults in recovery with work-requirement residential programs.
• Hazelden Betty Ford Foundation: National non-profit operating residential and outpatient addiction treatment plus sober living and family programs. Comparable in integrating clinical treatment with continuing-care recovery support, though at far greater scale.

Emerging players

• Ophelia: Telehealth-based medication-assisted treatment and outpatient SUD provider accepting Medicaid in multiple states. Comparable in Medicaid-billable outpatient SUD services but competes via a digital, no-physical-footprint model that could erode rural exclusivity.

Direct peers

• Ashley Addiction Treatment: Non-profit addiction treatment provider offering inpatient, outpatient, sober living, and specialized programming for adolescents and adults. Comparable in integrated continuum and outcome-driven programming.
• The Recovery Village: Multi-site addiction treatment provider offering detox, residential, outpatient, sober living, and aftercare. Comparable integrated care model across treatment levels and continuum of care.
• Davis Recovery Houses: Las Vegas-based sober living homes (Davis House I and II) for women in recovery. Existing Living Free partner receiving the SLE program — directly comparable in operating women's sober living with clinical enrichment.
• Crossroads of Southern Nevada: Non-profit outpatient and residential substance use treatment provider based in southern Nevada. Closely comparable in geography (Las Vegas/Pahrump region), Medicaid acceptance, and SAPTA-style clinical services for adults and adolescents.
• Westcare Foundation: National non-profit providing substance abuse, mental health, women & children, and homelessness services. Already a Living Free partner; directly comparable in mission, target population, and community-based treatment model.

Regional players

• Inspirations Senior Living: Pahrump-based assisted living facility; Living Free board member Ryan Muccio is its Director of Sales and Marketing. Comparable as a regional rural-Nevada care provider serving a different but adjacent vulnerable population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/livingfreehealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Free Health & Fitness