What Insulation Solutions does

Insulation Solutions, operating under the legal name IS Group, Inc. and the DBA "It Pays to Insulate," is a Northern California insulation contractor founded in 2005 and headquartered in Rocklin, California with a secondary office in Penryn. The company installs residential and commercial insulation across the Sacramento Valley, South Placer County, San Francisco Bay Area, and Tahoe-Truckee regions, serving homeowners, builders, contractors, commercial customers, and architects. Insulation Solutions positions itself as a full thermal-envelope specialist, managing projects from conception through finish rather than acting as a single-product installer.

The company's product portfolio spans five core insulation technologies: spray-applied polyurethane foam (both open-cell and closed-cell variants), the Blow-In-Blanket (BIBS) fiberglass system, the AeroBarrier computer-controlled envelope sealing system (for which it holds first-provider status in Northern California), Havelock Wool premium wool insulation (under a preferred installer relationship), and traditional fiberglass insulation. Add-on services include radiant barriers, acoustic insulation, plumbing and duct insulation, residential energy performance audits, hybrid insulation systems combining multiple materials, and material sales and delivery. Notable technical differentiators include AeroBarrier's DOE-derived real-time leak verification (sealing in under 3 hours with GREENGUARD certification) and Havelock Wool's natural moisture management and indoor air quality benefits.

Insulation Solutions generates revenue through project-based professional services: installation contracts priced per quote, delivered on-site via direct field sales. Customers initiate engagement through a toll-free number, local phone line, or website quote-request form, and the company conducts on-site consultations and free estimates before project execution. The customer mix is segmented horizontally across residential homeowners, commercial customers, and builder/contractor relationships, with named enterprise customers including Sierra Foothills Construction, Tetrault Construction, Wehrili Construction, Len Stevens Construction, Gary Tintle Inc., and SMUD. Marketing is primarily local SEO, educational content via a company blog, email newsletter, and organic social media, supporting a sales-led contractor model rather than a self-serve or platform model.

Name

Insulation Solutions

Legal name

IS Group, Inc.

Website

https://itpaystoinsulate.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Insulation Solutions is a Northern California insulation contractor founded in 2005 that installs spray foam, BIBS, AeroBarrier, wool, and fiberglass insulation for residential, commercial, and builder customers across the Sacramento Valley, Bay Area, and Tahoe-Truckee regions.

Ownership category

akta.pro rank

Product category

Building Insulation Services

NAICS

Drywall and Insulation Contractors (238310)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)

akta.pro secondary industries

Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK), Duct Sealing, Insulation & Airflow Balancing (HSAOAIAH)

Keywords

• Spray foam insulation
• Blow-in-blanket insulation
• Building envelope sealing
• Energy efficient insulation
• Residential insulation services

Headquarters

HQ city

Penryn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insulation Installation Services: Project-based revenue from installation of various insulation types including spray foam, BIBS, AeroBarrier, wool insulation, fiberglass, and hybrid systems. Services are provided to residential homeowners, commercial customers, builders, and contractors for new construction and retrofit/remodel projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Insulation Solutions installs spray foam (open- and closed-cell), Blow-In-Blanket (BIBS), AeroBarrier air sealing, Havelock wool, and traditional fiberglass insulation, plus radiant barriers, acoustic insulation, plumbing/duct insulation, residential energy audits, and hybrid insulation systems. The company manages the entire thermal envelope process from project conception through finish for residential and commercial customers in Northern California.

Product overview

Insulation Solutions is a residential and commercial insulation contractor serving Northern California (Sacramento Valley, San Francisco Bay Area, South Placer County, and Tahoe-Truckee regions) since 2005. The company operates as a single-brand service provider offering a portfolio of insulation products that includes spray foam insulation (open-cell and closed-cell), blow-in-blanket (BIBS) system, AeroBarrier air sealing technology, wool insulation (Havelock Wool), and fiberglass insulation. Additional services encompass radiant barriers, acoustic insulation, plumbing/duct insulation, residential energy audits, hybrid insulation systems, and material sales. The product portfolio follows a modular services model where customers can select individual insulation types or combine multiple solutions (such as targeted spray foam paired with fiberglass) to balance performance requirements and budget constraints.

Differentiator

Problem solved

Functional benefit

Products and services

• Spray Foam Insulation Installation of spray-applied polyurethane foam insulation in open-cell and closed-cell variants for residential and commercial buildings. Creates an air barrier, seals gaps and cracks, provides high R-values, and reduces energy costs. Both types are formaldehyde-free and use zero ozone-depleting blowing agents.
• Blow-In-Blanket (BIBS) Insulation State-of-the-art insulation system that uses specially manufactured fiberglass blowing wools installed behind a proprietary fabric to form a seamless dense blanket. Fills around pipes, wires, and framing in walls, floors, attics, and ceilings to maximize energy efficiency.
• AeroBarrier Envelope Sealing

Quantifiable outcome

• Air leaks can waste up to 40% of the energy required to cool and heat a home or business
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AeroBarrier (developed by Aerobarrier Inc., based on U.S. DOE technology)coreTechnology or IntegrationInsulation Solutions is the first and authorized AeroBarrier provider in Northern California. AeroBarrier is an envelope sealing system based on technology invented by the U.S. Department of Energy (DOE) over 20 years ago. The system simultaneously measures and seals building envelope air leaks using computer-controlled application.
• Havelock WoolcoreTechnology or IntegrationInsulation Solutions is a preferred installer of Havelock Wool, a premium wool insulation product sourced from New Zealand. Havelock processes raw wool through high tolerance machines to create a finished insulation product with guaranteed quality.
• Nevada County Contractors' Association (NCCA)minorOthersProfessional membership association for contractors operating in Nevada County, California.
• Contractor's Association of Tahoe-Truckee (CATT)minorOthersProfessional membership association for contractors serving the Tahoe-Truckee region of California.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TopBuild Corp: Largest publicly traded insulation installer/distributor (NYSE: BLD) operating TruTeam branches nationwide. Directly comparable service model (residential + commercial insulation installation) with vastly greater scale and capital access.
• Installed Building Products (IBP): Public US installer of insulation and complementary building products (NYSE: IBP) operating a branch-based model that mirrors Insulation Solutions' regional-contractor approach, with substantially broader geographic reach.
• Dr. Energy Saver: Energy-efficiency retrofit franchise specializing in insulation, air sealing and weatherization for homeowners. Competes head-to-head for the same residential retrofit customer with overlapping service offerings (AeroBarrier-class air sealing, spray foam).
• USA Insulation: Franchise insulation-installation company offering spray foam and other insulation retrofits to residential customers. Closely comparable business model (project-based residential retrofits, multi-technology offering) at a smaller regional-franchise scale.

Broad incumbents

• Service Partners: National distributor of insulation and building products serving professional contractors with branches across multiple states. Comparable customer base (insulation contractors) but operates on the supply/distribution side rather than installation.
• Owens Corning: Global insulation manufacturer (PINK fiberglass, FOAMULAR XPS) that supplies materials Insulation Solutions installs. Operates broadly across the value chain rather than as an installer but competes indirectly for contractor mindshare.

Others

• Havelock Wool: New Zealand-based manufacturer of wool insulation products that designates Insulation Solutions as a preferred installer. Supplier/enabler rather than competitor; relationship is core to Insulation Solutions' sustainable-insulation positioning.
• Aerobarrier Inc. Manufacturer of the AeroBarrier envelope-sealing system that Insulation Solutions is authorized to install. Technology partner/enabler rather than competitor, but Aerobarrier controls installer authorization and could potentially expand to direct installation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ItPaysToInsulate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insulation Solutions