filterVERLAG

What filterVERLAG does

filterVERLAG GmbH & Co. KG is a Regensburg-based full-service creative agency and publishing house founded in 1999. The company operates a hybrid model that combines agency services — web design and programming, SEO/SEM, graphic design, marketing strategy, social media and PR, corporate publishing, and IT infrastructure (firm servers, networks, VPN) — with proprietary publishing assets including the monthly lifestyle magazine filter Magazin (15,000+ circulation at 1,000+ distribution points since 2002), the Regensburger Nachrichten regional news portal with nationwide reach, and a portfolio of specialty titles (Motofilter, Gastrofilter, Touristenführer, Sport & Freizeit Guide, Gesund in Regensburg). Technology is built on a conventional full-service digital and print stack: PHP, Java, JavaScript, HTML5/CSS3 for development; CMS platforms (TYPO3, Joomla!, WordPress, Drupal, Contao); e-commerce platforms (Magento, Shopware, OXID eShop, Gambio, JTL, OpenCart); integrations with eBay, Amazon, mobile.de, autoscout24, ERP systems, and Facebook; and a Munich data center hosting infrastructure using redundant DELL/HP servers with 99.9% availability guarantee managed via Parallels Plesk and AutoDNS.

The business model blends professional services, recurring subscriptions, and advertising. Project-based agency work is billed hourly at published rates ranging from 125 EUR (design, editorial) to 170 EUR (consulting, Magento/Shopify development). Managed hosting packages start at 6 EUR/month and domain+email bundles from 10 EUR/month, creating a recurring-revenue tail. Magazine and portal operations generate advertising sales. The company serves approximately 300 customers, spanning regional small businesses through internationally operating mid-market companies across verticals including automotive, fashion, healthcare, hospitality, gastronomy, beverages, legal, sports, and retail. Distribution is direct — clients engage filterVERLAG through phone, online form, in-person at the Regensburg office, or via the agency's regional print and digital footprint.

filterVERLAG is structured as a GmbH & Co. KG (limited partnership) led by two managing directors and co-owners, Dipl.-Bw. Nick Lengfellner and Dipl.-Bw. Peter Gnilka, with the personally liable general partner being filterVERLAG Medien GmbH. The firm is founder-owned with no external institutional investors, no funding rounds, and no disclosed M&A activity. There are no subsidiaries, patents, trademarks, awards, or regulatory actions disclosed in the source materials.

Name

filterVERLAG

Legal name

filterVERLAG GmbH & Co. KG

Website

https://filterverlag.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

filterVERLAG is a founder-owned Regensburg-based full-service creative agency and publishing house serving ~300 SMB and mid-market clients across Germany with web development, SEO/SEM, graphic design, marketing, hosting, and corporate publishing, alongside its owned filter Magazin and Regensburger Nachrichten publications.

Ownership category

akta.pro rank

Product category

Advertising and Creative Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYMPAAABAC

Search Engine Marketing (SEM) Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Advertising agency services
• Web design programming
• Print design publishing
• Search engine optimization
• Corporate publishing services

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Services (Hourly Billing): Project-based services billed by hourly rates for graphic design, programming, SEO, consulting, and marketing. Hourly rates range from 125 EUR (design/redaction) to 170 EUR (consulting/magento development).
2. Web Hosting & Domain Services: Managed hosting services with domain registration. Hosting packages starting from 6 EUR/month, domains with webspace and email from 10 EUR/month for business customers.
3. Publishing & Advertising: Magazine publishing including the filter Magazin (15,000+ circulation monthly) with advertising space sales. Additional specialty magazines for tourism, health, motor, sports, food, and gastronomy sectors.
4. Print Products: Print materials including brochures, flyers, business cards, menus, catalogs, with pricing based on format, quality, print run, and effort. Combined package prices available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

filterVERLAG is a full-service creative agency and publishing house offering integrated print and digital communication services. Its portfolio spans website programming, SEO/SEM, graphic design, advertising campaigns, corporate publishing, social media/PR, and web hosting/domain management. The company also self-publishes the monthly filter Magazin lifestyle magazine, the Regensburger Nachrichten regional news portal, and several specialty magazines (Motofilter, Gastrofilter, tourist guides).

Product overview

filterVERLAG operates as a combined publishing house and full-service advertising agency based in Regensburg, Germany, established in 1999. The company offers an integrated portfolio of print publications (including the flagship filter Magazin lifestyle magazine and the Regensburger Nachrichten news portal), digital services (website development, SEO/SEM, hosting), and marketing services (advertising, corporate publishing, social media, PR). The core publishing products include the monthly filter Magazin, Motofilter, Gastrofilter, and regional tourist guides, while the agency services encompass web programming using CMS platforms (TYPO3, Joomla!, WordPress, Magento, Shopware), graphic design, marketing strategy, and IT infrastructure. The company serves approximately 300 clients ranging from local businesses to international mid-sized companies.

Differentiator

Problem solved

Functional benefit

Brands

• filter Magazin: Monthly lifestyle magazine for Regensburg and the region, covering local city news, economy, politics, sport, fashion and lifestyle topics. Published since 2002 with a circulation of over 15,000 copies monthly.
• Regensburger Nachrichten

Products and services

• Webdesign & Programmierung (Web Design & Programming) Website development, online shops, web design, CMS systems, and custom programming services using XHTML, PHP, HTML5, JavaScript, and frameworks including TYPO3, Joomla!, WordPress, Magento, Shopware, and OXID eShop. Targeted at businesses requiring professional web presence.
• Anzeigen & Design (Print & Web Advertising Design) Advertising and graphic design service covering prospectus, flyers, posters, stickers, business cards, logo design, corporate identity, image brochures, customer magazines, and trade show displays for businesses.
• SEO / SEM (Search Engine Optimization & Marketing) Search engine optimization and marketing service including organic ranking positioning, AdWord campaigns, display network advertising, keyword research, and campaign controlling and reporting. Targeted at businesses seeking online visibility.
• Webhosting & Domainmanagement Web hosting service using high-end redundant servers in Munich data centers with 99.9% uptime guarantee, plus domain registration and management through AutoDNS and Parallels Plesk control panel. Targeted at business customers requiring managed hosting.
• Firmenserver & Netzwerktechnik (Corporate Server & Network Infrastructure) Corporate IT infrastructure service including network server setup, data backups, email management, VPN setup, workstation configuration, firewall management, and server virtualization. Targeted at businesses requiring managed IT infrastructure.
• Social Media & PR Social media concept development and management, press and public relations services, and corporate publishing including customer and employee magazines. Targeted at businesses seeking integrated communications.
• Vermarktung & Marketing (Marketing Strategy & Concepts) Marketing strategy service including market analysis, goal setting, strategy development, media planning, controlling, brand building, and corporate identity formation. Targeted at businesses launching or refreshing marketing programs.
• Corporate Publishing Corporate publishing service producing customer magazines, employee newspapers, and company brochures with editorial and design support. Targeted at organizations requiring ongoing stakeholder communications.
• filter Magazin Monthly lifestyle magazine covering Regensburg and East Bavaria with city news, business, politics, sports, fashion, and lifestyle content. Circulation exceeds 15,000 copies monthly at over 1,000 distribution points, also available online.
• Regensburger Nachrichten Regional news portal providing up-to-date coverage of local politics, economy, sports, and society from Regensburg and the surrounding area with nationwide reach.
• Motofilter Motorsport and mobility magazine covering industry news, tips, and guides for vehicle enthusiasts, with support from regional experts.
• Gastrofilter Culinary guide featuring the best restaurants, cafes, and bars in Regensburg and the region, along with food and beverage knowledge.
• Touristenführer Regensburg & Umland Tourist guide presenting the most important sights of Regensburg along with selected restaurants, shops, and hotels with a city map. Available in German and English.
• Print Products (Brochures, Flyers, Business Cards, etc.) Print products including brochures, flyers, business cards, menus, catalogs, posters, and stickers, with pricing based on format, quality, print run, and effort. Combined package prices available. Targeted at businesses needing physical print collateral.

Quantifiable outcome

• Over 1,000 distribution points for filter Magazin across the region
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• St. Elmo's: Independent German creative agency combining brand, digital, and media services. Comparable to filterVERLAG as an independent German full-service agency with integrated marketing and digital capabilities.
• Hutter & Partner: Independent full-service agency based in the Augsburg/Bavaria region offering brand, digital, and print services. Closely comparable to filterVERLAG in regional German focus, integrated service model, and ownership structure.
• Wiethe Group: German full-service content, commerce, and brand agency serving mid-market clients with integrated digital and creative services. Comparable to filterVERLAG as a multi-disciplinary German agency targeting SMB and mid-market customers with one-stop delivery.

Broad incumbents

• Antoni: Berlin-based German creative agency offering brand, advertising, and digital services. Comparable as a German independent full-service agency but with significantly larger scale and premium client roster.
• Denkwerk: Independent German digital agency offering strategy, creative, and technology services. Comparable for digital agency services overlap but with much larger technical capabilities and headcount.
• Territory: German content, commerce, and agency network offering digital, content, and communications services. Comparable to filterVERLAG's content and publishing angle but operates at significantly larger scale.
• Serviceplan Group: Largest independent German agency group with integrated advertising, digital, media, and technology services. Overlaps with filterVERLAG's full-service model but at multinational scale and capacity.
• Jung von Matt: Leading German creative agency group with offices across Europe, offering brand, digital, and integrated communications. Comparable in service breadth but vastly larger in scale and global reach.
• Kolle Rebbe: Hamburg-based independent creative agency known for brand, design, and digital campaigns. Comparable as a German independent full-service creative agency but with larger client base and scale.
• Scholz & Friends: One of Germany's largest independent agency groups offering integrated advertising, digital, and brand communications. Comparable as a German full-service agency but operates at significantly larger scale across multiple offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/filterverlag-ohg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about filterVERLAG