Capstone Insurance

What Capstone Insurance does

Capstone Insurance Services is an independent insurance agency headquartered in Manasquan, New Jersey, with a secondary office in Toms River. Operating with 11–50 employees, the firm acts as a broker between customers and multiple insurance carriers, earning commissions on policies placed across personal, commercial, and transportation lines. Its go-to-market is sales-led and relationship-driven: customers are acquired through the capstonecoverage.com website (quote request forms), phone outreach, and in-person consultations in NJ.

Its core specialization is transportation and logistics insurance — Amazon Delivery Service Partner (DSP) operators, FedEx Pickup & Delivery contractors, line haul operators, and independent couriers — for which the firm assembles coordinated programs combining commercial auto, workers' compensation, cargo, general liability, and umbrella coverage to meet carrier-mandated contractual minima. This transportation book is complemented by a broader portfolio of commercial lines (Business Owners Policy, Commercial Package, Cyber, D&O, EPLI, E&O, Crime, group benefits) and personal lines (auto, homeowners, life, health, Medicare Supplement/Advantage/Part D, umbrella, condo, boat, long-term care). Revenue is commission-based and recurring in nature, supported by SEO-driven blog content and SMS/email CRM communications.

Since 2023, Capstone has operated as a subsidiary of Alera Group, an independent national insurance and wealth services firm. The affiliation extends the agency's effective geographic reach to nationwide (USA) while preserving its local New Jersey market identity and customer relationships.

Name

Capstone Insurance

Legal name

Capstone Insurance Services

Website

https://capstonecoverage.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Capstone Insurance Services is a New Jersey-based independent insurance agency specializing in transportation and logistics insurance for Amazon DSP operators, FedEx contractors, and line haul truckers. Now an Alera Group subsidiary, it also sells business and personal lines on commission.

Ownership category

akta.pro rank

Product category

Insurance Agency / Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industry

Umbrella Insurance (FSAJAMAK)

Keywords

• Commercial insurance agency
• Transportation insurance
• Business insurance brokerage
• Personal insurance coverage
• Independent insurance agent

Headquarters

HQ city

Manasquan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Capstone Insurance earns revenue through commissions paid by insurance carriers for policies placed on behalf of customers. As an independent agency, they work with many carriers and insurance products, earning commissions from each successful policy placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Capstone Insurance Services is an independent insurance agency that places transportation, business, and personal insurance policies with multiple carriers on behalf of customers. It specializes in meeting the specific contractual insurance requirements of Amazon Delivery Service Partners and FedEx contractors, while also offering commercial coverages and group benefits to small and mid-sized businesses and personal lines to individual consumers in New Jersey.

Product overview

Capstone Insurance is an independent insurance agency that offers a comprehensive portfolio of insurance products and services organized into three main categories: Transportation Insurance, Business Insurance, and Personal Insurance. The company specializes in transportation and logistics insurance, particularly for Amazon DSP operators and FedEx contractors, offering specialized coverage programs including commercial auto, workers' compensation, cargo, and general liability insurance. Their business insurance offerings include standard commercial coverages (property, liability, workers' comp, cyber) combined with group benefits (health, life, dental, disability). Personal insurance products span auto, home, health, life, and specialty lines including Medicare plans and umbrella coverage. The agency acts as a broker offering tailored insurance programs rather than a single unified technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Transportation Insurance Comprehensive insurance coverage for the transportation and logistics industry, including coverage for vehicles, drivers, cargo, warehouse/terminal operations, and workers' compensation for transportation businesses.
• Amazon Parcel Delivery Insurance Specialized insurance for Amazon Delivery Service Partners (DSPs) and contractors, covering commercial auto liability, employer's liability, cargo protection, general liability, and umbrella/excess liability as required by Amazon contracts.
• Amazon DSP Insurance Insurance program specifically designed for Amazon Delivery Service Partners that must meet Amazon's contractual minimums and state compliance laws, including commercial auto, workers' compensation, cargo, and general liability coverage.
• FedEx Parcel Delivery Insurance Insurance coverage for FedEx P&D (Pickup and Delivery) contractors and ISP providers, covering parcel delivery operations, FedEx Linehaul insurance, and last-mile insurance for package protection.
• Line Haul Contractors Insurance Insurance coverage for line haul trucking contractors, including trucking workers' comp, commercial truck insurance, general liability, commercial property, commercial auto, and last-mile insurance for long-distance delivery operations.
• Courier & Parcel Delivery Insurance Customized insurance combination for courier and parcel delivery operations, including commercial auto liability, cargo insurance, warehouse/terminal coverage, contract carrier insurance, and umbrella liability coverage.
• Business Auto Insurance Commercial vehicle insurance for businesses covering various vehicle types and usages, including coverage for drivers with points on their license or imperfect driving records.
• Business Interruption Insurance Coverage that protects business owners from lost profits if operations cannot continue due to covered natural disasters, based on current net income with per-incident limits.
• Business Owners Policy (BOP) Package of business insurance types combined into a single premium and policy, typically including property insurance, general liability, automobile insurance, and business interruption coverage.
• Commercial Package Insurance Combined liability and property coverage for small and medium businesses, offering flexibility for business owners to consolidate coverage with customizable commercial property, general liability, and commercial vehicle coverage options.
• Crime Insurance Business theft and crime insurance covering employee theft, dishonesty, burglaries, robberies, and cash/check losses that may be excluded from standard property insurance policies.
• Cyber Liability Insurance Coverage for cyber attacks and data breaches, including business interruption from cyber incidents, customer notification costs, penalties for information loss, and public relations costs.
• Directors & Officers Insurance Protection for corporate directors and officers from lawsuits, covering legal expenses, judgments, and settlements arising from decisions made while serving in official roles.
• Employment Practices Liability Insurance Coverage against employee claims including discrimination, sexual harassment, negligent hiring, wage disputes, and invasion of privacy, including defense coverage.
• Errors & Omissions Insurance (Professional Liability) Malpractice and professional liability insurance protecting professionals from negligence claims based on breach of duty towards clients, covering legal defense costs.
• Workers Compensation Insurance Required coverage for employees for work-related injuries or illness, covering medical expenses, lost wages, vocational rehabilitation, and survivor benefits.
• Pay-As-You-Go Workers Compensation Workers compensation insurance payment option allowing businesses to pay premiums throughout the year based on actual workforce size rather than lump-sum payments.
• Property Insurance Commercial property insurance covering real and personal business property including land, buildings, improvements, inventory, and office supplies, available as all-risk or peril-specific policies.
• Group Life Insurance Employer-sponsored life insurance as an employee benefit, available as term or whole life policies with optional accidental death and dismemberment (AD&D) coverage.
• Group Health Insurance Employer-sponsored health coverage including traditional group health insurance, HMO plans, PPO plans, and consumer-driven health plans (CDHPs) with HSA/HRA/FSA options.
• Group Disability Insurance Short-term and long-term disability coverage providing income protection for off-the-job illness or injury, with plan administration assistance and return-to-work programs.
• Group Dental Insurance Dental coverage available as traditional plans, preferred provider plans, prevention/minor-restorative plans, or DHMO plans, with optional orthodontic care and dependent coverage.
• Medicare Plans Medicare-related coverage including Medicare Supplement Plans (Medigap), Medicare Advantage Plans (Part C), and Medicare Drug Plans (Part D), shopped across all carriers to match individual needs.
• Personal Auto Insurance Vehicle insurance for individual drivers, including liability coverage required by NJ law, comprehensive coverage, collision coverage, gap policies, and contents coverage for stolen items.
• Homeowners Insurance Insurance protecting homeowners from property loss and liability, covering the home, personal property, and guest injuries, with annual policy reviews recommended due to changing replacement values.
• Long Term Care Insurance Flexible policy covering in-home health care aides, assisted living, and skilled nursing facilities, supplementing Medicare coverage gaps and protecting assets from depletion due to chronic illness or disability.
• Life Insurance Insurance protecting beneficiaries from financial hardship upon death, available as whole-life (investment-linked) or term-life (lower premium, time-limited) policies.
• Health Insurance Individually-purchased health coverage available through ACA exchanges or directly from carriers, with open enrollment periods and guaranteed coverage under the Affordable Care Act.
• Condo Insurance Condominium insurance covering contents and personal property, complementing condo association policies that typically cover only primary building and common areas.
• Boat Insurance Boat and watercraft insurance including liability coverage, comprehensive/total loss replacement, roadside assistance, and on-water towing coverage for boats, jet skis, and houseboats.
• Personal Umbrella Insurance Excess liability policy providing protection when other insurance coverage is exhausted, protecting assets against high-dollar lawsuit judgments including defense costs.

Quantifiable outcome

• One-size doesn't fit all approach ensures personalized coverage matching individual risk profiles

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alera GroupcoreStrategic or Co-development Partner · 1 January 2023In 2023, Capstone Insurance joined Alera Group, an independent national insurance and wealth services firm. This strategic move was intended to facilitate continued growth while maintaining Capstone's local presence. Alera Group offers comprehensive employee benefits, property and casualty insurance, retirement plan services, and wealth services solutions nationwide.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Emerging players

• Next Insurance: Digital-first commercial insurance carrier targeting small businesses and contractors with instant binding—directly competes with Capstone's SMB commercial auto and BOP book via a technology-led distribution model.
• Thimble: On-demand insurance for gig workers and small businesses offering short-term general liability and professional coverage—overlaps with Capstone's courier and independent contractor customer base.
• Simply Business: Online insurance brokerage comparing policies from multiple carriers for small businesses and contractors—directly comparable in serving courier, delivery, and SMB insurance buyers.

Direct peers

• CoverWallet: Online commercial insurance brokerage (now part of Aon) serving SMBs across multiple lines including commercial auto—competes with Capstone on the same contractor and small business segments through a digital interface.
• Founder Shield: Insurance agency specializing in coverage for startups, gig economy operators, and contractor businesses—directly comparable to Capstone's Amazon DSP and FedEx contractor niche with similar compliance-driven placement model.
• The Liberty Company Insurance Brokers: Independent insurance brokerage offering commercial, personal, and benefits lines with regional offices—operationally similar to Capstone in independent agency structure with multi-line products.
• Glatfelter Insurance Group: Regional insurance agency offering personal, commercial, and specialty lines with a multi-carrier independent agency model—operationally comparable to Capstone in structure and product breadth.
• Insurance Canopy: Program manager and broker specializing in niche contractor and small business insurance—comparable to Capstone's specialization in transportation and gig-economy contractor coverage.

Broad incumbents

• Hiscox: Specialist insurer and distributor of small business insurance including commercial auto and professional liability—competes in the same SMB contractor/commercial package space as Capstone with a broader national footprint.
• World Insurance Associates: Public insurance brokerage built through roll-up acquisitions of regional agencies—directly comparable to Capstone's regional agency model and a potential M&A comparable given Alera Group affiliation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cap_coverage
• Facebookfacebook.com/capstonecov
• LinkedInlinkedin.com/company/capstoneinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capstone Insurance