What Steklarna Rogaška does

Steklarna Rogaška d.o.o. is a Slovenian crystal glass manufacturer headquartered in Rogaška Slatina, operating as a wholly owned subsidiary of Finnish conglomerate Fiskars Group. The company designs, develops, manufactures, and sells handcrafted crystal glass gift products across multiple categories: wine and barware (Wine and Bar Programmes), decorative pieces (bowls, vases, candleholders, ashtrays), and bespoke items including corporate gifts, protocol gifts, and sports trophies. All products are handmade by master glassblowers with decorative cutting and engraving executed using diamond grinding wheels and hand-engraving techniques; the company also acts as an OEM/whitelabel producer for foreign prestigious brands.

Its business model combines direct-to-consumer retail (own showrooms in Rogaška Slatina and Ljubljana, a factory outlet, and a multi-language web shop), a B2B corporate gifts and wholesale division (custom orders, hand engraving and sandblasting personalization, trophies and bespoke luxury items), and tourism revenue from a guided factory Tourist Trail experience. Distribution runs through an authorized dealer network across Slovenia, Croatia, Serbia, and Bosnia & Herzegovina, alongside Fiskars Group's international infrastructure. Public consumer pricing spans roughly €40 to €2,459.90 per piece, and tourist-trail tickets range €5–€12.

The company traces its glassmaking heritage to 1665, established its current factory in 1927, and has been present in Bloomingdale's (US) since 1930. Customer segments span premium retail consumers, corporate/B2B gift buyers, and luxury-brand OEM partners, with documentable brand recognition through protocol gifts to royal, political, and sporting figures.

Name

Steklarna Rogaška

Legal name

Steklarna Rogaška d.o.o.

Website

https://steklarna-rogaska.si

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Steklarna Rogaška is a Slovenian handcrafted crystal glass manufacturer (est. 1927; heritage from 1665) and Fiskars Group subsidiary that produces wine/barware, decorative crystal, corporate gifts, trophies, and OEM pieces for luxury brands, selling through own showrooms, a web shop, authorized dealers, and a tourist factory tour across Europe.

Ownership category

akta.pro rank

Product category

Luxury Crystal Glassware

NAICS

Other Pressed and Blown Glass and Glassware Manufacturing (327212), Jewelry and Silverware Manufacturing (33991)

SIC

Glass & Glassware, Pressed Or Blown (3220), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)

Keywords

• Handcrafted crystal glassware
• Luxury crystal manufacturing
• Decorative glass collections
• Corporate crystal gifts
• Wine and bar glassware

Headquarters

HQ city

Rogaska Slatina

HQ country

Slovenia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (B2C): Direct sales of handcrafted crystal products to end consumers through flagship showrooms, web shop, and factory outlet. Products include wine glasses, barware, vases, bowls, candle holders, and decorative accessories. The company also serves tourists through a dedicated tourist trail experience with ticket sales.
2. Wholesale and B2B: Business-to-business sales of crystal products including custom corporate gifts, protocol gifts, sports trophies, and exclusive luxury pieces manufactured to client specifications. The company also undertakes product development and design on behalf of foreign prestigious brands.
3. Tourism and Visitor Experience: Revenue from guided factory tours (tourist trail) with ticket sales, where visitors can observe the production process and visit the Pegasus showroom, the largest Rogaška product showroom in the world.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Steklarna Rogaška designs, manufactures, and sells handcrafted crystal glassware — including highball glasses, wine goblets, decanters, vases, bowls, candle holders, and decorative objects — under the Kristal Rogaška brand. Products are sold to consumers through own showrooms, an e-commerce shop, a factory outlet, and authorized dealers, and supplied to business customers as corporate gifts, protocol gifts, sports trophies, and OEM/private-label production for international luxury brands.

Product overview

Steklarna Rogaška is a Slovenian crystal glass manufacturer with over 350 years of tradition (established 1665, factory opened 1927) producing hand-crafted crystal products. The company operates as both a B2C retailer and B2B manufacturer. Its product portfolio includes multiple distinct glass and crystal collections organized into programmes: the Gift Programme (over 700 products including business gifts, wedding gifts, holiday gifts), Wine Programme (wine goblets and decanters), and Bar Programme (bar glassware). Individual collections include ATRIUM, BELLEVUE, 90 DEGREES, GAP, AULIDE PLATINUM, FLAME, OLYMP, SKYLIGHT, QUOIN, DIAMOND, BLOSSOM, PRECIOUS, FAN CLUB, ROGAŠKA EXPERT, MANHATTAN, AVENUE, MAISON for glasses; COBRA, ROCHESTER, FINESSE, SUPERIOR, LONDON, SQUARE, SWAN, COLUMN, ADRIA, EXPO for candlesticks; AMPHORA GOLD, SATURN ABC, PORTICO, POLAR LIGHT, FANTASY for decorative pieces; EQUINOX, CROWN JEWEL for ashtrays; and VENERE for cognac. The company also offers porcelain from partner brands Royal Doulton (1815) and Wedgwood (Gio, Intaglio), plus limited edition collaborations like EVA PETRIČ: Od sev. Services include guided factory tours, B2B custom production, and personalization via engraving. Products are handmade with master glassblowers supplemented by modern technology, and the company is part of the Fiskars Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Kristal Rogaška Gift Programme A comprehensive crystal gift programme featuring more than 700 products across multiple collections, designed for business gifts, wedding gifts, holiday gifts, and unique luxury occasions. Available to consumers and corporate buyers directly through the company's showrooms, web shop, and B2B division.
• Kristal Rogaška Wine Programme A wine-focused crystal collection of hand-blown wine goblets, elegant decanters, and accessories designed in collaboration with enologists, targeting wine connoisseurs and dining settings.
• Kristal Rogaška Bar Programme A prestigious crystal bar collection featuring both classic and contemporary glassware including glasses, decanters, and ice containers for home bar and hospitality applications.
• Crystal Glassware Collections A consolidated portfolio of named hand-crafted crystal glassware collections covering highball glasses, long-drink glasses, DOF whisky glasses, cognac glasses, and tea glasses, available as set-of-two or set-of-six pieces from the official Rogaška web shop.
• Crystal Candlestick and Décor Collections A decorative crystal portfolio covering candlesticks and candle holders in multiple sizes and styles, plus bowls, vases, ashtrays, and ornamental pieces for home and event décor.
• EVA PETRIČ: Od sev Limited Edition Collection A unique limited edition crystal series by artist Eva Petrič, featuring hand-engraved Idrija lace patterns derived from her shadow photography, with each piece signed by the artist and packaged in handcrafted gift boxes. Sold exclusively at the Ljubljana showroom.
• Partner Brand Porcelain Collections A selection of premium porcelain collections from partner brands Royal Doulton (1815) and Wedgwood (Gio and Intaglio), retailed alongside the company's own crystal lines through the official web shop.
• B2B Custom Production and Bespoke Crystal Services A B2B service covering product development and design from concept to finished product, custom crystal production at multiple volumes, protocol gifts, sports awards, trophies, unique luxury items, business gifts, and packaging solutions. Also serves international luxury brands as a contract manufacturer for branded collections.
• Tourist Trail Factory Experience A guided tour of the Steklarna Rogaška crystal production facility in Rogaška Slatina, allowing visitors to observe master glassblowers at work, view the Hall of Fame collection of more than 20 protocol gifts and trophies, and access the Pegasus showroom — the largest Rogaška product showroom — with a 10% discount on purchases.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Bloomingdale'sminorChannel Partner/ Reseller/ Distributor · 1 January 1930Since 1930, Rogaška crystal products were available in Bloomingdale's chain of department stores in the United States, representing one of the company's earliest major international retail partnerships.
• Fiskars GroupcoreOthersSteklarna Rogaška is a wholly owned subsidiary of Fiskars Group, a Finnish multinational group with more than 7,000 employees across 30 countries. Fiskars Group is a leading supplier of consumer lifestyle products including housewares, outdoor, and garden tools. The company operates under the Fiskars umbrella alongside other well-known brands. Contact email is [email protected] and VAT ID is SI46716343.
• Eva PetričminorStrategic or Co-development PartnerInternational artist Eva Petrič collaborated with Steklarna Rogaška on the 'Od sev' (From Reflection) series — unique crystal pieces featuring her shadow photography translated into Idrija lace patterns, hand-engraved by Rogaška's master craftsmen. Each piece is a unique handcrafted work signed by the artist and packaged in handcrafted gift packaging. Available exclusively at the Ljubljana showroom.
• Čipkarska šola Idrija (Idrija Lace School)minorStrategic or Co-development PartnerThe Idrija Lace School was commissioned to translate Eva Petrič's shadow photography motifs into an original Idrija lace pattern, which was then hand-engraved onto Rogaška crystal pieces in the Eva Petrič 'Od sev' collaboration series.
• Salon SauvignonminorGTM or Marketing PartnerSteklarna Rogaška participates in Salon Sauvignon, a festival of wine, culinary arts, and fine arts. The event brings together winemakers, restaurateurs, wine enthusiasts, gourmets, music, poetry, and fine arts. Rogaška crystal serves as a featured brand in this cultural event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swarovski: Austrian crystal manufacturer with a global retail footprint, producing crystal giftware, jewelry, and home décor. Comparable to Rogaška as a heritage European crystal brand, though significantly larger in scale and consumer-brand reach.
• Baccarat: French heritage crystal manufacturer producing premium stemware, chandeliers, jewelry, and bespoke decorative objects. Directly comparable to Rogaška as a luxury crystal maker serving gifting, home décor, and B2B/custom commissions with handcraftsmanship credentials.
• Orrefors / Kosta Boda: Swedish heritage crystal brands producing premium handcrafted stemware, art glass, and bespoke pieces. Comparable to Rogaška in craftsmanship-led positioning, mid-sized European heritage manufacturing, and gifting/collectible focus.
• Lalique: French crystal and glass producer specializing in decorative crystal, barware, vases, and bespoke pieces with strong artistic and fragrance-licensing heritage. Comparable to Rogaška across premium decorative crystal and custom/limited-edition work.
• Saint-Louis (Hermès): French crystal manufacturer owned by Hermès, producing luxury crystal stemware, chandeliers, and bespoke decorative pieces. Comparable to Rogaška for premium handcrafted crystal and luxury group ownership structure.
• Waterford (WWRD Holdings / Fiskars Group): Irish heritage crystal brand producing premium stemware, giftware, and trophies. Notable as both a comparable luxury crystal producer and a fellow Fiskars Group brand, providing a relevant operational and portfolio benchmark for Rogaška.
• Moser's Glassworks: Czech heritage crystal manufacturer producing handcrafted stemware, giftware, and bespoke pieces including protocol gifts. Directly comparable to Rogaška in Central European artisanal crystal, gift and trophy programs, and similar mid-sized scale.

Broad incumbents

• Mikasa (Lifetime Brands): American tableware and crystal brand producing stemware, giftware, and decorative crystal at accessible price points. Comparable to Rogaška in crystal giftware and stemware categories, though positioned at lower price tiers with broader mass-market distribution.
• Royal Copenhagen: Danish heritage tableware and giftware brand producing premium porcelain alongside crystal. Comparable to Rogaška in heritage craftsmanship, gift/occasion positioning, and Scandinavian-adjacent European luxury tabletop category overlap.
• Fiskars Group: Finnish parent company of Rogaška and a diversified lifestyle group spanning housewares, outdoor, and garden tools. Relevant as parent for capital, distribution, and portfolio context rather than as a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=MU5p_y_fgCw
• Facebookfacebook.com/rogaska1665

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steklarna Rogaška