Source Advertising Producers

What Source Advertising Producers does

Agency Source, operated by Source Advertising Producers as part of The BikiniLists Network, is a niche vertical SaaS platform that sells curated contact databases and business-development tools to the advertising, production, and creative-rep industries. The platform provides searchable access to over 100,000 global contacts — CMOs, Brand Managers, TV Producers, Art Directors, Creative Directors, and other marketers at advertising agencies and direct brands — with data refreshed on a 90-day rolling verification cycle and email records re-verified every two weeks. Search can be filtered by brand, city, job title, and vertical (e.g., automotive, fashion, pharma), with downloadable client lists, integrated LinkedIn outreach, a custom Research on Demand service, and 1,200+ freelance agency producers searchable by genre or name.

The product stack is built on the proprietary BikiniLists research engine (founded 1997) and bundles three commercial tiers: Ad Agency subscriptions from $4,800 per annum; bespoke quotes for Production, Post and Reps; and an integrated marketing service, BikiniEmail, that allows users to send HTML email campaigns to assembled lists. AI-driven search ranking and recommendation are positioned as productivity accelerants over the human-verified data layer, with integrations into existing CRMs and LinkedIn for outreach. Geographic coverage spans the US, UK, broader Europe, India, and (as of 2025) Dubai/UAE and Saudi Arabia.

The company operates on an annual recurring subscription model sold via direct sales and a 15-minute screenshare demo funnel, marketed through earned media on LBB Online, Shoot Online, Advertising Week and Photo Archive News, conference sponsorships (CEPIC, APA Production Unplugged), and founder thought leadership. It is privately held, founder-controlled under CEO Ross MacRae, with no disclosed external funding and a leadership team including VP US Sales Colleen D'Amico, Director of Sales and Marketing Stephen Gilmour, and former BBDO producer Chuck Silverman.

Name

Source Advertising Producers

Legal name

AgencySource (Part of The BikiniLists Network)

Website

https://agencysource.tv

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Source Advertising Producers (Agency Source) operates a subscription-based contact database and business-development platform that gives advertising agencies, production companies, and reps searchable, human-verified access to over 100,000 global CMOs, Brand Managers, TV Producers, and creative directors across US, UK, Europe, India, and the Middle East.

Ownership category

akta.pro rank

Product category

Advertising Industry Contact Database / B2B Sales Intelligence

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Advertising contact database
• New business development
• Production company listings
• Agency producer search
• B2B sales intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ad Agency Subscriptions: Annual subscription access to the platform providing 24/7 access to top contacts at Client Brands, search by Brand/City/Job Title, downloadable contact lists, and intuitive search tools
2. Production, Post & Reps Subscriptions: Bespoke quotes for production companies, post-production houses, and production reps requiring access to agency producers and creative directors
3. BikiniEmail Service: Integrated email marketing service for creatives allowing users to create and send HTML email templates showcasing work, with integrated list building and analytics

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Agency Source operates a B2B SaaS platform providing advertising agencies, production companies, and production reps with searchable contact databases of over 100,000 global Chief Marketing Officers, Brand Managers, TV Producers, Art Directors, Creative Directors, and Marketers at Ad Agencies and Direct Brands. The platform includes search by brand, city and job title; downloadable contact lists; integrated LinkedIn and email outreach tools; and a Research on Demand bespoke research service. The offering is sold on annual subscriptions with ad-agency pricing starting from $4,800 per annum.

Product overview

Agency Source is a business development platform for advertising agencies, production companies, and representatives, offering a comprehensive suite of contact databases and outreach tools. The core platform provides searchable access to over 100,000 global contacts including CMOs, Brand Managers, TV Producers, Art Directors, and Creative Directors at Ad Agencies and Direct Brands. Key products include the Agency Source Platform (core database), Ad Agency Database (global agency contacts), Direct-to-Brand Contacts (in-house marketing teams), and specialized vertical databases like Automotive Brands. Add-on modules include BikiniEmail (integrated email marketing service) and Research on Demand (bespoke research service). The platform integrates with existing CRM systems and LinkedIn for outreach workflows.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100,000+ global contacts
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• The Artist Management Association (AMA)minorGTM or Marketing PartnerTrade association representing companies representing Photographers, Artists, Directors, Creative Directors, Stylists and other creative talent in commercial photography and fine art industries.
• LPA - Lisa Pritchard AgencyminorGTM or Marketing PartnerEstablished UK photographers agency founded in 2002, now one of UK's most established photographers agents and shoot producers with full-service production agency divisions.
• Photo Archive NewsminorGTM or Marketing PartnerNews and information source for stock photography, stock footage industries founded in 1998, providing news, commentary, and insights into the industry.
• Focus on WomenminorGTM or Marketing PartnerOrganization creating comprehensive directory of female creatives and empowering them with valuable resources and access to expand their communities.
• Alliance of Independent Representatives (AIR)coreGTM or Marketing PartnerAIR is the preferred new business resource for AIR members with custom search features, CRM tools, alternative pricing, and enhanced directory listings on the platform. AIR President Veronica Lombardo and VP Ann Asprodites announced the deal.
• Cresta - Creative Standards OrganisationminorGTM or Marketing PartnerCreative Standards organisation showcasing and benchmarking exceptional creativity since 1993 with annual online festival attracting work from over 70 countries.
• BidforLAminorGTM or Marketing PartnerPartnership to support LA's production community affected by fires. Agency Source set up resources connecting production teams with essential services and curated list of trusted local providers.
• BikiniListscoreTechnology or IntegrationParent company and research engine backing Agency Source. BikiniLists is the go-to resource for global contacts in the creative industry. Founded in 1997, provides proprietary data insights powering the Agency Source platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ZoomInfo: ZoomInfo is the largest B2B contact data and sales intelligence platform, serving sales and marketing teams across all industries. It is comparable to Agency Source because both monetize verified contact databases with subscription access, though ZoomInfo operates at much greater scale and across all verticals rather than specializing in advertising and production.
• The Drum: The Drum is a global media brand covering the advertising, marketing, and media industries with news, events, and industry rankings. It shares Agency Source's target buyer (advertising agencies and brand marketers) and operates adjacent data/insight products, though it does not sell contact databases for outreach.
• Salesforce (Account Engagement / Pardot): Salesforce offers B2B sales and marketing data and engagement tools through Account Engagement (Pardot) and Data Cloud. It competes indirectly with Agency Source by providing CRM-integrated prospect data and outreach workflows that advertising agencies could use in place of a specialized vertical database.
• Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform combining a contact database with outreach automation. It competes with Agency Source for the same B2B lead generation budget, though Apollo serves all verticals and bundles email sequencing, whereas Agency Source is a specialized vertical database for advertising and production.
• AdAge (AAGD): AdAge is the leading advertising industry trade publication providing agency rankings, news, and directories. It is comparable to Agency Source because both serve advertising agencies and brands with intelligence about the industry, though AdAge's data assets are around agency rankings and news rather than verified contact databases for outreach.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is the incumbent professional network-based sales intelligence tool used by agencies and production companies to find decision-makers. It is a direct substitute for Agency Source for the same use case (finding CMOs, Brand Managers, and Creative Directors), and was explicitly cited by an Agency Source customer as the alternative the platform must outperform.

Emerging players

• Adapt.io: Adapt.io (formerly ADPList) is a B2B contact data and prospecting platform similar to ZoomInfo and Apollo at smaller scale. It competes for the same sales-led prospecting budget as Agency Source but lacks the vertical specialization in advertising and production contacts.
• Lusha: Lusha provides B2B contact and company data delivered via browser extension and API. It is comparable to Agency Source as a subscription-based contact data provider used by sales and business development teams, though it operates as a horizontal tool across all industries rather than focusing on advertising and production.
• LBBOnline (Little Black Book): LBBOnline is a creative industry publication and community covering agencies, production companies, and brands globally. Agency Source regularly publishes content through LBBOnline (including the 'Selling Stories' series), positioning LBBOnline as both a media partner and an adjacent information provider to the same advertising buyer.

Direct peers

• ProductionHUB: ProductionHUB is a directory and business development platform for the production industry, connecting production companies, crews, and vendors with agencies and brands. It is the closest direct peer to Agency Source because it serves the same production company and agency buyers with searchable databases and contact information for the creative production ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/agencysource
• LinkedInlinkedin.com/company/agency-source-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Source Advertising Producers